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“政策升级+美食出圈”点燃消费热情 元旦消费市场写下亮眼开篇
Zhen Jiang Ri Bao· 2026-01-04 23:35
元旦当天同步启动的以旧换新政策,成为拉动消费的"强引擎"。家电以旧换新聚焦6类一级能效/水 效产品,数码产品拓展为"数码和智能产品",智能眼镜首次被纳入补贴;汽车补贴更从定额改为按车价 比例发放,新能源车报废更新最高补贴12%、置换更新补贴8%,实打实的优惠让消费者买单更爽快。 政策红利迅速转化为消费热情。元旦假期,全市200余家家电和数码商品门店相继上线以旧换新活 动。部分家电卖场元旦期间顺势推出叠加优惠,首日销售额同比暴涨50%以上,尽显政策红利与消费潜 力。 全域联动,各市、区商务部门花式出招,让元旦消费热潮遍布全城。京口区"京喜大市口·畅购过暖 冬"活动精彩纷呈,宴春、鼎大祥、元致亨、镇江的醋店等本土品牌齐聚八佰伴打造跨年市集,民俗表 演与交响音乐会带来中西合璧的跨年表演;苏宁广场随机街舞、跨年灯光秀、激光秀倒计时、零点敲钟 等跨年活动人气爆棚。根据商家数据统计,八佰伴跨年当日客流量同比增长33%;苏宁广场客流超11万 人次,创全年新高,销售额同比增长11%。 同时,市商务局联合市财政局、人行镇江分行、市税务局举办的"购在镇江·全城抽大奖"活动第一 期也在火热进行中。带动综合体、超市元旦假期销售额增长 ...
烟火气升腾 消费潮涌动
Xin Lang Cai Jing· 2026-01-04 19:01
Carrer 1 # # are many C 2 149 家宴贺新岁。 "3!2!1!新年快乐!"2026年元旦零点的钟声敲响,西宁新千王府井生活广场瞬间沸腾。绚烂的烟花如金色星河倾泻,璀璨的光芒照亮夜空,映照着一张 张喜悦的脸庞。市民李女士牵着女儿的手,举着点燃的仙女棒欢呼雀跃,用手机记录下这漫天绚烂:"跨年夜太有仪式感了,孩子都舍不得走!" 元旦假期,青海省各级商务主管部门与商贸企业紧抓消费黄金期,印发《关于加紧谋划2026年促消费活动的通知》,指导各地围绕重点节假日制定活动计 划,以"省市县联动、政企协同"的强劲合力,点燃全省消费热情。从湖畔家宴到商圈狂欢,从以旧换新到民生保障,高原大地处处涌动着蓬勃的消费活力。 超市货品供应充足。 本报记者 董 洁 特色活动轮番上阵 点燃城乡消费热情 消费热潮的涌动,离不开顶层设计的精准引领与全省一盘棋的统筹布局。省级层面聚焦两节消费关键节点,以"6+N"系列促消费活动为抓手,打造特色消费 品牌。其中"6"即省商务厅牵头出台1份全省方案——《2026年全省消费促进活动方案》,统筹安排促消费工作;举办1场全年促消费活动启动仪式,同步推 出"青海家宴·饗在刚察——日出刚 ...
