Core Insights - The integration of literature and tourism is becoming a mature cultural industry model, injecting new vitality into the development of the cultural tourism industry [1][2] Group 1: Literature and Tourism Integration - The 2024 report from the Chinese Academy of Social Sciences highlights that the combination of online literature IP and tourism is a new creative highlight for the year, with regions like Jiangxi, Anhui, and Guangdong collaborating with online literature companies [1] - The report indicates that literary works and their adaptations have historically driven tourism, creating "internet celebrity" destinations [3] Group 2: Impact of Specific Works - The drama "Blossoms" activated cultural tourism consumption in Shanghai, while "My Alashan" led to a 93.19% year-on-year increase in tourism revenue in the Kazakh steppe [2] - The series "Spring Colors for Lovers" increased the exposure of cultural heritage in Quanzhou by 153% [2] Group 3: Economic Growth in Tourism - Smaller airports have seen significant increases in passenger throughput, with Quanzhou Jinjiang Airport ranking first among small airports in 2024 with a growth rate of 31.5%, and Alashan Snow City Airport achieving a 50.3% increase [2] Group 4: Emotional Connection and Cultural Value - The essence of travel is seeking differentiated experiences, with literature serving as an emotional amplifier that transforms geographical spaces into places rich in emotional significance [4] - Literature and its adaptations enhance the cultural connotation of destinations, leading to the emergence of culturally valuable landmarks and new tourism formats, stimulating cultural consumption and promoting heritage preservation [4]

在中国的南海之滨，"向海而兴"的广东省茂名市依托"中国第一滩"，推进"农交文旅商"融合发展，勾勒 乡村振兴和新城建设的新画卷。 茂名是一座兼具山海林泉与人文底蕴的中国优秀旅游城市，背山面海，坐拥182公里海岸线，滨海旅游 资源达到国际A级标准，"中国第一滩"更以银沙碧浪著称。 近年来，茂名以"中国第一滩"这个大IP为核心，整合晏镜岭、疍家墟等滨海资源，打造南海岛黄金旅游 带，探索出一条"生态修复+文化活化+产业联动"的发展路径，成为粤西地区乡村振兴的标杆。 晚，游客在茂名"中国第一滩"打卡拍照。 智通财经记者 王岱玉 图 从"靠海吃海"到"向海而兴"，茂名通过解锁滨海文旅新范式，崛起为现象级旅游目的地。2024年茂名南 海岛黄金旅游带的游客人数达到482.5万人，收入约19.3亿元。 一是"林最绿"，有我国最长的沿海防护林带博贺林带，全长80多公里，国画大师关山月创作的著名作品 《绿色长城》就取材于此； 5月22日傍 茂名"中国 第一滩"长达12公里，有着中国最长的沿海防护林。 视觉中国 图 二是"滩最长"，有长达12公里、宽约300米、同时可容纳近10万人的碧海银滩，坡度平缓，海水晶莹， 温度适宜，是优良的 ...

Core Insights - The 9th Silk Road International Expo and the China-Eastern and Western Cooperation and Investment Trade Fair has launched a cultural tourism consumption exhibition, focusing on integrating various elements of the cultural tourism industry to enhance consumer engagement and drive economic growth [2][5] Group 1: Exhibition Overview - The cultural tourism consumption exhibition covers an area of 10,000 square meters and features over 70 cultural tourism enterprises from regions such as Shaanxi, Beijing, and Guangdong [2] - The exhibition is organized around four main themes: cultural tourism, entertainment performances, intangible cultural heritage, and sports events, aiming to create a platform for the integration of the cultural tourism industry [2] Group 2: Technological and Innovative Features - The exhibition emphasizes the introduction of consumer-driven enterprises focusing on cultural tourism technology, night economy, digital creativity, and immersive experiences [2] - Various exhibition halls showcase unique themes, such as "Tang Poetry in Chang'an" and "Yellow River Huashan: Home in Weinan," utilizing digital technology to enhance visitor experiences [3] Group 3: Economic Impact and Growth - In the first four months of this year, Shaanxi province saw a year-on-year increase of 5.49% in domestic tourism and a 7.85% increase in total tourist spending [4] - The key cultural tourism industry chain achieved revenue of 209.59 billion yuan in the first quarter, reflecting a year-on-year growth of 16.44%, exceeding expectations by 6.4 percentage points [4] Group 4: Collaborative Efforts and Future Prospects - The exhibition serves as a platform for resource connection and capital inflow, featuring project promotion sessions and interactive experiences to engage the public in cultural heritage [3][5] - The event aims to enhance brand effects and promote high-quality development through new collaborations and smart technologies in the cultural tourism sector [4][5]

