一批扎根湾区、深耕市场的标杆房企，以多维创新凝聚发展韧性。从产品力的精研、科技与住宅的深度 融合，到全周期服务体系的构建，他们不再局限于空间的建造，更致力于营造安全、舒适、绿色、智慧 的人居体验。 以"韧性向上 质见未来"为精神内核，2025南都地产湾区美好生活年度评选荣耀启动，重磅奖项正式揭 晓。作为南都倾力打造20年的年度评选，本次评选深耕粤港澳大湾区，以"美好生活"为核心标尺，聚焦 行业在市场浪潮中的发展韧性，精准挖掘在产品力打磨、服务力升级上极具突破性的标杆项目，全方位 定格湾区人居升级的年度高光。 在"十五五"规划建议的指引下，房地产高质量发展路径日益明晰。 □ 王艳玲 立足大湾区，共筑"好房子"。在以质破局的浪潮中，房地产行业正经历一场深刻的自我革新。作为经济 活力最为澎湃的开放高地，大湾区不仅迎来第十五届全运会这场盛大赛事，也成为房地产"韧性向上 质 见未来"的生动实践场。 自"好房子"概念被写入国家政策与政府工作报告以来，湾区多地积极响应，广州等城市更率先出台系统 性建设指引，为行业提质发展提供了清晰的"湾区路径"。 唯韧者强，唯质者远。此次奖项的颁发，不仅是对获奖项目硬核实力的权威认证，更为 ...

记者丨李莎 编辑丨张星 中央经济工作会议12月10日至11日在北京举行，部署2026年经济工作，明确了八大重点任 务。 房地产仍是明年化解重点领域风险的重中之重。 "十五五"规划建议主要在民生保障领域部署 房地产工作，这次中央经济工作会议对房地产工作的部署，主要集中在"坚持守牢底线，积极 稳妥化解重点领域风险"这项重点任务中。 会议提出，着力稳定房地产市场，因城施策控增量、去库存、优供给，鼓励收购存量商品房重 点用于保障性住房等。深化住房公积金制度改革，有序推动"好房子"建设。加快构建房地产发 展新模式。 东方金诚首席宏观分析师王青向21世纪经济报道记者表示，总体上看，2026年房地产政策有两 个重点：继续推动房地产市场止跌回稳，以及加快构建房地产发展新模式，推动房地产高质量 发展。 其中在稳市场方面，王青认为，明年政策将进一步从供需两端发力，或涉及引导商业银行加大 对房企开发贷的投放力度，继续放松限购，更大力度收购商品房用作保障房，通过居民房贷定 向降息、财政补贴等方式加大居民购房支持力度，减免房地产交易税费等多个方面。 在推动房地产高质量发展方面，在王青看来，未来房地产行业要逐步形成以租售并举、建 设"好 ...

其中在稳市场方面，王青认为，明年政策将进一步从供需两端发力，或涉及引导商业银行加大对房企开 发贷的投放力度，继续放松限购，更大力度收购商品房用作保障房，通过居民房贷定向降息、财政补贴 等方式加大居民购房支持力度，减免房地产交易税费等多个方面。 在推动房地产高质量发展方面，在王青看来，未来房地产行业要逐步形成以租售并举、建设"好房子"、 回归房地产居住属性为核心的新发展模式。 会议提出，着力稳定房地产市场，因城施策控增量、去库存、优供给，鼓励收购存量商品房重点用于保 障性住房等。深化住房公积金制度改革，有序推动"好房子"建设。加快构建房地产发展新模式。 东方金诚首席宏观分析师王青向21世纪经济报道记者表示，总体上看，2026年房地产政策有两个重点： 继续推动房地产市场止跌回稳，以及加快构建房地产发展新模式，推动房地产高质量发展。 资料图房地产工作仍强调防风险 今年以来，各地区各部门加快出台实施各项房地产支持性政策，积极释放刚性和改善性住房需求，推动 房地产市场止跌回稳。政策成效还在继续显现，但房地产市场延续调整。 国家统计局数据显示，10月70个大中城市房价止跌回稳还面临一定压力，前10月房地产销售下降的形势 ...

