Core Viewpoint - The 42nd Harbin International Ice and Snow Festival has commenced, showcasing Harbin as a premier destination for ice and snow tourism, with a focus on cultural exchange and international cooperation [1][2][4]. Group 1: Event Highlights - The Ice and Snow Festival features the largest ice and snow park, covering 1.2 million square meters, with new interactive areas such as the "Rose Ice Wall" and "Hot Spring Camp" [2]. - The festival includes the 37th China Harbin International Ice Sculpture Competition and the 28th China Harbin International Snow Sculpture Competition, attracting over a hundred artists from various countries [2]. - Harbin has been recognized as a "World Ice and Snow Tourism Excellence City" by the United Nations World Tourism Organization, enhancing its global appeal [1][2]. Group 2: Economic Impact - The festival is expected to drive significant tourism, with over 90 million visitors recorded in the previous season, contributing to the local economy [4]. - During the recent New Year holiday, Harbin received 4.1 million tourists, generating 5.56 billion yuan in revenue [8]. - The upcoming Harbin International Ice and Snow Economic Expo aims to establish a global hub for the ice and snow industry, showcasing the entire industry chain from equipment manufacturing to tourism [8]. Group 3: Tourism Development - Harbin is focusing on high-quality development in winter tourism, emphasizing modern governance and innovative services to enhance visitor experience [7]. - The city has introduced various themed tourism routes and upgraded attractions to cater to diverse visitor interests, particularly targeting younger demographics [5][7]. - The China Ice and Snow Tourism Development Report (2026) predicts that ice and snow tourism participation will reach 360 million people, generating an estimated 450 billion yuan in revenue during the 2025-2026 winter season [8].

Core Viewpoint - The 42nd Harbin International Ice and Snow Festival has commenced, showcasing Harbin as a global winter tourism destination and emphasizing its cultural, sports, and economic integration [1][3]. Group 1: Event Highlights - The Ice and Snow Festival features the largest ice and snow park, covering 1.2 million square meters, with new interactive areas such as the "Rose Ice Wall" and "Hot Spring Camp" [3]. - The festival includes the 37th China Harbin International Ice Sculpture Competition and the 28th China Harbin International Snow Sculpture Competition, attracting over a hundred artists from various countries [3][5]. - The event aims to foster international friendship through artistic creation and showcase the charm of Harbin as the "Ice City" [3][6]. Group 2: Tourism Impact - Last winter season, Harbin attracted over 90 million domestic and international tourists, highlighting its popularity as a winter tourism destination [5]. - The festival is expected to enhance the local economy, with the recent New Year holiday seeing 4.1 million visitors and total spending of 5.56 billion yuan [9]. - The city is launching ten new winter tourism routes and upgrading attractions to enhance visitor experiences [6][8]. Group 3: Economic Development - The first Harbin International Ice and Snow Economic Expo is set to establish a global platform for the ice and snow industry, showcasing the entire industry chain from equipment manufacturing to tourism [9]. - The China Ice and Snow Tourism Development Report (2026) predicts that winter tourism participants will reach 360 million, generating an income of 450 billion yuan during the 2025-2026 season [9]. - Harbin's approach to winter tourism is shifting from merely attracting visitors to ensuring they have memorable experiences that encourage repeat visits [8].

Group 1 - The 42nd China Harbin International Ice and Snow Festival opened on January 5, marking a significant event in the ice and snow tourism sector [1] - The Harbin Ice and Snow Festival, established in 1985, is the first international festival in China focused on ice and snow activities, recognized as one of the world's four major ice and snow festivals alongside events in Sapporo, Quebec, and Oslo [3] - Last ice and snow season, Heilongjiang Province saw a year-on-year increase of 18.5% in tourist numbers and 30.7% in total tourism spending, with projections indicating that the province's ice and snow economy will exceed 300 billion RMB by 2025, reflecting a growth rate of over 12% [4] Group 2 - The current festival features the theme "Ice and Snow Together, Creating the Future," offering ten premium ice and snow tourism routes and hosting over 200 cultural, sports, and economic activities [4] - The festival has introduced guest countries, provinces, and cities for the first time, aiming to strengthen cultural ties and stimulate new momentum in the ice and snow economy [4]

