近年来，兵团将民宿产业作为提振文旅消费、助力乡村振兴的重要抓手，出台《旅游品牌创建奖补暂行 办法》《旅游行业服务质量提升三年行动方案》等政策，推动民宿产业向规范化、特色化、品牌化方向 发展。各师市通过集群化布局、专业化培训、标准化引领，引导民宿经营者挖掘本地特色、完善服务设 施，推动形成"一团一特色"发展格局，不仅为游客提供了多元化住宿选择，还有效展示了兵团风土人 情、传播了军垦文化。 本报乌鲁木齐讯（全媒体记者 马雪娇） 近日，文化和旅游部公布2025年全国甲级、乙级旅游民宿名 单，81家民宿达到全国甲级旅游民宿标准，104家民宿达到全国乙级旅游民宿标准，其中，兵团4家民宿 获评全国乙级旅游民宿。 据了解，兵团这4家全国乙级旅游民宿均位于四师可克达拉市，分别是七十七团"柒溪民宿"和"绍祥木 居"、六十二团"后院餐饮民宿"、七十八团"七月小舍"。七十七团的两家民宿夏季推窗可见万亩花田， 冬季可赏雪山林海，将自然景致与舒适住宿完美结合；六十二团"后院餐饮民宿"以地道农家美食为特 色，让游客在住宿之余品尝兵团美食；七十八团"七月小舍"则依托当地生态优势，推出丰富的游玩项 目，提升游客度假体验，成为近郊游热门选择。 ...

北京商报讯(记者程靓)1月28日，据北京市统计局消息，2025年全年，北京新增首店1068家，同比增长 11.3%，共汇聚159家高能级首店。新开商业面积超150万平方米，中海大吉巷、隆福寺街区二期等将京 韵特色与时代活力充分融合，注入发展新动能；湾里、中关村ARTPARK大融城等高端品牌云集，集聚 艺术空间、科技体验等融合消费场景，带动区域消费品质升级。全年发布"跟着电影去旅游""跟着赛事 去旅游""跟着展览游北京"等155条"漫步北京"主题游线路，文旅消费场景更加丰富。 ...

Group 1 - The 2026 Spring Festival will feature a 9-day holiday, marking the longest Spring Festival break in history, which is expected to significantly boost the tourism market [1] - Online travel platforms report a surge in bookings for flights, hotels, and attractions, indicating a simultaneous increase in both volume and price, along with diverse travel options [1] - Ctrip's prediction suggests that the combination of extended holidays, strong demand for family travel, and the trend of foreign tourists experiencing the Chinese New Year will lead to record-breaking travel activity this Spring Festival [1] Group 2 - Hainan Province is experiencing a notable increase in tourism activity, with booking levels for flights, hotels, and attractions surpassing those of the previous year, reflecting longer stays and higher spending [2] - Southern cities dominate the list of emerging travel destinations, with Shantou leading with a 186% increase in bookings, followed by Jieyang and Chaozhou [2] - The popularity of winter travel destinations is also evident in Yunnan, with Kunming ranking in the top 7 for flight bookings and significant increases in hotel reservations in lesser-known areas [2] Group 3 - The outbound travel market is expanding, with Southeast Asia remaining a top choice, and destinations like Turkey and Russia showing significant growth in bookings [3] - There is a growing trend of foreigners traveling to China for the Spring Festival, with a fourfold increase in flight bookings for foreign visitors compared to last year [3] - Hainan is seeing a doubling in international flight bookings during the Spring Festival, primarily from countries like Russia and Singapore, indicating a shift towards deeper vacation experiences [3] Group 4 - Industry analysts believe that the longest holiday will provide ample opportunity for tourism consumption, with improved supply of domestic and international destinations, leading to a potential record high in the tourism market this Spring Festival [4]

Group 1 - Fujian Dongshan County is revitalizing its winter tourism market by hosting a unique winter seafood feast and various festive activities, moving away from the traditional winter tourism slump [1] - The "Sea and Land Feast" features local seafood dishes such as steamed deep-sea fish and boiled shrimp, attracting both residents and tourists [3] - The event showcases traditional cultural performances, including sugar art and puppet shows, enhancing the festive atmosphere and promoting local customs [5] Group 2 - In Wenzhou, Zhejiang, the 2026 "Six Ones" local product carnival is combined with a city basketball league to create new consumer experiences [6] - The carnival focuses on six categories of local agricultural products, allowing visitors to purchase high-quality local goods in one location [8] - As of January 25, 2026, the basketball viewing points attracted 5.31 million attendees, generating a direct economic impact of 3.27 billion yuan in cultural and commercial tourism consumption [10]