广州2026年元旦假期人气旺消费热
Zhong Guo Xin Wen Wang· 2026-01-04 07:56
Group 1 - Guangzhou's retail sales during the New Year holiday increased by 15.7% year-on-year, with significant growth in key business districts [1] - Sales of beverages, communication equipment, cosmetics, and clothing saw remarkable year-on-year increases of 110%, 85.6%, 55.4%, and 18.9% respectively, while the catering industry also grew by 18.9% [1] - The city launched a consumption subsidy policy covering 203 categories of products, including home appliances and digital smart products, which stimulated consumer spending through multiple discounts [1] Group 2 - The Tianhe Road business district attracted over 2.7 million visitors from January 1 to 3, marking a 25.4% increase year-on-year, with the Zhengjia Plaza achieving a record high of over 280,000 visitors on New Year's Day, a 47% increase [1] - The Lingnan Impression Garden's "Lingnan Lantern Festival" showcased cultural performances, enhancing the night economy in Guangzhou [2] - The Guangzhou Restaurant Wenchang flagship store reopened with a focus on cultural heritage, showcasing Cantonese cuisine and achieving impressive turnover rates during the holiday [2]
人气旺、消费热!广州元旦假期消费同比增长15.7%
Nan Fang Du Shi Bao· 2026-01-04 07:49
Core Insights - Guangzhou has launched a series of consumer-friendly policies and activities for the New Year holiday, resulting in a 15.7% increase in overall consumption compared to the same period last year [1] - The "old-for-new" subsidy policy has been implemented, covering various categories of products, which has stimulated consumer spending [1][3] Group 1: Consumer Market Performance - From January 1 to 3, 2026, Guangzhou's consumption growth was driven by significant increases in beverages (110%), communication equipment (85.6%), cosmetics (55.4%), and clothing (18.9%) [1] - The restaurant industry also saw an 18.9% growth during the same period [1] Group 2: Promotional Activities - The "old-for-new" subsidy policy was launched on January 1, covering 203 categories of products, with major retailers offering combined discounts [1] - The "Eat in Guangzhou" campaign provided dining vouchers with tiered discounts, encouraging spending across various platforms [1] Group 3: Key Shopping Districts - The Tianhe Road shopping district attracted over 2.7 million visitors from January 1 to 3, a 25.4% increase year-on-year, with sales up by 22% [3] - The Beijing Road shopping district recorded a total foot traffic of 1.765 million, marking a 37.3% increase compared to the previous year [3] Group 4: Thematic Events and Experiences - Various themed events such as the "New Year Song Friends Meeting" and "Snowy Joy Parade" were organized to enhance the shopping experience [4] - The Guangzhou Haixinsha "INNO Carnival" featured a mix of daytime leisure and nighttime entertainment, attracting significant visitor engagement [4][6] Group 5: Cultural and Culinary Integration - The Guangzhou Restaurant Wenchang flagship store reopened with a unique "living heritage" Cantonese cuisine museum, enhancing the cultural dining experience [6] - The "Lingnan Lantern Festival" showcased traditional performances, enriching the nighttime economy and attracting visitors [6]
2026“购在中国”暨新春消费季启动 打造春节消费新热点新场景
Yang Shi Wang· 2026-01-04 07:25
启动仪式上,上海、杭州、武汉、深圳四个城市介绍本地重点活动及安排,中央广播电视总台等介绍了"购在中国"推介计划,相关企业发布了"购在中 国"活动举措。 2026年,商务部将继续组织开展"购在中国"系列活动,聚焦商品消费、服务消费、消费场景三大主题,在全国举办"乐购新春"、精品消费 月、国际消费季等专题活动。支持各省举办"地方站"活动,组织15个国际化消费环境建设试点城市举办"城市专场"活动。通过主题统一、特色鲜明的活动矩 阵,营造浓厚消费氛围,激发消费市场活力。作为2026"购在中国"的重头戏,商务部将会同相关部门举办"乐购新春"春节特别活动,组织各地围绕"吃住行 游购娱"全链条,推出系列惠民便民举措,打造春节消费新热点新场景。 央视网消息:1月3日,由商务部、上海市人民政府共同主办的2026"购在中国"暨新春消费季启动仪式在上海举行。 ...
