Core Insights - The competition between "Yuhui with Glory" and "Oriental Selection" has intensified since Dong Yuhui's departure, with "Yuhui with Glory" surpassing "Oriental Selection" in Douyin followers and sales performance [1][2][4] - Dong Yuhui's personal brand has significantly strengthened, leading to increased sales and a dominant position in the live-streaming market, while "Oriental Selection" has faced declining sales and follower growth [9][10][21] - The contrasting strategies of the two leaders, Dong Yuhui and Yu Minhong, have resulted in divergent paths for their respective companies, with Dong focusing on personal branding and Yu struggling with management and growth challenges [25][28] Summary by Sections Followers and Sales Performance - As of April 26, "Yuhui with Glory" has 28.65 million followers, while "Oriental Selection" has 28.59 million, marking a significant shift since Dong Yuhui's departure [2] - In the past three months, "Yuhui with Glory" gained over 1.2 million followers, while "Oriental Selection" lost 420,000 followers [2] - "Yuhui with Glory" achieved over 10 billion yuan in sales in its first year, while "Oriental Selection" reported a GMV of 4.8 billion yuan for the first half of the 2025 fiscal year, a 16.2% decline year-on-year [4][10] Leadership and Strategy - Dong Yuhui has embraced his role as a live-streaming influencer, actively building his personal brand through music and television appearances [5][22] - Yu Minhong has struggled to find new growth avenues after losing Dong, facing challenges in expanding product lines and adapting to a changing market [7][11] - The split between the two companies was characterized by a belief that they would benefit from independence, but the outcomes have varied significantly [8] Management Challenges - "Oriental Selection" has encountered management issues, particularly in maintaining relationships with its influencers, leading to dissatisfaction among some key figures [19][20] - Dong Yuhui's "Yuhui with Glory" has focused on institutional growth and talent development, while "Oriental Selection" has faced criticism for its management practices and lack of effective communication [14][18] - The contrasting paths highlight the importance of personal branding in the live-streaming industry, with Dong's approach yielding better results compared to Yu's more traditional management style [21][25]

Core Insights - The couple, Fei Juan and her husband, recently conducted their first live-streaming sales event, which lasted for 5 hours and generated sales of 500,000 to 750,000 yuan, with a total volume of 10,000 to 25,000 units sold [1] - They clarified that they have not signed any formal contracts for sales and their primary motivation is not financial gain, as they prefer to keep their commission low [3] - The couple expressed their disdain for the negative perception of live-streaming sales, emphasizing their intention to promote quality products without exploiting their audience [3] Group 1 - The couple's live-streaming event was a significant success, with sales figures indicating a strong market interest [1] - They have previously rejected high-value advertising offers, indicating a cautious approach to commercialization [5] - The couple aims to maintain their authenticity and connection with their audience by avoiding scripted promotions and excessive commercialization [3][5] Group 2 - Fei Juan and her husband have a humble background, with previous jobs in retail and a focus on simple living [5] - They have expressed a desire to continue running their small business in their hometown, prioritizing personal happiness over financial ambition [7] - The couple's unexpected popularity has led to a thriving business, which they did not anticipate [7]

TikTok在美国以外的 地区扩大电商服务（3月，中国福建省的展会） 预计将在2025年中期开始利用短视频销售商品。计划在日本开设电商服务"TikTokShop"，今后将 正式开始招募开店者。由于在美国被政府要求出售业务，TikTok正在加快在日本等地扩展业务的 步伐…… 源自中国的短视频APP"TikTok"将在日本开展电子商务服务。预计将在2025年中期开始利用短视 频销售商品。由于在主力市场美国被政府要求出售业务，TikTok正在加快在日本等地扩展业务的 步伐。 相关人士透露了上述信息。计划在日本开设电商服务"TikTokShop"，今后将正式开始招募开店 者。 该服务可在APP程序内通过利用"直播带货"和短视频来介绍与销售商品。TikTok的中国版"抖音"也 以直播为武器，在中国电商市场持续增长。 TikTok将通过电商销售获得手续费收入。将利用被认为在全球超过10亿的APP程序用户的基础， 扩大广告收入以外的盈利来源。 TikTok和抖音是中国字节跳动旗下的服务。在美国，2024年TikTok的APP下载量为5200万次，排 名第二。 美国政府出于安全考虑，正在敦促TikTok从中国资本分离或停止服 ...

4月23日，爱奇艺CEO龚宇表示，今日爱奇艺内容电商上线，内容会涉及爱奇艺的IP内容、艺人明星 等，主要是做直播带货，爱奇艺会员将是潜在最大的电商用户。 ...

