Group 1 - The core viewpoint of the articles highlights the resurgence of the tourism and cultural consumption market in China during the "May Day" holiday, showcasing diverse and personalized travel experiences that drive economic growth [1][2][3] - The demand side shows a significant increase in public leisure needs, with China's GDP per capita exceeding $13,000 in 2024, leading to a faster release of service consumption demand [2] - The supply side is characterized by innovative offerings that stimulate market vitality, with various regions developing unique consumption scenarios to meet diverse tourist needs [2] Group 2 - The "May Day" holiday serves as an important window to observe China's social and economic vitality, reflecting strong resilience and potential in the tourism market [3] - Challenges such as insufficient influence and homogenization in some cultural tourism IPs have been identified, indicating a need for improvement in quality and uniqueness [3] - Future strategies should focus on understanding emerging tourism demands, enhancing service quality, and optimizing the consumption environment to sustain the vitality of cultural tourism [3]

5月2日，游客在西安城墙游览。 杜玮摄 夜幕降临，丝路欢乐世界园区上空，千架无人机组成驼队、乐舞等丝路主题图案，呈现"星河为笺，光轨 为墨"的视觉奇观；爱之塔流光溢彩，与园区七大丝路主题街区交相辉映。欧洲五国艺术团带来热情洋溢的民 族舞蹈与乐器演奏，俄罗斯滑稽乐器独奏、西班牙弗拉明戈等节目让游客"足不出园"感受共建"一带一路"国 家和地区的艺术魅力。 5月2日，游客在汉中市勉县元墩镇龙湾景区泛舟游玩。 何祥弘摄 "五一"假期，长安书院化身千年文明与未来创意交汇的场域。"诗画竞秀·奇幻长安——五一艺术奇境之 旅"在此举行，同时汇聚美术展览、互动体验、非遗演艺及新书签售四大主题活动，超过40场精彩活动等待市 民游客参与。 5月1日，游客在观赏黄河壶口瀑布。 新华社发（王智超摄） 5月2日，游客在榆林红石峡景区游览。 母家亮摄 5月1日，站在丝路欢乐世界139.21米高的爱之塔上，俯瞰园区里大大小小、风格迥异的建筑和川流不息 的人群，游客小米和朋友直呼："太棒了！这是我们假期最美好的记忆。" 记者从省文旅厅了解到，"五一"假期，陕西文旅系统精心组织，推出625项2000余场丰富多彩的活动，通 过打造"游园+""非遗 ...

Group 1 - The core viewpoint emphasizes the importance of small service innovations in enhancing the overall tourist experience and city reputation during peak travel times [1][2] - The tourism market has shifted from a rough development model to one focused on quality service, highlighting the significance of comfort and convenience in the consumer experience [2][3] - The level of service refinement is becoming a key indicator of a region's consumption environment and a critical factor in shaping urban competitiveness [3] Group 2 - Cities are increasingly adopting a "tourist-first" and "people-oriented" approach, addressing visitor pain points through improved service systems and quality environments [2][3] - Effective urban governance is essential for delivering meticulous services, requiring coordination among various departments and a robust management framework [2] - The transformation from a "management-oriented" to a "service-oriented" approach in urban governance enhances both the effectiveness and warmth of city services [2]

央视网消息：随着入境游热度不断攀升，作为新晋旅游城市的"世界超市"义乌，结合"旅游+购物"的消费新模式，吸引了一大批外国游 客。 义乌国际商贸城一区市场主营玩具和饰品，商家们在假期积极改变经营策略，开放零售，招揽更多生意，游客们也被琳琅满目的各类商品 吸引，开启了"买买买"的旅购模式。记者注意到，来自世界各地的游客成为了消费的主力军，有的甚至拖着行李箱前来采购，想要为家人带回 更多的礼物。 记者了解到，除了定期往返的境外采购商群体，不少外国游客是因为我国近期推出的"240小时免签"、离境退税"即买即退"等政策，选择 了"中国游""中国购"。 场景不断上新 假日文旅消费迎新一轮热潮 这个"五一"假期，文旅消费迎来了新一轮热潮。各地纷纷上新丰富多彩、沉浸式文旅体验场景，为假日消费市场注入新活力。 在山东淄博周村古商城，游客们在十二花神巡游、《票号风云》等精彩节目中，沉浸式体验周村古商城的繁华。在福建厦门，这个新推出 的20多万平方米的"折叠时空"里，游客在"非遗活态博物馆"和近30场特色演艺中，沉浸式穿越数千年闽南时空，体验闽南风情。在浙江嘉兴海 宁世界花园大会上，绣球、月季、杜鹃等数百个稀有品种一万多种花卉竞相 ...

