Core Viewpoint - The Agricultural Bank of China Jinan Lixia Technology City Branch is actively promoting financial literacy and protecting the financial rights of the public through a themed publicity campaign titled "Protecting Financial Rights, Supporting a Better Life" [1] Group 1: Campaign Activities - The campaign features prominently displayed promotional points, including hanging banners and distributing brochures to create a strong promotional atmosphere [1] - Staff members are distributing various financial knowledge pamphlets and patiently educating the public on compliant sales of financial products [1] Group 2: Objectives and Impact - The initiative aims to help individuals understand their risk tolerance and foster rational consumption and investment concepts to avoid financial difficulties caused by blind investments or excessive spending [1] - The campaign effectively disseminates financial knowledge, enhances the public's ability to prevent financial risks, and further establishes the branch's positive social image of caring for people's livelihoods and serving the community [1]

近日，为提升大学生的金融素养，增强风险防范意识，农行济南历下工业北路支行走进校园，开展了 以"保障金融权益，助力美好生活"为主题的金融知识宣传活动。 三是提升个人征信意识，征信报告是个人的"经济身份证"，要保持良好信用记录；按时还款，避免逾 期，珍惜个人信用。 在有奖问答环节，同学们积极参与，现场气氛热烈。大家在轻松愉快的氛围中巩固了所学知识，对如何 保障自身金融权益有了更深刻的理解。 本次活动帮助同学们掌握了实用的金融技能，有效提升了风险识别和防范能力，为营造安全、健康的校 园金融环境贡献了力量。 活动现场金融知识"干货"满满。本次活动通过主题宣讲、互动问答和资料发放等多种形式，向同学们普 及了以下核心要点：一是远离非法金融活动，警惕"校园贷"：认清"培训贷"、"美容贷"等陷阱，树立理 性消费观；牢记"三不一多"原则（未知链接不点击、陌生来电不轻信、个人信息不透露、转账汇款多核 实）。 二是守护个人信息安全，妥善保管身份证、银行卡等重要证件，不向陌生人泄露短信验证码、支付密 码；警惕"钓鱼"网站和假冒App。 ...

Core Viewpoint - Agricultural Bank of China (ABC) actively promotes financial literacy through public welfare activities, enhancing public financial knowledge and demonstrating the bank's social responsibility [1] Group 1: Financial Education Activities - ABC's Jinan Lixia Liberation Road Branch transformed its service area into a financial education front, utilizing customer wait times to disseminate financial knowledge [1] - Various methods were employed, including setting up financial promotion corners, distributing brochures, and playing warning videos to create an engaging educational atmosphere [1] Group 2: Content of Financial Education - Staff provided detailed explanations of basic financial knowledge, covering topics such as safe use of electronic banking, identifying legitimate investment channels, and maintaining good personal credit records [1] - Special emphasis was placed on fraud prevention, with staff using real-life examples to explain common scams like "reverse mortgage," "investment returns," and "impersonating law enforcement" [1] Group 3: Impact and Reception - The initiative significantly enhanced the self-protection awareness of clients, particularly among vulnerable groups with lower risk awareness [1] - The event received high praise from elderly clients, who found the information timely and practical, reinforcing the bank's commitment to social responsibility and fostering a safe financial environment [1]

工作人员在网点厅堂显眼位置布置了宣传折页，耐心地为前来办理业务的客户讲解金融知识。围绕"校 园贷"陷阱，工作人员用真实案例提醒年轻客户要树立理性消费观念，不要被"低利率""快速到账"等虚 假宣传迷惑，避免掉入高利贷和非法借贷的陷阱。考虑到不少客户家中有老人，工作人员还重点介绍了 老年人金融权益保护知识，提醒大家要警惕冒充公检法、电信诈骗等常见手段，鼓励子女多陪伴、多关 心，让老年人在使用银行卡、手机银行时更安心、更安全。在人民币知识普及环节，工作人员向客户讲 解新版人民币的防伪特征，现场演示"看、摸、听、测"的鉴别方法。客户纷纷表示学到了实用技巧。 整个宣传过程中，大堂内互动频繁，气氛热烈。客户们在办理业务的同时收获了满满的金融知识，纷纷 对支行员工的细致讲解和贴心服务表示赞赏。 9月，为积极响应号召，农业银行济南历下科技城支行结合网点实际，开展了一系列形式多样的宣传教 育活动。 通过此次活动，农业银行济南科技城支行进一步提升了客户的金融安全意识，展现了"以客户为中心"的 服务理念。科技城支行将持续开展形式多样的金融教育活动，把金融知识送到群众身边，让更多客户在 安全、便捷、放心的金融服务中收获美好生活。 ...