演员控诉收入低： "洗碗都比我钱多" 2025 年对于 TVB 而言可谓多事之秋，多位资深艺人公开炮轰公司内部管理问题，将长期 积累的矛盾彻底暴露，最引人注目的是近期两位老戏骨的连续发声。 老牌演员鲁振顺在内部会议上向管理层大吐苦水，指出近年因不时裁节目致收入大减。他其 后接受媒体采访时表示，"我也要交租和正常生活，全职洗碗都比我钱多。" 此番言论随后引发广泛关注。面对舆论压力， TVB 总经理曾志伟回应，"长江后浪推前 浪，公司尽力保留旧人，但艺人需接受现实。" 文 | 《 BUG 》栏目 徐苑蕾 曾经叱咤华语影视圈的 TVB （香港电视广播有限公司），如今正深陷艺人流失、业绩下滑 与转型困局的多重危机。 近日，有老牌演员公开控诉 TVB 收入微薄，直言"全职洗碗都比当演员赚得多"，也有演员 炮轰公司内部派系斗争激烈，犹如现实版《甄嬛传》。这些争议不仅暴露了 TVB 长期存在 的管理问题，更折射出香港影视行业的整体萎缩。 在此背景下，近年来， TVB 头部艺人加速离巢，包括多位"视帝""视后"相继出走，导致公 司核心人才断层。与此同时， TVB 业绩持续低迷， 2024 年营收仅 33.23 亿港元，较 2 ...

Core Viewpoint - The company "San Zhi Yang" has faced significant penalties and a loss of followers due to the "Mooncake Gate" incident, but it has now been allowed to resume operations after a six-month rectification period [3][4][5]. Summary by Sections Company Penalties and Rectification - San Zhi Yang has paid fines totaling 68.9495 million yuan and compensation of 27.7785 million yuan due to the incident [3]. - The company has undergone a comprehensive evaluation by local authorities and has met the requirements for resuming operations [3][5]. Impact on Followers and Revenue - During the 180-day suspension, the follower count for the main influencer, "Crazy Xiao Yang," dropped from 120 million to 107.7 million, a loss of over 12 million followers [4]. - Despite the loss, the impact on revenue may not be as severe as anticipated, as the influencer's annual net income in 2023 was 3.2123 billion yuan, leading to potential losses exceeding 1.6 billion yuan during the suspension [4][5]. Future Prospects and Recovery Strategies - The local government's decision to allow the company to continue operations is seen as a positive sign for the recovery of San Zhi Yang and its associated business ecosystem [6][10]. - The company has committed to improving brand partnerships, increasing self-operated product ratios, and enhancing content review processes to regain consumer trust [12]. - Strategies for a successful relaunch include a public apology, significant discounts on popular products, and careful communication to avoid further reputational damage [12]. Recognition and Achievements - Despite the setbacks, San Zhi Yang has received numerous accolades, including being named an "Excellent Private Enterprise in Anhui Province" and achieving over 450 million yuan in taxes paid in 2023 [11].

刘畊宏"分手"，小杨哥复出？谁能在抖音长红 前不久，#刘畊宏较巅峰时期掉粉854万 的词条冲上微博热搜，随之又爆出#无忧传媒称与刘畊宏变为商务合作 等相关新闻，前后联系让不少网友猜测其账 号快速掉粉的缘由就是此次"分手"。 对此，刘畊宏个人微博账号发表澄清声明，表示"报道不实，这三年多我应该已经掉了1189.6万的粉丝吧！"，并贴出两个时期抖音账号主页的截图，隐晦 解释了掉粉与合作到期没有太大关联。 而被"困"在2022年的或许也不止@刘畊宏。回顾2022年，那时抖音正处于高速扩张的阶段，无论是直播间还是短视频领域都在迅速发展，尤其是直播间， 在大量创作者的"奔赴"下，几乎每个月有一个"现象级"账号的诞生。 时过境迁，两年过去，曾经的"流量宠儿"们，在抖音的迭代与升级中，走向了何方？ 刘畊宏一"穿"成名，健身三年变现几何？ 2022年4月，#刘畊宏穿羽绒服直播健身 的热搜将他的直播间推到大众眼前。广为流传的片段中，在直播间带操的他原本穿着常规的健身背心，但因身材 过好，被官方判定为"衣着不当"，为了"过审"他不得不穿上羽绒服继续直播，看上去命苦又好笑。 图源：@刘畊宏 微博截图 其实早在解约事件发酵前，刘畊宏 ...

