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2025居家套餐行业简析报告
Jia Shi Zi Xun· 2025-10-14 14:16
Investment Rating - The report indicates a strong growth potential for the in-home dining industry, with a projected market size exceeding 6 trillion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 11.5% from 2018 to 2024 [28][23]. Core Insights - The in-home dining market is primarily composed of three segments: ready-to-eat or ready-to-cook meal products, fresh ingredients for home cooking, and food delivery services [11][5]. - The industry has evolved from individual private chef services to a comprehensive dining system that integrates meal preparation and delivery, driven by the rise of the "宅经济" (stay-at-home economy) and enhanced food safety regulations [19][15]. - Urbanization and increasing disposable income are significant drivers for the industry's expansion, with China still having considerable room for growth compared to developed countries [23][84]. Summary by Sections Industry Definition - The in-home dining service consists of three main categories: fresh ingredients for home cooking, meal delivery services, and ready-to-eat meal products [5][11]. Industry Development - The industry has transitioned through various phases, from early exploration with private chefs to a more structured and regulated market that includes meal delivery and ready-to-eat products [15][22]. Industry Outlook - The potential for market expansion is substantial, supported by urbanization and rising disposable income, which are expected to drive growth in the dining sector [23][84]. Industry Scale - The overall market size for in-home dining surpassed 5 trillion yuan in 2022 and is projected to exceed 6 trillion yuan by 2024, with a CAGR of 11.5% [28][29]. Industry Growth Drivers - Key growth drivers include advancements in food industrialization, improvements in cold chain logistics, and a shift towards higher consumer spending on food [32][36]. Industry Value Chain - The industry value chain encompasses upstream raw material supply, midstream production and processing, and downstream sales channels, with cold chain logistics being crucial for maintaining product quality [39][42]. Upstream Trends - The prices of meat have shown a downward trend, while rice prices remain stable, and vegetable prices exhibit seasonal fluctuations [43][44]. Midstream Dynamics - The industry is characterized by a fragmented market structure, with a few leading players like锅圈 (Guoquan) establishing a strong presence [47][49]. Downstream Channels - The distribution channels for in-home dining products are diverse, including both online and offline platforms, supported by cold chain logistics to ensure product freshness [53][56]. Company Spotlight: Guoquan - Guoquan has emerged as a leading brand in the in-home dining sector, focusing on a wide range of meal products and expanding its retail network significantly [59][61].
预制菜:从企业缺位到规范加速
Huachuang Securities· 2025-09-17 05:27
Investment Rating - The industry investment rating is "Recommended" with expectations that the industry index will rise more than 5% over the next 3-6 months compared to the benchmark index [18]. Core Insights - The recent public discourse surrounding prepared dishes has highlighted a significant misunderstanding between consumers and businesses regarding the definition and pricing of these products. Consumers are not opposed to prepared dishes but are concerned about being charged high prices under the guise of freshly made meals [7]. - National standards for prepared dishes have been established, and further detailed regulations are expected to be implemented. The definition of prepared dishes includes pre-packaged meals that do not contain preservatives and require heating or cooking before consumption [7]. - Future policies are anticipated to accelerate the implementation of standards, leading to greater transparency in the restaurant industry regarding the use of prepared dishes. Some restaurants are already taking steps to disclose their cooking processes and ingredient sourcing [7]. - The trend towards a more efficient and standardized food supply chain is expected to continue, with a focus on industrialization in food production. Successful companies will likely adopt high standards for supplier entry, transparent ingredient sourcing, and clear production processes [7]. - Investment recommendations suggest that the acceleration of industry standardization will benefit leading companies. The report highlights potential beneficiaries such as frozen food leader Anjijia and custom meal companies like Baoli, while also noting that lower-end small workshops may gradually exit the market [7]. Summary by Sections Industry Overview - The food and beverage industry consists of 126 listed companies with a total market capitalization of approximately 48,214.68 billion [4]. - The circulating market value is around 46,997.67 billion [4]. Performance Metrics - Absolute performance over the last 12 months is reported at 26.9%, while relative performance shows a decline of 16.3% [5]. Related Research Reports - Previous reports include insights on the liquor industry and the functional food sector, indicating ongoing trends and opportunities within the food and beverage landscape [7].
