文旅融合
Search documents
小冰棍撬动大产业 哈尔滨冰品借文旅融合升级
Xin Lang Cai Jing· 2025-08-07 08:37
Core Insights - The article highlights the booming ice cream market in Harbin, especially during the summer, driven by historical significance, regional advantages, and modern opportunities [1][10][15] Historical Context - Harbin has a century-long love for ice products, with the iconic Ma Die Er ice cream originating in 1906 from a unique story involving a Jewish hotelier and a Russian nobleman [2][6] - The ice cream industry in Harbin saw significant growth post-1947, with over 50 ice cream factories and a peak production of 1.5 million ice creams per day during the busy season [6] Cultural Significance - Traditional brands like Lao Ding Feng and Nan Ji Cold Drink Hall serve as cultural touchstones, attracting customers of all ages and evoking nostalgia [6][10] - Ice cream has become a must-try item for tourists, with local sayings reflecting the importance of ice products in the travel experience [10][15] Market Dynamics - The unique climate in Harbin, characterized by significant indoor-outdoor temperature differences, creates a strong demand for ice products even in winter [7] - Northeast China’s rich dairy resources provide a competitive edge for high-quality ice cream production, with brands like Feihe and Wan Jiabao leveraging this advantage [7][12] Industry Growth - The summer tourism boom has significantly boosted the ice cream economy, with daily sales at Ma Die Er reaching 30,000-40,000 units, peaking at 60,000 [10] - The ice cream market is expanding into broader cultural and tourism consumption, with innovative products and collaborations enhancing brand visibility [12][14] Innovation and Branding - Companies are focusing on product innovation and brand expansion, with Ma Die Er launching a "Master Studio" for product development and collaborations with other brands [14] - The introduction of new product lines and marketing strategies is helping traditional brands adapt to modern consumer preferences and expand their market reach [12][14]
峨眉山A上半年实现营业收入4.57亿元 景区接待游客数量同比下降6.5%
Zheng Quan Ri Bao Wang· 2025-08-07 07:58
Company Overview - Emei Mountain Tourism Co., Ltd. (Emei Mountain A) reported a revenue of 457 million yuan in the first half of 2025, a year-on-year decrease of 10.07%, and a net profit attributable to shareholders of 121 million yuan, down 8.48% year-on-year [1] - The company is a leading tourism enterprise in Sichuan Province, leveraging its status as a UNESCO World Heritage site and a national 5A-level tourist attraction [1] - The main business includes mountain ticket sales, cable car services, hotel accommodations, and other related tourism services [1] Visitor Statistics - In the first half of 2025, Emei Mountain scenic area received 2.0952 million visitors, a decline of 6.5% year-on-year [1] - The revenue from ticket sales was 122 million yuan, down 9.53% year-on-year; cable car services generated 185 million yuan, a decrease of 7.51%; and hotel services brought in 82.7253 million yuan, down 12.13% [1] Industry Trends - The domestic tourism industry showed steady growth in the first half of 2025, with both domestic and inbound tourism increasing [2] - There is a notable shift towards more rational consumer behavior, with a preference for cost-effective travel options and a trend towards slow-paced, in-depth travel experiences [2] - The Z generation and senior citizens are becoming the main consumer groups, with an increasing focus on the emotional value of travel experiences [2] Strategic Initiatives - Emei Mountain A plans to adapt to industry changes by upgrading traditional sectors such as ticketing, cable cars, hotels, and tea, while also developing emerging industries like performance arts, big data, educational tourism, and cultural creativity [3] - The company aims to explore diverse marketing strategies targeting different customer segments, including families, young people, and deep travelers, enhancing service quality and product diversity [3] - To boost off-season visitor numbers, Emei Mountain A will host events like the Ice and Hot Spring Festival and implement promotional strategies such as offering consumption vouchers [3]