Group 1 - The core viewpoint of the articles highlights the cultural and tourism development in Kuqa City, Xinjiang, emphasizing the integration of culture and tourism to revitalize the region and promote ethnic exchanges [2][7]. - Kuqa City, known for its rich historical heritage, has been recognized as a National Historical and Cultural City since 2012, and it has initiated various projects to preserve and utilize its cultural assets [3][5]. - The "Rescue Old Houses" initiative launched in 2023 aims to restore ancient buildings while maintaining their historical integrity, thereby enhancing the living environment and attracting tourists [3][5]. Group 2 - The transformation of the old flour mill site into the "Kizil Digital Memory Park" serves as an example of revitalizing urban resources, incorporating a digital exhibition hall and visitor center [4]. - Kuqa City boasts a wealth of intangible cultural heritage, with 119 representative projects, including 2 national-level and 5 regional-level items, and has implemented training programs to ensure their preservation and transmission [6]. - The "Double Pearl" plan initiated by Zhejiang Province aims to develop cultural tourism in Kuqa, focusing on creating a cultural tourism belt that integrates natural and cultural heritage [7][8].

Group 1 - The core viewpoint of the articles highlights a significant increase in domestic tourism consumption during the upcoming Dragon Boat Festival, characterized by a dual trend of "in-depth surrounding travel + new cultural tourism experiences" [1][2] - Online travel platforms report a 23% year-on-year increase in domestic surrounding travel bookings for the Dragon Boat Festival, indicating a steady growth trend in the market [1][2] - Popular destinations for surrounding travel include Wuhan, Jinan, Xi'an, Nanjing, and Changsha, with hotel prices being 20%-30% lower compared to the May Day holiday, providing more cost-effective accommodation options for travelers [1][2] Group 2 - The Dragon Boat Festival coincides with Children's Day, leading to a surge in family-oriented travel, with theme parks and zoos expected to attract a large number of visitors [2] - The trend of "central cities radiating to surrounding areas" allows tourists to avoid crowds while experiencing local culture, reflecting a shift in the tourism market from scale expansion to quality enhancement [2][3] - The popularity of traditional cultural activities, such as dragon boat racing, is expected to be a highlight of tourism consumption during the festival, with significant increases in search volumes for related keywords [3] Group 3 - The heat for dragon boat-related activities has surged, with a 220% increase in search volume for keywords like "Dragon Boat" and "Zongzi" compared to the same period last month [3] - Major tourist destinations for cultural experiences during the Dragon Boat Festival include Chengdu, Hangzhou, Foshan, and Suzhou, with a notable increase in bookings for these locations [3] - Music festivals and concerts are also driving up tourism interest, with tickets for popular events selling out quickly and a 40% increase in interest for upcoming performances [3]

Group 1 - The core viewpoint of the articles highlights the rising consumer interest in traditional festivals, particularly the Dragon Boat Festival, which is driving new consumption dynamics in the tourism sector [1][2][3] - The integration of cultural heritage into tourism experiences is creating unique attractions, with local customs being transformed into participatory activities that enhance cultural appeal [2][3] - Data from various travel platforms indicate a significant increase in searches related to Dragon Boat activities, with a 270% increase in "dragon boat" keyword searches and a 216% increase in "dragon boat base" searches [2] Group 2 - The trend of local and short-distance travel is prominent during the Dragon Boat Festival, with high-speed rail and self-driving being the preferred modes of transportation [3][4] - The demand for regional culinary experiences is emerging as a new motivation for travel, with specific local delicacies attracting visitors to various regions [5] - Overall, the tourism market is showing steady growth, with local and surrounding travel accounting for 50% of bookings and a 23% year-on-year increase in surrounding travel reservations [3][4]

Core Insights - The Chinese consumer market showed a notable performance during the recent "May Day" holiday, with domestic tourism increasing by 7.6% year-on-year, while per capita spending grew by 14.2% compared to the same period in 2019, indicating a shift towards consumption upgrades [2][4] Group 1: Cultural Experience Transformation - The success of the Lion City Market in Suzhou illustrates a shift from traditional sightseeing to immersive cultural experiences, with visitors spending an average of 6.8 hours, significantly higher than the 2.3 hours typical for traditional attractions [2][5] - The Tea Ling Rural Tourism Festival showcases another narrative dimension, transforming a previously obscure town into a vibrant destination through immersive experiences, achieving a 93% average occupancy rate for local accommodations during the holiday [5][6] Group 2: Green Consumption and Industry Value Chain - Both case studies highlight a departure from the "ticket economy," with the Lion City Market generating only 15% of its revenue from ticket sales, while the rest comes from experiential projects and related commercial activities [6][9] - The rise of green consumption is reshaping industry dynamics, as evidenced by a 63% year-on-year increase in tourists opting for "low-carbon hotels," indicating a market shift towards sustainable practices [6][7] Group 3: Economic and Urban Development - The integration of cultural tourism and green consumption is reshaping urban development paradigms, with Suzhou Industrial Park leveraging "cultural IP + technological innovation + ecological protection" to create a billion-dollar industry cluster [9][10] - The transformation of a coastal city from overdevelopment to sustainable practices through eco-tourism projects demonstrates the potential for economic growth while restoring environmental integrity [10][11] Group 4: Future Innovations - The intersection of cultural tourism and green consumption is expected to foster innovative forms, with technologies like the metaverse and blockchain enhancing cultural experiences and storytelling [11]