Core Insights - The National Railway Group of China aims to achieve a passenger volume of 4.255 billion by 2025, representing a year-on-year growth of 4.2% [1] - On peak days, the railway is expected to handle 23.132 million passengers, setting a new historical record [1] Group 1: Passenger Services and Development - The company will enhance passenger service quality through special actions and improve dining services on trains [1] - A total of 2,485 tourist trains will be launched, marking a 33.6% increase year-on-year, to support tourism, ice and snow economy, and senior citizen economy [1] - The implementation of electronic tickets and expanded services such as convenient transfers and online meal ordering will be prioritized [1] Group 2: Future Goals - For 2026, the railway aims to maintain safety and stability while achieving a passenger volume of 4.402 billion, reflecting a 3.5% year-on-year growth [1] - The railway's efforts are aligned with the broader goal of supporting the realization of socialist modernization [1]

冰雪经济点燃假期文旅市场元旦期间，从北国冰雪世界到南方温暖海岸，在文旅消费、首店经济、冰雪 经济等消费热点推动下，各地消费市场活力四射。经文化和旅游部数据中心测算，元旦假期3天，全国 国内出游1.42亿人次，国内出游总花费847.89亿元，文旅消费活力持续释放。 蓬勃的消费图景是政策支 持与市场信心同频共振的结果。元旦和春节是传统消费旺季，也是新一年消费政策落地的关键节点。创 新多元化消费场景、增加优质商品和服务供给、优化实施消费品以旧换新政策……一系列促消费实招、 新招渐次落地，将为新年消费市场注入活力、为全年消费增长注入信心。（央广财经评论员 邵蓝洁） 来源：央广网 各地探索"花式"旅游体验,文旅 消费动能强劲。跨年之夜,10万余名 游客在零下二十多摄氏度的哈尔滨冰 雪大世界参加跨年活动,迎接新的一 年。1月1日,哈尔滨全市接待游客14 0.5万人次,省外游客占比达42.1% ,客流的涌入直接带动了消费的深度 转化。北京环球影城开展跨年灯光 秀、花车巡游等多元活动,打造沉浸 式假日体验,点燃冬日狂欢氛围,带 动商圈客流量日均同比增长3.8倍。 经文化和旅游部数据中心测算,元旦 假期3天,全国国内出游1.4 ...

转自：北京日报客户端 事情是这个样子的！ 刚从哈尔滨回来的同事 发给我一张图： 黄鹤楼不在武汉吗？ "尔滨"你这是把"异地搬迁"玩明白了？ 本地人挠头： "滨子，你连别的省地标都'冻'来了 家底还有剩吗？" 别担心，更"炸"的来了—— 2026哈尔滨国际冰雪经济博览会 1月6日-8日开整！ 冰雕黄鹤楼只是"开胃菜" 冰博会直接端出冰雪版满汉全席 "尔滨"3.0 不止有冰雪！ 冰雪之上是生活 谁说冬天来"尔滨"只能"冻并快乐着"？ "尔滨"3.0 直接把"生活仪式感"刻进冰雪里 冰博会配套的超300万平方米联动体验区 简直是"玩不够、吃不完、乐不停"的快乐星球 冰雪大世界超级冰滑梯重磅返场 2025年12月17日，游客在哈尔滨冰雪大世界园区体验"超级冰滑梯"（无人机照片）。 太阳岛雪博会的艺术雪雕自带滤镜 随便一拍都是大片 2025年12月9日拍摄的"雪人先生"。 中央大街非遗巡游 糖画、冰雕文创现场解锁 经过3年融（xiu）合（lian） "尔滨"美食也堪称"南北和解现场" 味蕾狂欢预警 冻梨雕花配冰糖葫芦 颜值甜值双在线 铁锅炖咕嘟着酸菜白肉 旁边摆着南方小甜点 怕冷？不存在的！ 暖屋姜茶无限续杯 中华巴洛 ...

中新网哈尔滨1月5日电(姜辉 孙中大)5日，第42届中国·哈尔滨国际冰雪节启幕。据哈尔滨出入境边防检 查站统计，冰雪节开幕前后，哈尔滨空港口岸出入境客流同比增长10.4%，日韩、东南亚等地区旅客占 比显著提升，1月5日至2月5日冰雪节期间出入境客流预计将达7.9万人次。 哈尔滨出入境边防检查站相关负责人表示，针对冰雪节期间入境客流攀升态势，该边检站实行"高峰加 开通道、平峰弹性值守"模式，开足人工查验通道，启用智能查验设备，将人均通关时间压缩至45秒 内。持续依托240小时过境免签政策红利，动态优化服务举措，让中外游客在便捷通关中感受冰城温 情，为冰雪经济发展注入强劲动能。(完) 来源：中国新闻网 编辑：张澍楠 哈尔滨空港口岸：冰雪节期间出入境客流将达7.9万人次 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 出入境旅客在哈尔滨空港口岸办理通关手续。 陈尚楠 摄 广告等商务合作，请点击这里 ...

