Core Viewpoint - The sale of Xiaomi SU7 Ultra order screenshots on a second-hand trading platform has emerged as a side business, coinciding with the vehicle's ongoing controversy regarding its carbon fiber hood claims, raising questions about the company's marketing strategies and customer trust [3][8][9]. Group 1: Sale of Order Screenshots - Numerous vendors are selling Xiaomi SU7 Ultra order screenshots on a second-hand trading platform, with prices ranging from 2 to 20 yuan [3]. - Buyers only need to provide their name, and vendors can modify order details, completing transactions in as little as 10 minutes [3][7]. - Some vendors explicitly state that the screenshots are for entertainment purposes only and should not be used for illegal activities [7]. Group 2: Customer Sentiment and Controversy - The sale of order screenshots coincides with a backlash against Xiaomi SU7 Ultra due to dissatisfaction with the carbon fiber hood's promotional claims, leading to demands for refunds from customers [8][9]. - Xiaomi's response to the controversy, including a limited-time compensation offer of 20,000 points, has not been well received by many customers, who feel disrespected [9]. - A growing number of customers are joining a group aimed at canceling their orders, indicating a significant decline in trust towards the company [9].

Group 1 - The article discusses a consumer deception involving a "large digital educational 3D movie" in Guangzhou, where parents reported feeling misled after purchasing tickets for low-quality films that did not meet educational claims [1][9][11] - Parents received movie vouchers that were mistakenly believed to be school assignments, leading them to buy tickets for a series of short films instead of full-length features [2][10][12] - The local education bureau warned that organizations were falsely using its name to distribute these movie vouchers, indicating potential fraudulent activity [1][12][13] Group 2 - The movie event was held in a rented cinema, and the cinema staff clarified that they were not responsible for the content or ticket sales, which were managed by a third party [11][12] - Legal experts indicated that the promotional tactics used by the organizers could constitute commercial fraud and violate consumer protection laws, allowing consumers to seek refunds [17][18] - The event's promotional materials claimed affiliation with government educational initiatives, which were found to be unverified and misleading [13][17]

Group 1 - Xiaomi Group's public relations manager Wang Hua stated that the recent trending topic regarding Lei Jun's Weibo comment settings is exaggerated, as the restriction has been in place for a long time to prevent spam accounts [1] - The company is currently facing a public relations crisis following a serious accident involving its SU7 model, which resulted in three fatalities, leading to a significant media backlash [1] - Following the accident, Lei Jun has limited his public appearances and social media interactions, only making a brief statement on Xiaomi's 15th anniversary [1] Group 2 - The high-end model Xiaomi SU7 Ultra is embroiled in controversy over false advertising claims, with numerous prospective buyers expressing dissatisfaction and seeking refunds [1] - Xiaomi issued an apology and proposed a compensation plan on May 7, but many consumers rejected the offer and have formed a group for collective action, with over 400 members [1] - On May 10, Lei Jun described the past month as one of the most challenging periods since founding Xiaomi, indicating a low emotional state and reduced public engagement [2]

Core Viewpoint - Xiaomi's automotive division is facing significant backlash from customers regarding the SU7 Ultra model, particularly concerning the advertised features of the carbon fiber hood, which are claimed to be misleading and not meeting customer expectations [1][6][13]. Group 1: Customer Reactions - Customers are demanding refunds for their deposits due to discrepancies between the advertised features and the actual product performance, particularly regarding the carbon fiber hood's functionality [1][4][11]. - A group of approximately 414 customers has formed to discuss their grievances and seek refunds, indicating a growing dissatisfaction among early adopters [4][6]. - The response from Xiaomi, which includes offering points instead of refunds, has been perceived as inadequate and disrespectful by customers [7][9]. Group 2: Company Response - Xiaomi's proposed solutions include a limited-time option to switch back to an aluminum hood for unfulfilled orders and offering 20,000 points to those who have already taken delivery [6][9]. - The company has not provided a clear resolution regarding the refund requests, leading to further frustration among customers [10][12]. - Xiaomi's handling of the situation has been described as dismissive, with customers feeling that their concerns are not being taken seriously [7][9]. Group 3: Legal Implications - Legal experts suggest that Xiaomi may be liable for false advertising if the discrepancies between the advertised and actual product features are proven [13][15]. - Customers may have grounds to demand refunds based on the argument that the misleading information influenced their purchasing decisions [12][16]. - The potential for legal action exists, as customers could argue that the failure to deliver on advertised features constitutes a breach of contract [10][16].

