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央视聚焦鸣鸣很忙:助力乡村振兴,“小零嘴”做成“大产业”
Chang Sha Wan Bao· 2025-09-22 02:22
Core Insights - The article highlights the role of the company "Ming Ming Hen Mang" in transforming agricultural products into popular snacks, thereby contributing to rural revitalization and farmer income growth [1][13] - The company has established a comprehensive supply chain and retail network, collaborating with various agricultural enterprises to enhance product quality and market reach [1][9] Group 1: Company Operations - "Ming Ming Hen Mang" integrates resources from farmers, cooperatives, and food processing companies to create a seamless supply chain, ensuring efficient processing and distribution of agricultural products [3][5] - The company has developed a quality control system that monitors the entire production process, from sourcing raw materials to final product delivery, ensuring high standards of food safety [7][11] Group 2: Economic Impact - The collaboration with local farmers and enterprises has led to significant income increases, with some farmers reporting annual sales of up to 10 million yuan [3][5] - The company has expanded its retail presence, with over 20,000 stores across 28 provinces, generating sales of 55.5 billion yuan and creating over 130,000 jobs [11][13] Group 3: Industry Trends - The snack food industry in China is experiencing rapid growth, with "Ming Ming Hen Mang" positioned as a leader due to its innovative business model and expansion strategy [13] - The integration of digital technology in agriculture and retail is enhancing production efficiency and transparency, contributing to the high-quality development of rural areas [9][11]
育品种、强链条、促增收!高要蹚出新“稻”路
Nan Fang Nong Cun Bao· 2025-09-21 02:06
Core Viewpoint - The article highlights the robust development of the high-quality rice industry in Gaoyao, focusing on the comprehensive planning and integration of the entire industry chain to enhance production and income for local farmers [6][42]. Group 1: Industry Development - The rice planting area in Gaoyao has stabilized at over 498,000 acres, with an annual total output of 219,000 tons and a first production value exceeding 720 million yuan [10][11]. - The comprehensive output value of the rice industry is expected to surpass 2.5 billion yuan by 2027, driven by scientific planning and strong chain development [7][54]. - The "one garden, one piece, eight bases" layout has been established to promote modern agricultural development in Gaoyao [12][14]. Group 2: Technological Integration - The industry has adopted a green planting model that emphasizes high quality, efficiency, resource conservation, and ecological protection [23]. - The mechanization level of rice farming in Gaoyao has reached 87%, ranking first in Zhaoqing and among the top in Guangdong Province [36]. - Collaboration with institutions like the South China Agricultural University has led to the promotion of high-yield rice varieties, enhancing both quality and output [32][33]. Group 3: Economic Impact - The "company + cooperative + farmer" model has been implemented, ensuring stable economic income for farmers and job opportunities in their local areas [44][46]. - The establishment of provincial and municipal leading enterprises has resulted in a comprehensive output value of 1.52 billion yuan for the entire industry chain [49]. - The integration of agriculture, processing, and tourism is expected to further enhance the economic benefits for local communities [30][54].
庆祝农民丰收节,今年广东主会场为何定在肇庆高要?
Nan Fang Nong Cun Bao· 2025-09-20 04:05
Core Viewpoint - The article highlights the celebration of the 8th Chinese Farmers' Harvest Festival in Guangdong, focusing on the achievements in agricultural development and rural revitalization in the Gao Yao District of Zhaoqing City, emphasizing the theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [5][8][59]. Group 1: Agricultural Achievements - Gao Yao District is recognized for its significant contributions to food security, with a grain planting area exceeding 560,000 acres and a stable grain output of 242,800 tons [15][16]. - The district has achieved a rice cultivation mechanization rate of 87.78%, leading in Zhaoqing City and ranking among the top in Guangdong Province [16][17]. - Gao Yao is also known as the "Home of Chinese Macrobrachium," with a shrimp farming area of 130,000 acres and a total output of 45,000 tons in 2024, generating over 5.8 billion yuan in integrated industrial value [20][21]. Group 2: Economic Development - The district's cinnamon industry boasts a planting area of over 700,000 acres, with an annual production of 144,600 tons and a comprehensive industrial value of 5.25 billion yuan [24][25]. - Gao Yao is implementing a strategy to develop five "billion-level" industrial chains, including shrimp, rice, duck, and cinnamon, through brand strategies and regional public brand creation [27][28]. Group 3: Community Revitalization - The Tiangang community has undergone significant transformation, with innovative renovation methods that save 70% in costs and reduce construction time by 50% [36]. - The community has successfully revitalized 112 idle houses, creating shared spaces and attracting over 150,000 visitors annually, with collective economic income rising from 127,000 yuan in 2022 to 611,100 yuan in 2024 [48][50]. - The integration of photovoltaic projects into rural development has created new leisure spaces and additional income sources for the community, contributing to a sustainable future [51][53].
