Workflow
消费促进
icon
Search documents
第四届中国(四川)国际熊猫消费节·德阳站暨2025首届德阳堆堆消费节启动
Sou Hu Cai Jing· 2025-09-29 14:20
活动由歌舞表演《金面照夜 烟火德阳》拉开帷幕。随后,聚焦"吃住行游娱购",发布德阳消费热力图;又以"展示+宣言+互动"形式,推介了广汉缠丝 兔、中江手工空心挂面、三星堆文创、德阳潮扇等"德阳好物";堆堆消费节专属IP形象"德小堆"以特色说唱推介"来德有礼"、"票根有礼"、"打堆有礼"等 国庆5重宠客礼遇;德阳本地人气歌手、《星光大道》2024年度总冠军张梦羽与"德小堆"互动发布首届德阳堆堆消费节总体活动内容;邀请"川超"德阳重 装队部分球员,联合足球宝贝通过"歌曲+舞蹈+互动"形式,庆祝德阳重装队获川超首胜。 活动启动前,黄朝阳等领导及嘉宾来到本次消费节配套的"秋晚好物·堆堆潮玩"集市现场,参观了"秋晚好物"、"首发首秀"新品,以及"悦动川超"互动区。 据悉,本次堆堆消费节聚焦首发、焕新、潮流、数字等重点消费领域,以"三星堆IP+本土特色"为引擎,从9月29日持续至11月30日,将推出"1+6+N"系列 特色消费促进活动,内容贯穿四季度、辐射全域,致力于打造现象级城市主题消费促进活动,旨在让消费者更好感受德阳消费市场的蓬勃活力。 封面新闻记者 易弋力 9月29日,由四川省商务厅指导,德阳市人民政府主办,德阳市 ...
杭州金秋文旅体消费惠民活动启动
Hang Zhou Ri Bao· 2025-09-29 02:52
Group 1 - The core initiative of Hangzhou's cultural and tourism department is to stimulate consumer enthusiasm and optimize holiday experiences through the launch of over 200 themed products and activities, along with the distribution of cultural and sports consumption vouchers totaling over 40 million yuan [1] - Eight major themes have been introduced, including "Osmanthus Rain and Tea Fragrance," "Fireworks and Trends," and "Extreme Cool Play," which cover diverse cultural and tourism consumption scenarios [1] - A significant portion of the consumption vouchers, amounting to over 20 million yuan, will be distributed during the "Double Festival" period, available for use through platforms like Fliggy, Ctrip, and Meituan [1] Group 2 - The Hangzhou Sports Bureau is promoting a series of activities themed "Sports for the People," including the "Zhejiang BA" city championship and various national-level sports events, enhancing the immersive experience of watching sports [2] - A new round of sports consumption vouchers will be issued, covering various sports-related spending categories such as fitness and sports equipment [2] - The city is experiencing a surge in the "concert economy," with 41 concerts expected from September to November, and a dedicated subway line will be opened to facilitate access to these events [2] Group 3 - The Hangzhou Consumer Rights Protection Committee has announced measures to ensure a safe and comfortable shopping environment for citizens and tourists, focusing on promoting consumption, stabilizing the market, and protecting consumer rights [3] - Efforts include integrating merchant discounts and encouraging businesses to sign a "Six Good" commitment to enhance shopping experiences and market order [3]
2025“乐购湖北 金秋潮荟”消费季启幕
Ren Min Wang· 2025-09-28 06:31
Core Points - The "2025 'Shop Hubei Autumn Tide' Consumption Season" was launched in Ezhou, focusing on six major consumption areas: automotive, home furnishings, dining, shopping districts, domestic products, and digital intelligence [1][4] - The initiative aims to stimulate consumer potential and meet the diverse needs of the public through high-quality supply and over 1 billion yuan in subsidies [1][4] Group 1: Automotive Sector - The province continues the vehicle trade-in policy, promoting a "thousands of counties and ten thousand towns" electric vehicle consumption season [4] - Various promotional activities include the Xiangyang International Auto Show and car purchase vouchers in multiple cities, with over 1 billion yuan in new car purchase subsidies offered [4] Group 2: Home Furnishings - Events such as the "Golden Consumption Season" in Huangshi and the third Jingzhou Home Expo provide significant discounts and one-stop services for home improvement [4] Group 3: Dining and Local Cuisine - The event features a selection of local delicacies and culinary events across 17 cities, promoting local food culture and enhancing the night economy [5] Group 4: Shopping Districts - The launch of the "Hubei Departure Tax Refund Consumption Map" covers 115 tax refund stores, with various promotional activities in shopping malls and outlets [5] Group 5: Domestic Products - Local brands are actively participating in the consumption season, offering special products and promotions to enhance the appeal of domestic goods [5] Group 6: Digital and Financial Support - The second round of "Hubei Consumption Coupons" is being distributed, with platforms like JD.com and Meituan providing additional subsidies [6] - Financial institutions are offering special consumer loans and credit card promotions to support the consumption season [6] Group 7: Community Services - The event will also include the third "National Quarter-Hour Convenient Living Service Month," focusing on community welfare and services for the elderly and children [6]
美食三味、惠购三品、夜赏三秀…… 双节消费盛宴开启,上海太会玩了!