本文来自微信公众号：花儿街参考，作者：林默，题图来自：AI生成 如果你去一家饭店吃饭，点了菜单上一瓶看着很像的茅台酒。酒上来了，闻着挺好，喝着喝着你发现味儿不太对，然后说这酒不是茅台吧。 店家看瞒不住了，说，"确实只是复刻了茅台的香气，但是内容不是茅台"。你说"那不行啊，我要退酒"。 店家说，酒是不可能退的，这么着，我给你炒2000粒我自己种的花生米，送你个菜还不行吗？ 于是，多花了4万2的车主中，有人想沿着这个并不贯通的风道，把车贯通回去，退给小米。 一 在小米SU7 Ultra碳纤维前舱盖事件中，小米罕见地浅浅认了个怂。 毕竟，事实太过分明——三个月前，小米汽车的官方微信里，白底黑字地这样介绍挖孔机盖，"碳纤维双风道前舱盖完全复刻小米SU7 Ultra原型车，采用 了相同的空气动力学设计，2个贯穿风道，实现前部空气高效导流"。 虽然雷军删掉了关于挖孔机盖轮毂散热的微博，也终归他是发过的。 最重要的是，这个宣传的成果是以交易的形式确定下来的。如果一位SU7 Ultra车主选择拥有这样炫目的两个孔，那么他跟小米达成的合同条款，就要实 实在在多花4万2千元。 然而，两个贯通风道的车还没到，另一种真相却贯通到了— ...

小米汽车近来可谓风波不断。继3月29日安徽铜陵高速爆燃事故后，小米汽车近日再度陷入一场由 数百名小米SU7 Ultra车主发起的退车风波之中。 5月7日，小米汽车就近期小米SU7 Ultra车型引发的两项争议——"排位模式"解锁条件变更，以及碳 纤维双风道前舱盖功能表述不清问题，发布官方回应并两次致歉。 最新消息显示，目前已有部分车主得到小米汽车客服反馈，称可以协调退车，但无法退还2万元定 金。 SU7 Ultra"货不对版" 数百位车主组群退车 今年2月27日，小米汽车正式推出SU7 Ultra车型。其中，价格为4.2万元的"碳纤维双风道前舱盖"选 装件，"完全复刻小米SU7 Ultra原型车"，且"拥有两个贯穿风道，能实现前部空气高效导流"，可为整车 减重、辅助散热，并提升下压力，由此实现整车性能的提高，这也成为该车的一大卖点。 然而，新车上市后，有博主用鼓风机对前舱盖"挖孔"处吹风，包括有提车车主自行拆解，均未发现 官方宣传的"贯穿风道"。由于SU7 Ultra前舱盖的"货不对版"，小米汽车也被质疑存在"虚假宣传"。 申请退车不退定金 律师：没有法律依据 5月12日，有欲退车车主透露，已收到小米汽车客服 ...

出品 | 搜狐财经 作者 | 王泽红 "从今天（5月12日）开始，我跟大家说不再拉人进来了。现在群里有392个人，全部验证过，都是（小米SU7 Ultra）车主，基本 都是想要退2万的定金。" "还有人陆续想加群，但我有点不敢再加人了，害怕有一些其他变数。其他群友想要拉人，我跟他们说，如果有新消息你们可以 转达一下。" "害怕各种各样的截图发出去。"姜文向搜狐财经坦言道，他是小米SU7 Ultra的一位准车主，也是挖孔版车退订群的创建者。 近期，小米因SU7 Ultra碳纤维挖孔机盖版车型再次陷入舆论风波，多名准车主认为，其高价选装的碳纤维双风道前舱盖，存在 虚假宣传问题或者官方表达有误，引发众多车主不满。 这也导致部分车主产生退车情绪，5月12日下午，有欲退车车主告诉搜狐财经，已收到小米客服反馈。 姜文供图 欲退订车主：本是想炫耀，现在太反差了 有车主表示，价值4.2万元的碳纤维机盖，宣传时的赛车级碳纤维、双风道空气动力学设计、能辅助散热还能提升下压力、减 重、提高整车性能……结果车刚提回来被泼了一盆冷水。 有博主用鼓风机对着小米SU7 Ultra的"挖孔"前盖猛吹，但放在开孔上的纸巾纹丝不动。此外，有车主 ...