Core Insights - The central economic work conference held on December 10-11 emphasized the need to "stabilize the real estate market" in 2026, indicating a focus on managing the current structural transformation within the industry [1][3] - The real estate market is experiencing significant differentiation, with some hot cities showing signs of recovery due to solid fundamentals, precise policy support, and effective market supply, despite the overall sales market not yet turning positive [1][2] Group 1 - The conference proposed policies such as "controlling increment, reducing inventory, and optimizing supply" tailored to individual cities, encouraging the acquisition of existing properties for affordable housing [1][2] - The shift in urbanization from rapid growth to stable development necessitates a change in the real estate supply-demand relationship, prompting the adjustment of regulatory policies [1][2] - New demand drivers such as safe, comfortable, green, and smart housing, along with urban renewal, are expected to create new growth points in the real estate sector, aiding in market stabilization and promoting high-quality development [2][3] Group 2 - The call to "accelerate the construction of a new real estate development model" is seen as fundamental for the stable and healthy development of the market, advocating for a combination of short-term and long-term strategies [3] - The need for reform in basic systems related to property development, financing, and sales is highlighted to achieve a balance between supply and demand and ensure market stability [3] - Local governments are urged to respect market laws and implement precise measures to align with the public's aspirations for improved living conditions, facilitating a smooth transition to a new development phase in the real estate market [3]

Group 1 - The core message from the Central Economic Work Conference emphasizes stabilizing the real estate market through city-specific policies, controlling new supply, reducing inventory, and optimizing supply, while encouraging the acquisition of existing residential properties for affordable housing [1][2][3] - For cities with significant inventory pressure, especially third and fourth-tier cities, there will be more support for inventory reduction and acquisition of existing resources [3][4] - In first-tier and strong second-tier cities, the focus will be on controlling new supply and optimizing existing supply, indicating a structural adjustment in new housing supply, with "good housing" becoming the core standard [3][4][5] Group 2 - The real estate market in 2025 is characterized by differentiation rather than a simple decline, with signs of stabilization emerging, particularly in first-tier cities where luxury markets are showing recovery [4][5] - The outlook for 2026 is seen as a critical turning point for reshaping real estate logic, with a shift from merely increasing supply to optimizing it, reducing pressure on the commodity housing market [6][7] - The recent interest rate cut by the Federal Reserve provides more room for China's central bank to implement monetary easing, potentially driving global capital to seek new value opportunities [8][9] Group 3 - The current phase of the real estate market is prompting a change in buyer logic, with a focus on quality of life and long-term value, making it worthwhile for families with genuine needs to purchase homes now [12][13] - High-quality living is increasingly viewed as part of family wealth, leading to a preference for homeownership over renting among affluent families [12][13] - The project "Meisheng Wutong Yinhai" exemplifies this new purchasing logic, offering a unique lifestyle and asset allocation perspective in Shenzhen's real estate market [14][15][16] Group 4 - The project is located in Yantian, a price-sensitive area compared to other luxury markets in Shenzhen, allowing for easier upgrades in living quality without significant financial burden [16][18] - The development emphasizes the importance of health and wellness, leveraging its unique ecological resources to enhance living quality [20][22] - The project features high-quality amenities and services, creating a self-sufficient high-end ecosystem that caters to the needs of affluent families [33][36][37]