央视网消息：元旦假期，宁夏银川通过打造"冰雪+体育""冰雪+非遗民俗"等多元消费场景，让冬季旅游焕发新活力。 天气转寒，鸣翠湖国家湿地公园化身成银装素裹的冰雪乐园。雪道上，滑雪爱好者压低重心，划出流畅弧线，尽显冰雪运动的速度与激 情。 除了滑雪，雪圈速滑、雪地投圈、雪上保龄球等项目也让孩子们轻松体验了冰雪乐趣。此外，暖冬市集上，黄河石画、葫芦烙画、剪纸布 艺等非遗项目琳琅满目，热乎饺子香气诱人。为了进一步释放冰雪经济活力，当地还同步发放消费券、推出景区门票优惠，促进当地旅游 从"旺季游"向"四季游"转变。 小寒至，寒意浓。在黑龙江哈尔滨，虽然最低气温已达到零下20℃左右，但并不影响市民游客吃冰、买凉的热情。 黑龙江哈尔滨：冰棍里的文旅密码 今天是24节气中的第23个节气——小寒。常说"冷在三九"，而隆冬"三九"就处在小寒节气里，所以小寒也是一年当中最冷的节气之一。在 这样寒意彻骨的时节，哈尔滨的冰雪世界却热力十足，太阳岛上所有的艺术雪雕作品已全部完工，静待八方游客探寻。 1月5日，哈尔滨室外的温度是零下18℃，虽然这里寒意正浓，但在太阳岛上却藏着最热烈的景致。大家看记者身后的这座巨型雪雕作品就 是今年的主雪塑 ...

转自：辽宁日报 （来源：辽宁日报） 游客在沈阳棋盘山冰雪大世 界体验亲子冰雪穿越。 本报记者 杨靖岫 摄 Pape 数据见证着辽宁冰雪游的火热态势 据问程模行平台统 计,无旦假期,大连线上 全 平 台 订 单 查 增 长 52.43%,人次同比增 长 43.16%,旅游总消 货增长23.86%。 据小拉出行网的车平台数据显 示 : 无旦视剧 ,沈阳网的车订单套本班 盛,里现寿年夜高峰官军、权期平板 序上升的特点。 千合网关本,周武车 总体打车委同比增长近12%,"寻地主 册用户"订单约占订单总量的30%。 北陵公园冰雪乐享季元旦3天共 计技持游客 8.8万人,其中,外地游客 占70%左右 元旦假期,本溪市技特游客同比 沈阳方城文化旅游区累计接待游客 增长 27.01%;旅游收入同比增长 187.31 万人次,网比增长 18.49%。中 38.55%。重点景区中,本溪水润接 街累计技特游客159.22万人次,其中, 待游客网比增长81.4%;关门山接待 者外游客占比的三成 游客网比增长126.9%;大冰沟技待 游客网比增长159.5% 制表 南文锋 游客在抚顺天女山冰河秘境梦幻乐园尽享冬日乐趣。 杜季亮 摄 本 ...

这一现象的症结，首先在于"景城分离"的空间格局。许多优质冰雪资源分布在市郊或县域，与城区存在 距离，客观上形成了"冰雪孤岛"。当游客行程紧凑时，自然选择"点对点"打卡，城区便成了"绕道"而 非"必到"。 更深层原因，则是城区作为"旅游终端"的吸引力存在不足。尤其是一些传统工业城市，缺乏有温度、有 特色的夜间消费场景与文旅地标，当游客渴望一处温暖的"城市客厅"时，能提供的"暖意"与"烟火气"仍 显薄弱。 这种"过境式"旅游，对地区发展造成了双重损失。经济上，旅游收入高度依赖"一张雪票"，酒店、餐饮 等关联产业无法形成完整的消费链条；形象上，城市被简化为功能单一的"滑雪目的地城市"，而非一个 宜居宜游的冰雪旅游城市。 破解之道，关键在于"景城联动"，立足自身禀赋，丰富文旅供给。比如在城区打造亲民冰雪娱乐项目， 活化利用工业遗产、历史街区，用特色旅游项目承接客流。同时优化连接"景"与"城"的交通，比如设计 串联景区、城区、枢纽的旅游环线，用便利"引客入城"，让游客"愿意来，留得住"。 唯有如此，才能将"冰雪流量"真正转化为城市的"消费热量"，让城市旅游从"一季火"走向"四季旺"。 （来源：辽宁日报） 转自：辽宁日报 ...