通过"走访+地推"相结合的方式，工作人员深入市场内部宣传金融知识，与商户面对面交流，了解金融 需求，解答日常经营中遇到的金融问题。此次活动共覆盖商户300余户，受到了广大商户的一致好评， 大家纷纷表示，通过这次活动，不仅学到了金融知识，也认识到了电信诈骗的危害和形式，增强了自我 保护意识。 为进一步普及金融知识，提升社会公众的风险防范意识，近日，农业银行济南洛口支行走进济南洛口服 装城，开展了一场贴近商户、内容扎实的金融知识普及活动。 "大姐，您知道怎么识别真假人民币吗？""老板，最近电信诈骗花样多，转账前一定要多核实！"工作人 员一边发放精心制作的金融知识折页，一边结合真实案例，用通俗易懂的语言向商户讲解防范非法集 资、识别电信诈骗、保护个人征信、安全使用银行卡等实用知识。 ...

Core Viewpoint - The Bank of Communications actively participates in the 2025 Financial Education Promotion Week, focusing on consumer rights protection and financial knowledge dissemination through innovative projects and community engagement [1][2][3] Group 1: Financial Education Initiatives - The bank launched a series of engaging financial education projects during the promotion week, aiming to make financial knowledge accessible and relatable to the public [1] - A new financial education ambassador named "Jiao Jiao" was introduced, symbolizing the bank's commitment to customer-centric service and professional support [1] - The bank collaborated with Xinhua News to produce a financial education video series featuring "Jiao Jiao," who will travel to various cities to promote practical financial knowledge [2] Group 2: Community Engagement Activities - The bank organized diverse financial education activities at popular tourist sites across multiple provinces, including interactive quizzes and engaging experiences to educate visitors [3] - Specific initiatives included the "Jiao Jiao Happiness Bus" in Guangdong, which served as a mobile classroom for different demographics, and themed events in Yunnan that incorporated local cultural elements [3] - A total of 73 scenic spots across 28 provinces participated in the "Risk Warning Delivered" campaign, effectively bringing financial services and education directly to consumers [3]

一道"流动的温暖"在街头巷尾传递着农行温度。农行内蒙古分行为环卫工人送上暖心物资，并普及社保 卡、个人养老金及反诈知识。农行天津分行聚焦"反诈+智能设备使用"，解析"冒充公检法""保健品返 利"等常见骗局，并协助环卫工人下载官方反诈客户端、屏蔽骚扰短信等。 深入群众生活 推进宣教触达力度 农行湖北分行推出"金融夜市"，将知识普及和金融服务带到夜间市集。"原来非法金融中介这么害 人。"摊主李女士感叹道。市民张先生一边吃着小吃一边感慨："吃着夜宵，还把理财搞明白了。" 在江西景德镇老城北街，一座百年古戏台焕发新生。农行江西分行借助传统戏曲形式，推出情景剧《南 柯一梦》，将"高收益理财"骗局和"三不一核实"防骗口诀融入"唱念做打"之中。"比讲课更易懂，一看 就明白。"现场观众连连称赞。 原标题：农业银行普及金融知识 润泽千家万户 "粤菜的清鲜本真，极似'知情权'的透明与真实；川菜的百味交融，好比'自主选择权'的多样与自由；闽 菜的鲜醇和甘香，呼应'受尊重权'的真诚与温度……"农行深圳分行别开生面地打造一桌"金融宣教家 宴"，借八大菜系宣传金融消费者八项基本权利，在美食与文化的交融中，提升金融知识普及质效。 9月15 ...