Core Insights - The "Cultural Tourism Carnival: Good Place in Yuhang" event was launched in Yuhang District, coinciding with the 2025 International Museum Day and China's Tourism Day, highlighting the region's cultural heritage and tourism potential [1][2] - The event featured the "Good Place in Yuhang: Museum Day Treasure Hunt" and connected four themed cultural tourism routes, creating a unique experience cluster that integrates intangible cultural heritage (ICH) displays, cultural decoding, and scene consumption [1] - A total of 12 new community museums were recognized, and the "Yuhang District Rural Museum Alliance" was officially established, promoting collaboration among local cultural institutions [1] Group 1 - The event emphasized the innovative approach of "cultural operation" rather than mere "cultural display," with the aim of establishing "China's First Village of Rural Museums" in Baizhang Town [1] - Baizhang Town has developed a cultural framework of "one village, ten museums," and is working on transforming cultural resources into market value through various activities [1] - The rural museum cluster in Baizhang is projected to achieve an operational income of 50 million yuan in 2024, leading to a 60% increase in tourism revenue and creating over 300 jobs [1] Group 2 - The ongoing "Non-Material Cultural Heritage Protection Month" in Yuhang District will feature over 30 cultural tourism promotional activities until the end of June, showcasing the region's unique cultural landscape [2] - Activities include "Yuhang Night: Trendy Dragon Boat Festival," "Wuchang Dragon Boat Festival," and "Qingshan Dragon Boat Tour," all aimed at enhancing cultural tourism integration [2]

Group 1 - The core theme of the event is "Unlocking the B-side of West Lake" through a multi-faceted cultural and tourism experience, showcasing the innovative vitality and cultural charm of the West Lake District [1] - The event features the release of new tourism routes targeting families, youth, and pet owners, emphasizing seasonal experiences and diverse activities such as art therapy and outdoor sports [1] - The "5·19惠民政策" includes various supportive measures for cultural tourism enterprises and ticket discounts for visitors, reflecting the district's commitment to enhancing the cultural tourism industry [1] Group 2 - The "College Cultural Tourism Star Promoter" program was launched to engage university students in promoting West Lake's cultural tourism through new media and event planning [2] - During the "May Day" holiday, West Lake District recorded 3.36 million tourists, with hotel occupancy rates increasing by 11.45% year-on-year, indicating a strong recovery in tourism [2] - The district is innovatively creating new consumption scenarios in cultural tourism, integrating local culture with digital technology and creative industries to enhance visitor experiences [2]

Group 1: Cultural and Artistic Development - Xi Jinping emphasized the importance of protecting, inheriting, and promoting Chinese cultural treasures during his visit to Henan, highlighting the potential for cultural tourism integration and the need for high-quality development in the cultural tourism industry [1][6] - Henan has been actively promoting cultural prosperity, with significant achievements in artistic creation, including awards for local artists and successful exhibitions that attracted over 160,000 visitors and 220 million online views [2][3] - The province's cultural sector is thriving, with numerous awards and recognitions for local artists, showcasing the vitality of Henan's artistic community [3][4] Group 2: Museum and Heritage Development - Henan has seen a significant increase in the number of museums, reaching 409, with 85 million visitors and over 2,700 exhibitions held, reflecting the growing public interest in cultural heritage [4][10] - The province is focusing on enhancing museum services and developing cultural creative products, with notable institutions like the Henan Museum and the Yin Ruins Museum becoming leading cultural sites [4][10] - The Yin Ruins Museum has attracted nearly 2 million visitors since its opening, emphasizing the importance of showcasing ancient Chinese civilization and promoting educational initiatives [10][11] Group 3: Cultural Tourism Integration - The Henan Cultural Tourism Investment Group is leveraging cultural resources to enhance tourism experiences, with innovative attractions like the "Only Henan: Drama Fantasy City" drawing over 40 million visitors, primarily from outside the province [6][8] - The integration of culture and tourism is being emphasized, with projects designed to create immersive experiences for visitors, thereby enhancing the appeal of Henan as a cultural tourism destination [5][6] - The "Jianye Film Town" has been recognized as a top innovative case for urban tourism, providing diverse cultural experiences and contributing to the growth of the cultural tourism sector [8]