无人机点亮山城夜空,重庆文旅借势起飞
艾瑞咨询· 2025-08-07 00:05
Core Viewpoint - The "Charming Chongqing" drone light show, which started on April 19, 2025, has become a significant cultural tourism event, showcasing the integration of technology and local culture, and marking Chongqing's emergence in the low-altitude economy [1][2][12]. Group 1: Event Highlights - On June 17, 2025, Chongqing set a Guinness World Record with 11,787 drones participating in a light show, attracting approximately 4 million spectators and generating over 3 billion online views [2][4]. - The event has been described as a phenomenon, significantly enhancing Chongqing's cultural tourism influence and leading to a 2.7 times increase in daily visitor numbers [4][10]. Group 2: Economic Impact - The drone light show is part of Chongqing's strategic focus on low-altitude economy, which includes a comprehensive "all-domain airspace + industrial ecosystem" approach [4]. - The event contributed to a rise in tourist stay duration from 4 days to 5.5 days, with over 20% of visitors coming from outside the province, indicating strong appeal to the 31-50 age demographic [4][10]. Group 3: Strategic Initiatives - Chongqing's cultural tourism department is implementing five key strategies for growth: creating tourism products, building cultural identity, stimulating consumer activity, enhancing service efficiency, and optimizing market conditions [10]. - In the first half of 2025, Chongqing reported a retail sales total of 830.037 billion yuan (up 4.5% year-on-year) and welcomed 235 million domestic tourists (up 8.6%) [10]. Group 4: Online Engagement - The event generated significant online engagement, with over 3 billion social media exposures and more than 18 million interactions across platforms like Douyin, Xiaohongshu, and Weibo [6][10]. Group 5: Cultural Integration - The drone light show exemplifies the deep integration of technology and local culture, enhancing the tourist experience and driving the development of the low-altitude economy [12].
推进业态产品模式创新 云南楚雄以品牌赋能文旅发展
Jing Ji Ri Bao· 2025-08-06 22:01
Core Insights - The 2025 Chuxiong Yi Torch Festival is set to enhance cultural tourism experiences, featuring 10 key activities and over 60 boutique events, transforming from a traditional ethnic celebration into a cultural tourism integration IP [1] - Chuxiong aims to become a tourism hub, with significant investments and initiatives to deepen the integration of culture and tourism, promoting a unique lifestyle experience in Yunnan [1] Investment and Economic Growth - In the first half of the year, Chuxiong achieved a tourism investment of 4.932 billion yuan, representing a year-on-year increase of 23.8% [1] - The region welcomed 26.968 million domestic tourists, a growth of 2.33%, generating tourism revenue of 24.657 billion yuan, which is a 9.48% increase year-on-year [1] Cultural and Economic Development - The Chuxiong Yi embroidery industry has seen substantial growth, with the number of operating entities increasing from 538 to 2,233 and the output value rising from 800 million yuan to 1.13 billion yuan from 2022 to 2024 [1] - The local government emphasizes the importance of culture in driving tourism and economic development, aiming to enhance brand recognition and service quality in the tourism sector [2]