Core Viewpoint - The event organized by Beijing Bank Shanghai Branch aims to enhance financial literacy among rural residents, particularly focusing on preventing financial fraud and illegal fundraising activities [1][3][7] Group 1: Event Overview - The financial knowledge promotion activity took place on September 16 in Lianjun Village, Jiading District, aligning with the political and public-oriented requirements of financial work [1] - The event featured various interactive activities such as outdoor knowledge checkpoints, financial knowledge classrooms, and knowledge delivery to the public, tailored to meet the specific needs of the villagers [3] Group 2: Target Audience and Content - The activity specifically addressed the needs of the elderly population in Lianjun Village, focusing on issues like preventing telecom fraud and identifying illegal fundraising [3] - Staff from the bank provided education on basic financial knowledge and emphasized fraud prevention, urging villagers to protect their personal information and assets [3][5] Group 3: Engagement and Impact - Four knowledge checkpoints were set up to encourage villagers to participate in a quiz, with rewards for completing the activity, resulting in a lively atmosphere and high enthusiasm for learning [5] - The event concluded with a collective viewing of a financial warning education short film, with participants expressing that the content was practical and relevant to their lives [5] Group 4: Future Plans - This event represents a practical implementation of Beijing Bank Shanghai Branch's commitment to integrating financial education into rural revitalization strategies and fulfilling social responsibilities [7] - The bank plans to continue exploring effective promotional methods to regularly and precisely advance financial knowledge dissemination, aiming to benefit more communities [7]

Core Viewpoint - The Bank of Bohai Chengdu Branch is actively promoting financial education through a series of initiatives aimed at enhancing public awareness of financial risks and knowledge, focusing on four key areas: standardizing marketing behavior, resisting illegal intermediaries, preventing telecom fraud, and serving the public [1]. Group 1: Online and Offline Education - The branch utilizes its WeChat public account and news media to push original content such as "risk alerts" and "case studies," encouraging online interaction through quizzes to enhance public risk awareness and financial literacy [2]. - Offline, the branch has established financial education stations at various service points, using LED displays and brochures to disseminate risk information, distributing over 1,000 promotional leaflets, and organizing policy readings and case presentations to create a conducive learning environment [2]. Group 2: Community Engagement - The branch is committed to taking financial education into the community, collaborating with local government departments to deliver presentations in businesses, and leading financial education efforts in office buildings [3]. - Various branches have partnered with local educational institutions to conduct specialized educational activities, such as "Fraud Prevention First Lesson" in schools, and have reached out to rural areas to make financial knowledge accessible to ordinary citizens [3]. Group 3: Interactive Learning - The branch has innovatively integrated financial knowledge into everyday life through events like the "Financial Knowledge Carnival," which includes games, quizzes, and case discussions to teach practical knowledge on fraud prevention, rational complaints, and responsible borrowing [4]. - The branch is also promoting the headquarters' "I Represent Consumer Protection" initiative, using local customs and easily understandable methods to enhance the effectiveness of financial education [4]. - Future plans include continuously improving financial service levels and furthering financial knowledge dissemination to better meet the public's needs for a better life [4].

Core Insights - The article highlights the initiative by Minsheng Bank's Dongying Zhiwei Valley Community Branch to integrate financial education into community services, aiming to enhance the financial literacy of local residents [1][2] Group 1: Financial Education Activities - The community branch organized a financial education promotion event, creating a dedicated area for public education within the branch to attract residents upon entry [1] - The branch staff provided "one-on-one" communication services tailored to different demographic needs, focusing on topics such as counterfeit currency recognition for elderly clients and personal credit maintenance for younger clients [2] Group 2: Community Engagement - The event successfully served over 200 residents, combining financial services with knowledge dissemination, which received positive feedback and recognition from the community [2] - The branch plans to continuously optimize the educational space and conduct regular financial education activities to enhance community residents' awareness of financial safety [2]