预制菜本身没有问题,但西贝的危机公关不及格|乐言商业
Di Yi Cai Jing· 2025-09-15 11:04
先说预制菜,很多快餐都涉及预制菜,如果透明化和使用好的食材烹饪,是被很多消费者接受的,比如老乡鸡也有预制菜,但门店对于现做、半预制菜和预 制菜做了说明,那么大家都可以接受。从这一点来说,罗永浩所主张的让消费者知情是有道理的。 至于预制菜该不该进餐厅,笔者认为,这要看餐厅本身的定位和客群对象,比如五星级酒店、高端餐厅等,对于生鲜和烹饪的要求要更高,现做应该是主 流。对于一些标准化快餐,涉及中央厨房配送的,肯定会涉及预制菜,否则无法连锁化前置运作,但需要标注说明预制菜以及制定合理的价格,而不是欺瞒 消费者或者以过分高价出售。 西贝接下来应该做的是练好内功,统一口径并谨慎发言。 罗永浩和西贝的预制菜风波是这几天最被热议的事件,孰是孰非并未有定论,双方与大众也都是各执一词。 但有两点,在笔者看来很明显,一是预制菜作为食品工业化进步的产物,本身的存在是有合理性的,如果可以给大众科普知识,对预制菜有合理的理解,其 实很多事情可以说清楚。二是这场风波却陷入了焦灼的对战和"自证清白循环",以至于双方口水战不断升级,西贝发出致歉信后,罗永浩继续攻击,甚至还 喊话支持西贝的胖东来创始人于东来。归根结底,西贝的危机公关不及格。 2 ...
反对预制菜,就是反对工业文明?
虎嗅APP· 2025-09-15 09:49
以下文章来源于洒家君泽 ,作者洒家君泽 洒家君泽 . 关于改变你我生活的商业与科技 本文来自微信公众号: 洒家君泽 ,作者:洒家君泽,题图来自:AI生成 我向来觉得,预制菜是件大好事。 说这话的时候,有必要先说明几件事。 对预制菜的态度不代表在罗永浩和西贝之间更认可谁,有个常识,原本以为很多人都知道: 人是可 以不站队便拥有自己观点的。 这里说的预制菜,也是泛指,基于大众认知而非贾国龙所说的"国家规定"。不论料理包也好,或者中 央厨房也好,这种有工业流程深度参与的餐饮产品,我们在这里暂时不辨析,统称为预制菜。 餐饮服务行业的人员流动性极高。一个复杂的后厨高度依赖少数核心大厨的技艺,一旦人员流失,餐 厅的出品质量就会受到巨大影响。而简单的后厨通过标准化的流程,可以让经过简单培训的新员工快 速上手,极大地降低了对人的依赖,使餐厅运营更稳定。 "简单后厨"模式是连锁餐饮能够快速扩张的基础。 一家餐厅变成一千家,哪怕每家店的后厨人员需 求减少,其创造的就业岗位总数,也远远超过了单体餐厅的模式。它极大地扩大了餐饮服务业的整体 就业容量。 由于流程标准化,岗位对个人技能的要求大幅降低。新员工只需经过简单培训就能快速上手。 ...
反对预制菜,就是反对工业文明?
