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宝安首创沉浸式跨境嘉年华,打造场景化出海新范本
Sou Hu Cai Jing· 2026-01-28 17:43
深圳商报·读创客户端记者 李丹 通讯员 杨思玮 彭裕华 1月30日至31日,2026首届"宝品出海"跨境电商嘉年华暨湾区户外科技国际生活节,将在宝安福永智美 Town跨境电商产业园OAO跨境艺术天台举行。活动以"户外爆品,一站链全球"为主题,首创"实景体验 +产业对接"模式,为湾区户外科技企业搭建高效出海务实载体。 作为粤港澳大湾区制造核心与开放枢纽,宝安依托雄厚产业基础,以"跨境电商+产业带"为抓手,推动 外贸业态升级。 此次活动由深圳市商务局、宝安区委统战部等多部门指导,湾区跨境联盟等联合主办,立足福永街道跨 境物流与产业优势——辖区集聚4000余家在册物流寄递企业,福围社区被誉为深圳"国际物流村",智美 Town产业园于2025年8月成为全国首批、深圳首家通过亚马逊SPN服务商认证的专业跨境电商产业园, 可依托SPN资质为企业提供账号注册绿色通道、政策先行对接等核心支持。 本届嘉年华聚焦户外科技与智能生活领域,打造15000平方米开放式OAO天台体验空间,创新设置北美 轻奢露营、南美户外智能运动、东南亚"宝安智造"专区等六大全球实景主题区,实现"一国一景、场景 联动"。 不同于传统静态陈列,企业产品可置 ...
跨境电商下半场,钱往哪去?
Group 1 - The cross-border e-commerce industry shows unexpected resilience amid complex global economic conditions, with China's cross-border e-commerce imports and exports projected to reach 2.75 trillion yuan by 2025, a 69.7% increase from 2020 [1] - Cross-border financial service provider Fengbo International has issued loans exceeding $7 billion as of January 2026, with nearly $4 billion facilitated in 2025 alone, doubling the amount from the previous year [1] - Companies are shifting their focus from merely purchasing goods to investing in brand building, reflecting a change in decision-making logic as they adapt to rising platform traffic costs and increased competition [2][3] Group 2 - Businesses are moving from a "drop shipping" model to establishing overseas warehouses, which shortens product launch times and enhances consumer experience and repurchase rates [3] - The funding structure is becoming more complex as companies need to manage diverse currencies and regulatory environments when operating overseas, requiring more flexible financial services [3][6] - There is a growing investment in technology, particularly in data tools and AI applications, as companies seek to enhance decision-making accuracy in uncertain markets [3][4] Group 3 - Traditional financial institutions often rely on past financial data, which creates a mismatch with the needs of cross-border e-commerce businesses that require forward-looking financial support [6][7] - Fengbo International utilizes AI models to predict future business models and funding needs, providing tailored financial services to high-growth companies [6] - The fragmentation of financial services poses a challenge for businesses, which view funding as part of a broader system that must align with business objectives and long-term returns [7][8] Group 4 - The cross-border e-commerce industry is transitioning from "wild growth" to "refined cultivation," with certainty becoming more valuable than capital in a rapidly changing environment [8]
从“卖货”到“品牌扎根”:行业大咖深圳共议出海新周期
Sou Hu Cai Jing· 2026-01-28 09:06
Core Insights - The global e-commerce retail sales are expected to exceed $6 trillion by 2025, indicating a significant paradigm shift in China's cross-border e-commerce sector, moving from a growth model reliant on supply chain and traffic advantages to a focus on sustainable, scalable growth [2] - The first "FundPark Day" summit in Shenzhen gathered over 500 brand sellers, platform representatives, and service providers to explore sustainable growth strategies in cross-border e-commerce, marking a transition from "wild growth" to "systematic cultivation" [2] Industry Consensus - There is a fundamental shift from "goods going abroad" to "brands going abroad" and even "talent and models going abroad," as highlighted by Liu Run, founder of Runmi Consulting. He emphasized the need for companies to understand target market consumers and build brand value centered on "trust" [4] - Successful examples include Haier's voltage-adaptive refrigerators for Kenya and Transsion's localized mobile phones for Africa, showcasing the importance of solving local problems with Chinese advantages [4] - The need for a systematic collaboration of "brand, traffic, platform, and capital" is essential for sustainable growth, as noted by industry KOLs and successful entrepreneurs [5] Paradigm Innovation - The concept