一条地铁线的“到来”与“带来”
Xin Hua Ri Bao· 2025-08-06 21:51
Core Insights - The opening of Nanjing Metro Line 5 marks a significant milestone for the city, enhancing connectivity and urban development [1][2][3] Group 1: Transportation Impact - Line 5 serves as a crucial transportation link, improving transfer efficiency within the city's metro network and connecting key urban areas [2] - The line integrates various cultural and historical resources, enhancing the overall travel experience and promoting tourism [2] Group 2: Economic and Urban Development - The completion of Line 5 is expected to revitalize local businesses and stimulate economic growth in the surrounding areas, particularly in the old city [2][3] - The government plays a vital role in overseeing major public projects, ensuring that they align with community needs and strategic planning [2] Group 3: Future Development Potential - The line's opening is seen as a catalyst for high-quality development in adjacent regions, necessitating strategic planning for resource utilization and urban integration [3] - There is a focus on enhancing the synergy between culture, commerce, and tourism to position Nanjing as an international consumption center [3]
【铭记历史 缅怀先烈】河南新县:英雄山河换新颜 乡村振兴谱新篇
Yang Shi Wang· 2025-08-06 11:53
Core Viewpoint - The article highlights the development of Xinxian County in Henan, which is leveraging its revolutionary history and unique industries to promote rural revitalization and improve local living standards [1] Group 1: Historical Significance - Xinxian County is located in the Dabie Mountain area, which served as a crucial defense against Japanese forces during the Anti-Japanese War [1] - The region is home to the second-largest revolutionary base established by the Communist Party of China, producing eight Red Army units [1] Group 2: Economic Development - Since the 18th National Congress, Xinxian has made significant improvements in living standards, with urban and rural areas undergoing substantial transformations [1] - Fourteen old residential communities have been renovated, and seven urban renewal projects are in progress [1] - The county is actively developing specialty industries such as traditional Chinese medicine and oil tea, contributing to increased income for local residents [1] - The total scale of traditional Chinese medicine resources in Xinxian exceeds 290,000 acres, employing over 40,000 people [1] Group 3: Tourism and Cultural Integration - Xinxian is promoting cultural tourism by leveraging its 365 revolutionary sites, having been selected as a national all-region tourism demonstration zone and a pilot county for the integration of red tourism [1] - The "Red Dabie No. 1 Tourist Road," spanning 52 kilometers, connects various tourist attractions that were significant during the war [1] - In 2024, Xinxian is expected to receive 13.98 million tourists, generating a total tourism revenue of 9.4 billion yuan [1]
阳光媒体集团与中青旅、古北水镇开启三年战略合作新篇章
Zheng Quan Ri Bao Wang· 2025-08-06 07:43
本报讯 (记者李乔宇)8月5日,阳光媒体集团控股有限公司(以下简称"阳光媒体集团")董事长杨 澜,中青旅(600138)控股股份有限公司(以下简称"中青旅")党委书记、董事长倪阳平,首席品牌官 徐晓磊,北京古北水镇旅游有限公司(以下简称"古北水镇")董事长郭俊华、副总裁刘永胜,阳光媒体 集团高级副总裁田雷等嘉宾共同出席2025天下女人国际论坛新闻发布会。据悉,该届论坛将于8月29日 至31日在北京古北水镇举办。在此次发布会上,阳光媒体集团与中青旅及古北水镇未来三年战略合作计 划正式开启。 发布会现场,阳光媒体集团分别与中青旅、古北水镇签署了战略合作协议。未来三年内,阳光媒体集团 将与中青旅达成多层次、多领域、全方位的战略合作,并以古北水镇为契机,围绕女性内容IP开发、沉 浸式体验空间打造、文化活动共创等领域展开全方位合作,共同将古北水镇建设成为展示女性创造力、 链接商业价值与社会价值的标杆性文旅目的地。 倪阳平在致辞中表示:"中青旅携手阳光媒体集团在旗下古北水镇共同举办2025天下女人国际论坛,是 一次极具意义的跨界合作。古北水镇拥有司马台长城等顶级资源,具有独特的北方水乡风情,是助力文 化和旅游国际传播的国 ...