Core Viewpoint - The company Tubao is actively participating in the construction of the "Good House" project in Zhejiang, showcasing its strength and commitment to quality in the home improvement sector [1][19][20]. Group 1: Event Overview - Tubao will host a media event on December 15, 2025, inviting various authoritative media outlets to visit the "Good House" exhibition and explore the brand's commitment to quality [1][20]. - The event will focus on in-depth discussions about product quality, brand service, and corporate culture, allowing media representatives to experience Tubao's comprehensive capabilities [3][22]. Group 2: Company Strengths - As a leading brand in the home building materials industry, Tubao emphasizes consumer-centricity and integrates product philosophy into every aspect of its operations, aiming for excellence in quality [19][38]. - Tubao has a well-established sales network that serves customers nationwide, ensuring high-quality products reach numerous households [19][38]. - The company has contributed to significant national projects, including the Shanghai Expo, G20 Summit, and the Hangzhou Asian Games, demonstrating its industry leadership and reliability [19][38]. Group 3: Product Innovations - The "Good House" project features innovative designs such as a multifunctional storage cabinet with large capacity and an electric rotating shoe rack for easy access [7][27]. - The project also includes a pet-friendly area made from safe and environmentally friendly materials, designed to protect pet health and provide dedicated play spaces [31]. - Additional features include an electric movable cabinet that allows for flexible space adjustments, catering to various usage needs [14][33].

Core Insights - The Beijing real estate market in 2025 is characterized by a complex "new normal," with structural differentiation replacing market volatility, as developers adjust strategies in response to policy guidance and market demand [1] Group 1: Concept of "Good Housing" - The definition of "good housing" is shifting from a focus on numerical metrics to an emphasis on living experience, requiring comprehensive indicators to meet buyer expectations [3] - High efficiency in space utilization alone is no longer sufficient; factors such as window-to-wall ratio, storage systems, noise reduction, and the practicality and aesthetics of public spaces are now critical in decision-making [3] - The competitive landscape has evolved, with a focus on minimizing systemic shortcomings rather than highlighting individual strengths, leading to a shift from marketing-driven showcases to engineering and experience-driven solutions [3] Group 2: Market Segmentation Logic - The current Beijing real estate market features diverse buyer profiles, with distinct decision-making processes for first-time buyers and those seeking improvements in living conditions [5] - First-time buyers operate under strict budget constraints, prioritizing functionality over comfort, while improvement-seeking buyers are more flexible and willing to pay a premium for innovative products and community aesthetics [5][6] - Developers are tailoring product styles and communication strategies to attract specific buyer segments, demonstrating the need for a clear understanding of value creation for targeted demographics [6] Group 3: Land Market Dynamics - The logic for land acquisition among developers has fundamentally shifted from optimistic expectations of location potential to a more cautious evaluation of regional fundamentals [8] - Developers are now prioritizing risk avoidance by assessing overall supply-demand dynamics and avoiding areas with prolonged inventory turnover, as even well-executed projects can be dragged into price wars in oversupplied markets [8] - A comprehensive evaluation grid is employed for land parcels, considering factors such as industrial base, supporting infrastructure, and the financial model, with areas like Yizhuang being favored for their solid purchasing power and educational resources [8][9] Group 4: Balancing Policy and Market Demand - Developers face the challenge of balancing high policy standards with genuine market demand, requiring a synthesis of regulatory compliance and customer experience [11] - The integration of policy requirements with market sensitivities is essential, with a focus on creating community spaces and optimizing living scenarios during the planning and design phases [11][12] - The competition will ultimately hinge on the ability to understand and merge policy intentions with deep customer needs, leading to sustainable living solutions that withstand the test of time [12]

2025年，"好房子"成了热词。安全、舒适、绿色、智慧的"好房子"，承载着千家万户对美好生活的向 往。从概念走向现实的"好房子"，顺应着人民群众对改善居住条件的新期待，也将推动建筑业向绿色、 高效转型升级，拓展企业发展新空间。 适应高品质居住需求 "好标准、好设计、好材料、好建造、好运维"，是"好房子"建设的题中之义。 好标准让"好房子"有了底线性要求。《住宅项目规范》已于今年5月1日正式实施，此后所有新建住宅都 要符合这一标准。新标准共有14项提升，包括楼的层高从原来的2.8米提高到不低于3米，4层以上住宅 强制加装电梯等。标准的提升，正是对民生诉求的精准回应。 好设计为"好房子"建设提供实际可操作的方案。设计的科学性、合理性，能让每一平方米住房都物尽其 用、物有所值。今年9月底，全国住宅设计大赛的征集方案阶段已全部完成。 适用于"好房子"的新型建材越来越多。绿色材料让房屋建造和装修后，不用再长时间放味儿，购房者能 更快住上新房。随着更多新产品、新材料、新工艺应用到"好房子"建设中，住房品质将大幅提升。 好建造能切实解决居住痛点。老百姓期待的"好房子"，要做到不霉、不堵、不漏、不吵、不裂、不臭， 能防电、防 ...