Sou Hu Cai Jing· 2025-09-27 09:53
Core Points - Shanghai's consumption market is set to thrive during the "Double Festival" with a series of promotional activities aimed at boosting tourism and local spending [4][17] - The "2025 Love Shopping Shanghai · Enjoy Double Festival" series will feature three main themes: "Gourmet Delights," "Shopping Benefits," and "Nighttime Shows" [4][9] Group 1: Gourmet Delights - The "Gourmet Delights" initiative will focus on must-try foods, seasonal delicacies, and afternoon tea experiences, enhancing the culinary appeal of Shanghai [5][6] - Collaborations with Meituan will promote a "Must-Try Food Guide" for tourists, offering rewards for completing specific tasks [6] - The "Autumn Delicacies" guide will provide recommendations for seasonal dishes, showcasing Shanghai's rich culinary diversity [8] Group 2: Shopping Benefits - The shopping campaign will emphasize premium products, beauty items, and tax refund opportunities to stimulate consumer spending [9][11] - Major jewelry brands will participate in promotional activities, including a special collaboration featuring a new product line [9] - Tax refund shopping incentives will be offered to international travelers, enhancing the attractiveness of shopping in Shanghai [11] Group 3: Nighttime Shows - The "Nighttime Shows" initiative will feature light shows, pop-up performances, and themed events to activate the nighttime economy [12][14] - Key locations will host immersive light art activities, supported by consumer vouchers to encourage nighttime spending [12] - Cultural events will integrate traditional heritage with modern entertainment, creating unique experiences for visitors [14] Group 4: Additional Consumer Policies - Shanghai will implement various consumer policies, including trade-in programs for home appliances and vehicles, as well as shopping subsidies across multiple districts [16]
太原市小店区加力支持汽车以旧换新(第二轮)补贴活动启动
Core Viewpoint - The launch of the "Moon Full Dragon City · National Autumn" consumption promotion event in Taiyuan aims to stimulate consumer demand and support the automotive industry through a series of subsidies and activities [1][2]. Group 1: Event Overview - The event includes a second round of subsidies for replacing old cars, with 3,000 vouchers worth 500 yuan each available for consumers purchasing new cars in the Xiaodian District [2]. - The Xiaodian District has been actively promoting consumption, having hosted seven consumption promotion activities this year, leading to significant increases in automotive sales [1]. Group 2: Financial Support and Incentives - The China Construction Bank's Taiyuan Nancheng Branch will provide comprehensive financial support to participating enterprises, including services like installment plans and green consumption loans to reduce consumer costs [1]. - Consumers can enjoy immediate discounts on top of national and provincial subsidies, and eligible participants can enter a lottery for additional subsidies up to 50,000 yuan [2]. Group 3: Industry Development - The establishment of the Xiaodian District Automotive Industry Alliance aims to break down information barriers within the industry and create new consumption scenarios, such as automotive culture and events [2]. - The initiative is part of a broader strategy to position Xiaodian District as a new high ground for automotive consumption and to promote coordinated development within the regional automotive sector [2].
