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广东潮南雷岭荔枝文化旅游季启幕绽放“荔”美千姿
Zhong Guo Xin Wen Wang· 2025-06-28 13:50
Core Viewpoint - The 18th Chaoshan·Leiling Lychee Cultural Tourism Season has officially commenced in Shantou, Guangdong, focusing on creating an immersive experience for domestic and international tourists through various activities centered around lychee culture [1][6]. Group 1: Event Highlights - The event features a theme of "Leiling Lychee: Sweetness for You," with activities including production and sales connections, sweet markets, and cultural tourism checkpoints [1]. - A 3-kilometer cultural tourism route has been established, integrating local agricultural scenery and interactive games, attracting numerous visitors and fashion enthusiasts [3]. Group 2: Economic Impact - The Leiling Lychee brand has gained recognition with the national geographical indication trademark, enhancing its market presence [5]. - The lychee industry in Leiling has an annual output value exceeding 100 million, contributing to rural revitalization and transforming local landscapes [5]. - The event has facilitated a complete industry chain from lychee cultivation to processing, tourism, and dining, promoting a comprehensive development model [5]. Group 3: Future Development - Leiling aims to leverage the cultural tourism season to implement a "new era of cultural tourism economy," focusing on brand building and high-quality agricultural development [6]. - The strategy includes creating a market, an intellectual property (IP), and a tourism route centered on lychee culture, emphasizing technological innovation [6].
3公里打卡路线玩转荔乡!第十八届潮南·雷岭荔枝文化旅游季火热开启
Nan Fang Nong Cun Bao· 2025-06-28 08:34
Core Viewpoint - The 18th Chaoshan-Leiling Lychee Cultural Tourism Season has officially commenced, showcasing the integration of cultural tourism and local agricultural products, particularly lychees, to enhance economic development and attract visitors [8][16][93]. Group 1: Event Overview - The event features a 3-kilometer lychee cultural tourism route that includes interactive games, intangible cultural heritage experiences, and lychee picking, aimed at attracting tourists and enhancing local engagement [11][12][30]. - The theme of this year's event is "The Sweetness of Lychee and Culture," focusing on the integration of production and sales, cultural tourism activities, and the promotion of local ecological and economic values [14][15][93]. Group 2: Visitor Experience - The event attracted a diverse group of visitors, including families and fashion enthusiasts, who came to enjoy fresh lychees and participate in various activities along the route [32][48]. - The route includes five lychee-themed checkpoints where visitors can engage in activities such as photo opportunities, lychee tasting, and interactive games [35][36][38]. Group 3: Economic Impact - The lychee industry in Leiling has become a significant source of income, with over 44,000 acres of lychee orchards contributing to a yearly output value exceeding 100 million [73][58]. - The event serves as a platform for direct communication between lychee farmers and buyers, facilitating sales and enhancing the local economy [49][51]. Group 4: Cultural Integration - The event incorporates traditional performances, such as excerpts from the Chao opera, to celebrate local culture and heritage, thereby enriching the visitor experience [21][22][90]. - The local government and associations are actively promoting the "Lychee+" cultural concept, which includes developing themed tourism routes and culinary experiences centered around lychee [88][93].
苹果+玫瑰 “链”出更多“文旅果”
Si Chuan Ri Bao· 2025-06-27 22:29
Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]
农文旅深度融合赋能乡村振兴
Qi Lu Wan Bao· 2025-06-27 06:38
Core Viewpoint - The development of the "Yellow River·Rice Town Bay" brand in Jiyang District exemplifies the integration of agriculture, culture, and tourism, aiming for high-quality development and enhancing the city's image [1][2][6]. Group 1: Brand Development - Jiyang District is leveraging its unique cultural resources, such as Yellow River culture and farming culture, to enhance the "Yellow River·Rice Town Bay" brand, thereby increasing its recognition [2]. - The "Yellow River·Rice Town Bay" area features a 12-kilometer ecological corridor along the Yellow River, connecting three distinctive groups and creating seasonal experiences that promote rural revitalization [2][6]. - The district has successfully launched various tourism initiatives, including the "Taste the Seasons, Enjoy Jiyang" regional tourism brand, showcasing the integration of agriculture and tourism [2][3]. Group 2: Cultural Initiatives - Jiyang District emphasizes cultural development as the core of rural revitalization, launching educational tourism programs and establishing multiple research bases to attract students [4]. - Each village within the "Yellow River·Rice Town Bay" area has developed its own cultural identity, contributing to local tourism and economic growth [4][6]. - The district has implemented various cultural activities and projects to promote social values and community engagement, enhancing the overall cultural landscape [5]. Group 3: Economic Growth - The integration of agriculture, culture, and tourism has significantly boosted economic growth, with local industries experiencing substantial development and job creation [6][7]. - Jiyang District has organized numerous festivals and events, attracting over 1.2 million visitors and generating more than 500 million yuan in local consumption [6][7]. - The district's agricultural sector, particularly in specialty crops like Renfeng watermelon and Quti cucumber, has seen a production value exceeding 4 billion yuan, contributing to the overall economic vitality [7].
