文旅融合
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赵一德在调研文化建设工作时强调坚持守正创新 狠抓工作落实 奋力推动文化强省建设迈上新台阶
Shan Xi Ri Bao· 2025-08-19 00:40
Group 1: Cultural Development - The provincial government emphasizes the importance of deeply studying and implementing Xi Jinping's cultural thoughts and directives to promote cultural development in Shaanxi [1] - The Long'an Academy, a public cultural space, integrates library, art gallery, and cultural center functions, showcasing innovative "Reading+" service models [1] - The government aims to optimize cultural infrastructure by creating more "urban and rural reading rooms" and "cultural living rooms" to provide diverse and high-quality public cultural services [1] Group 2: Industrial Heritage and Economic Development - The old steel plant design creative industry park is being developed on the site of a former steel factory, focusing on the integration of industrial heritage with urban renewal [2] - The government encourages the commercialization and digital expression of industrial heritage while maintaining its original structure and characteristics [2] - There is a push to stimulate consumption through targeted actions and policies, leveraging rich cultural and tourism resources to create unique consumer experiences [2] Group 3: Tourism and Cultural Integration - The provincial cultural and tourism system is urged to enhance responsibility and mission awareness, ensuring effective implementation of cultural development goals [3] - The government plans to strengthen the integration of culture and tourism, focusing on the development layout and nurturing both large and small tourism enterprises [3] - There is an emphasis on improving service quality and safety in the tourism industry, aiming to build a trillion-level cultural tourism industry cluster [3]
德阳市旌阳区孝泉镇:千年古镇探索文旅融合发展新路
Si Chuan Ri Bao· 2025-08-19 00:21
Core Viewpoint - The article highlights the successful integration of culture and tourism in Xiaoqi Town, showcasing its historical significance and modern vibrancy, leading to a notable increase in tourism and economic growth [5][7][14]. Cultural and Tourism Development - Xiaoqi Town, with over 2000 years of history, is focusing on cultural heritage and innovative practices to enhance its tourism appeal, resulting in a 44.2% year-on-year increase in tourist visits, totaling 750,000 from January to July this year [7][12]. - The town emphasizes interactive cultural experiences, such as role-playing and immersive activities, to engage visitors and promote the local "De Xiao" culture [6][8]. Economic Impact - The tourism revenue for Xiaoqi Town reached approximately 230 million yuan, reflecting the effectiveness of its cultural tourism strategies [7]. - New entrepreneurial ventures by returning youth are revitalizing the town's economy, transforming it from a transit point to a destination for deep experiences [9]. Infrastructure and Project Development - Xiaoqi Town is implementing a comprehensive tourism plan with 38 projects, including a total investment of nearly 630 million yuan, aimed at enhancing infrastructure and cultural offerings [11][15]. - The establishment of the Xiaoqi Academy as a cultural complex is set to become a new landmark, integrating various functions such as cultural sales and leisure activities [11]. Brand and Marketing Strategy - The town is focusing on brand development through events like "Shang Jiu Hui" and "Xiao Culture Tourism Week," utilizing both online and offline marketing strategies to enhance its visibility [14]. - Xiaoqi Town is strategically positioned within the ancient Shu cultural tourism circle, aiming to create a tourism route that combines ancient civilization with local cultural characteristics [14]. Future Outlook - The town plans to continue optimizing its tourism development framework, enhancing its cultural and economic integration, and maintaining its appeal as a vibrant tourist destination [15].
方寸之间,博古通今 中小博物馆如何成为各地文旅“破圈”密码?
Yang Shi Wang· 2025-08-18 22:37
