农文旅融合
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首农食品集团培育农文旅融合新业态
Zhong Guo Jing Ji Wang· 2026-01-28 07:07
Core Viewpoint - The collaboration between Shou Nong Food Group and Banyan Tree Group marks a significant step in integrating agriculture, culture, and tourism, contributing to Beijing's development as an international consumption center [1][2]. Group 1: Project Overview - The partnership aims to develop a high-end resort hotel project located at No. 8 Yannan Road, Yanqing District, Beijing, which will be the first "HOMM" brand hotel in the city [1][3]. - The project will leverage Yanqing's ecological and geographical advantages to create a one-stop vacation destination that meets global travelers' demands for high-quality and healthy living [1][2]. Group 2: Strategic Importance - This collaboration represents a strong alliance between a state-owned enterprise and an internationally recognized hotel group, enhancing the integration of industry sectors [2]. - Shou Nong Food Group, a key player in Beijing's food supply, is expanding its business model to include the integration of agriculture, culture, and tourism, thereby contributing to the city's quality of life [2]. Group 3: Project Features - The project is situated in a prime ecological area, surrounded by natural landscapes, which aligns with the "HOMM" brand's focus on respecting natural resources and providing personalized services [3]. - The collaboration will focus on "strong brand empowerment + unique scene incubation," integrating operations, products, and services to create a comprehensive vacation experience [3]. Group 4: Operational Synergy - Banyan Tree Group will implement its established international hotel management system, combining it with Shou Nong's agricultural resources to develop unique products such as agricultural experiences and wellness retreats [3]. - The project will draw inspiration from successful models like Banyan Tree's integrated resorts, aiming to create customized travel products that blend high-quality agricultural products with health-oriented lifestyles [3].
从畅游到爽居 贵州如何打造“心安之所”?
Xin Lang Cai Jing· 2026-01-28 06:23
Core Viewpoint - The trend of "residential tourism" is emerging in the cultural tourism sector, with Guizhou aiming to become a top destination by leveraging its natural resources and climate advantages [1][3]. Group 1: Market Potential - Guizhou's tourism market is thriving, with over 100,000 tourists from Sichuan and Chongqing visiting annually for vacation [3]. - By 2025, Guizhou expects an 8.9% increase in visitor numbers and an 11.1% rise in total tourism spending compared to the previous year [3]. - The national demand for residential tourism is projected to reach 600 million people, with an overall market size nearing 3 trillion yuan [3]. Group 2: Development Plans - Guizhou plans to release a comprehensive scheme for the development of the residential tourism industry by early 2026, focusing on its ecological and cultural resources [3][6]. - The province aims to develop around 40 residential real estate projects, transitioning from traditional real estate sales to a model that includes development, service, and operation [6]. Group 3: Cultural Integration - Suggestions include enriching tourism experiences by incorporating local cultural elements and hosting activities that allow tourists to engage with local traditions [7]. - The development of "agriculture-culture-tourism" integration projects is recommended to create year-round attractions, including seasonal activities like tea picking and food-making [7]. Group 4: Target Demographics - The primary demographic for rural tourism is older retirees, prompting calls for infrastructure improvements and the creation of a comfortable travel environment [10]. - There is a focus on developing "silver economy" initiatives, including traditional medicine and wellness tourism, to attract more visitors from regions like the Guangdong-Hong Kong-Macau Greater Bay Area [10]. Group 5: Marketing and Promotion - Guizhou plans to hold promotional events in major cities like Shanghai and Shenzhen to attract tourists from the Yangtze River Delta and Greater Bay Area, showcasing various key residential tourism projects [10].