新一轮消费品以旧换新政策全面启动 广西消费市场火热
Zhong Guo Xin Wen Wang· 2026-01-04 06:54
Core Insights - Guangxi's new round of consumer goods exchange policy is set to stimulate consumption during the New Year holiday period in 2026, with various promotional activities organized to enhance consumer engagement and sales [1] Group 1: Consumer Activity and Sales Performance - The consumer goods exchange initiative launched on December 31, 2025, has seen over 10,000 applications for subsidies amounting to over 5.87 million RMB, leading to sales exceeding 41.25 million RMB within two days [1] - During the New Year holiday, sales of major appliances and communication equipment in Guangxi increased by 4.2% and 5.0% year-on-year, respectively [1] - Key monitored pedestrian streets and commercial areas in Guangxi experienced a 21% increase in average daily foot traffic and a 16% increase in sales revenue year-on-year [1] Group 2: Online Promotions and Tourism - Over 400 "Guangxi Products Chain ASEAN" live streaming events were organized to promote local and ASEAN products, enhancing online traffic and boosting offline sales [2] - The number of visitors to Guangxi during the New Year holiday increased by 35.2% compared to the previous year, with a significant recovery in dining consumption [2] - Major events such as concerts featuring popular artists have led to a dramatic increase in hotel bookings around the Guangxi Sports Center, with orders surging by several times year-on-year [2] Group 3: Cultural and Entertainment Activities - Guangxi planned over 400 key cultural and tourism activities, including New Year music festivals and parades, with Beihai's Weizhou Island emerging as a top destination for New Year tourism, ranking second nationally in ticket sales [2] - Movie screenings of popular films like "Zootopia 2" and "Avatar 3" have contributed to a vibrant cultural consumption market during the holiday [2] Group 4: Market Stability - Prices of essential goods in Guangxi remained stable during the New Year holiday, with no reports of shortages, price fluctuations, or other abnormal market conditions [2]
增长8.3%!元旦假期,青岛10家商贸企业3天销售额破2亿元
Qi Lu Wan Bao· 2026-01-04 06:35
齐鲁晚报·齐鲁壹点记者 尚青龙 元旦假期,青岛市商务局紧抓成功争创国际化消费环境建设和消费新业态新模式新场景试点城市契机, 围绕2026"购在中国·乐购青岛"迎新消费季活动部署,联动各部门、各区市,开展线上线下 (300959)、商旅文融合促消费主题活动50场以上,为市民和游客打造跨年消费盛宴,营造浓郁迎新消 费氛围。监测显示,假期全市10大重点商贸监测企业(集团)实现销售额2亿元,较去年同期增长 8.3%。 区市消费市场活力迸发 市南区持续激发消费潜力,万象城推出"万象启新"新年促销活动,举办法国顽童乐团青岛首演,为岛城 顾客带来丰富多元的文化艺术体验,带动节日期间客流增长超20%,销售额增长近10%。 市北区紧抓节庆消费窗口,联动凯德MALL、丽达茂、未来城万科广场等8家重点商贸载体,策划开展 13场促消费活动,有效释放消费潜力。大鲍岛文化休闲街区聚焦展现百年老街新貌,通过非遗糖球制 作、胶州秧歌表演等特色场景,激活老城消费新活力。预计假期实现销售额超5000万元,带动客流量80 万人次。 李沧区聚焦"年轻时尚、多元融合、场景创新"消费趋势,精心策划推出"元旦潮玩消费季"系列促消费主 题活动,整合辖区商圈 ...
南京元旦消费市场活力迸发:销售额16.7亿,住宿交易增长214%
Yang Zi Wan Bao Wang· 2026-01-04 05:46
这个假期,消费不仅是购物,更是沉浸式的文化体验。门东街区变身"马戏之城",巡游表演与创意市集 吸引游客频频互动。商业综合体成为"首展"聚集地:德基广场的"YOMeeDoll小企鹅"全国首展、新百商 厦的亚洲顶尖裸眼3D巨幕、雨花万象天地的"小猪佩奇"暖冬奇遇季,都成为吸引年轻家庭打卡的流量 密码,带动了周边消费热潮。 真金白银的补贴直接激发了消费活力。南京建邺、鼓楼等区联合支付宝、线上小程序发放百万级消费 券,推出便捷的"碰一碰"立减。市级层面联动美团、叮咚买菜、盒马等平台,围绕餐饮、生鲜、即时零 售推出多样优惠,有效降低了消费门槛,让市民的"菜篮子""餐桌子"更丰盛、更实惠。 在消费市场火热运行的同时,全市生活必需品量足价稳,蔬菜、猪肉等供应充足,价格平稳,保障了节 日市场的有序运行。多元的促消费举措与扎实的民生保障,共同推动了南京消费市场在2026年实现火热 开局。 扬子晚报1月3日讯(记者 陈哲)2026年元旦假期,南京消费市场在政策接力、活动创新与商文旅体深 度融合的共同驱动下,交出亮眼"成绩单":市级重点监测商贸企业3天实现销售额16.7亿元,按可比口 径同比增长9.5%。市场热度从线下商圈蔓延至线 ...