of "Growth as a Service" was introduced by FundPark International, marking a shift from being a service provider of operational funding to a multi-dimensional "smart growth partner" that integrates funding, data insights, and ecosystem connections [6][7] - This strategy includes three core engines: AI-driven dynamic financing services, predictive insights for optimization, and a community platform for interaction, aimed at helping businesses make better decisions and achieve sustained growth [7] Deep Dive: AI and Ecosystem Solutions - FundPark International's AI risk control model integrates multi-modal data to create precise business profiles, enabling "data-based credit" without fixed asset collateral, thus addressing financing challenges for SMEs [8] - The application of AI allows for proactive support in business growth, as demonstrated by a case where AI predicted funding gaps and adjusted financing strategies accordingly, enhancing decision-making and avoiding over-expansion risks [8] Future Outlook for 2026 - Key trends for cross-border enterprises by 2026 include compliance, AI integration, and brand development, with compliance being deemed a lifeline [9] - Challenges such as product homogenization, price competition, and evolving consumer expectations necessitate a systematic response from businesses [9] - Opportunities lie in leveraging AI to enhance operational efficiency, explore emerging markets, and deepen brand value, with a focus on either building brand barriers in niche categories or seizing trend opportunities [9] - As of September 2025, FundPark International has secured over $750 million in institutional funding, serving over 33,000 merchants and facilitating loans exceeding $7 billion, indicating market validation of its model [9]
中国年引爆东南亚消费潮!TikTok Shop东南亚跨境电商「春节不打烊」多重激励赋能跨境商家
Yang Zi Wan Bao Wang· 2026-01-28 08:05
小风 校对胡妍璐 平台同步提供了"新年装饰"、"清洁用品"、"开斋节服装"等热搜词及备货指引,助力商家精准布局爆品,为春节档及后续3.3大促筑牢增长基础。 中国春节将至,东南亚消费热潮同步开启,正是跨境商家年终冲刺营收的黄金窗口期。而假期临近,不少商家担忧因客服回复延迟、发货效率降低等问 题,导致经营断层、错失东南亚旺季红利。为此,TikTok Shop东南亚跨境电商正式推出"春节不打烊"专项激励计划,鼓励商家提前备货品、攒素材,抢 抓节前布局先机,实现春节经营不断档,精准承接消费需求。 ...
促消费、稳外贸、扩开放,“十五五”开局之年这样干
Sou Hu Cai Jing· 2026-01-28 07:15
Group 1: Core Economic Strategies - The "15th Five-Year Plan" emphasizes boosting consumption, expanding autonomous openness, and promoting innovative trade development [1] - The Central Economic Work Conference highlights the importance of domestic demand and building a strong domestic market while maintaining openness for multi-field cooperation [1] Group 2: Service Consumption Growth - A focus on new service consumption models with fast growth and strong driving effects is outlined, along with the need to improve supportive policies and eliminate unreasonable restrictions [2] - Events like "Service Consumption Season" and "Chinese Cuisine Fair" are planned to guide localities in creating distinctive service consumption brands in sports, performing arts, tourism, and winter sports [2] Group 3: Consumer Market Development - The lower-tier markets, represented by third and fourth-tier cities and counties, account for 70% of the population and 60% of total retail sales of consumer goods, making them key areas for consumption growth [6] - Strategies will include enhancing circulation facilities, optimizing market environments, and enriching consumption scenarios to activate this potential "blue ocean" [6] Group 4: Trade Promotion Initiatives - Important trade fairs like the Canton Fair will be organized to attract more overseas buyers, with increased support for enterprises participating in overseas exhibitions [9] - The government aims to optimize public services and promote healthy development of new foreign trade models such as cross-border e-commerce [9] Group 5: Import and Export Strategies - Efforts will be made to expand the influence of the "Export China" brand through various matching activities and targeted procurement [11] - Utilizing trade promotion platforms like the China International Import Expo will enhance the