作者丨 2 1世纪经济研究院研究员 李果 编辑丨周上祺 随着国庆中秋"双节"假期结束，又到了各个城市文旅部门交"答卷"的时间。每逢此时，总免不 了对国内城市的假日消费进行一次横向的对比与排名，市场习惯看的数据有两个，一是旅游 总人数，二是旅游总花费，或者更细一点，是人均旅游花费。但21世纪经济研究院研究员认 为，这两项数据其实无法准确、全面地复盘当下的假日消费发展状况，我们需要从更多的维 度去观察每一座城市的消费吸引力、竞争力。 举例而言，可能已经有细心的读者发现，很多城市对旅游人数和旅游花费的统计口径并不 一样，直接横向比较数据有失公允。与此同时，随着高铁、高速公路的加密成网，都市圈 所形成的旅游消费聚集效应越来越强，游客也越来越倾向于利用超长假期在都市圈内的城 市逐一观光打卡，再仅仅去分析单一城市的旅游吸引力，就已经无法覆盖整体情况了。 为此，21世纪经济研究院梳理了6个关键词，来呈现国内城市在今年国庆中秋"双节"假期文旅 发展新趋势。 一、2000万人次 在纳入统计的11座城市中，有8个城市的2025年国庆中秋假期游客总量超过2000万人次，其中 成都的游客总量在2024—2025年国庆（中秋）假期连续 ...

21世纪经济研究院研究员李果 随着国庆中秋"双节"假期结束，又到了各个城市文旅部门交"答卷"的时间。每逢此时，总免不了对国内 城市的假日消费进行一次横向的对比与排名，市场习惯看的数据有两个，一是旅游总人数，二是旅游总 花费，或者更细一点，是人均旅游花费。但21世纪经济研究院研究员认为，这两项数据其实无法准确、 全面地复盘当下的假日消费发展状况，我们需要更多的维度去观察每一座城市的消费吸引力、竞争力。 举例而言，可能已经有细心的读者发现，很多城市对旅游人数和旅游花费的统计口径并不一样，直接横 向比较数据有失公允。与此同时，随着高铁、高速公路的加密成网，都市圈所形成的旅游消费聚集效应 越来越强，游客也越来越倾向于利用超长假期在都市圈内的城市逐一观光打卡，再仅仅去分析单一城市 的旅游吸引力，就已经无法覆盖整体情况了。 为此，21世纪经济研究院梳理了6个关键词，来呈现国内城市在今年国庆中秋"双节"假期文旅发展新趋 势。一、2000万人次 在纳入统计的11座城市中，有8个城市的2025年国庆中秋假期游客总量超过2000万人次，其中成都的游 客总量在2024—2025年国庆(中秋)假期连续两年霸榜。而在2024年的国庆假 ...

清晨的口岸，拖着行李箱的港人市民与步履匆匆的深圳商户在通关人流中擦肩而过，奔赴彼此的城市 ——这已成为"双节"期间深港两地的独特风景。一边是港人家庭北上，涌入华强北体验机器人舞动与街 头美食的热闹；另一边，华强北的创业者也带着样品箱南下香港，在展会与咖啡馆里寻觅商机。 这场以假日为契机的"双向奔赴"，早已超越了购物与旅游的范畴，正演变为两地商业生态与创新因子的 深度交融，如同一片蓬勃生长的"湾区红树林"，在人来人往中孕育着无限可能。 华强北"双节"焕新场景，"科技+潮玩+医美"吸引港人消费 不仅港人北上，许多华强北的企业家和商户也利用节假日"反向出发"，南下香港开拓商机。由于香 港"双节"不停市，金融、展贸、文创等行业在假期仍保持活跃，各类展会、创新沙龙密集举行，为深圳 企业提供了观察国际市场与拓展渠道的良机。 张先生是华强北的一家电子产品制造商，此次节日期间，他带着新品样机到香港与国际买家交流、洽谈 分销。这样，他们在"度假"之余，与香港经销商初步达成代理意向。张先生表示，香港作为国际化的商 业枢纽，在'度假'中也能发现机会。"这种"度假式商务拓展"正成为深圳创业者的新常态。 在香港，不少来自华强北的企业家 ...