青年人才返乡创业为县域经济增添活力
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-28 05:06
三年来,广东实施"百县千镇万村高质量发展工程",着力破解区域发展不平衡问题。据悉,全省57个县 (市)生产总值近3年年均增速快于全省,并历史性实现县域人口"整体净流入",城乡居民收入比显著缩 小。这场以县镇村为单位的深刻蝶变,让发展成果惠及更广大区域和人群。 在"百千万工程"不断推进的过程中,人才返乡创业持续不断发挥了积极的作用,青年人才返乡创业就业 为县域和乡村带去了活力、技术、商业模式和致富思路。 据南方日报报道,中山大学博士李禄建入职茂名石化博士后科研工作站后,带领团队历时七年深耕超高 黏度指数合成润滑油基础油(mPAO)技术,攻克催化剂研发等核心难题,其团队研发的产品,用专业实 力为传统石化绿色转型提供了优质范本。另外,国家农业科创中心粤西研究院院长凌小梅辞去广州某世 界500强企业业务主管职务,回到信宜投身"百千万工程",毅然回乡当起"新农人",以农业创新平台为 支点,构建"数字赋能+技术支撑+品牌打造+联农带农"全链条发展模式。80后返乡创业青年黄翔深耕乌 榄产业15年,以信宜新宝镇特色资源为根基,牵头成立合作社,推动500余亩山地实现标准化种植,建 成全国首个乌榄特色产业园,年产值破千万元。 青 ...
吉象湾水世界正式开业
Xin Lang Cai Jing· 2026-01-28 01:13
Core Insights - The opening of Jixiang Bay Water World in Tangshan marks a new recreational landmark, attracting visitors even in winter [1][2] - The facility combines indoor and outdoor water attractions, providing year-round entertainment regardless of weather conditions [1][2] Group 1: Project Overview - Jixiang Bay Water World is located in the Ludong District, covering an area of 40 acres with a building space of over 40,000 square meters [1] - The project emphasizes a one-stop service model, integrating indoor temperature-controlled areas, outdoor thrill rides, leisure activities, quality accommodation, and dining options [1] Group 2: Indoor Attractions - The indoor water park features a variety of facilities including a wave pool, colorful water castle, lazy river, infinity pool, and children's slides, designed for family interaction and leisure [1] - An advanced temperature control system allows for year-round operation, creating a comfortable environment for visitors of all ages [1] Group 3: Outdoor Attractions - The outdoor water park offers thrilling experiences with high-speed slides, wave pools, and children's water play areas, aiming to provide an immersive and exciting experience [2] Group 4: Visitor Experience - The facility includes comprehensive amenities such as private shower rooms, smart lockers, relaxation areas, children's theaters, and popular photo spots, enhancing the overall visitor experience [2] - Local residents express enthusiasm for the new facility, highlighting its appeal even during the cold winter months [2]
天平道合(08403.HK)易主孙维并拟更名“德丰宿来”:数字文旅与农业赛道机遇浮现
Ge Long Hui· 2026-01-28 01:07
Core Viewpoint - The recent capital actions of Tianping Daohua (08403.HK) have attracted market attention, including a conditional cash offer and a change in controlling shareholder to Sun Wei and his associates, signaling a significant shift in the company's equity structure and a strong market expectation for its future transformation towards digital cultural tourism and digital agriculture [1][2][8] Group 1: Shareholder Structure and Confidence - The completion of the share transfer agreement has resulted in Sun Wei and CN BASE Limited collectively holding 54.63 million shares, representing 35.48% of the issued share capital, triggering a mandatory offer obligation under Hong Kong's Takeovers Code [2] - The offer price is set at HKD 0.50 per share, covering a total value of HKD 77 million based on 154 million shares, with the offer still in the acceptance period [2] - The retention of shares by former shareholders indicates their confidence in the new controlling shareholders and the company's future transformation [2] Group 2: Leadership