convenience of import trade and optimize the structure of imported goods [13] Group 6: Service Trade Development - The development of service trade will follow a "one industry, one policy" approach, with policies aimed at accelerating the export of productive services and enhancing international service capabilities [15] - Emphasis will be placed on leveraging innovations in artificial intelligence, digital economy, and biomedicine to expand emerging service exports [15] Group 7: Autonomous Opening Up - Gradual expansion of autonomous opening in sectors like value-added telecommunications and biotechnology is planned, along with the implementation of zero-tariff measures for all tax items with African countries [19] - The operational policies for the Hainan Free Trade Port will be actively promoted to ensure effectiveness [19] Group 8: Global Supply Chain Cooperation - The strategy includes promoting reasonable and orderly cross-border layout of industrial and supply chains, enhancing cooperation in green development, digital economy, and new energy sectors [21] - The establishment of a comprehensive overseas service system and the promotion of a collaborative service ecosystem for international market expansion are also key objectives [21]
中国企业出海的三种制胜路径
Di Yi Cai Jing· 2026-01-28 02:25
Core Insights - China's GDP reached 140,187.9 billion yuan in the previous year, marking a 5.0% year-on-year growth at constant prices, with overseas contributions from Chinese enterprises accounting for approximately 10% to 15% of GDP [1] - The trend of Chinese companies going global is becoming a necessity, with a shift from merely exporting goods to providing services [3][15] - The CES event showcased a significant presence of Chinese brands, with TCL and Hisense leading in various product categories, indicating a shift in the global consumer electronics landscape [2][8] Industry Trends - The CES attracted over 4,000 companies and 140,000 attendees, highlighting the importance of networking and collaboration among Chinese enterprises [3] - Chinese brands are increasingly dominating the CES, with TCL and Hisense occupying key exhibition spaces, showcasing a range of products from AI robots to home appliances [3][8] - The AI sector is witnessing rapid advancements, with Chinese companies leading in robotics and AI applications, as evidenced by the positive reception of their products at CES [4][5] Market Dynamics - Shenzhen's startups are focusing on understanding Western consumer needs and leveraging local hardware advantages to penetrate overseas markets [7] - The food industry is adopting a different approach, with established products being introduced directly to the U.S. market, emphasizing local production to meet regulatory standards [12] - The overall participation of Chinese companies at CES reflects a strategic long-term investment in global branding and market presence [14] Future Directions - There is a growing emphasis on service capabilities alongside product exports, with companies like Xcotton providing cross-border e-commerce insurance services [15] - The U.S. manufacturing revival presents significant opportunities for Chinese enterprises, with many already establishing local operations to enhance competitiveness [13][15] - The disparity in innovation mechanisms between the U.S. and China highlights the need for improved support for scientific research and commercialization in China [16]
未知机构:金达威调研要点多特倍斯26年加大投入看好代工厂VB改善趋势2026012-20260128
未知机构· 2026-01-28 01:55
金达威|调研要点:多特倍斯26年加大投入,看好代工厂VB改善趋势(20260127) 1辅酶Q10:目前价格处于合理区间(不会引发过多竞争),12月辅酶Q10价格有所下降,1-2月价格回升需求旺 盛,预计26年量升价减,希望毛利长期保持45%-50%。 2‼代工厂VB:#预计后续收入加速。 目前只有片剂和硬胶囊,预计4月开始软胶囊产线。 #VB目前工艺 金达威|调研要点:多特倍斯26年加大投入,看好代工厂VB改善趋势(20260127) 1辅酶Q10:目前价格处于合理区间(不会引发过多竞争),12月辅酶Q10价格有所下降,1-2月价格回升需求旺 盛,预计26年量升价减,希望毛利长期保持45%-50%。 2‼代工厂VB:#预计后续收入加速。 目前只有片剂和硬胶囊,预计4月开始软胶囊产线。 ①抖音在做跨境产品管控,公司优势突出; ②美国代工厂加大投入,全产业链能力优势突出(即便下游利润较薄,但是原料代工有优势)。 4变更募集资金用途: ①智慧工厂:后续会做自己品牌的保健品,可能用国内已有品牌金乐心,聚焦物美价廉和二三线城市,不做全品 类而是聚焦有原料的产品(例如辅酶Q10、PQQ等)。 #VB目前工艺、交付期已经 ...
