青年招聘专区畅通青年人才就业渠道，搭建高效供需对接桥梁，整合优质岗位资源，促进人岗相 适、才尽其用，满足青年对自身职业规划的需求，实现"一触即达"。交友联谊专区整合各类联谊活动， 为青年搭建相互沟通、相互交流的交友空间，满足青年在社交、生活等方面的多样化需求，扩大青年朋 友圈，实现"一呼即应"。 据了解，"郑州青年卡"搭建四大服务版块、两大服务专区。郑青政策版块整合郑州推出的人才公寓 申请、青年人才驿站入住、户籍迁入、就业扶持、社保查询及办理等15项青年人才保障性政策，助力青 年"一键读懂政策红利"，实现"一卡认证"。郑青创业版块作为青年人才的"梦想加油站"，整合市委、市 政府对来郑在郑青年创业就业提供的各种权益保障项目，包含"企业开办""惠企补贴""我要融资"，搭建 创业孵化资源对接平台，为青年创新创业保驾护航，实现"一键申请"。郑青福利版块面向青年发放吃、 住、行、娱、购等方面优惠服务，满足青年消费需求，为青年提供全方位品质生活体验，打通线上线下 消费全场景，让品质生活触手可及，实现"一站全享"。郑青社交版块整合青年赛事活动、志愿服务等活 动，打通"青年需求"与"城市发展"的链接通道，扩展青年参与文化活动 ...

Group 1 - The article discusses the trend of individuals using social media for self-diagnosis of mental health issues, highlighting both the benefits and drawbacks of this practice [1][2] - High costs and long wait times for professional mental health services drive individuals to seek "instant diagnoses" online, with therapy appointments ranging from $800 to over $10,000 [1] - The anonymity of social media platforms attracts users, allowing them to explore their conditions without publicly disclosing their issues [1] Group 2 - Self-diagnosis can lead to increased risks, such as self-medication and exacerbation of mental health problems due to algorithm-driven content loops [2] - Despite the risks, social media has created a space for discussions on mental health, providing a voice for those marginalized by traditional healthcare [2] - Collaboration between mental health professionals and content creators is suggested as a way to improve the quality of information shared on social media [2][3] Group 3 - Mental health professionals lack training on how to effectively engage with audiences on social media, which limits their ability to counter misinformation [3] - There is a need for professionals to step out of their comfort zones and utilize social media to disseminate accurate mental health knowledge [3]

点击图片▲立即试听 " 这届年轻人正在演绎一场精妙的平衡术 —— 他们左手握着 AI 外挂和电子布洛芬，在数字世界寻找便捷与慰藉；右手攥着 ' 打野 ' 地图和潮玩手办，在现实空间追寻真实 与温度。 " 文 / 巴九灵（微信公众号：吴晓波频道） 每天都在"操心"关税、黄金、楼市等宏观大事的大家，不妨放松一下，来看看年轻人们在玩什么潮流吧。 在刚刚过去的 这个春天 ，挖野菜成了年轻人最高礼遇的社交项目。 "共享挖野菜的秘密基地，是我对你最明显的暗示"，在上海生活的潇潇和心仪的相亲对象，会在周末一起驱车前往佘山公园"打野"。 在社交媒体上，"挖野菜地图"已然成为"紧俏货"，甚至出现了"野菜经济"——一方面，"大佬"带队，单价98—198元不等的付费组团野采开始流 行； 另一方面，电商平台上"挖野菜神器"销量增长80%。 夜晚，"上夜校，花500块重启人生"则成了年轻人的社交新活动。 90后小伙乐言辞去北京高薪工作，回三线小城开了家青年夜校。瑜伽、茶艺、乒乓球、摄影、美妆等各类兴趣课，被当地年轻人60秒就抢完了课 程名额。 从露营到 CityWalk，从垂钓到挖野菜，年轻人的社交潮流总能催生出令人意想不到的消费新场 ...