Group 1 - The core viewpoint of the article highlights the ongoing "museum fever" during the summer tourism season, with both large and small museums experiencing a surge in visitor numbers, making museums popular cultural spaces and travel destinations [1][2][3] - The article emphasizes that many small and medium-sized museums have successfully gained popularity, transforming from niche attractions to "internet celebrities" due to their unique characteristics [3][10] - The article notes that the "museum heat" is driven by family visits, with parents actively engaging their children in cultural exploration through museum visits [5][6] Group 2 - The article provides specific examples of small museums, such as the Dingzhou Museum, which has over 50,000 artifacts, including national treasures, and has become a popular destination for visitors seeking a more intimate cultural experience [3][9] - It mentions that the Dingzhou Museum has adapted to the influx of visitors by extending its opening hours and providing free guided tours, enhancing the visitor experience [6][7] - The article discusses the innovative approaches taken by various small museums, such as interactive experiences and themed activities, which cater to diverse visitor interests and contribute to their growing popularity [11][14] Group 3 - The article highlights the increasing visitor numbers to small museums, with the Chengdu Shu Brocade and Embroidery Museum reporting an 82,000 visitor count during the summer, nearly doubling from the previous year [14] - It points out that small museums are becoming key players in the cultural tourism sector, offering unique experiences that differentiate them from larger institutions [10][12] - The article concludes that the success of these small museums is attributed to their ability to innovate in terms of content, form, and visitor engagement, thus playing a significant role in the high-quality development of the cultural tourism industry [14]
项目“加速跑”叠加消费“热力值” 成都火力全开冲刺三季度丨成都发展
Sou Hu Cai Jing· 2025-08-18 14:40
Group 1: Economic Development and Investment Projects - Chengdu is accelerating its efforts in project construction, with numerous high-tech and impactful industrial projects being launched and implemented [1] - The largest outlet project in Southwest China, the Chengdu Qingbaijiang International Outlet, has commenced construction with an investment of approximately 3 billion yuan, set to feature over 300 international brand discount stores [4][5] - The Chengdu Digital Innovation Industry Park is under construction with an investment of 350 million yuan, targeting cutting-edge fields like integrated circuits and artificial intelligence, and aims to be completed by October 2025 [7] Group 2: Sports Events and Economic Impact - The recently concluded World University Games has significantly boosted regional economic activity, with record market development income and a variety of licensed merchandise [10] - Chengdu's sports consumption reached 49.26 billion yuan from January to July, marking a 9.6% year-on-year increase, demonstrating the conversion of event traffic into economic growth [10][11] Group 3: International Trade and Consumption - Chengdu is enhancing its status as an international consumption center, with a series of events like the "2025 Chengdu Import Carnival" aimed at boosting international trade and consumption [12][14] - In the first half of the year, Chengdu's foreign trade import and export total reached 427.47 billion yuan, a 9.4% increase, with significant growth in imports of specific products like fresh salmon and lobsters [14][15]
文旅消费“火出圈”——看六盘水依托气候优势打出“组合拳”
Sou Hu Cai Jing· 2025-08-18 14:06
编者按: 今年上半年,六盘水地方经济社会发展交出亮眼答卷,"稳"的基础更牢,"进"的动能积聚。这不仅源于重大项目、工业发展等"硬支撑"的强劲发力,还得益 于旅游经济、消费活力、营商环境等"软实力"的显著提升。为全方位呈现六盘水经济高质量发展的多维图景,《六盘水日报》从即日起将围绕上半年旅游经 济持续升温、消费活力加速释放、营商环境不断优化等可喜表现,一一解析这些关键"软实力"如何为六盘水经济行稳致远奠定坚实基石。 "赛事+旅游""旅游+美食""旅游+消费"……随着政策加码,文旅新业态、新模式不断涌现,六盘水已形成内容丰富、形式多样、高潮迭起的文旅消费新场 景。据公安部门提供数据,2025年上半年全市接待过夜游客313.47万人次,同比增长11.44%。 游人如织。 立足"中国凉都"气候优势,六盘水深度融合文化体验与多元业态,创新打造差异化避暑产品体系,有力推动文旅融合发展和消费升级,推动"旅游+"向"+旅 游"转变,促进文化、体育、农业等相关产业与旅游业的深度融合,把凉都的生态优势持续转化为经济红利,推动了"流量"变"留量"、"人气"变"财气"。 政府有为、企业向善、游客舒心,六盘水旅游经济持续"火出圈"。 ...
四川仁寿:城市美活力足 持续推进县域文旅产业做大做强
Zhong Guo Jing Ji Wang· 2025-08-18 14:03
公园里绿意流淌成诗,街道旁繁花簇拥为画;马拉松脚步唤醒晨曦,村BA喝彩点燃星空;博物馆沉淀 文化厚度、新街区升腾烟火温度……城市美景如画,发展活力迸发,近年来,四川省眉山市仁寿县正以 生态绿肺舒展筋骨、赛事流量涌动活力、文旅地标焕新场景的多元路径,持续擦亮县域文旅品牌,向着 文旅产业做大做强的目标坚实迈进。 建好城市"绿肺" 景城一体深度融合 阳光透过绿叶的缝隙洒下斑驳的光影,人工湖面泛着粼粼波光,几只白鹭掠过水面,荡起一圈圈细碎的 涟漪,岸边垂柳轻拂,蝉鸣声与孩童的笑闹声交织成欢快的乐章,长椅上坐着摇蒲扇的老人……初秋的 仁寿城市湿地公园像一幅美丽的油画。 仁寿城市湿地公园是国家AAAA级旅游景区,以花海、湿地、山川、河流等生态景观为主,是仁寿人返 璞归真、融情山水的城市花园,也是该县对外展示形象的"城市名片"。 2024年底,该县又一座公园——文化公园正式开放,与沿线的中央水体公园、城市湿地公园、响水六坊 串珠成链,共同构建起一条生态与文化交融的绿色长廊,成为了当地市民与外来游客休闲游玩的好去 处。 "我们的城市越来越美,每次外地的朋友前来游玩,我都会带他们逛逛各个公园,不仅赏心悦目,还能 锻炼身体。"住 ...
