新华社杭州1月25日电（记者魏一骏）记者25日从浙江省商务厅获悉，浙江将推出23条举措，举办活动 1700余场，将惠民生与促消费相结合促进新春消费季。 当天，由浙江省商务厅等9部门联合主办的"购在中国 福满浙里"2026浙江新春消费季在杭州启动。据了 解，23条举措将聚焦"吃、住、行、游、购、娱"6大领域。 结合春节假日特点，餐饮消费方面将举办"味美浙江"——美食市集、美食家宴、美食地图等活动，支持 餐饮企业推出年夜饭让利活动。 【纠错】 【责任编辑:王頔】 春节假期是出行高峰，浙江将在全省高速公路服务区，开展主题市集、精品展销、非遗展示等活动超50 场，同时，联动多个电商等平台，发放住宿优惠券，覆盖全省3000多家星级饭店和精品民宿。 2026年2月底前，浙江全省将发放补贴20亿元以上，助推实施新一轮消费品以旧换新；全省将发放消费 券9.6亿元。 启动仪式上，还发布了"购在中国 福满浙里"浙江新春消费指南，围绕潮流生活新选择、文旅融合新体 验、农业臻品新风味、体育潮玩新活力等多元消费内容。 为助推春节假期文化体育消费，浙江将围绕赏年俗、看大戏、品美食等10个主题，推出100个代表性产 品；全省70余家文博场 ...

距离春节还有半个多月，年货销售渐入高峰。上海消费市场的巨大潜力，也引不少全球好物扎堆抢 滩，"买全球"正成为上海新春消费的新常态。 走进沪上多家进口超市，大红灯笼、春联福字将卖场装点得喜庆十足。货架上，来自澳洲的竹节虾、阿 根廷的牛排、西班牙的橄榄油等进口商品，纷纷换上了应景的"中国红"包装，吸引了不少市民选购。 "家里面可以先装扮起来了，我想先买点小挂件。"一位正在挑选节日装饰的顾客表示。另一位消费者则 说："现在可以有更多的进口食品纳入我们的餐桌上面。" 春节前夕新开业的"俄罗斯国家馆"也为申城年货市场增添了一抹异域风情。馆内福字高挂，套娃、美 酒、糖果等特色商品琳琅满目。 有顾客表示："我想买帝王蟹，感觉有新意，年味跟往年不一样。"一位带着孩子的家长则挑选了福娃玩 偶："这是给我家里小宝贝的，他今年刚满一岁。" 在城市另一端，沪郊乡村的春节烟火气同样浓郁。近日，为期两天的"卯时后岗乡村集市"在金山千年古 镇亭林拉开帷幕。一大早，浩浩荡荡的巡游队伍绵延老街数百米，舞龙舞狮等民俗表演轮番上演，吸引 了众多市民游客前来"赶集"。 俄罗斯出口中心驻华代表处主任巴焦夫·叶夫根尼透露："俄罗斯的大头娃娃巧克力已经断 ...

本次活动由陕西省商务厅联合省文旅厅、省体育局、省市场监管局共同主办，陕西省各市（区）商务局共同承办，旨在为市民游客打造一场"一站式采 购、沉浸式体验、多维度狂欢"的新春盛会。 紧抓冬季冰雪消费热点，本次年货节的新春运动系列活动将整合陕西省冰雪与体育资源，推出全年龄段适用的运动消费活动。冰雪节、"体育大拜年"等赛 事燃情上演，冰瀑观赏、嬉雪互动等特色场景趣味十足，"滑雪+温泉""滑雪+民俗"联动套餐解锁冬日新玩法。此外，乡村体育赛事、登山赏雪等活动同步 开展，完善的配套服务将带动关联产业协同发展，让市民游客在运动中共享健康欢乐年。 春节不止于购，更在于游与赏。本次年货节的新春体验系列活动将依托陕西丰富的自然与人文资源，聚焦年俗文化街区、特色旅游线路、夜间经济示范 区，打造一体化沉浸式文旅消费场景。通过整合景区、餐饮、住宿资源，创新推出"票根经济"套餐与双馆联动体验，并围绕"逛景区 看非遗"，开展民间 文化展演、非遗市集等活动，让市民游客在领略三秦风光的同时，感受传统文化的魅力。 年味渐浓，消费正旺。一场覆盖陕西省、融合多领域的新春盛宴即将拉开帷幕。 1月24日至28日，以"购在中国・陕亮生活"为主题的2026陕 ...

Core Viewpoint - Wuhan is launching the 2026 Spring Consumption Season with a theme of "Exciting Wuhan, Happy Shopping for Spring," aiming to enhance consumer spending during the New Year period through various promotional activities and subsidies [1] Group 1: Government Initiatives - The Wuhan government will invest over 300 million yuan in subsidies to support the Spring Consumption Season [1] - The initiative aligns with the Ministry of Commerce's "Buy in China" campaign for the 2026 Spring Consumption Season [1] Group 2: Event Planning - The Spring Consumption Season will feature over 600 unique activities across five major categories: "Buy Good Products," "Taste Fine Cuisine," "Meet Good Friends," "Exhibit Vitality," and "Enjoy Special Offers" [1] - The activities will encompass shopping, food, cultural tourism, winter sports, and various consumer subsidies [1] Group 3: Regional Promotions - Hubei Province plans to introduce a 100 million yuan "Happy Shopping Hubei" consumption package [1] - Additional regional initiatives include a 50 million yuan lucky draw for invoices, 1 billion yuan in automotive vouchers from the Economic Development Zone, and various other consumer vouchers across different districts [1]

