2024年5月，VITURE Pro在北美上市，根据IDC数据显示，截止当年Q4，该产品已占据北美AR眼镜市场超50%份额，助力VITURE成为首个入驻百思买 （BestBuy）的AR品牌，随着海外市场根基渐稳，2024年底，VITURE决定进军中国市场。 「 距离手机能力范围越远，价值越大。 」 在VITURE办公室见到姜公略时，他正抱着大大小小的配件走进来。他模拟的是一种游戏玩家的日常，除了游戏主机之外还需要配大电视、数据线、手柄等等， 因此游戏玩家一般会划定一个固定的角落，轻易不再挪动。 而VITURE打造的AI眼镜就致力于代替一个显示屏，而其余零碎的配件也被姜公略集合在颈环上，后者一个可以挂在脖子上的配件，就此你可以突破物理空间限 制，比如在办公室午休时，用串流技术打开家里的PS5，玩一会黑神话。 自2025年起，市面多数AI眼镜聚焦轻办公场景（如演讲辅助、实时翻译），试图替代手机或电脑功能。 但在姜公略看来， 眼镜需要找到它最大的价值点 - 距离手 机能力范围越远，价值越大 。 VITURE当下专注于补充手机能力最薄弱的地方 - 沉浸感，因此VITURE一直以来都瞄准了游戏玩家群体。 在当下的AI眼 ...

Core Viewpoint - The AI glasses market is experiencing a new wave of product launches, with major companies like Huawei, Google, Meta, and Apple making significant advancements in this sector, indicating a growing trend towards smart eyewear technology [1][4][6]. Group 1: Product Launches and Upgrades - Huawei recently upgraded its Smart Glasses 2, introducing new features such as 21-language face-to-face translation and head control for answering calls, while also enhancing its design [2][4]. - Rokid has reported over 250,000 pre-orders for its AI glasses, with expectations to fulfill these orders within the year [2]. - Google is set to showcase a prototype of AI glasses powered by its Gemini model at the upcoming I/O conference [3]. Group 2: Market Activity and Trends - The A-share market for AI glasses has shown a slight increase, with notable stocks like Haoshanghao and Zhongguangxue leading the gains [1][6]. - The AI glasses sector is entering a phase of rapid growth, with predictions that 2025 could be a breakout year for the industry, driven by advancements in AI and optical technologies [7][8]. - Analysts expect global sales of AI glasses to reach 5.5 million units in 2025, marking a 135% year-on-year increase, with Chinese supply chains expected to dominate over 50% of the market [8]. Group 3: Future Outlook - The AI glasses market is projected to expand significantly, with estimates suggesting a global market size of $150 billion by 2030 [7]. - Major companies are expected to release various AI glasses products in the near future, including Xiaomi's offerings, which may feature both high-end and budget versions [6][7].

Investment Rating - The investment rating for 韦尔股份 (Weir Shares) has been upgraded from Equal-weight to Overweight, with a target price increase from Rmb140.00 to Rmb160.00 [3][4][7] Core Insights - The report analyzes the AI glasses supply chain, highlighting that if AI glasses shipment volumes rise rapidly, several semiconductor companies, including 韦尔股份, 奇景光电 (Etron Technology), and 联发科 (MediaTek), are likely to benefit significantly [3][4][5] - The emergence of AI-driven glasses 2.0 products is noted, with the success of the Ray-Ban smart glasses, which sold over 2 million units since their second-generation launch in September 2023, attributed to advanced AI language models [4][22] - The report identifies System on Chip (SoC) and display semiconductors as key components driving the next generation of AI glasses [5][27] Summary by Sections AI Glasses Market Overview - The smart glasses industry has struggled since the launch of Google Glass in 2012 due to hardware limitations, poor user experience, and lack of killer applications [3][22] - The report expresses optimism about the future of AI glasses, emphasizing their potential to replace some smartphone functions and provide a hands-free experience [22][24] Semiconductor Beneficiaries - Major beneficiaries in the Greater China semiconductor sector include 韦尔股份 (upgraded to Overweight), 奇景光电 (initiated coverage with Overweight), and 联发科 (Overweight) [4][5][27] - The report highlights the importance of SoC and display semiconductors in the development of AI glasses, with high demand expected as the technology matures [27][29] Product Development and Innovations - Meta's upcoming AI+AR glasses, expected to launch in September 2025, will feature cost-optimized components, potentially lowering the bill of materials (BOM) significantly [23][24] - The report notes that Google has also entered the market with its Android XR system, enhancing the capabilities of smart glasses [23][25] Market Dynamics and Future Outlook - The report anticipates that the AI glasses market will see rapid growth, with projections indicating significant shipment increases by 2026 [16][22] - It discusses the competitive landscape, with major tech companies and startups entering the AI glasses space, indicating a growing market [24][25]