2025年国庆中秋8天"超长"假期带动出行与消费需求集中释放。微信团队10月8日发布的"2025国庆中秋 数据报告"显示，今年黄金周假期前5天，全国消费总额较"五一"假期（4月29日至5月3日）同期增长 10%。重庆凭借本地与旅游消费热度，微信支付消费金额和笔数均居全国首位。 粤港澳大湾区跨境消费活跃，港澳继续是内地游客出境游首选目的地，跨境支付笔数在全国排名第一； 香港居民"北上"内地消费交易笔数同比增长超过120%，呈现双向消费活跃态势。 新一线崛起，县域市场潜力大 报告显示，10月1日至5日，全国按微信支付消费金额排名前20的城市中，有重庆、成都、苏州、东莞等 13座新一线城市与北上广深共同进入前列，温州、泉州、金华三座城市首次跻身Top20，体现出新一线 城市和部分县域市场的消费潜力正在释放。 假期消费也呈现地域化特征。重庆、成都用户在微信搜一搜中最常使用"麻将""徒步""单车"等关键词， 偏好"慢度假"；北京、上海、广州和乌鲁木齐用户搜索"演唱会""音乐节"等演出经济关键词较多；广东 茂名、河北邯郸、河南南阳用户对"夜宵""火锅""烧烤"等关键词的搜索热度环比节前增幅最大。 在行业消费方面，运动健身 ...

Core Insights - The tourism and consumption in Guangxi is experiencing a vibrant and international trend during the holiday season, with a significant influx of both domestic and international tourists [1][4] Group 1: Tourism Trends - The revival of direct flights from Seoul to Guilin has boosted tourist arrivals, with over 150 Korean tourists on the first flight [3] - New tourism experiences such as camping and water sports along the Li River are attracting foreign visitors, enhancing the appeal of traditional scenic spots [3] - The night camping experience at Haokun Lake has become a popular attraction, especially among international students from Thailand and Laos [3] Group 2: Cross-Border Consumption - The Dongxing port has seen a surge in cross-border shopping, with Vietnamese coffee and handicrafts drawing large crowds [5][6] - The "cross-border day trip" has become a popular option, with over 2,000 tourists processing their exit at the Pingxiang border on October 1 [7] - The integration of duty-free shopping, night markets, and cultural products is enhancing the cross-border economic landscape [7][8] Group 3: Service Upgrades - The tourism service system in Guangxi is evolving with the introduction of bilingual signage, mobile payments, and foreign currency transactions, improving the overall visitor experience [9] - The recovery of inbound tourism is evident, with visitors from countries like South Korea, Japan, Malaysia, and Thailand flocking to Guangxi [9] - The blending of Southeast Asian culinary offerings with local Chinese brands is creating a competitive and diverse market environment [9]

金秋十月，八桂大地人潮涌动，消费热潮奔涌。桂林山水间，灯影摇曳、游人如织；东兴口岸，越 南咖啡飘香、跨境市集热闹；柳州、百色、崇左等地的文旅打卡点，不仅有来自全国各地的游客，海外 留学生也纷纷拍照、直播；广西假日消费正呈现"旺有质、热有新"的国际化态势。 "假日三件套"，文旅融合更添"国际范" 10月1日晚，漓江两岸流光溢彩，桂林"两江四湖"景区人头攒动。来自韩国、日本、英国等国的游 客乘船夜游，感叹"桂林的夜晚比照片更显浪漫"。桂林不仅以传统山水游吸引众多游客，还在漓江岸边 推出露营体验、水上运动等新业态。象鼻山、"两江四湖"等经典景点继续焕新推出中秋夜游项目，营 造"桂林夜色新印象"。 韩国首尔至中国桂林直飞航线于10月2日正式复航，首航当日输送超150名韩国游客到桂林，为"引 客入城"注入新动力。 阳朔的攀岩、徒步、露营咖啡成为外籍年轻游客"假日三件套"。法国游客皮埃尔对记者说："我来 这里不仅是为了运动，更是为了体验中国自然与生活方式的结合。" 在百色浩坤湖，夜间星空露营成为"网红项目"。泰国和老挝的留学生结伴而来，用手机在短视频平 台直播湖边夜色，吸引数千粉丝围观、留言："中国的山水太美了！" 在东 ...