西藏旅游热度飙升 拉萨机票预订翻倍 央视网消息："五一"假期，为丰富游客的假日体验，各地推出精彩纷呈的特色文旅活动，沉浸式体验、非遗展演等文旅新场 景"花式"上新，为假日经济注入强劲动能。"五一"假期观察今天关注《文旅焕新升级 国内游热力足》。 "顶流"城市热度不减 长途游成主流 今年"五一"假期，长线游、深度游成为旅游市场新引擎，国内长线游预订出游人次占比达46%，机票、租车、酒店、火车票、民 宿等均呈两位数增长，北京、上海、陕西、四川、江苏等地成为热门旅游目的地。 预订增速50% 新疆文旅"领跑"全国 广西：以诚引客 景区一票三日可用 西藏素来以壮丽的自然风光和神秘的人文景观吸引着来自世界各地的游客，今年"五一"假期，西藏拉萨的旅游总体订单、酒店订 单两位数增长，机票订单量同比增长115%， 随着"口岸游""国门游""自驾游"兴起，新疆文旅消费迎来增长新机遇。数据显示，新疆"五一"文旅预订量增速近50%领跑全国， 赛里木湖风景名胜区、天山天池风景区热度居前。这几天，在新疆喀什古城，身着绚丽民族服饰的歌舞演员翩翩起舞，民间艺人演奏 极具当地特色的民族乐器，让各地旅客深受感染。 跨界融合 非遗与科技共塑文旅新 ...

Group 1 - The "May Day" holiday has seen a surge in tourism, with a significant increase in travel enthusiasm reflected in crowded scenic spots and fully booked hotels, indicating a strong desire for a better quality of life [1][4] - On the first day of the holiday, over 340 million people are expected to travel across regions, marking an 8.0% year-on-year increase, with road travel accounting for over 314 million people, up 7.8% [2] - The railway sector has also experienced record numbers, with 23.12 million passengers sent on May 1, the highest single-day figure in history, and an additional 19.3 million expected on May 2 [2] Group 2 - Long-distance and in-depth travel have become new market drivers, with domestic long-distance travel bookings accounting for 46%, and significant double-digit growth in flights, car rentals, hotels, train tickets, and homestays [4] - Various tourism formats, including rural tourism and smart tourism, have enriched the visitor experience, leading to a strong start for the tourism market in many regions [4] - Iconic attractions like the Forbidden City in Beijing continue to attract large crowds, including an increasing number of foreign tourists, as China's visa policies become more favorable [9] Group 3 - In Hong Kong, a drone show featuring 1,000 drones took place, contributing to the festive atmosphere, with nearly 590,000 people entering and exiting the region by May 1, including over 182,000 from the mainland [11]

"五一"假期首日，从文化地标到山水秘境，从城市漫步到乡村度假，文旅消费呈现"热力值"持续攀升的繁荣景象。 各旅游平台数据显示，今年有望刷新'最火五一'的历史纪录。携程"五一"首日数据显示，截至目前，五一假期首日，湖北酒店订单量 同比增长10%，武汉机票订单量增长7%。武汉热门景区为黄鹤楼、晴川阁、湖北省博物馆、武汉极地海洋公园和知音号。 武汉花博汇景区花团锦簇、游人如织 今年"五一"长线游进一步爆发，假期首日跨市旅游订单的占比达到90%。虽然提前过上"预制假期"的年轻人多了，但5月1日依旧是自 驾游出发的高峰时间。携程"五一"首日数据显示，首日租车自驾订单量与去年高水平保持一致，据交通运输部预测，全国高速公路日均流 量约为6200万辆，峰值出现在假期第一天，约为平日流量的2.1倍。携程平台上，北京、上海、重庆、杭州、武汉、成都、南京、广州、深 圳、西安入围"五一"首日国内热门目的地前十名。 5月1日，各大重点景区、旅游度假区迎来旅游高峰。武汉东湖景区人流如织，超过12万人到景区游玩。武汉花博汇景区花团锦簇、游 人如织，园区大花飞燕草、马鞭草、玫瑰、月季等花海正处于盛放期，吸引了不少来自武汉、孝感、黄冈、咸宁等 ...