Core Viewpoint - The 29th China (Sichuan) New Year Shopping Festival will take place from January 30 to February 11, 2024, in Chengdu, featuring over 100,000 quality products from more than 1,000 domestic and international enterprises, promoting a vibrant consumer experience for the Sichuan-Chongqing region [9]. Group 1: Event Overview - The main venue in Chengdu will cover an area of 50,000 square meters, showcasing products from 36 countries and regions, as well as nearly 30 provinces in China [9]. - The theme of the festival is "Shopping Global New Year Goods, Sharing a Beautiful Life," aiming to blend international flair with local culture [9]. Group 2: International Products - The festival will feature a diverse range of imported goods, including French wines, German beers, Belgian chocolates, Australian beef, and New Zealand milk powder, among others [10]. - Notable first-time exhibitors include Peruvian alpaca wool toys and Bulgarian rose skincare products, enhancing the international appeal of the event [10]. Group 3: Local Products - A special "Chuan-Zihao" section will highlight quality products from 21 cities in Sichuan, including local specialties like rice, tea, and various traditional foods [11]. - The event will also introduce a "Xinjiang Goodies Go to Sichuan-Chongqing" area, featuring unique products from Xinjiang, fostering inter-regional commerce [11]. Group 4: Consumer Goods and Promotions - The festival will showcase a variety of household appliances and vehicles, with major brands like Midea, Haier, and NIO participating, leveraging government subsidies to enhance consumer benefits [12]. - A dedicated area for renowned Chinese liquors will be established, featuring promotional activities to attract consumers [11]. Group 5: Cultural and Entertainment Activities - Over 60 unique activities will be held throughout the festival, including traditional performances and food markets, creating an immersive cultural experience [14]. - The event aims to build a dual-circulation open platform, integrating global and local products while fostering a collaborative ecosystem among government, enterprises, and the market [14].

Core Viewpoint - The "2026 National Online New Year Goods Festival" was launched in Lanzhou, Gansu Province, aiming to promote traditional culture and enhance consumer experiences through a blend of online and offline activities [1]. Group 1 - The festival will run from January 19 to March 4, featuring a combination of cultural and commercial elements to create a vibrant New Year shopping experience [1]. - The event adopts a "1+N" format, with the main launch in Lanzhou and various supporting activities across five northwestern provinces and e-commerce platforms [2]. - The festival emphasizes themes such as "Gansu Flavor," "Quality Renewal," "Digital Enjoyment," "Silk Road Flavor," and "Enjoyable Payment," showcasing local products and services [4]. Group 2 - A variety of promotional activities will be organized online, integrating traditional New Year customs with modern consumer trends to provide a comprehensive shopping experience [4]. - Local governments in Gansu will also host activities tailored to their regional characteristics, enhancing the festival's appeal [4].

Group 1: Core Activities and Events - Shanghai will host 2,570 unique activities and 1,369 performances during the Spring Festival, aiming to attract both domestic and international visitors [1][2] - The city will feature nearly 50 special exhibitions in museums and over 100 high-quality art exhibitions in galleries, including major displays from the Louvre and Picasso [1] - The "Cultural Magnet" concept will be emphasized with a record number of performances and exhibitions, enhancing the festive atmosphere [1] Group 2: Cross-Industry Collaborations - The "Hu Xiao You" platform will offer 353 themed activities, including 54 science exhibitions and 4D movies, as well as industrial tourism experiences and waterway tours [2] - A New Year tennis event featuring renowned players and cross-industry celebrities will take place from the second to the fifth day of the Lunar New Year [2] - The 2026 New Year intangible cultural heritage series will include immersive experiences focused on local culinary and artistic traditions [2] Group 3: Discounts and Promotions - Major tourism companies in Shanghai are launching significant discounts, such as Eastern Airlines' "Shenqing Reunion Card" priced at 999 yuan for round trips and 559 yuan for single trips [3] - The Shanghai Pass is offering a New Year combined ticket for 299 yuan, which includes accommodation and cultural visits, catering to the demand for cultural experiences during the holiday [3] - Popular attractions will provide half-price tickets and special offers to enhance accessibility for all age groups [2]

Core Insights - The company Lianhua is launching a marketing campaign titled "Full Throttle, Good Luck Continues" to stimulate consumer spending during the New Year period, aiming for steady growth in consumption [3][5] Group 1: Marketing Campaign Details - The campaign will feature nearly a thousand popular products for the New Year, including a selection of "Top 100 Popular Products" across various categories such as fresh food, baked goods, snacks, beverages, grains, and personal care [3] - The promotional activities began on New Year's Day and will continue until the eve of the Spring Festival, incorporating various interactive formats like "New Year Goods Market," "Points to Coupons," and "Red Packet Draws" [3][4] Group 2: Consumer Engagement and Offers - The first phase of the campaign, "Year of the Horse Prosperity, Red Packets Open the Way," ran from January 1 to January 13, allowing consumers to participate in a red packet draw with a minimum purchase of 88 yuan, with the chance to win up to 88.8 yuan [3] - From January 14, the campaign will enter a new phase offering discounts, where consumers can exchange 100 points for a coupon that provides 8 yuan off a purchase of 60 yuan, further lowering the threshold for New Year shopping [5] Group 3: Integration of Online and Offline Channels - Lianhua is integrating online and offline shopping experiences, allowing consumers to participate in activities and purchase products both in physical stores and through the iBailian app and WeChat mini-program [5] - The company plans to host several New Year-themed live broadcasts to enhance consumer engagement and storytelling, ensuring convenience and freshness from online to table [5] Group 4: Commitment to Consumer Quality - Lianhua aims to strengthen the quality of consumer goods through a solid supply chain and innovative service models, helping consumers easily stock up on New Year goods and contributing to the construction of Shanghai as an international consumption center [5]