超122亿元!上海元旦消费“开年红”,满减赠券密集发放
Guo Ji Jin Rong Bao· 2026-01-04 03:30
Group 1: New Year Tourism Consumption - The New Year tourism consumption market in Shanghai showed a positive trend, with an average daily consumption amount of 12.2 billion yuan during the holiday period, representing a 2.5% increase compared to last year [1] - The total number of tourists received in Shanghai during the New Year holiday reached 6.82 million, generating a total tourism consumption of 12.27 billion yuan [1] - The average hotel occupancy rate in Shanghai was 70% during the New Year period [1] Group 2: Consumer Engagement and Promotions - The Shanghai Municipal Cultural and Tourism Bureau launched over 130 New Year-themed cultural and tourism activities and more than 120 travel routes to attract both residents and tourists [2] - Consumption vouchers played a significant role in driving sales, with the Huangpu District issuing vouchers that resulted in nearly 10 million yuan in redemptions over four days, stimulating approximately 8 times that amount in sales [2] - The Xuhui District's promotional activities led to a 4.4% increase in sales and a 6.7% increase in foot traffic [2] Group 3: Nighttime Economy and Local Initiatives - Jing'an District introduced nighttime consumption vouchers that significantly boosted foot traffic in key commercial areas, achieving a redemption effect of about 4 times [3] - The Hongkou District's initiative to extend operating hours in major shopping areas resulted in an average daily foot traffic of over 52,000 [3] - Yangpu District's issuance of over 10 million yuan in New Year consumption vouchers effectively stimulated consumer enthusiasm, achieving an 8-fold return [3] Group 4: Overall Market Trends and Future Initiatives - The New Year consumption season in Shanghai is expected to continue, with the launch of the "2026 Buy in China" campaign aimed at enhancing consumer experiences across various sectors [5] - The ongoing New Year consumption season will last until early March 2026, featuring multiple themed activities and significant financial investments in key commercial districts [5] - A total of over 1 billion yuan will be allocated for retail and dining consumption vouchers, along with promotional activities to create a vibrant consumer atmosphere [5]
上海元旦假期消费“成绩单”亮眼 日均消费122亿元 入境消费强劲增长 超682万游客畅游上海
Jie Fang Ri Bao· 2026-01-04 01:41
Group 1 - Shanghai's consumer market showed strong performance during the New Year holiday, with average daily consumption amounting to 12.2 billion yuan, a year-on-year increase of 2.5% compared to last year [1] - Offline daily consumption was 6.49 billion yuan, remaining stable compared to last year, while online daily consumption reached 5.71 billion yuan, growing by 5.5% [1] - The average daily foot traffic in 35 key commercial districts was 6.399 million, reflecting a year-on-year increase of 5.4% [1] Group 2 - Visitors from the Yangtze River Delta region contributed significantly to the consumption, with Jiangsu accounting for 21.3% of the total visitor consumption and Zhejiang following with 8.9% [1] - There was a notable increase in inbound consumption, with the number of tax refund applications rising by 253% and the corresponding sales amount increasing by 132.6% [1] - Shanghai welcomed 6.8203 million tourists during the New Year holiday [1] Group 3 - Various districts issued consumption vouchers, enhancing market activity; Huangpu district's vouchers led to nearly 10 million yuan in redemptions, stimulating approximately 8 times that amount in sales [1] - Xuhui district's sales increased by 4.4% and foot traffic by 6.7% due to a lottery event, while Yangpu district's consumption vouchers also generated significant consumer interest [1] Group 4 - Major commercial areas innovated consumer experiences with events and promotions, such as the "Nanjing Road Welcomes the New Year" campaign, which included significant coupon distributions [2] - New World Center saw a 14.6% increase in sales on New Year's Eve, driven by multiple coupon offers [2] - The "2026 Shanghai New Year First Tour" event created immersive experiences, contributing to a 460% increase in consumption around the National Exhibition Center [2] Group 5 - The New Year consumption trend is expected to continue, with over 100 million yuan allocated for retail and dining vouchers in 12 key commercial districts [2] - Upcoming Spring Festival activities will include invoice lottery promotions focused on retail and dining sectors [2] Group 6 - The Shanghai Municipal Bureau of Culture and Tourism launched over 130 themed cultural and tourism activities for the New Year, aiming to enhance holiday experiences for residents and visitors [3] - Data from multiple travel platforms indicates that Shanghai is part of a leading group of cities for domestic tourism during the New Year holiday [3]