人民财评:提质扩容增效,充分释放黄金周消费潜力
Ren Min Wang· 2025-09-25 09:37
Group 1 - The article emphasizes the importance of consumption as a key driver for high-quality economic development and improvement of people's livelihoods, especially during the extended holiday period combining National Day and Mid-Autumn Festival [1] - Various regions are implementing substantial consumer incentives, such as issuing consumption vouchers and subsidies, to enhance residents' willingness to spend during the holiday [1][2] - The Ministry of Culture and Tourism has initiated a three-year action plan to promote cultural and tourism consumption, coordinating with local governments to provide discounts and facilitate inbound tourism [1][2] Group 2 - To meet the diverse consumption needs during the holidays, regions are optimizing supply by launching a variety of cultural and tourism products and activities, creating new tourism experiences [2] - The integration of cultural and sports events is highlighted as a key strategy for enhancing the competitiveness of cultural tourism, with major events scheduled to coincide with the holiday period [2] - Collaborative regional tourism activities, such as industrial tourism and rural tourism, are being promoted to provide more choices for consumers and stimulate spending [2] Group 3 - A strong consumer environment is essential for sustainable consumption growth, and local governments are urged to strengthen market regulation and enhance service quality [3] - The article mentions the importance of cross-departmental cooperation in monitoring the tourism market to ensure compliance and improve consumer satisfaction [3] - The upcoming holiday period is viewed as a critical opportunity to boost consumption, with expectations for a vibrant market driven by collective efforts [3]
乐享中秋国庆假期 北京推出500余项特色消费活动
Zhong Guo Xin Wen Wang· 2025-09-23 05:27
Core Points - Beijing is launching over 500 unique consumption activities to meet diverse consumer needs during the Mid-Autumn Festival and National Day holidays [1] - The theme "Jingcai Four Seasons" aims to provide a rich and affordable shopping experience for both residents and tourists [1] Group 1: Diverse Policies for Consumer Benefits - The Beijing Film Bureau is collaborating with the Maoyan platform to issue movie viewing subsidies, allowing citizens and tourists to enjoy films at lower prices [2] - Shijingshan District is distributing dining and accommodation vouchers, with over 300 participating restaurants and more than 20 hotels [2] - The "Ticket Root" themed activity offers discounts at over 200 merchants for attendees of major sports events, integrating sports and consumption [2] - The city has optimized its tax refund services for outbound travelers, with five centralized refund points available for shopping at over 1,500 stores [2] Group 2: Unique Festival Offerings - Traditional brands are launching creative products for the holidays, such as themed mooncake gift boxes inspired by cultural heritage [3] - Numerous shopping centers are offering discounts and promotions, alongside cultural events like DIY mooncake making and music festivals [3] - Online platforms like Meituan and Douyin are also running promotional activities tied to holiday events [3] Group 3: Enriching Holiday Experiences - The Beijing Chaoyang International Light Consumption Season is creating vibrant night tourism experiences in key areas [4] - Various cultural festivals and events, including traditional performances and music festivals, are being organized to cater to diverse entertainment needs [4] - Parks are hosting creative markets and heritage experience exhibitions to showcase traditional culture [4] Group 4: Fashion and Retail Innovations - New shopping centers are enhancing consumer experiences with unique designs and offerings, such as social shopping spaces [5] - Over 600 new brand stores have opened in Beijing this year, providing fresh shopping destinations for the holiday season [5] - Events showcasing global product launches and fashion festivals are being held across major shopping districts [6]
信息量巨大!四川4亿元消费券、成都市内免税店要来了
Sou Hu Cai Jing· 2025-09-22 16:04
Core Points - The "Purchase in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will be held from September 25 to November 30, with the theme "Comfort in Shu, Encountering Beauty" [1] - The event aims to stimulate new consumption, expand quality consumption, and attract inbound consumption, with a framework of "1+12+N" activities [1][4] - A total of 400 million yuan will be allocated for consumption vouchers during the festival, with a total benefit exceeding 1 billion yuan for consumers [2][5] Group 1 - The festival will feature a main venue in Chengdu and sub-venues in Yibin and Dazhou, along with a series of supporting activities across other cities [1] - The event will include the launch of the "Most Beautiful Western Sichuan Scenic Road" self-driving consumption package, targeting consumers traveling along National Highway 318 [2] - The festival will