and Industry Experience - Sun Wei, the new core figure, has extensive experience in the cultural tourism sector and agriculture, currently serving as the General Manager of Jiangsu Defeng Suklai Cultural Tourism Development Co., which enhances his capability in resource integration across these sectors [3] - His past achievements demonstrate a strong ability to optimize digital management of cultural tourism projects and integrate agricultural resources, aligning well with Tianping Daohua's existing business model [3] Group 3: Competitive Advantages and Business Model - The proposed name change to "Defeng Suklai Holdings" reflects the operational capabilities of the new controlling shareholder's core platform, which has established a unique FOEPC (Design, Financing, Operation, Procurement, Construction) model, potentially serving as a framework for the company's business transformation [4] - Defeng Suklai's competitive advantages include stable funding through various financial sources, a strong asset base, and a portfolio of well-known cultural tourism brands in Jiangsu [4][5] Group 4: Policy Support for Digital Transformation - The market's optimism regarding Tianping Daohua's transformation is rooted in its alignment with national policies supporting digital cultural tourism and agriculture, which are key areas of strategic focus for the government [6][7] - The "14th Five-Year Plan for Cultural and Tourism Development" emphasizes the digitalization of the sector, while the "Digital Agriculture and Rural Development Plan (2025-2030)" aims to enhance digital capabilities in agriculture, both of which align with the company's strategic direction [7] Group 5: Strategic Opportunities and Future Growth - The change in ownership and name signifies a new development phase for the company, presenting strategic opportunities to leverage the new shareholders' operational models and resource networks in the cultural tourism and agriculture sectors [8] - The integration and collaboration process is expected to diversify the company's business system and optimize its financial structure, enhancing overall competitiveness and sustainable growth potential [8]
激活乡村文化基因 探索农文旅融合新路径
Jiang Nan Shi Bao· 2026-01-27 15:59
该提案进入办理程序后,由省文化和旅游厅主办,省农业农村厅协办。省文化和旅游厅在答复中提出了 一系列务实的举措。 深入挖掘乡土文化底蕴,系统盘活乡村文旅资源。结合编制"十五五"文化和旅游发展规划,进一步优 化"两廊两带两区"文旅空间体系中乡村旅游发展定位,推动将苏州吴江环长漾、泰州兴化垛田遗产、盐 城东台巴斗村滨海湿地等片区建设成为水韵文化深度体验区。突出地方文化特点,持续打造乡村休闲农 业精品线路景点,形成以运河风情、滨海湿地、江畔休闲、江南水乡、竹海茶田等为主题的特色乡村旅 游集聚区,推出"茶和天下.苏韵雅集""追江赶海.乡遇水韵""里下河.纵情乡野间"等乡村旅游精品线路。 激活深厚的乡村传统文化脉络,将文化遗存保护利用作为乡村发展规划的重要考量,推动乡村优秀传统 文化保护传承和创新发展。重点推动大运河、长江沿线乡村充分发挥各自农业等产业优势,积极利 用"一村一品"特色资源,打造无锡阳山水蜜桃村、常州溧阳鹅村、扬州邗江沿湖渔村、泰州姜堰小杨蟹 村、徐州马庄香包村、宿迁宿城刘圩多肉植物村等样板村庄,推动地域相近地区乡村差异化发展。 引导促进多业态聚合,提高乡村文旅项目质效,推进传统项目转型升级。深入实施乡村旅 ...
广西资源:雪映供销大集 农产品暖寒冬
Zhong Guo Jin Rong Xin Xi Wang· 2026-01-27 09:04
转自:新华财经 为了保障本次活动的顺利开展,资源县供销社主动对接参展企业,积极推进展厅规划布置,提供后勤保 障,并同步开启线上线下展销模式。本地主播通过线上直播间,现场推介特色农产品,实时展示展品细 节,吸引不少网友的关注。广西资源杀猪宴暖心又暖胃的相关话题,也凭借地道的民俗风情登上抖音热 榜桂林榜,进一步扩大了地方特色美食与文化的影响力。 此次供销大集通过农文旅融合的模式,不仅拓宽了特色农产品的产销对接渠道,更让消费者体验到"旅 游+购物"的双重乐趣。下一步,资源县将持续探索新路径新举措,让更多优质特色农产品走出大山, 让供销大集成为推动城乡双向流通、激活乡村经济的坚实桥梁,为资源县乡村振兴注入源源不断的力 量。(雷泽光 李源) 编辑:赵鼎 当广西资源县隘门界的雾凇凝结成冰雪世界,一场由资源县供销社精心打造的展销活动同步启幕。赏雾 凇、品杀猪宴、购特色农产品的联动体验,让这场冰雪盛会更具特色。此次活动不仅让游客在赏雪之余 品尝到资源县农特产品的地道风味,更为该县特色农产品搭建起展示展销的平台。 在隘门界的冰雪林间,杀猪宴的热闹气息与鲜香滋味交织弥漫。作为宴席的核心,全国名特优农产品资 源黑猪,以其鲜嫩紧致的 ...
