什么是年轻人眼中的"好房子" 每天早上8点20分，23岁的康康下楼从早点铺取走提前预订的早餐，步行5分钟到达地铁站，再乘坐15分 钟地铁直达公司。不到9点，他已经坐到工位上。"虽然现在合租的房间不到20平方米，但不管是房租价 格、周边配套还是通勤便利度，我都比较满意。"他说。 今年10月，中国青年报社联合保利发展北京公司发布《2025年北京互联网从业青年"好房子"需求调研报 告》(以下简称《报告》)，其中显示，超七成00后受访者在租房生活，其中，合租占30.08%，整租占 41.46%。超四成受访者反映通勤距离过长、周边配套缺失是主要痛点。此外，房屋隔音差、采光弱、 户型不佳等问题也影响居住体验感。 一名互联网行业的受访者向中青报·中青网记者提供了一份"租房避坑宝典"，"踩坑"多集中在租金、居 住环境、中介服务态度、物业服务水平等方面。 一年前，康康来四川成都工作时，一直在寻找合适的租住房源。"我工作的地方在南边的金融城附近， 离单位越近的房子，租金就越高。稍微便宜点的，要么距离远，要么就是'老破小'。"康康前前后后挑 选了一两个月，始终没找到满意的房子，最后只能在4公里外的火车南站附近，暂时租下一间老旧房 ...

Core Insights - The 27th China International High-Tech Achievements Fair (C³ Future Architecture Conference) was held in Shenzhen, where the "Good House Quality Standards" by China Merchants Shekou became a focal point, attracting over 400 representatives from government, industry, and the supply chain [1][3] Industry Trends - The transition from "housing for all" to "quality housing" in China's housing construction is set for 2025, with the concept of "Good House" included in the government work report for the first time, and the "Good House Residential Construction Standards" implemented on May 1 [4] - Enhancing residential quality and services is crucial for the real estate industry to return to its core and achieve high-quality development, as emphasized during the conference [4] Company Initiatives - China Merchants Shekou, as the first company to launch the "Good House" product, showcased its practical achievements in translating national policies into executable and perceptible living solutions, providing an innovative model for high-quality development in the real estate sector [3][4] - The "Good House+" quality standard system was released, summarizing 46 years of experience in the living space sector, aiming to contribute a model for industry transformation [6] - The quality standard system includes three main value propositions: "Smart and Safe Quality Home," "Naturally Harmonious Aesthetic Home," and "Long-lasting Community Home," covering seven dimensions and 485 technical modules [6] Practical Applications - Six benchmark projects, including Beijing's "招商序," Chengdu's "锦城序," and Xi'an's "玺," have been established as the first samples of the new standards [8] - In Shenzhen, three strategic new products are set to launch in key locations, with the "招商玺" project embodying the concept of "A Home for a Lifetime," integrating top global design resources [8] - A themed exhibition area at the conference provided a tangible understanding of the "Good House" concept, showcasing the seven quality standards and the practical applications of the 485 technical modules [8]

今年，"好房子"首次被写入《政府工作报告》，整个行业都在加速入局。 可到底怎么样的房子，才算是"好房子"？对于这个问题，每家房企都有不同的理解，探索和创新的方向 也不尽相同。 目前，我们已经可以看到有不少房企，已经梳理出了比较亮眼的新体系。但与此同时，在这波热潮的快 速席卷之下，也有一些开发商陷入了观念误区。 今年以来明源君走访了不少项目，几乎所有项目都在宣传自己是"好房子"，但能看出其中有一些项目 对"好房子"的理解还是过于片面，甚至在探索方向和成本投入上有些跑偏了。 1 好房子宣传停留在营销层面 产品理念和品质并未改变 这一类楼盘大致想法是无论如何，先在宣传上跟上大潮流，把好房子的名头打出去再说。但实际上，在 产品细节的优化、品质的提升，甚至是在客户研究方面，投入都是滞后的，甚至没有。 本质上这是一种侥幸心理，完全把好房子当作一个可以借势营销的热点词在用，对于整个设计、工程环 节并没有任何启发和推动。 个别大力宣传好房子概念的楼盘，客户一进到案场就被各类新奇词汇包围，比如入户光厅、全景舱、 LDKB、全屋AI等等。 这些听上去都是非常好的概念，但再看样板房才发现，基本都是业内早就有的东西，没有什么新的升 ...