山东泰安:演艺经济驱动文旅产业升级
Zhong Guo Jing Ji Wang· 2025-08-06 05:29
Core Insights - The performance "Chinese Taishan. Fengshan Ceremony" has become a landmark project in Taishan tourism, integrating natural scenery, cultural themes, and local customs into a 70-minute show, attracting significant visitor interest over 16 years [1] - Starting from the end of 2024, a comprehensive upgrade of the performance will be launched, with the revamped version set to premiere on May 1, 2025, showing a 39% increase in attendance and a 57% increase in net revenue during the "May Day" holiday [1] - The upgraded performance has positively impacted surrounding businesses, with hotel occupancy rates increasing by 50%, restaurant revenues rising by 60%, and sales of tourism products growing by 50% within a 3-kilometer radius of the venue [1] Industry Trends - The "performance economy" is becoming a crucial factor in attracting tourists and boosting cultural tourism consumption in Tai'an, with various immersive performances enhancing visitor engagement and local economic activity [2] - The city is focusing on creating new cultural tourism formats and narratives to transform visitor traffic into longer stays and repeat consumption, exemplified by the success of local performances [2] - In 2024, Tai'an received 94.29 million domestic tourists, generating a tourism revenue of 90.27 billion, marking a growth of 12.3% and 12.6% respectively, with an average stay of 2.12 days for external visitors, reflecting a 10.4% increase [3]
筑梦古村,世外桃源展新颜——建德市打造传统村落保护利用新标杆
Hang Zhou Ri Bao· 2025-08-06 03:27
新叶村。 上吴方村的非洲鼓乐队。 古韵新生: 八月的新叶村,粉荷映照青瓦,溪水穿巷而过,千年古村在盛夏的绿意中焕发新生。不久前,建德 市大慈岩镇新叶村成功入选浙江省传统村落保护利用典型案例名单,成为浙西古村落保护与振兴的标 杆。新叶村的成功入选,仅仅是建德传统村落保护利用工作的一个缩影。在建德这片土地上,36个国 家、省、市级传统村落星罗棋布,其中19处"世外桃源"摘得"中国传统村落"的桂冠。 "农村是我国传统文明的发源地,乡土文化的根不能断,农村不能成为荒芜的农村、留守的农村、 记忆中的故园。"习近平总书记强调,要"加强传统村落、传统建筑保护传承利用,推动优秀传统文化创 造性转化、创新性发展"。在这一重要精神指引下,建德市以保护和发展为双翼,通过"政府主导、社会 资本合作、专家学者把关、人民群众参与",探索出一条"古村落保护+文旅融合+民生改善"的创新路 径。 乡愁古韵延绵不断,文化传承生生不息。这方被新安江滋养的土地,正以文化为笔、民生为墨,书 写新时代古村落保护与发展的华章。 "更重要的是机制创新。"叶向滨指着不远处的一处民宿说,"我们首创'三权分置'模式:国有公司管 理所有权,经营者拿70%收益,村集 ...
贵州毕节举办民族非遗大巡游
Ren Min Ri Bao Hai Wai Ban· 2025-08-06 01:42
近2小时的巡游和表演吸引了大量市民和游客,人潮不断涌向巡游队伍,掌声、欢呼声不绝于耳。最后 出场的"洞天福地·花海毕节"主题花车,将百里杜鹃、织金洞、九洞天、阿西里西等毕节景区元素巧妙 融合,演员们手持特色道具,展示毕节文旅魅力。 本报电(记者朱金宜)日前,贵州省毕节市2025年"多彩非遗 魅力毕节"民族非遗大巡游在七星关区举 行。活动现场,10个特色方阵1100余名非遗传承人及演员身着绚丽的民族服饰,迈着整齐的步伐,将彝 族莫轰(唢呐)、大方漆器、金钱棍舞等非遗以极具创意的形式一一呈现,让广大市民和游客近距离感 受毕节非遗的独特魅力。 本次巡游全程3.2公里,巡游队伍自深圳路启程,当街开展文艺演出。市民和游客纷纷掏出手机拍照, 十字路口一时成了欢乐的海洋。"我早上8点起来散步,到这里看到这么多人,也跟上去看看,没想到这 么精彩。"来自广东的避暑游客陈先生看着表演,情不自禁鼓起掌来。 火把熊熊,月琴声声,男女老少伴随着悠扬的芦笙翩翩起舞,多姿多彩的民族文化在这里交流交融,各 族同胞在这里携手展示昂首奋进的时代新姿。 此次巡游活动是毕节市2025避暑旅游季的配套活动之一。今年避暑旅游季活动以"自然凉·毕燃嗨"跟 ...