市值突破90亿元!上市大卖一年纯赚3个亿
Sou Hu Cai Jing· 2026-01-27 13:54
Core Viewpoint - Xiamen Jihong Technology Co., Ltd. (referred to as "Jihong Co.") has demonstrated resilience and achieved counter-cyclical growth, as evidenced by its impressive performance forecast for 2025, amidst a sluggish global economic recovery and increasing industry competition [1][2]. Financial Performance - Jihong Co. anticipates a net profit attributable to shareholders of nearly 300 million yuan for 2025, exceeding market expectations [3]. - The company's stock price reacted positively, with a 1.59% increase in A-shares and a peak of 4% in Hong Kong shares, leading to a market capitalization surpassing 9 billion yuan [3]. - The expected net profit for 2025 is projected to be between 273 million and 291 million yuan, representing a year-on-year growth of 50% to 60% [5]. - The net profit after deducting non-recurring gains is forecasted to be between 240 million and 258 million yuan, with a growth rate of 49.98% to 61.35% [5]. Business Model and Strategy - Jihong Co. has successfully transitioned to a dual-driven model, combining cross-border social e-commerce and traditional packaging services [10][11]. - The company has established a strong presence in the cross-border e-commerce sector, ranking second among B2C export e-commerce companies in China with a market share of 1.3% as of 2022 [11]. - The packaging business, as a traditional core, has shown a stable cash flow, contributing 2.099 billion yuan in revenue, with a gross profit margin recovery to 21.5% [13]. Growth Drivers - The growth in 2025 is attributed to the robust recovery of the packaging business and the rapid expansion of cross-border social e-commerce [11]. - Jihong Co. has adopted an "AI-driven cross-border e-commerce business + own brand development + packaging business overseas" long-term strategy, successfully launching several brands [15]. - The company has achieved significant growth in the Southeast Asian market, with a gross merchandise volume (GMV) exceeding 3.8 billion yuan in 2025, marking a 46% year-on-year increase [17]. Future Outlook - The cross-border e-commerce business is expected to continue its strong growth, leveraging early advantages in the Southeast Asian market and comprehensive AI capabilities [20]. - The packaging business is evolving towards smart solutions, creating new profit opportunities [20]. - Jihong Co. faces challenges such as fluctuations in the global trade environment and intense competition in overseas e-commerce, which will test its adaptability [20].
市商务局局长:发力创新消费,一批新消费地标将亮相
Xin Jing Bao· 2026-01-27 12:44
"十五五"开局之年,北京商务工作将往何处发力?在北京市两会期间,北京市商务局党组书记、局长朴 学东在接受新京报记者专访时透露,北京正研究编制开放型经济发展规划,将推动服务业扩大开放进入 3.0阶段,并依托"空港双枢纽"与总部经济优势,实施"京品出海"计划,培育具有国际竞争力的跨境电 商品牌。 新京报:站在"十五五"的新起点上,"两区"建设将重点聚焦哪些方面发力突破? 朴学东:当前,我们正在抓紧研究制定北京"十五五"时期开放型经济发展规划,其中"两区"建设将起到 关键的牵引作用。2026年,我们将从几个方面集中发力。 与此同时,国际消费中心城市建设的步伐也将加快,通过构建首发经济体系、拓展融合消费场景,让市 民在"家门口"就能买到全球新品,享受品质生活。 服务业扩大开放:今年推出一批高含金量的政策措施 在服务业扩大开放方面持续深化,稳步推进制度型开放。计划推动出台服务业扩大开放综合示范区3.0 版方案,对接国际高标准经贸规则,推出一批具有高含金量的政策措施。同时,积极争创国家服务贸易 创新发展示范区和数字贸易示范区,增强开放创新的引领和集成效应,为国家制度探索提供"北京经 验"。 高标准推进自贸试验区建设,服务 ...
山东打造中国北方跨境电商集散中心 深拓新兴市场
Zhong Guo Xin Wen Wang· 2026-01-27 09:19
中新网济南1月27日电 2026年,山东将深化"跨境电商+产业带"培育工程,优化海外仓布局,打造北方 跨境电商集散中心。同时,该省将着力拓展中亚、中东、拉美、非洲、东盟等新兴市场,组织企业参加 境外展洽活动500场以上。山东省人民政府省长周乃翔1月27日在该省第十四届人民代表大会第四次会议 上作政府工作报告时作上述表示。 数据显示,2025年,山东有效应对关税壁垒等不利影响,新增海外仓121个,对非美市场出口同比增长 8.4%,"新三样"出口同比增长37%,服务贸易同比增长超过7%,成功争创中欧班列集结中心,跨境经 贸专用通道国家试点,中欧班列累计开行超1.4万列。 根据《山东省国民经济和社会发展第十五个五年规划纲要(草案)》,山东将聚焦重点领域和关键环节, 建设制度型开放示范区,打造重大国际交流合作高能级平台,加快构建国际物流大通道,畅通国内国际 双循环。 据悉,2025年,山东省进出口值首次突破3.5万亿元(人民币,下同),该省与超过250个国家和地区有贸 易往来,进出口规模超过1000亿元的外贸市场有9个,超过100亿元的有53个,外贸"朋友圈"遍及全球。 (文章来源:中国新闻网) 周乃翔表示,2026 ...