Core Points - The 27th High-Tech Fair C³ Future Architecture Conference opened in Shenzhen, focusing on integrating resources across the real estate, design, construction, technology, and solutions sectors to promote high-quality development in the industry [2][3] - The event was guided by the Shenzhen Municipal Housing and Construction Bureau and featured participation from various industry associations and government leaders, highlighting the importance of quality housing standards in response to national policies [3][4] - The concept of "good housing" has been officially recognized in China's government work report, marking a shift towards high-quality living standards as a national strategic direction [4][7] Company Initiatives - China Merchants Shekou officially launched the "Good Housing" quality standards and the "Good House+" brand, aiming to translate macro policies into actionable housing solutions [7][8] - The company has developed a comprehensive system that includes seven dimensions, 28 scenarios, and 485 technical details to address user needs and enhance living experiences [24][26] - The "Good House" technical system is designed to exceed national standards and provide a holistic living solution, addressing the core question of what a "good house" should be in the new era [8][9] Quality Standards - The "Good House" quality standards encompass seven key dimensions: safety, comfort, sustainability, intelligence, craftsmanship, aesthetics, and service [9][11][13][15][17][19][21] - Each dimension includes specific features, such as smart safety systems, health-focused designs, energy-efficient solutions, and comprehensive service offerings, ensuring a well-rounded living experience [9][11][13][15][17][19][21] - The initiative aims to create a new paradigm for quality housing that integrates technology and human-centered design [8][9] Market Response - The first batch of "Good House" projects will be implemented in key locations in Shenzhen, responding to market demand and showcasing the company's commitment to high-quality living [24][30] - The company has a long history of involvement in Shenzhen's development, having completed over 60 projects and served more than 100,000 families [24][26] - The launch of flagship projects like the Houhai and Guiwan projects is expected to set a benchmark for future developments in the region [30][31]

Group 1 - The report emphasizes the need for stable investment and strategic layout in emerging sectors, predicting that investment in the construction and decoration industry will stabilize in 2026 due to the orderly progress of local government debt reduction and the implementation of central "two重" projects [3][4][28] - The report highlights that the construction sector is expected to benefit from national strategies, particularly in areas such as regional coordination, new infrastructure, and green development, with the central and western regions anticipated to enter a fast development track [3][30][34] - The report notes that low-valued state-owned enterprises are likely to see valuation recovery, as the construction industry remains a pillar of the national economy, supported by ongoing investment in the central and western regions, urban renewal, and overseas market expansion [3][4][28] Group 2 - The report indicates that fixed asset investment growth has slowed down, with infrastructure, manufacturing, and real estate facing pressures, as evidenced by a 0.5% year-on-year decline in fixed asset investment from January to September 2025 [5][9][28] - It is projected that broad infrastructure investment will grow by 4.2% and narrow infrastructure investment by 3.3% in 2026, driven by debt reduction policies and the launch of major projects under the "十五五" plan [26][27][28] - The report discusses the importance of urban renewal and the construction of quality housing, emphasizing that the modernization of cities will require both the improvement of existing stock and the development of new quality housing [59][60] Group 3 - The report identifies specific companies to watch in various sectors, including Sichuan Road and Bridge, China Chemical, and Donghua Technology in the central and western region investments, and Shenghui Integration and Yaxiang Integration in new infrastructure [3][4][28] - The report highlights the rapid growth of the Artificial Intelligence Data Center (AIDC) sector, predicting a significant increase in market size and emphasizing the opportunities for construction companies in this emerging field [49][54][58] - The report outlines the strategic importance of Xinjiang's development, with plans to accelerate investment in ten major industrial clusters, leveraging its unique geographical advantages [37][39][40]