转自：推广 2025年12月4日至6日，聚焦住房品质升级的"好房子建设暨建材创新应用展"在宁波国际会议展览中心成功举办。展会通过政策解读、技术展示与实景体 验，全景呈现了"好房子"从国家战略到民生实践的落地路径，回应了社会对"安全耐用、健康舒适、绿色低碳、智能便捷"高品质居所的深切期待。 这场盛会不仅是一次行业成果的集中检阅，更引发了关于"何为好房子"、"谁来建好房子"的深层思考。 "好房子建设暨建材创新应用展"现场照 当市场还在探讨行业信心时，华润置地已用一场席卷全国的现象级豪宅热销给出答案：上海澐启滨江首开售罄、深圳湾澐玺首开揽金130亿、北京润园单 日热销35亿……顶序作品的集体爆发，不仅印证了"好房子"穿越周期的硬通货价值，更折射出华润置地强大的产品实力与品牌感召力。在宁波，这份实力 同样转化为深耕十九载的长期主义实践给出了"好房子"的理想答案。 "好房子建设暨建材创新应用展"现场照 "3+1"生态格局的可持续之道 自2006年进入甬温以来，华润置地宁波地区始终与城市发展脉动同频共振。 华润置地宁波地区聚焦城市核心需求，以大型城市地标、城市更新、大型场馆、TOD上盖综合体、城市生态圈五大领域的专业能力 ...

Core Viewpoint - The construction of "good houses" is a significant initiative to adapt to the new stage of housing development in China and to meet the people's expectations for a better life, while also serving as a crucial driver for a new model of real estate development that can effectively unleash the potential for domestic demand and consumption [1][2]. Group 1: Housing Development Trends - The average living space for urban residents in China increased from 7.1 square meters in the 1990s to 41.76 square meters by 2020, with urban households averaging 36.52 square meters [2]. - The proportion of older houses (over 25 years old) is significant, with 30.8% built between 1980 and 1999, 30.3% between 2000 and 2009, and 34.7% built after 2010, indicating a need for upgrades and improvements in living conditions [2]. Group 2: Consumer Demand and Market Opportunities - The shift in housing demand from "having" to "quality" reflects a strong desire among residents for improved living standards, which can stimulate consumption in related sectors such as home decoration, furniture, and appliances [3]. - The application of new technologies and materials in the construction of "good houses" is expected to drive the transformation of the real estate and construction industries, promoting sustainable development [3]. Group 3: Characteristics of "Good Houses" - "Good houses" are defined by four key attributes: safety, comfort, green, and smart [4]. - Safety is prioritized, requiring robust structural integrity and reliable facilities, along with proactive risk monitoring to ensure residents' peace of mind [4][5]. - Comfort involves appropriate spatial dimensions, functional zoning, natural lighting, and ventilation, as well as the use of environmentally friendly materials [5]. - Green attributes focus on energy efficiency and the use of low-carbon technologies throughout the housing lifecycle, contributing to both cost savings for residents and broader environmental benefits [5]. - Smart features enhance convenience and efficiency in living environments, such as intelligent control systems for lighting and other utilities [6]. Group 4: Standards and Implementation - The construction of "good houses" requires adherence to high standards, effective design, quality materials, and proper maintenance throughout the building's lifecycle [7]. - The implementation of the new "Residential Project Standards" on May 1, which includes raising building heights and improving sound insulation, reflects a commitment to meeting residents' needs [7]. - The design process is increasingly data-driven, utilizing AI to align housing projects with consumer preferences and market demands [8]. Group 5: Maintenance and Lifecycle Management - Effective maintenance is crucial for ensuring the long-term safety and comfort of housing, with a focus on establishing comprehensive safety management systems and enhancing property services to address residents' concerns [9].