“鹅荔CP”正式出道,打造农文旅融合新名片
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - The launch of the "Goose and Lychee CP" initiative aims to create a new brand identity that integrates agriculture, culture, and tourism, promoting local specialties and enhancing market visibility [1][10][51]. Group 1: Event Overview - The "Goose and Lychee" promotional event took place on June 26, 2025, featuring over 20 leading companies from the Ma Gong Goose and lychee sectors [2][3]. - The event showcased the "Goose and Lychee" superfood IP, emphasizing innovative culinary creations that combine the flavors of Ma Gong Goose and Guangdong lychee [4][10]. Group 2: Product and Market Insights - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with over 800 breeding farms in Jiangmen Kaiping, producing more than 17 million goose chicks and over 10 million meat geese annually, contributing to a total industry value of 3 billion yuan [12][13][14]. - Guangdong lychee is a well-known fruit with a projected production of approximately 1.6 million tons by 2025, featuring various popular varieties [15][16]. Group 3: Culinary Innovations - New dishes such as "Lychee Flavored Goose" and "Goose with Lychee" were introduced, successfully attracting consumer interest and redefining healthy eating trends [20][22][23]. - The combination of Ma Gong Goose's rich flavor and lychee's sweetness has been highlighted as a unique culinary pairing, enhancing the appeal of both products [26][32]. Group 4: Industry Collaboration and Development - The event facilitated partnerships between Ma Gong Goose and lychee enterprises, addressing branding and product diversity challenges within both industries [45][46]. - The initiative aims to integrate resources across the supply chain, promoting deep processing products and establishing a comprehensive online and offline sales network [47][48]. Group 5: Cultural and Tourism Integration - The "Goose and Lychee" event serves as a model for the integration of agriculture, culture, and tourism, enhancing the visibility of local products through creative experiences [52][54]. - Future developments of the "Goose and Lychee" super IP are expected to contribute significantly to rural revitalization and brand value enhancement [58][59].
周红波在高淳区调研时强调
Nan Jing Ri Bao· 2025-06-27 01:52
Core Viewpoint - The article emphasizes the importance of accelerating high-quality development in Gaochun District, focusing on leveraging local advantages and enhancing development capabilities to achieve significant progress in the upcoming "15th Five-Year Plan" [1][2]. Economic and Social Development - Gaochun District has maintained a good development momentum in recent years and is recognized as a crucial part of Nanjing's coordinated development strategy [1]. - The district's economic and social development report highlights the initial considerations for the "15th Five-Year Plan" [1]. Industrial Development - The focus is on establishing a robust industrial system tailored to Gaochun's realities, with an emphasis on key industries such as automotive parts, medical devices, and food production [2]. - There is a push to cultivate emerging industries like high-end equipment manufacturing and to enhance the scale of existing industries [2]. Brand and Market Development - The strategy includes creating distinctive brands and developing new products and business models around ecological tourism, leisure, and vacation markets [2]. - The aim is to promote the integration of agriculture, culture, and tourism, enhancing the "International Slow City" brand [2]. Infrastructure and Support Mechanisms - The article calls for optimizing support mechanisms for high-quality development, particularly in major infrastructure projects and key industries [2]. - There is a need for better planning coordination and demand alignment with neighboring areas to foster coordinated development [2]. Safety and Emergency Preparedness - Emphasis is placed on the importance of flood prevention measures, particularly concerning the Shuiyang River, with a call for thorough preparation and vigilance [3].