Core Viewpoint - The 27th High-Tech Fair C³ Future Architecture Conference highlighted the launch of the "Good House" quality standards by China Merchants Shekou, emphasizing the integration of real estate, design, construction, technology, and solutions to promote high-quality development in the industry [3][4][7]. Group 1: Event Overview - The conference took place on November 14, 2025, at the Shenzhen International Convention and Exhibition Center, featuring participation from over 5,000 enterprises and international organizations [3]. - The event was guided by various authoritative institutions and attended by around 400 representatives from government, industry, and media [4]. Group 2: Industry Context - 2025 marks a pivotal year for China's housing construction, transitioning from "housing for all" to "quality housing," with the "Good House" concept included in the government work report for the first time [7]. - The real estate market is currently undergoing significant adjustments, with a focus on enhancing residential quality and services as a means to achieve high-quality development [7]. Group 3: Company Initiatives - China Merchants Shekou's "Good House" quality standards aim to translate national policies into actionable housing solutions, reflecting the company's 46 years of experience in the residential sector [9][28]. - The company has developed a comprehensive system that includes seven dimensions and 485 technical details to address the evolving needs of customers [27]. Group 4: Quality Standards Framework - The "Good House" framework encompasses seven key dimensions: safety, comfort, sustainability, intelligence, craftsmanship, aesthetics, and service, each supported by specific technical modules [12][13][15][17][19][21][23][25]. - The initiative aims to create a holistic living experience that integrates safety, health, environmental sustainability, and smart technology into residential spaces [12][19][27]. Group 5: Future Directions - China Merchants Shekou plans to continue expanding the "Good House" standards across various cities, contributing to the high-quality development of the real estate sector and enhancing the living experience for families [33]. - The company emphasizes the importance of technological innovation and human-centered design in meeting the evolving demands of modern living [33].

Core Insights - The launch of "Jiangnan Three Chapters" by Yuexiu Property in Hangzhou showcases the company's deep understanding of the local market and its commitment to high-end residential development [1][4][15] - The current Chinese real estate market has shifted from a "universal growth era" to a "value era," with a clear demand for premium assets in core cities like Hangzhou [3][4] - Yuexiu's projects aim to balance the "golden triangle" of scarce locations, excellent products, and controllable total prices, catering to high-net-worth individuals [3][4] Product Development - Since entering Hangzhou in 2010, Yuexiu has launched over 40 high-quality projects across various districts, establishing a strong reputation for quality and operational stability [4] - The "Jiangnan Three Chapters" reflects a mature high-end product development system, offering diverse high-end living options for affluent residents [4][15] - The projects incorporate local cultural elements and modern aesthetics, enhancing the living experience through thoughtful design [8][9] Architectural and Landscape Design - Each project within "Jiangnan Three Chapters" is inspired by unique cultural narratives from Hangzhou, integrating historical and aesthetic elements into the architecture [8][9] - The landscape design emphasizes interactive natural spaces, with features like a "three-dimensional canyon garden" and cascading water elements [10][12] - The swimming pool areas are designed to provide an immersive cultural experience, reflecting the essence of Hangzhou's natural beauty [12] Health and Wellness Integration - "Jiangnan Three Chapters" incorporates a comprehensive "10+N Healthy Living Technology" system, focusing on air quality, noise reduction, and water purification [14] - The projects are designed to maximize natural light and airflow, enhancing the overall living experience and comfort for residents [14] - The "Jiangnan Three Chapters" has achieved the highest level of health building certification, indicating a commitment to quality and wellness [14] Future Outlook - Yuexiu Property plans to continue its focus on high-quality product development and innovation in the Hangzhou market, aligning with national housing standards [4][15] - The company aims to connect urban living with cultural heritage and modern lifestyle needs, establishing itself as a leader in the high-end residential sector [15]