Core Insights - Rokid, a technology company based in Hangzhou, is set to launch its Rokid Glasses in June 2024, with over 250,000 pre-orders globally and a supply commitment of around 200,000 units [1][2][3] Company Overview - Founded in 2014, Rokid focuses on human-computer interaction technology and is developing AR glasses and an ecosystem based on the YodaOS operating system [2] - The Rokid Glasses weigh only 49g and resemble regular glasses while offering advanced AR display features [3] Product Features - Rokid Glasses integrate multiple AI models, supporting real-time translation, object recognition, navigation, and voice feedback for visually impaired users [3] - The glasses are equipped with a 12-megapixel camera and AI algorithms to provide real-time environmental information and assistance for tasks like reading and navigation [3] Market Trends - The global AI glasses market is projected to reach 2.34 million units in 2024 and 5.5 million units in 2025, indicating a 135% year-on-year growth [4] - The industry faces challenges in balancing weight, battery life, and display quality, referred to as the "impossible triangle," which companies aim to address through technological advancements [4] Future Developments - Rokid is working on a new capsule battery to enhance the glasses' battery life, reportedly increasing it to three times the original capacity [4] - The smart glasses market is evolving from basic hardware to intelligent assistance, with ongoing innovations from various tech giants and startups [5]

Core Viewpoint - The recent US-China Geneva trade talks have led to a significant reduction in tariffs on Chinese goods, which is expected to alleviate pressure on the supply chain, particularly for Apple-related products, enhancing growth potential in the second quarter [1][3]. Group 1: Trade Policy Changes - The US will modify tariffs on Chinese goods, reducing the tariff from 125% to 34%, with 24% of the tariff suspended for the first 90 days, while retaining a 10% tariff on non-US origin products [2][3]. - The joint statement from the trade talks indicates that the short-term impact of the tariffs on the supply chain is largely mitigated, allowing for a more favorable environment for growth [3]. Group 2: Impact on Apple Products - Apple has announced significant price reductions for the iPhone 16 series, with the iPhone 16 Pro Max dropping by $160 and the iPhone 16 Pro by $176, aimed at boosting sales in the second quarter [2][4]. - The price cuts are expected to enhance shipment volumes, with a reported 6% year-on-year increase in iPhone shipments during Q2, driven by promotional activities on platforms like Pinduoduo and JD.com [4]. Group 3: Future Growth and Innovations - The upcoming launch of AI smartphones and foldable devices is anticipated to drive a new replacement cycle for iPhones, potentially increasing the average selling price (ASP) of core components in the supply chain [4][5]. - The market sentiment around emerging technologies such as humanoid robots and AI glasses is expected to positively influence the valuation of core suppliers in the Apple supply chain [5]. Group 4: Recommended Stocks - Key recommended stocks in the Apple supply chain include Lens Technology (300433.SZ), Lianyi Intelligent Manufacturing (002600.SZ), Xinwanda (300207.SZ), and Pengding Holdings (002938.SZ) [7].

Investment Rating - The industry investment rating is "Positive (Maintained)" [6] Core Insights - The recent US-China Geneva trade talks have led to a significant reduction in tariffs on Chinese goods, with the effective tariff rate dropping from 125% to 34%, alleviating negative pressures on the supply chain [2] - Apple's price reduction on the iPhone 16 models aims to boost sales volume in the second quarter, which is typically a season for inventory clearance, thus positively impacting the supply chain [3] - The introduction of AI smartphones and foldable screens is expected to drive a new replacement cycle for iPhones, enhancing the average selling price (ASP) of core components in the supply chain [3] - The market sentiment around emerging terminal technologies, such as humanoid robots and AI glasses, has led to an increase in the price-to-earnings (PE) ratios of core suppliers, indicating potential for valuation recovery in the supply chain [4] - Recommended core supply chain stocks include Lens Technology, Linyang Technology, Xinwanda, and Pengding Holdings [5] Summary by Sections Section 1: Tariff Changes - The US has announced a temporary suspension of 24% tariffs on Chinese goods for 90 days, with only 10% remaining, effectively neutralizing the short-term impact of the tariff war on the supply chain [2] Section 2: iPhone Pricing Strategy - Apple's recent price cuts on the iPhone 16 Pro Max and Pro models, with reductions of $160 and $176 respectively, are aimed at increasing sales volume and supporting supply chain growth [1][3] Section 3: Future Innovations - The anticipated launch of AI smartphones and foldable devices is expected to create a new wave of demand, leading to a rise in ASP for core suppliers over the next two years [3] Section 4: Market Sentiment and Valuation - Despite the positive developments, the market has not fully recovered to pre-tariff levels, but the recent price cuts and tariff negotiations suggest a potential for valuation recovery in the supply chain [4]