Core Viewpoint - The recent termination of the partnership between Liu Genghong and Wuyou Media highlights the dynamic relationship between top streamers and MCNs, raising questions about Wuyou Media's ability to retain its "ten thousand streamer empire" amidst increasing competition and regulatory scrutiny [1][3][4]. Group 1: Partnership Dynamics - Liu Genghong's departure from Wuyou Media to Jay Chou's company, "Talent Planet," reflects a shift in the influencer landscape, where top talents seek better opportunities and independence [1][5]. - Wuyou Media's previous success with Liu Genghong, which saw his follower count soar from 5 million to 70 million in a short period, was attributed to effective content planning and support from the MCN [3][4]. - Despite initial success, Liu Genghong's popularity has declined significantly, with a drop in followers to approximately 61.3 million and a reduction in average viewership and sales figures [4][5]. Group 2: MCN Challenges - Wuyou Media's model, which heavily favors top-tier influencers, has led to a concerning trend of talent loss, with Liu Genghong's exit being a notable example [7][8]. - The company has over 100,000 signed streamers, but the loss of high-profile talents raises questions about its sustainability and management practices [7][9]. - Internal management issues have been highlighted, including a recent incident involving a conflict with a signed artist, which has led to public scrutiny of Wuyou Media's operational practices [10][9]. Group 3: Transition to E-commerce - Wuyou Media is attempting to pivot from traditional live streaming to e-commerce, but its success rate in transforming streamers into effective salespeople is lower compared to competitors [11][13]. - Data shows that only a few of Wuyou Media's streamers achieved significant sales figures, indicating challenges in adapting to the e-commerce model [13][14]. - A failed collaboration with a brand during a major sales event exemplifies the difficulties faced by Wuyou Media in meeting sales expectations, further complicating its transition strategy [15][16]. Group 4: Industry Implications - The challenges faced by Wuyou Media reflect broader trends in the live streaming industry, where reliance on traditional "star-making" models is becoming less effective [16]. - The future of Wuyou Media will depend on its ability to innovate and develop new successful IPs from its vast pool of talent, which is crucial for its continued relevance in the market [16].

Core Viewpoint - The article discusses the decline of Liu Genghong's popularity and the implications of his recent split from Wuyou Media, highlighting the challenges faced by both the influencer and the agency in the evolving landscape of live streaming and e-commerce [2][8]. Group 1: Liu Genghong's Rise and Fall - Liu Genghong experienced a meteoric rise in popularity, gaining over 70 million followers and achieving peak live stream viewership of over 52 million [3][4]. - His income from live streaming surged dramatically, with rewards increasing from 26,000 yuan to 240,000 yuan in just ten days [4]. - The initial success was attributed to the pandemic-driven demand for home fitness, but recent data shows a significant drop in average viewership to 1.685 million [6][8]. Group 2: Wuyou Media's Position and Strategy - Wuyou Media, which has over 100,000 signed influencers, has been a dominant player in the entertainment live streaming sector, but faces challenges in transitioning to e-commerce [11][20]. - The agency's management structure is pyramid-based, providing more resources to top influencers, but this model is under pressure as Liu's declining metrics raise questions about ROI [6][9]. - Wuyou Media's focus has primarily been on entertainment rather than sales, making it difficult for them to compete with e-commerce-focused MCNs [12][19]. Group 3: Challenges in Live Streaming and E-commerce - The article highlights the difficulties in converting entertainment-focused influencers into successful sales-driven live streamers, as the skill sets required differ significantly [10][12]. - Regulatory pressures are increasing, making it harder for entertainment streamers to monetize their content through tips and gifts, which could impact the overall revenue model [17][18]. - The disparity in audience engagement between entertainment and e-commerce live streams is evident, with e-commerce streams requiring more specialized knowledge and sales skills [13][14].

作者：杨瑞 来源：财经三分钟（ID：qgq1818） 以下文章来源于财经三分钟 ，作者杨瑞 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 韦雪，这个近40岁的女人，被人调侃为"初代捞女网红"的女人，最近复出了。 10月份直播卖爆1亿元，斐然的直播成绩，让韦雪受到了行业内外的关注。 由"捞女"到离异带3娃、30天卖爆1亿元的独立女强人，韦雪到底靠什么逆袭翻身？ 一句"叫你心中无男人，不是身边无男人"道出了韦雪成功的秘密。 01 韦雪复出， 一夜成为抖音 " 掌上明珠 " 韦雪复出在抖音直播，根据灰豚的数据，每场直播的流量超80%都来自抖音平台推荐。 靠着带货护肤品、保养品等产品，韦雪在近一个月带货直播中，创下惊人带货销售金额合计1亿元左 右。 根据网友资料显示，韦雪每场直播4个小时，在不计坑位费的情况下，按照20%的佣金率计算，韦雪 每分钟可以赚2万。 ▲图 源：小红书 抖音"偏爱"韦雪，其他网红看了都要嫉妒。这里不得不提出一个疑问，为什么抖音要将流量推给韦 雪？ 很简单， ...