Core Insights - The launch of "Jiangnan Three Chapters" by Yuexiu Properties in Hangzhou showcases the company's deep understanding of the local market and its commitment to high-end residential development [1][4] - The current Chinese real estate market has shifted from a "universal growth era" to a "value era," with a clear demand for premium assets in core cities like Hangzhou [3][4] - Yuexiu's projects emphasize a balance of "scarce location, excellent product, and controllable total price," catering to high-net-worth individuals [3][4] Company Strategy - Since entering Hangzhou in 2010, Yuexiu Properties has launched over 40 high-quality projects, establishing a strong reputation for quality and operational stability [4] - The company aims to further innovate its product system and enhance service quality while adhering to the national "good housing" construction guidelines [4][14] - The "Jiangnan Three Chapters" project reflects Yuexiu's commitment to integrating cultural elements and modern living standards into its developments [8][14] Product Features - "Jiangnan Three Chapters" incorporates Eastern aesthetics and local cultural narratives, with each project reflecting unique historical contexts [8][9] - The architectural designs utilize local materials and modern expressions, creating a blend of art and functionality [9][11] - The projects feature innovative landscape designs that enhance interaction with nature, such as the "three-dimensional canyon garden" at Yunhe Yuan [9][11] Health and Living Experience - The "Jiangnan Three Chapters" emphasizes health and comfort, implementing the "10+N Healthy Living Technology" to enhance living conditions [13][14] - The projects are designed to maximize natural light and air circulation, addressing local climate challenges [13][14] - The health-focused design includes soundproofing measures that significantly improve noise reduction, providing a tranquil living environment [13][14]

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector compared to the overall market performance [2][26]. Core Insights - The report highlights a decline in fixed asset investment growth, with a year-on-year decrease of 1.7% for January to October 2025, a drop of 1.2 percentage points from the previous period [3][11]. - Infrastructure investment showed a slight increase of 1.5% year-on-year, but excluding electricity, it fell by 0.1% [11]. - Real estate investment experienced a significant decline of 14.7% year-on-year, worsening from a 0.8 percentage point drop in the previous period [11]. - The report identifies potential investment opportunities in emerging sectors aligned with national strategic initiatives, particularly in the central and western regions of China [3][11]. Summary by Sections 1. Industry Performance - The construction and decoration sector saw a weekly increase of 0.35%, outperforming major indices such as the Shanghai Composite Index, which fell by 0.18% [4][6]. - The best-performing sub-sectors included decorative curtain walls (+5.11%), ecological landscaping (+4.85%), and steel structures (+2.72%) [6][9]. 2. Key Company Developments - 中工国际 won a contract for a 100-bed hospital project in Iraq worth 571 million yuan, representing 4.68% of its projected 2024 revenue [15]. - 陕建股份 secured contracts totaling 1.016 billion yuan for projects related to the Belt and Road Initiative, accounting for 0.67% of its 2024 revenue [15]. - Other notable contracts include those won by 华建集团 and 安徽建工, contributing significantly to their respective revenue forecasts [17]. 3. Market Trends - The report notes that the construction sector is expected to stabilize in 2026, with emerging sectors likely to benefit from major national strategies [3][11]. - The report emphasizes the importance of monitoring the order intake of key listed companies, as market demand and cost pressures could impact profitability [3][11].

Core Viewpoint - The recent introduction of the "current housing sales system" across multiple regions aims to enhance the quality of real estate development and address delivery risks, as emphasized by the Minister of Housing and Urban-Rural Development, Ni Hong [2][4] Group 1: Real Estate Development Strategy - The article outlines six key tasks to promote high-quality real estate development, including optimizing the supply of affordable housing and reforming the sales system [5][6] - Ni Hong highlights the need for a shift from rapid growth to high-quality development in the real estate sector, focusing on product quality and service enhancement [4][5] Group 2: Housing Demand and Supply - The current housing demand has shifted from "availability" to "quality," reflecting changing consumer expectations and demographic trends [3][4] - By 2024, the combined value added of the real estate and construction industries is projected to account for 13% of GDP, indicating significant economic integration [3][4] Group 3: Urbanization and Housing Quality - The ongoing urbanization process and the need for urban renewal present substantial opportunities for the real estate market, with a projected urbanization rate of 67% by 2024 [4][5] - The focus on improving housing quality aligns with the broader goal of enhancing living standards and meeting the diverse needs of the population [6][7] Group 4: Collaborative Efforts in Housing Development - The construction of "good houses" is identified as a systematic project requiring collaboration among government, enterprises, and society, emphasizing standards, design, materials, and services [7][8] - The implementation of the "Residential Project Standards" aims to ensure safety, comfort, and sustainability in housing development [7][8]