Hu Xiu· 2025-09-14 23:33
我向来觉得,预制菜是件大好事。 说这话的时候,有必要先说明几件事。 对预制菜的态度不代表在罗永浩和西贝之间更认可谁,有个常识,原本以为很多人都知道:人是可以不 站队便拥有自己观点的。 这里说的预制菜,也是泛指,基于大众认知而非贾国龙所说的"国家规定"。不论料理包也好,或者中央 厨房也好,这种有工业流程深度参与的餐饮产品,我们在这里暂时不辨析,统称为预制菜。 也就是说,像西贝这种中央厨房模式,也算进这里所说的预制菜里,包括它后厨那冷冻的西兰花、羊腿 等。 在罗永浩和西贝的这场纷争里,"预制菜"在双方的表达里几乎都是个贬义词。 然而,倘若我们能暂时剥离情绪的滤镜,回归事实与逻辑,便会发现,预制菜及其背后的食品工业化, 恰恰在许多我们习以为常却未曾深思的方面,提供了更优的解决方案。 我们对"亲手做饭"赋予了极高的情感价值和道德光环,这固然没错。但我们也应看到,这份光环背后, 是巨大的、往往由特定家庭成员(多为女性)所承担的时间和精力成本。 大众心理与现代经济学之间最有趣的冲突在于:在家庭情感账户中,为爱投入的劳动时间是无价的,因 此在计算成本时常常被忽略不计。 预制菜是一个能让链条每个环节都受益的行业,甚至包括个体 ...
专家:国家界定与公众认知存在差距 预制菜产业成熟仍需时间
Di Yi Cai Jing· 2025-09-12 13:38
罗永浩与餐饮集团西贝的"预制菜纷争",让"预制菜"蒙上了一层阴影。 那么,到底什么是预制菜? 2024年3月18日,市场监管总局、教育部、工业和信息化部、农业农村部、商务部、国家卫生健康委等 六部门联合发布了《关于加强预制菜食品安全监管促进产业高质量发展的通知》(下称《通知》),首 次明确界定了预制菜的范围: 预制菜,也称预制菜肴,是以一种或多种食用农产品及其制品为原料,使用或不使用调味料等辅料,不 添加防腐剂,经工业化预加工(如搅拌、腌制、滚揉、成型、炒、炸、烤、煮、蒸等)制成,配以或不 配以调味料包,符合产品标签标明的贮存、运输及销售条件,加热或熟制后方可食用的预包装菜肴。 该企业负责人表示,当餐饮品牌连锁化后,门店开进核心商圈之后,就可能在备菜环节上受到一定的客 观限制。比如场地不给使用部分明火或大功率的设备,店面的客流量没办法支撑顾客点单后门店再配 菜、洗菜、切菜、炒菜、传菜的模式。 把门店菜品的部分预处理环节交给中央厨房,是不少连锁餐饮品牌的常规模式。其目的不仅可以缩短顾 客的等待时长,提高不同门店出餐标准化水平,也可以通过规模化采购降低成本。 "国家已经划定了预制菜的范围。预处理的食品原料并不等同 ...
一碗粉“嗦”出百亿产业 化身文化符号飘香海外
Zhong Guo Xin Wen Wang· 2025-08-30 07:16
Core Insights - The article highlights the transformation of Liuzhou's snail rice noodle into a cultural symbol and a billion-dollar industry, attracting global attention and tourism [1][2]. Industry Overview - The Liuzhou snail rice noodle industry has developed into a comprehensive industry chain with a total revenue of 759.6 billion RMB in 2024, including 169 billion RMB from packaged snail rice noodles [2]. - The industry has expanded significantly over the past decade, evolving from a street food to a globally recognized product, with exports reaching over 20 countries and regions [2]. Company Developments - Luobawang Food Technology Co., Ltd. is noted as the first Chinese company with export qualifications to Europe and the United States, focusing on expanding its market presence in Southeast Asia [3][4]. - The company is preparing to launch a halal production line for snail rice noodles, aiming for a daily output of 50,000 packages [4]. Market Expansion - Liuzhou city is actively promoting the snail rice noodle industry internationally, with initiatives to assist companies in understanding international trade standards and conducting promotional activities in Southeast Asia [4]. - The popularity of Liuzhou snail rice noodles has led to a surge in tourism, with the city receiving 51.66 million domestic and international visitors in the first half of 2025, marking an 11.9% increase year-on-year [5].