Core Insights - The first city duty-free store in Shenzhen has officially opened, offering a convenient shopping experience for travelers with various promotional offers [1][2] - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters, making it the largest city duty-free store in China [1][2] Group 1: Store Features and Offerings - The city duty-free store adopts a multi-faceted model combining "duty-free, tax refund, and taxable" products, enhancing the shopping experience with a diverse range of goods [2][3] - The product matrix includes beauty and skincare, watches, high-end liquor, and features local tech brands, showcasing Shenzhen's innovation [3][4] - The store introduces a "Shenzhen-made" experience area featuring local tech brands, enhancing the shopping environment for both domestic and international customers [3][4] Group 2: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [5] - Exclusive promotions during the opening include discount packages, membership rewards, and a tax refund of approximately 9% on eligible products, with duty-free items priced 11%-25% lower than taxable counterparts [5]

Core Viewpoint - The opening of Shenzhen's first city duty-free store marks a significant development in the retail landscape, offering a blend of duty-free and taxable goods, innovative services, and a unique shopping experience for both domestic and international travelers [1][3][10]. Group 1: Store Features and Offerings - The city duty-free store, developed by China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, spans nearly 3,000 square meters, making it the largest city duty-free store in China [1]. - The store features a diverse product matrix focusing on beauty, high-end watches, premium spirits, and local tech brands, aiming to provide a high-quality shopping experience [5][7]. - It introduces a "Shenzhen-made" element with a dedicated electronic technology experience area, showcasing local tech brands to attract foreign tourists [5][7]. Group 2: Innovative Services - The store employs a multi-faceted model combining duty-free, tax refund, and taxable goods, enhancing the shopping experience [3]. - It has launched a "cloud tax refund" service, facilitating convenient payments and efficient tax refunds for consumers [3]. - Shenzhen Customs has implemented innovative regulatory methods to streamline the shopping process, promoting a high-quality launch for the duty-free store [3]. Group 3: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [8]. - During the opening period, the store offers exclusive promotions, including discount vouchers and loyalty points, enhancing consumer incentives [10]. - Duty-free products are priced 11%-25% lower than taxable counterparts, providing tangible benefits to consumers [10].

Core Insights - The first city duty-free store in Shenzhen has officially opened, offering convenience for travelers to pick up goods directly at the airport [1] - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters, making it the largest city duty-free store in China [1] Group 1: Store Features and Offerings - The city duty-free store introduces a multi-faceted retail model combining "duty-free, tax refund, and taxable" products, enhancing the shopping experience [2] - It features a diverse product matrix focusing on beauty, watches, high-end spirits, and local tech brands, aiming to provide a premium shopping experience [3] - The store includes innovative elements such as a "Shenzhen-made" tech experience area and a dedicated space for traditional Chinese medicine culture [3] Group 2: Consumer Engagement and Benefits - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [4] - Exclusive promotions during the opening include discount packages and a tax refund of approximately 9% on departing goods, with duty-free items priced 11% to 25% lower than taxable counterparts [4] - The store's location is strategically linked to high-end hotels and local attractions, creating a comprehensive consumer experience [4]

Core Points - Kunming Henglong Plaza has been designated as a "Tax Refund Consumption Demonstration Business District" and has become the chair unit of the South Asia and Southeast Asia Consumption Alliance, aiming to establish Kunming as the "First City for Inbound Consumption" in the region [1][5][10] - The plaza is positioned as a key commercial engine for developing Kunming into a regional international consumption center, enhancing its status as a commercial landmark in Yunnan Province [1][10] Group 1 - The "First City for Inbound Consumption" global launch conference was held in Kunming, where Henglong Plaza was awarded its new titles [1] - Henglong Plaza has introduced a "Tax Refund Guide" video to showcase its tax refund services for foreign tourists, with nearly 30 brand stores participating in the tax refund program [5][10] - The plaza aims to enhance the shopping experience for international visitors by improving payment options, increasing awareness of tax refund policies, and providing multilingual services [7][10] Group 2 - Future plans for Henglong Plaza include expanding the number of tax refund brands and collaborating with alliance members to convert inbound traffic into consumer spending [10] - The plaza will focus on four main areas: expanding alliance membership, promoting cross-border consumption, enriching product offerings, and improving international public services [10] - As a significant node in China's Belt and Road Initiative, Kunming Henglong Plaza is set to provide a modern and international shopping experience for both domestic and foreign tourists [14][16]