Core Insights - In the first quarter of 2025, a total of 461,767 consumer complaints were received nationwide, marking a year-on-year increase of 33.33% [1] - The complaints led to the resolution of 261,218 cases, recovering economic losses amounting to 23.723 million yuan for consumers [1] - The nature of complaints showed that contract issues accounted for 26.56%, after-sales service issues for 26.07%, and quality issues for 19.67% [1] Complaint Categories - Compared to the first quarter of 2024, the proportion of complaints regarding false advertising, counterfeiting, and safety issues increased, while complaints related to quality and contract issues decreased [2] - Product-related complaints totaled 245,964, representing 53.27% of all complaints, an increase of 6.38 percentage points from the previous year [2] - Service-related complaints amounted to 190,382, accounting for 41.23% of total complaints, a decrease of 5.00 percentage points [2] Specific Product Complaints - The top five categories for product complaints were home electronics, clothing and footwear, daily goods, food, and transportation tools [2] - Compared to the first quarter of 2024, complaints regarding clothing and daily goods increased, while complaints about agricultural production materials decreased [2] Specific Service Complaints - The leading categories for service complaints included internet services, life and social services, education and training services, sales services, and cultural, entertainment, and sports services [3] - There was an increase in complaints related to financial services, cultural, entertainment, and sports services, and public facility services, while complaints about life and social services, internet services, and telecommunications services decreased [2][3]

Core Viewpoint - Xiaomi's high-end model SU7 Ultra faces backlash over misleading advertising regarding its carbon fiber dual-channel hood, leading to customer dissatisfaction and demands for refunds [1][2][4]. Group 1: Customer Complaints - Multiple SU7 Ultra pre-order customers claim that the advertised carbon fiber dual-channel hood does not match the actual product, which lacks the promised internal modifications and functionality [2][4]. - A group of over 300 customers has formed to demand refunds, citing that the high-priced option is merely decorative rather than functional as initially advertised [1][4][5]. Group 2: Company Response - On May 7, Xiaomi issued an apology and proposed a compensation plan, offering a limited-time option to switch back to the aluminum hood for undelivered orders and providing 20,000 points for those who had already received the car [3][5]. - The company acknowledged that the previous communication regarding the hood's features was unclear, stating it provides some airflow and cooling functions beyond just aesthetic replication [3]. Group 3: Market Position and Sales - The SU7 Ultra was officially launched on February 27, priced at 529,000 yuan, and has reportedly surpassed 10,000 pre-orders, achieving its annual sales target ahead of schedule [5]. - The model aims to be the "fastest" four-door production car, equipped with advanced features such as a racing-grade cooling system and a chassis tuned for performance [5].

Core Viewpoint - Xiaomi's high-end model SU7 Ultra is facing backlash from over 300 prospective owners due to alleged false advertising regarding the carbon fiber dual air duct hood, leading to demands for a no-penalty return policy [1][4]. Group 1: Customer Complaints - Many SU7 Ultra prospective owners believe that the advertised features of the carbon fiber dual air duct hood do not match the actual product, which they claim is merely decorative [2][4]. - A group of SU7 Ultra prospective owners has formed a rights protection group to advocate for a no-penalty return policy, expressing dissatisfaction with Xiaomi's compensation plan [1][5]. Group 2: Xiaomi's Response - On May 7, Xiaomi publicly apologized and offered a compensation plan, which includes a limited-time option to switch back to an aluminum hood for undelivered orders and a points system for those who have already received their vehicles [3][5]. - Xiaomi's initial marketing claimed that the carbon fiber hood was a functional upgrade, but the company later stated that it only partially provides airflow and cooling benefits, which has led to confusion among consumers [3][4]. Group 3: Product Details and Market Performance - The SU7 Ultra was officially launched on February 27, priced at 529,000 yuan, and aims to be the "fastest" four-door production car, with over 10,000 pre-orders already received [6]. - The vehicle features Xiaomi's advanced electric motor system and is designed for high-performance use, including track capabilities [6].