Investment Rating - The industry investment rating is "Positive" (maintained) [6] Core Insights - The recent US-China Geneva trade talks have led to a significant reduction in tariffs on Chinese goods, with the effective tariff rate dropping from 125% to 34%, alleviating negative pressures on the supply chain [2] - Apple's price reduction on the iPhone 16 models aims to boost sales volume in the second quarter, which is typically a season for inventory clearance, thus positively impacting the supply chain [3] - The introduction of AI smartphones and foldable screens is expected to drive a new replacement cycle for iPhones, enhancing the average selling price (ASP) of core components in the supply chain [3] - The market sentiment around emerging terminals like humanoid robots and AI glasses has led to a recovery in the valuation of core suppliers in the supply chain, with expectations for further valuation recovery due to the recent tariff negotiations [4] Summary by Sections Tariff Impact - The US has suspended 24% of tariffs on Chinese goods for the first 90 days, with only 10% remaining, indicating that the negative impact of the tariff war on the supply chain is largely mitigated [2] iPhone Pricing Strategy - Apple's recent price cuts on the iPhone 16 Pro Max and Pro models, with reductions of $160 and $176 respectively, are intended to stimulate sales and support supply chain growth [1][3] Future Innovations - The anticipated launch of AI smartphones and foldable iPhones is expected to create a new wave of demand, leading to an increase in both volume and price for core suppliers over the next two years [3] Valuation Recovery - Despite the initial negative impact of tariff policies, the market is gradually desensitizing to these changes, and core suppliers are expected to experience a clear valuation recovery due to Apple's unexpected global price cuts [4]

据证券时报援引彭博社消息称，苹果公司Apple Glass的发布时间可能提前至2026年底。从目前消息来 看，Apple Glass并非具备AR功能的完整形态产品，而是一个功能相对弱化的版本。Apple Glass设计理 念与Ray-Ban Meta智能眼镜相似，苹果眼镜大概率也会围绕拍摄、音频播放以及连接数字助理等基础功 能展开。在性能方面，苹果为满足智能眼镜对处理性能的高要求，正在研发定制芯片。此外，Apple Glass预计将搭载Apple Intelligence功能。有消息称，推动Apple Glass落地已成为苹果首席执行官蒂姆·库 克的重要任务之一。 目前，AI眼镜已成为消费电子领域的焦点，越来越多的厂商开始布局AI眼镜领域，包括雷鸟创新、 Rokid等在内的众多企业纷纷推出相关产品。同时，小米、华为、苹果等科技巨头也在积极布局AI眼镜 项目。此前有媒体预测，今年第二季度或有近十款AI眼镜产品扎堆发布。 证券时报援引机构观点称，AI眼镜已迈入规模化商用临界点，2025年将成为AI眼镜"爆发元年"。随着苹 果等科技巨头的加入，AI眼镜相关技术望加速迭代，并推动成本进一步下探，市场空间望加速爆发。 ...

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Core Insights - The rise of AI glasses is being driven by major brands and startups, with Chinese manufacturers leading the charge in the emerging market [1][3] - A strategic partnership has been formed between "致敬未知" and Star Vision to launch a new AI sports shooting glasses product, set to be mass-produced in June [1][3] - The global outdoor sports market is projected to reach $129.1 billion by 2032, indicating significant growth potential for AI sports glasses [4] Company Developments - "致敬未知" was founded in 2022 by Wu Dezhou, a former partner at Smartisan Technology and a key figure in the success of Huawei's Honor brand [3][4] - The new AI sports shooting glasses will feature functionalities such as first-person perspective recording, Bluetooth audio, and real-time communication, targeting outdoor sports enthusiasts [3][5] - The collaboration aims to integrate traditional eyewear with cutting-edge technology, enhancing user experience and reducing operational burdens [5][6] Market Trends - The global smart glasses market is expected to see a 210% year-on-year increase in shipments in 2024, with sustained growth projected through 2029 [6] - The outdoor sports participant base is anticipated to reach 1.5 billion by 2025, highlighting a growing consumer base for related products [4][6] - The competition in the AI glasses market is intensifying, with major players like Xiaomi and Huawei entering the fray alongside startups [6]