5月1日，"五一"假期首日，省文化和旅游产业领导小组办公室统计数据显示，截至当日17时，全省 纳入统计的905家A级景区接待游客518.94万人次、门票收入4365.23万元。与2024年同期同口径相比分 别增长21.17%、19.04%。全省图书馆、文化馆、博物馆接待群众86.62万人次。 "五一"假期，四川多地推出"演出+景区""高铁+景区"等组合优惠产品，实施发放文旅消费券、景区 门票折扣等优惠举措，持续激发文旅消费活力。成都文旅推出博物馆、景区门票与大型演出活动联动优 惠，演出门票实名免费参观多家景区、博物馆。宜宾向外地游客推出免费吃燃面、免费品酒、免费充电 等优惠活动。广元剑门关景区、翠云廊景区，眉山彭祖山景区分别推出背诵《蜀道难》、默写《翠云 廊》、背诵《长寿赋》免门票惠民举措。川渝游客持48小时内到广安的火车票享受广安华蓥山旅游区门 票五折优惠。 此外，自驾游阿坝落地租车服务上线，下火车就可无缝衔接租车自驾游旅程。乐山开通旅游观光和 美食公交，并通过开设境外游客便捷购票窗口和团队通道等，持续优化入境游服务。假日期间免费停车 模式在全省多地暖心开启，乐山、遂宁、广元全市行政机关、企事业单位停车场， ...

老城区有了新地标、老景区解锁新玩法，旅游景点、文博场所要吸引"回头客"，请游客一来再来， 必须不断推陈出新。"五一"假期刚刚启幕，江苏多地文旅"上新"不断，为游客带来更多旅游新体验，也 为文旅消费注入新活力。 无锡惠山映月里街区开街 4月30日晚，无锡惠山映月里街区正式开街。唱片店、美术馆、餐饮首店、沉浸式小剧场等业态琳 琅满目，一个融合国乐、国潮的全新城市地标点亮无锡夜生活。 "惠山映月里，复刻春晚分会场的同款场景，还打造具有互动性的项目。"街区相关负责人介绍，游 客们可以在这里欣赏戏曲、评弹表演，品尝特色小吃，也能参加非遗技艺课程，体验新江南文化。这 个"五一"假期，惠山映月里街区周边酒店预订量同比增长230%。 当天，"西水市集"与2025年无锡市属文艺院团好作品展演第一季同步精彩上演。无锡市文广旅游局 负责人介绍，"西水市集"将持续整个"五一"假期，解锁不重样玩法；4月30日至5月2日，无锡市属文艺 院团每天会带来2场专场演出；人气乐队摇滚民谣live秀、国风快闪乐队等也将不定时演出登场。 扬州个园夜游焕新升级 4月30日晚，扬州全新打造的个园夜游正式亮相，1500余名游客进行沉浸式体验。 全新打造的 ...

Core Insights - The tourism market in Shandong experienced a significant recovery during the May Day holiday, with hotel bookings increasing by 12% and outbound travel orders rising by 28% compared to last year [1] - Inbound travel orders in Shandong surged by over 140%, highlighting the region's strong appeal as a cultural tourism destination for international visitors [1] - The demand for deep cultural experiences is strong, with tourists willing to pay a premium for high-quality cultural experiences, indicating a shift from "sightseeing" to "immersive" tourism products [2] Summary by Category Hotel and Travel Orders - Hotel bookings in Jinan increased by 13%, while outbound travel orders rose by 19% [1] - Qingdao saw a 25% increase in hotel orders and a 33% rise in outbound travel orders [2] - Rizhao experienced a 36% growth in hotel bookings [2] Popular Tourist Attractions - Major attractions in Shandong, such as Mount Tai, Qingdao Underwater World, and Baotu Spring, drew large crowds of both domestic and international tourists [1] - In Jinan, popular sites included Baotu Spring, Daming Lake, and the International Spring Water Tourism Resort [1] - In Qingdao, attractions like the Qingdao Beer Museum and Laoshan Scenic Area were favored by visitors [2] Market Trends - The tourism market displayed a "multi-point blooming" trend, with both consumption upgrades and rational demand coexisting [2] - Tourists are increasingly focused on cost-effectiveness, with average domestic flight prices dropping by 30-40% on certain days of the holiday [3]