promote diverse consumption scenarios, integrating retail, dining, technology, and fitness, to create a vibrant consumption atmosphere [3] Group 2 - The festival will kick off with a launch ceremony on September 25, showcasing new consumption vitality from Chengdu, Yibin, and Dazhou [4] - Twelve benchmark IP activities will be held, focusing on night economy, event economy, and internationalization, including the Chengdu-Chongqing Consumption Festival and the Eighth World Sichuan Cuisine Conference [4] - Various themed activities will be organized across five economic regions, each highlighting local characteristics and cultural connotations [4] Group 3 - The festival aims to enhance the quality of consumer offerings, launching initiatives like the "Hundred Products Thousand Stores" plan to promote local culture and small businesses [5] - The province is accelerating the implementation of tax refund policies for outbound tourists, aiming for coverage in 21 cities and states, with a 190% increase in tax refund sales [6][8] - The Fourth International Panda Consumption Festival will emphasize international, quality, and green elements, aiming to create a premier shopping destination [8]
这个秋天,四川“好买、好耍、好安逸”!第四届中国(四川)国际熊猫消费节即将启动
Sou Hu Cai Jing· 2025-09-22 13:10
Core Viewpoint - The "Buy in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to stimulate new consumption and meet consumer demand in Sichuan [1][3]. Event Framework - The event is structured around a "1+12+N" framework, featuring one main launch ceremony, twelve benchmark IP activities, and numerous series of local events [3][4]. - The main launch ceremony will occur on the evening of September 25 in Chengdu, showcasing new consumption vitality and releasing the "Shu Li An Yi" consumption scenarios for 2025 [3][6]. Benchmark Activities - Twelve benchmark IP activities will focus on various economic themes, including night economy and international consumption, with events like the Chengdu-Chongqing Consumption Festival and the Eighth World Sichuan Cuisine Conference [3][4]. Regional Focus - Different economic regions will host tailored activities: - Chengdu Plain Economic Zone will emphasize international consumption and host events like the Import Carnival [4]. - Southern Sichuan will focus on night economy with food and wine festivals [5]. - Northeastern Sichuan will promote red tourism and local products [5]. - Western Sichuan will integrate cultural and commercial tourism [5]. Financial Incentives - A total of 400 million yuan will be allocated for issuing consumption vouchers, with an expected benefit exceeding 1 billion yuan for consumers through various promotional activities [6][7]. Diverse Consumption Scenarios - The festival will feature over 120 new consumption scenarios, promoting a variety of sectors including retail, dining, and technology [7]. - Initiatives like the "Hundred Products Thousand Stores" plan will enhance local small businesses, fostering a vibrant consumer atmosphere [7].
2025日照秋季“海洋大集”焕新消费季暨惠民电商直播节开幕
Sou Hu Cai Jing· 2025-09-22 05:40
Core Insights - The event "2025 Rizhao Autumn Ocean Market" aims to promote consumption and stimulate the local economy through a combination of offline markets, online sales, and promotional activities [1][8] - The event features five core exhibition areas showcasing local agricultural products, automobiles, financial services, and cultural performances, enhancing community engagement and cultural experiences [3][4] Exhibition Highlights - The quality agricultural products exhibition displays local seasonal produce such as Rizhao millet, grapes, and kiwis, attracting significant consumer interest and purchasing activity [4] - The "Direct Car Exhibition" area features new cars and electric bicycles, with staff providing professional consultations on vehicle configurations and purchase incentives [4] - A financial knowledge interactive area, sponsored by local rural commercial banks, offers financial services and promotes financial literacy among attendees [4] E-commerce and Consumer Engagement - The concurrent e-commerce live streaming festival, themed "Mountain and Sea Goodies Gathered in the Cloud," utilizes platforms like Douyin and video accounts to showcase the event and products, enhancing online consumer engagement [6] - The event includes a "Lucky Draw" with a 100% winning rate to boost participation and excitement among attendees [6] - The initiative emphasizes consumer benefits by collaborating with businesses, banks, and e-commerce platforms to provide special offers and discounts [6] Economic Impact and Future Plans - The event successfully activates consumer vitality during the holiday season, promoting local quality products and marine culture, thereby injecting strong momentum into the local economy [8] - Future plans include deepening the unique characteristics of Rizhao's festival brand, innovating the integration of markets, culture, and consumption, and optimizing services to create a better consumer environment [8]