乡村“文旅+”四季生“金”兴业富农 水清岸绿绘就振兴新图景
Yang Shi Wang· 2025-08-18 08:16
Group 1 - The core viewpoint is that Shuaotuo Village in Ningde City, Fujian Province has become a popular summer tourist destination due to its pleasant climate and beautiful scenery, enhanced by ecological restoration and water system governance [1][3] - The village has undergone significant environmental improvements since 2016, including ecological restoration of the reservoir area and the construction of lakeside and forest trails, leading to a transformed environment [5][7] - The increase in visitors has prompted the village to upgrade its cultural and tourism industry, with over 150,000 tourists received this year, allowing local residents to benefit economically from tourism [7][9] Group 2 - More than 200 villagers are now engaged in homestays and agritourism, with high occupancy rates for their transformed homes, contributing to local economic growth [9]
宁波宁海启动夏季文旅促消费活动
Sou Hu Cai Jing· 2025-08-18 04:02
Core Points - The summer cultural tourism consumption event in Ninghai County, Ningbo, aims to ignite enthusiasm for summer nights and promote the beauty of life through a week-long series of activities [1][6] - The event features six cultural tourism promotion officers and introduces four premium tourism routes along with six major consumption scenarios to enhance Ninghai's cultural tourism resources [3][6] - A significant distribution of one million cultural tourism consumption vouchers is part of the event, connecting various aspects of tourism and consumption [3][6] Group 1 - The event commenced with a performance of a lotus dance, showcasing the artistic and cultural richness of Ninghai [3] - The event includes traditional performances, non-heritage skill demonstrations, and immersive experiences to enhance visitor engagement [5][6] - The Ninghai City God Temple, a key cultural site, has been upgraded and reopened, emphasizing its role in preserving local cultural heritage [5][6] Group 2 - The Ninghai County Cultural and Tourism Bureau emphasizes the integration of ancient architecture and intangible cultural heritage to promote cultural tourism [6][7] - The ongoing development of Ninghai's cultural soft power is highlighted by the establishment of cultural institutions and the enhancement of historical sites [7] - Future plans include consolidating cultural tourism resources to create a vibrant urban cultural experience that combines heritage, leisure, and consumption [7]
主题公园,充实多彩人生的“加油站”(专家解读)
Ren Min Ri Bao Hai Wai Ban· 2025-08-18 01:30
据外媒报道,不久前,上海乐高乐园度假区开业。近期,一系列新的主题公园正在筹备中:即将成为全 球最大乐高乐园的深圳乐园已在建设中;上海还将在2027年迎来"哈利·波特制片厂之旅"和全球最大的 小猪佩奇主题公园。 暑期是一年中最长的旅游旺季,而主题公园尤其是具有IP属性的主题公园是暑期的消费热点。中国庞大 的旅游市场规模、活跃的旅游市场需求成为主题公园迅速发展的重要基础,人们对优质旅游体验、适合 亲子消费的旅游产品的期待,有力支撑了主题公园高质量发展。旅游的核心诉求就是获得愉悦体验,主 题公园的核心卖点就是提供快乐价值。因此,主题公园只要秉持主题娱乐的根本方向,持续进行产品创 新、保持服务品质、丰富文化内涵,就能获得持续健康发展。但不可忽略的是,随着主题公园的数量扩 张,市场竞争也变得越来越激烈。 为了更好地推动新时期主题公园的高质量发展,首先应深入认识主题公园的内涵。主题公园的核心究竟 是什么?主题公园致力于提供快乐的情绪价值,但是这些快乐的源泉是惊险刺激的娱乐设施设备,还是 主题凝练之后的文化产品与体验,这个问题需要进一步思考。在挖掘文化主题的过程中,文化的呈现是 停留在符号化、载体化、外壳化还是更加注重内容 ...
运博会线上受众超5.2亿人次 近16万人次现场观展 现场销售额近3000万元
Su Zhou Ri Bao· 2025-08-18 00:33
Core Insights - The seventh Grand Canal Cultural Tourism Expo concluded with nearly 160,000 attendees, a 23% increase from the previous edition, and over 520 million online viewers [1] - The expo featured five major themed exhibitions and attracted 912 exhibitors from 35 countries and regions, with a nearly 40% increase in the number of exhibitors compared to the last event [1][2] Group 1: Event Highlights - The event was held in August, aligning with the peak summer tourism season, and introduced innovative concepts such as "exhibition area as scenic area" and "exhibition area as commercial area" [2] - A series of immersive activities were organized, including themed performances and hands-on experiences, showcasing the integration of culture and tourism with various industries [2] Group 2: Audience Engagement - The expo successfully attracted a younger audience, with over 60% of attendees under 35 years old, and nearly 50% visiting as families [2] - The newly established themed cultural exhibition displayed over 1,500 creative products related to the Grand Canal, enhancing visitor engagement and emotional connection [2] Group 3: Economic Impact - The expo facilitated 1,213 performances and 1,133 interactive projects, generating nearly 30 million yuan in actual sales [3] - A total of 62 matchmaking meetings were held, resulting in nearly 1,000 intention agreements signed by 412 buyers, with an on-site intention transaction amount of 298 million yuan [3] - The online platform recorded over 360 million visits, leading to an additional intention transaction amount of 280 million yuan, demonstrating effective online and offline integration [3]