Investment Rating - The investment rating for the company is "Buy" based on its strong performance and growth potential [10]. Core Insights - The company achieved a revenue of 5.09 billion RMB in 2024, representing a year-on-year growth of 53.92%. The social business revenue reached 4.63 billion RMB, growing by 58.1%, while the innovative business revenue was 460 million RMB, up by 21.3% [1][2]. - The operating profit was 729 million RMB, an increase of 32.3%, and the adjusted EBITDA was 963 million RMB, reflecting a growth of 42.8% [1]. - The company expects to record a revenue of approximately 1.5 to 1.57 billion RMB in Q1 2025, which is a year-on-year increase of about 41.5% to 48.1% [2]. Summary by Sections Social Business Performance - The social business continues to show robust growth, with a revenue of 4.63 billion RMB in 2024, up 58.1%. Key products like MICO and YoHo are contributing significantly, while the new product SUGO has seen revenue growth exceeding 200% [3]. - The average monthly active users (MAU) for the social business reached 32.835 million in Q1 2025, a quarter-on-quarter increase of 3.4% [3]. Innovative Business Development - The innovative business, particularly in premium games, has shown significant growth, with total revenue exceeding 705 million RMB, a year-on-year increase of over 80%. The flagship game "Alice's Dream: Merge Games" has also performed well [3]. - The social e-commerce segment has experienced revenue growth exceeding 200% and profit growth over 600% [3]. Profit Forecast - The company is expected to maintain high growth in its social and gaming products, with new products in development. The acquisition of remaining shares in NBT Social Networking is anticipated to further enhance profits in 2025 [5]. - The projected net profits for 2025-2027 are 903 million, 1.12 billion, and 1.38 billion RMB, representing year-on-year growth rates of 88.1%, 23.9%, and 23.3% respectively [5].

Core Insights - The article presents the ATOM methodology for brand social growth on Xiaohongshu, emphasizing a four-step model: Assumption, Test, Optimize, and Magnify to achieve effective product promotion [1][2]. Group 1: Brand Social Growth Model - The ATOM model consists of four phases: Assumption (defining target audience and product features), Test (validating through data-driven methods), Optimize (refining content based on performance metrics), and Magnify (amplifying successful content through various channels) [2][6][47]. - The model highlights the importance of data-driven strategies and dynamic adjustments to enhance brand visibility and engagement on Xiaohongshu [2][6]. Group 2: Assumption Phase - In the Assumption phase, brands need to create a human-product-environment combination and develop a "hit product strategy" that includes catchy names, selling points, and storytelling [2][50]. - Identifying core target audiences through data analysis, including user comments and product reviews, is crucial for recognizing product opportunities and consumer scenarios [1][2][14]. Group 3: Test Phase - The Test phase utilizes the PAVG model (Performance, Advertising, Value, Growth) to select influencers and employs a pyramid or olive-shaped influencer matrix for effective outreach [2][50]. - The KOC (Key Opinion Consumer) program is implemented to gather authentic feedback and build brand reputation [2][50]. Group 4: Optimize Phase - The Optimize phase employs the 3E model (Education, Engagement, Value) to analyze metrics such as click-through rates (CTR) and comment density, allowing for adjustments in titles, images, and content scenarios [2][50]. - Emphasizing practical content that addresses consumer pain points and highlights collaborations with popular IPs can enhance engagement [2][50]. Group 5: Magnify Phase - The Magnify phase focuses on leveraging multiple channels for traffic distribution, including CPC advertising and SEO optimization, to expand the reach of high-performing content [2][50]. - The effectiveness of the model is evaluated using core metrics like Cost Per Engagement (CPE) and Xiaohongshu search volume, supplemented by auxiliary metrics such as CPM, CTR, and positive review rates [2][50]. Group 6: Performance Evaluation - The evaluation of brand performance on Xiaohongshu is based on a closed-loop optimization process, ensuring continuous improvement from insights to execution [2][50]. - Key performance indicators (KPIs) are established to measure the success of brand campaigns and their impact on consumer engagement [2][50].

东莞证券以 "乐教乐学、寓教于学" 为核心理念，建设了国家级投教基地品牌。通过"线上 + 线下"立体 化服务网络，东莞证券精心打造了一系列特色防非投教作品和活动；围绕年轻投资者偏好，提出构 建"知识+娱乐+社交"的立体生态，将金融知识"潮玩"出圈。东莞证券指出，当前不同年龄、知识水平的 投资者对投教需求差异大，部分投资者风险意识淡薄、投资认知不足，投教需多管齐下。 投教不是合规任务，而是金融机构践行 "人民性" 的重要实践。当投教内容能融入实际场景，当投教知 识能转化为行为能力，投资者保护才有望真正从"最后一公里"迈向"心灵深处"。在一年一度的"5·15全国 投资者保护宣传日"，南都·湾财社推出"对话投教护航人"系列报道，以深度展现行业机构在投教领域的 创新实践、典型经验。 打造智慧学习平台 线上线下协同编织防非宣传网 南都·湾财社：东莞证券近年来以"乐教乐学、寓教于学"为核心，打造了"东证投教"文化品牌。请结合 具体案例，介绍这一品牌在内容创新、形式拓展上的特色，以及如何通过品牌建设提升投资者教育的覆 盖面和影响力？ 东莞证券：东莞证券积极打造"东证投教"文化品牌，一是建设了国家级投教基地品牌，通过体系化运 ...