兴化以水为媒打造文旅新地“最忙的时候,一天接待400多人,一顿饭翻台三次”
Xin Hua Ri Bao· 2025-06-25 23:14
Core Insights - The integration of agriculture, culture, and tourism in Xinghua is being accelerated, leveraging its unique water resources to create a vibrant tourism economy [1][3][4] - The city has seen significant growth in tourism, with a total of 7.652 million visitors and a tourism revenue of 5.13 billion yuan in the previous year, marking year-on-year increases of 22.9% and 23.9% respectively [3] Group 1: Tourism Development - The "千垛" scenic area has become a major attraction, hosting approximately 100,000 visitors during the Qingming holiday alone, and has been a top destination in the Yangtze River Delta for 16 consecutive years [3] - The city is developing a four-season tourism brand, featuring activities such as flower viewing in spring, lotus appreciation in summer, chrysanthemum tasting in autumn, and reed viewing in winter [3] Group 2: Economic Impact - Jiangsu Dingneng Technology Co., Ltd. has grown into a leading agricultural enterprise with an annual output value of 240 million yuan, benefiting around 2,000 farmers [2] - The bamboo and wood boat cultural industry park has generated over 700 million yuan in annual output value, exporting products to countries like Japan, Germany, and the Netherlands [2] Group 3: Ecological and Cultural Significance - Xinghua's ecological quality is highlighted by an 84.7% rate of good air quality days and a 100% rate of Class III water quality in national and provincial assessments [4] - The city has been recognized as a national civilized city and a historical cultural city, showcasing its blend of modern civilization and rich cultural heritage [4]
平头村里麦收记
Group 1: Agricultural Innovation - The introduction of artificial intelligence and automated machinery has transformed traditional farming practices, allowing younger farmers to operate equipment more efficiently and effectively [4][6][7] - The use of advanced technologies such as GPS navigation and automated systems has increased the efficiency of agricultural operations, leading to a 5% increase in effective planting area [7] - The shift from manual labor to mechanized and intelligent farming methods is enhancing productivity and reducing labor costs in the agricultural sector [7][8] Group 2: Economic Development through Local Initiatives - The implementation of a unified sowing and harvesting model by local committees has allowed farmers to save time and energy, enabling them to engage in value-added activities such as milling and selling flour [9][10] - Local farmers are now able to purchase wheat at prices 10% higher than market rates, significantly improving their income [9][10] - The integration of agricultural production with tourism and cultural activities, such as the "Wheat Aroma Micro Marathon" and "Wheat Field Music Festival," is creating new economic opportunities and attracting visitors [12][14] Group 3: Community and Cultural Engagement - The establishment of local markets and community events is fostering a connection between urban consumers and rural producers, enhancing the visibility of local agricultural products [13][14] - New entrepreneurs in the region are leveraging the appeal of rural life and agricultural experiences to create businesses that combine farming with tourism and education [14] - The focus on community-driven initiatives is not only boosting local economies but also promoting cultural heritage and agricultural education among younger generations [14][11]
从插秧到“出圈” 一粒米长出产业链(人民网)
Ren Min Wang· 2025-06-25 08:53
五月末的沈北平原,风里透着新稻的清润。在辽宁沈阳兴隆台锡伯族镇兴光村,1500亩稻田正铺展 新绿,彩色秧苗在水田里勾勒出若隐若现的轮廓。 站在27米高的瞭望塔上,沈阳锡伯龙地创意农业产业园负责人赵爱军望着脚下忙碌的插秧场景,眼 中闪烁着与这片土地共同生长的故事。 在园区的水稻图书馆,赵爱军捧起一把刚研磨的糙米:"一粒米虽小,但它能裂变出无限的可 能。"赵爱军感慨地说,"我们希望通过我们的努力,让这粒米成为乡村振兴的'金种子',让更多的人享 受到农业发展的成果。" 近年来,当地通过清水大米为核心,通过科技赋能,将传统农业与文化创意、乡村旅游等产业深度 融合,打造了一条集水稻种植、加工、销售、科普、旅游于一体的全产业链。园区内的米制咖啡、彩稻 米冰糕等新品,这些"稻田文创"尚未正式上市,但已成为游客中心的试吃热点。 "地理标志就是金字招牌。"赵爱军翻开手机,展示2024年辽宁省地理标志宣传活动的部分图 片,"去年9月那场活动后,清水大米单价涨了1元/斤。"数据显示,园区三产收入中,农产品衍生品销 售占比从2022年的15%提升至2024年的30%,"游客来了不光看景,还会带袋米、买份米糕,这就是'地 标+文旅'的 ...
山东巨野:小小葡萄串起超亿元“甜蜜链”
Zhong Guo Jing Ji Wang· 2025-06-24 08:10
Core Insights - The grape industry in Juye County, Shandong, has transformed from small-scale trials to a significant economic driver, generating over 100 million yuan annually and benefiting thousands of farmers [1][3] - The establishment of standardized greenhouses and cooperative farming has led to increased production and profitability, with an average yield of 4,000 pounds per acre and profits exceeding 20,000 yuan per acre [1][3] - The integration of agriculture with tourism has created a multifaceted economic model, enhancing both agricultural and tourism revenues [2][3] Group 1 - Juye County's grape industry has evolved into a key pillar of local economic development, with over 60 standardized greenhouses and 200 acres of cultivation area [1] - The establishment of the Shenyang Grape Planting Cooperative has facilitated the growth of the grape industry, directly creating over 200 jobs and generating an annual output value exceeding 5 million yuan [1] - The deep processing of grapes into wine has significantly increased value, with 450 tons of quality wine grapes producing over 240,000 bottles and generating an annual output value of over 5 million yuan [2] Group 2 - The integration of agriculture and tourism has been highlighted through events like the "Grape Fragrance Picking Festival," turning the vineyard into a popular tourist destination [2] - The county has strategically planned the cultivation of early, mid, and late-maturing grape varieties to meet market demand, promoting sustainable development [3] - The collaboration between agricultural enterprises and local farmers has fostered a robust ecosystem for grape production and processing, enhancing overall economic resilience [3]