Core Insights - The "Guangdong Goods Going Global - Bay Area Shopping Carnival" event aims to create an immersive Spring Festival cultural and tourism consumption experience through various formats such as live streaming and offline interactions [1][2] - The event highlights Guangdong's warm climate and rich cultural heritage, making it an attractive destination for celebrating the New Year [1] Group 1 - The event features a themed market showcasing categories like silver-haired economy, intangible cultural heritage, family-friendly activities, and wellness tourism, allowing visitors to experience the charm of Guangdong goods [2] - Online live streaming and offline displays are integrated to create a warm and distinctive consumer environment, positioning the market as a showcase for Lingnan culture and Guangdong products [2] - A themed pop-up sales event will take place in Harbin on January 31, promoting Guangdong goods and cultural flavors to a broader audience in Northeast China [2] Group 2 - The carnival serves as a platform for local businesses to expand their market reach and boost sales while promoting the revitalization and transmission of Lingnan intangible cultural heritage [2] - The event aims to enhance consumer confidence through targeted supply, contributing to the high-quality development of Guangdong's cultural tourism industry [2] - The carnival invites both domestic and international guests to connect online and offline, celebrating the cultural richness of Lingnan and the festive spirit of the Bay Area [2]

Core Viewpoint - The event "Please Come to Guangdong for the New Year" aims to promote cultural and tourism consumption in Guangdong, featuring various activities and subsidies to stimulate the local economy during the Spring Festival season [1][4]. Group 1: Event Overview - The main event took place in Shunde, Foshan, and is part of the broader "Guangdong Goods Go Global" initiative and the "Enjoy Warm Winter, Travel Guangdong" consumption season [1]. - The theme of the event is "Galloping Guangdong Year, Good Fortune Ahead," marking the start of the province's new spring cultural tourism consumption promotion activities [1]. Group 2: Activities and Experiences - A "one-stop" themed long table banquet was held, allowing visitors to experience a variety of culinary delights, including dishes from Shunde, Chaozhou, Hakka, and Macau [2]. - The banquet utilized holographic projection technology to enhance the presentation of dishes, merging visual art with culinary culture [2]. - The event featured a "Water Flower Street" display, showcasing themed flower boats and creating a festive atmosphere with light and sound [3]. Group 3: Subsidy Program - The second phase of the "Please Come to Guangdong for the New Year" tourism consumption subsidy program runs from January 23 to March 31, with daily limited offers starting at 9:00 AM [5][6]. - Five tiers of subsidies are available, ranging from 20 to 300 yuan, applicable to various tourism-related expenses such as travel routes, tickets, accommodations, and cultural performances [6]. - The program is accessible both online through travel platforms and offline via UnionPay's "Cloud Flash Payment" app, ensuring convenience for both domestic and international tourists [4][6]. Group 4: Broader Impact and Participation - The initiative promotes a comprehensive "eating, lodging, traveling, shopping, and entertainment" system, encouraging participation from the government, businesses, and the public [4]. - Various cities in Guangdong, including Guangzhou and Shenzhen, are organizing multiple events to showcase local cultural resources and attract visitors during the festive season [4].

近日，安徽省多地迎来降雪，各地景区呈现出别具一格的冬日盛景。在黄山风景区，流动的云海磅 礴如画，山间松枝缀满冰晶，形成壮观的雾凇景观，吸引了众多游客登山赏景。 游客罗荣丽：刚上山的时候就能看到云海，特别壮观、特别美，体验感特别好。 央广网北京1月26日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，各地冬季文旅市 场新场景、新产品、新体验不断涌现，推动文旅消费热度节节攀升。 眼下，河南多地的智能制造车间、食品生产基地成为了兼具科普与体验的旅游新地标。 在周口市鹿邑县的一家食品产业园内，研学学生不仅参观了制作火锅底料的智能车间，还在工厂的 研学科普课堂里学习了分辨食品成分、食品风味标准化意义等知识。 参与研学的郑州工程技术学院学生任威弛：平时爱吃火锅，这次亲眼看到了喜欢吃的一些食材是怎 样生产的，很开心，生产环节很先进。 张国栋：肯斯瓦特景区的景色是立体的，从山峰到湖面。我们在冰面、湖面作画，游客从100多米 的高空（索道）就可以直接俯瞰湖面，有非常好的体验感和观赏性。 在新疆昌吉州玛纳斯县的肯斯瓦特景区，这里的湖面早已结冰。冰面上，景区工作人员精心绘制的 《海蓝之心》《马到成功·2026》等简笔画在阳 ...