随着互联网的普及和信息技术的快速发展，未成年人"接触网络"的年龄越来越低，如何引导儿童和青少 年合理使用社交媒体已成为家长和教育者们共同面临的挑战。近年来，全球多个国家纷纷出台措施，引 导未成年人合理使用网络。近日，新西兰和法国都有所行动，加强对未成年人使用社交媒体的监管力 度。（央视） ...

Core Insights - Alipay has introduced a voice call feature aimed at enhancing social connectivity within its payment platform, signaling its ongoing pursuit of relevance in connecting people [1][3] - The company is not merely competing with WeChat but is integrating communication capabilities into payment activities, emphasizing the importance of relationship-building in financial transactions [3][4] - Recent updates to Alipay include various features that enhance user experience across payment, finance, lifestyle, and social interactions, with a focus on appealing to younger users [4][12] Feature Summaries - The voice call feature allows users to communicate directly during transactions, enhancing the payment experience by facilitating real-time discussions about shared expenses or identity verification [1][3] - "Small Wallet" is a relationship-based accounting tool that enables users to share expenses with friends and family, transforming traditional bookkeeping into a social activity [7][8] - The "Tap to Pay" feature utilizes NFC technology for quicker transactions, aiming to make payment a more engaging and social experience, similar to WeChat's "Shake" feature [7][8] User Engagement Strategies - Alipay is investing in user retention by offering cash rewards for interactions within the "Small Wallet" feature, encouraging users to engage with the platform [8] - The company recognizes the need to adapt to changing user preferences, as it faces competition from other apps that cater to social and content needs [12][19] - Alipay's updates reflect a broader strategy to create a comprehensive "lifestyle operating system" that integrates various aspects of daily life, from payments to health management [20] Health Management Initiatives - Alipay is expanding its AI health module, introducing features like a weight loss section and personalized health advice, positioning itself as a health management platform [15][17] - The company aims to establish a new entry point for users in health management, which could become a significant aspect of its service offerings beyond payments [17][19] Challenges and Market Position - Alipay is facing challenges in maintaining user engagement and relevance as it evolves from a payment tool to a multifunctional platform [18][19] - The company is aware that its previous dominance is waning, and it is striving to create memorable user experiences that resonate with current needs [19][20] - Despite its rapid updates and feature expansions, there is concern about whether users will perceive these changes as valuable and relevant to their daily lives [18][20]

Core Insights - Mustafa Suleyman, CEO of Microsoft AI, emphasizes the evolution of AI from a tool that follows commands to an emotional companion that understands and interacts with users [4][5][23] - Microsoft has strategically invested in AI, notably in OpenAI, to diversify its technological capabilities and avoid the innovator's dilemma [5][6] - The relationship between technology and society is complex, with AI's role in emotional support and companionship becoming increasingly significant [21][22] Group 1: AI Evolution and Microsoft Strategy - Microsoft began its collaboration with OpenAI in 2019, with a partnership extending to 2030, showcasing a long-term commitment to AI development [4][5] - Suleyman highlights the shift from "you choose AI" to "AI chooses you," indicating a future where AI will be more personalized and emotionally intelligent [4][5] - The dual-track strategy of supporting internal development while embracing external partnerships has positioned Microsoft favorably in the AI landscape [5][6] Group 2: AI's Societal Impact - The emergence of AI companions reflects a societal shift towards seeking emotional connection and understanding from technology [21][22] - Concerns about privacy and the ethical implications of AI's role in personal relationships are becoming more prominent as AI integrates deeper into daily life [32][36] - The concept of "Action Quotient" (AQ) is introduced, emphasizing AI's ability to perform tasks in both digital and real-world contexts, enhancing user experience [20][21] Group 3: Future of Work and Technology - The fear of job loss due to AI is rooted in societal identity tied to work, but there is potential for a redefined relationship with work and leisure [37][38] - The conversation around AI's role in the workplace includes the need for a reassessment of value distribution and the impact on societal structures [38] - The adaptability of government and technology leaders in addressing AI's rapid evolution is crucial for effective regulation and accountability [10][11]