刘红梅:红色资源与特色产业赋能广东乡村振兴
Nan Fang Du Shi Bao· 2026-01-27 08:49
Core Viewpoint - The article highlights the efforts of a local leader in Meizhou, Guangdong, to leverage red culture and develop unique rural industries, particularly through red tourism and the cultivation of specialty crops like golden needle mushrooms [1] Group 1: Red Culture and Tourism Development - The local leader emphasizes the importance of red culture in revitalizing the community and aims to enhance red tourism by utilizing local revolutionary resources [1] - The initiative is part of the "Hundred Million Project," which aims to invigorate rural areas by promoting their historical and cultural significance [1] Group 2: Agricultural Development and Economic Growth - The village has successfully developed a golden needle mushroom industry through the establishment of cooperatives, which has increased product value and provided a source of income for villagers [1] - Plans are in place to improve the quality of golden needle mushrooms and establish a brand, while also integrating agricultural production with local red sites and beautiful countryside to create unique tourism routes [1] Group 3: Policy and Support Recommendations - The local leader calls for enhanced guidance from various levels of government to support rural industry development, leveraging Guangdong's favorable industrial environment and policies [1] - There is a focus on utilizing both red resources and green ecology to develop more tourism routes, further promoting rural economic development [1]
千人同涮创纪录!温氏解锁吉尼斯新成就,“中华土鸡之乡” 崛起农文旅新地标
Nan Fang Nong Cun Bao· 2026-01-26 08:02
Group 1 - The event in Guangdong's Yunfu New District successfully set a Guinness World Record for the largest Chinese native chicken hot pot tasting, highlighting the region's culinary and cultural significance [2][3][7] - The core ingredient for the record-breaking event was the "Royal 180" native chicken, which is raised for 180 days and is known for its unique taste and quality [18][19][24] - The event featured a night drone light show and was attended by a thousand participants, creating a vibrant atmosphere that emphasized the integration of agriculture, culture, and tourism [5][62] Group 2 - The newly opened New Xing Wens Food Farm is designed as a 3A-level scenic area, showcasing ecological farming, cultural education, and industry integration [4][30] - The farm includes a live streaming base for chicken farming and cooking processes, allowing consumers to witness the journey from farm to kitchen [31][32] - The farm aims to enhance consumer trust in food quality and promote local cultural heritage, aligning with the brand's mission of being a reliable food supplier [37][39][49] Group 3 - The event aligns with the Guangdong province's "Guangdong Goods Go Global" initiative and aims to elevate the local native chicken industry [68][70] - Future plans include the development of themed sculptures and specialty dining clusters to further enrich the farm's educational and experiential offerings [72][78] - The innovative practices demonstrated by the company provide a model for agricultural enterprises looking to transform through brand activities and the integration of agriculture with culture and tourism [79][80]
广货借势文旅,流量叠加留量!这个新春,广东不只“开门红”
Nan Fang Du Shi Bao· 2026-01-26 07:56
跟着文旅一起火红起来的,还有广货的"出圈"。一众粤字号农特产品、非遗文创、地方特色美食从岭南 走向全国,成为赛场之外的另一大"爆款"。新会陈皮、化州橘红、阳春砂仁组成的"广东三宝"礼盒作为 全运会官方特许商品,成为游客争相选购的伴手礼;广彩、广绣等岭南非遗符号与体育精神融合,打造 出广彩书签、红棉香插、英歌舞手办等60余款特许商品,供不应求;德庆贡柑、梅州柚、平远脐橙等借 着全运"好彩头"的美好寓意,成为赛场内外的热销果品。从赛场周边的特许零售店到各地的特色市集, 广货以多元形态融入体育消费场景,让岭南风味与湾区文化随十五运会走向全国。 后十五运时代 将赛事"短期热度"转化为文旅"长期引擎" 2025年11月,粤港澳大湾区迎来了历史性时刻——第十五届全国运动会首次由粤港澳三地联手举办。 赛场内,粤港澳携手点燃圣火,运动健儿拼搏进取;赛场外,岭南热土借"赛事+"的热潮,将千年商都 的厚重文脉、改革开放的先锋锐气与山海相拥的灵动气韵,尽数转化为广东文旅的独特优势。 刚过去不久的元旦假期,广东文旅交出亮眼答卷:全省接待游客1787.5万人次,日均同比增长34.8%; 实现旅游收入99.8亿元,日均同比增长39.8% ...