（来源：中国旅游报） 转自：中国旅游报 本报讯（记者 夏冬阳）1月23日，北京环球度假区"环球中国年"季节性主题活动正式开启。2026年正值 北京环球度假区开园5周年，作为开年首个季节性主题活动，"环球中国年"将持续至3月3日，邀请游客 在主题公园内解锁过年新方式。 活动期间，"环球中国年新春特别演出"焕新回归，国际IP与传统艺术元素同台，呈现中国节庆故事；地 标景观"环球绮愿金梅树"升级亮相，吸引游客在流光溢彩的金色树影下驻足祈福；环球新春广场上，传 统年味小吃带来温暖喜庆的滋味；主题商店则推出琳琅满目的功夫熊猫新春系列商品。此外，北京环球 影城大酒店、诺金度假酒店及北京环球城市大道的多家餐厅，推出充满年味的住宿服务与节庆美食，迎 接全球游客。春节假期，北京环球度假区还将丰富一站式过年新场景，助力文旅消费。 据了解，自2021年9月20日正式开园以来，北京环球度假区凭借独特的娱乐设施、文艺演出及购物餐饮 体验，吸引了众多中外游客。今年，北京环球度假区将以"环球五周年，任你超无限"为主题，开展九大 核心活动，邀请游客解锁全年精彩。 ...

Core Insights - The music festivals and performances in Guiyang have significantly boosted local tourism and cultural consumption, attracting 770,000 attendees in 2025 [1] - The total online exposure for 11 performance events reached 42 billion times, generating 6.8 billion yuan in cultural tourism spending [2] - The majority of attendees (72.4%) were from outside the province, highlighting Guiyang's emerging status as a music tourism destination [2] Group 1 - The events organized by Guizhou Yachen Tianyi Cultural Media Co., Ltd. have created a new engine for cultural tourism consumption, extending the consumption chain beyond just ticket sales [2] - The integration of local cultural elements and cuisine at music events enhances the overall experience for attendees, promoting secondary sharing and word-of-mouth marketing [2] - The company plans to collaborate with tourism departments and merchants to launch short-trip packages combining music festivals, scenic spots, and hotels [3] Group 2 - The company aims to embed local scenery, food, and intangible cultural heritage into its online content, increasing the influence of cultural tourism while promoting the region [3] - The strategy includes developing city-specific cultural products to create a closed loop of event attraction, tourism consumption, and customer retention [3]

如何继续挖掘新春文旅消费潜力？刘春生建议，要优化错峰休假、精准补贴等政策，通过政企银联动降 低消费门槛；同时，升级文旅供给，深耕本土IP；此外，优化消费场景与服务，点亮夜间经济、完善智 慧服务，强化新媒体营销与区域协同，让文旅消费成为拉动内需、传承文化、赋能经济的重要引擎。 中央财经大学副教授刘春生对《证券日报》记者表示，各地聚焦文旅消费，是落实扩内需政策的具体实 践，能够在满足居民文旅消费需求的同时，带动文旅产业融合升级与就业，借春节消费旺季撬动经济增 长。 在付一夫看来，近期各地文旅促消费活动有三大鲜明亮点。首先，优惠力度大且精准，广东、四川等地 大额投入，消费券覆盖门票、酒店等全场景，同时联动金融机构实现叠加优惠，兼顾普惠性与针对性； 其次，内容供给贴合需求，既保留庙会、非遗展演等传统年味，又新增冰雪嘉年华、特色市集等新潮场 景，适配不同客群；最后，业态融合与渠道创新，各地推进"文旅+"模式，同时打通境内外游客服务， 境外游客可便捷领券，实现全域联动、全链条惠民。 2026年春节临近，各地围绕民俗、冰雪、美食等元素，推出了丰富的促消费活动，还配套发放消费券、 门票优惠券、酒店代金券等优惠措施，以激发假日 ...