走近石泉池河养蚕故事 外国记者感叹中国乡村振兴新进程
Huan Qiu Wang· 2025-09-19 13:22
Core Insights - The article highlights the integration of digital technology with traditional sericulture in Shiqian County, showcasing a path for upgrading traditional industries and developing new productive forces [1][11] Group 1: Industry Transformation - Shiqian County's Mingxing Village exemplifies local industrial upgrades, combining sericulture, livestock farming, and rural tourism to create a unique path for rural revitalization [2] - The village has established the largest sericulture industrial park in Northwest China, achieving an annual output value of 200 million yuan, with per capita income reaching 23,692 yuan [2][7] Group 2: Technological Empowerment - Advanced technologies such as IoT monitoring systems and automated processes are being utilized in sericulture, significantly improving efficiency and product quality [5] - The highest purchase price for silkworm cocoons reached 36.6 yuan per pound this year, with an average increase of 5.5 yuan compared to previous years, enhancing farmers' income [5] Group 3: Historical Context - The history of sericulture in Shiqian County dates back to the Western Zhou period, with significant development during the Han and Tang dynasties, underscoring its historical importance along the Silk Road [7] - The county currently has 76,000 acres of mulberry fields, benefiting over 19,000 farming households, with a projected output of 3,630 tons of cocoons in 2024 [7] Group 4: International Perspective - Shiqian's model not only enriches local farmers but also serves as a reference for countries involved in the Belt and Road Initiative, promoting silk production through technology and resource integration [9] Group 5: Continuous Progress - The county aims for high-end, intelligent, and green development in the sericulture industry, reflecting a broader narrative of economic development, cultural confidence, and common prosperity [11]
山东沂南:特色农业片区化发展奏响乡村振兴“丰收曲”
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-19 07:48
放眼整个孙祖小米特色农业片区,小米产业向着规模化、组织化、标准化发展,正继续擦亮"孙祖小 米"金字招牌,描绘强镇富民新"丰"景之宏图。片区内发展6处规模化种植基地、2600亩,成立"孙祖镇 米宝宝农产品种植联合社",建立"村集体+"利益联接机制,开展小米、小米粉和米油等精深加工,提升 附加值30%,带动村集体年均增收10万元。 来到浮来山脚下的湖头镇薄店子村,在成千果蔬种植专业合作社,印有"福""平安"字样的苹果红彤彤的 一串串挂在枝头,令人欣喜不已。 在这弥漫着果香的900亩苹果园中,有一处室内长着两颗粗壮苹果树的田间学校,这让果园的底蕴一下 子更深厚了一些。据了解,沂南县在推进田间学校建设过程中,重点选取产业基础较好、设施条件完 善、特色优势明显、示范引领作用较强的经营主体。通过新型经营主体特色产业发展的示范带动,帮助 更多周边小农户掌握新技术、新技能,使他们更好地融入到当地特色产业的发展中。 "我们着力于老产业的新发展,通过'稳面积、强质量、强品牌、强效益'的思路,加快'产、贮、销'全产 业链协同发展,建成这家浮来红田间学校。"产业头雁于成千介绍,"技术的生命力在于应用与传播,基 于合作社长期实践,我们 ...
把一粒种串成一条链,广东种业绘就鲜食玉米产业新图景
Nan Fang Nong Cun Bao· 2025-09-17 10:00
Core Viewpoint - The fresh corn industry in Guangdong is rapidly developing, with significant potential for growth and innovation, despite facing challenges such as resource constraints and natural disasters [4][5][18]. Group 1: Industry Overview - Zhanjiang has been cultivating sweet corn on a large scale since 1998, currently covering an area of approximately 700,000 acres, leading the province in both planting area and yield [2][3]. - The national planting area for fresh corn has surpassed 25 million acres, with an annual consumption of 75 billion ears [4]. Group 2: Challenges and Opportunities - The fresh corn industry faces multiple challenges, including insufficient germplasm resources, tightening production constraints, and increased natural disasters and pest issues [4][5]. - There is a need for enhanced collaboration between research institutions and seed companies to accelerate breakthroughs in germplasm innovation and address practical production challenges [15][20]. Group 3: Market Demand and Trends - Fresh corn is becoming a significant product in the context of food diversification, with a compound annual growth rate of 13.46%, marking it as a key component of the "big food concept" [18]. - The demand for new varieties of fresh corn, including black sweet and glutinous corn, is expected to grow across regions, particularly in the Yangtze River Delta [27][29]. Group 4: Quality and Breeding - There has been notable progress in the quality breeding of fresh corn, with some varieties nearing international quality standards, yet there remains room for improvement in balancing yield and quality [25][26]. - Future breeding efforts should focus on developing high-quality, visually appealing, and high-yield varieties that are resistant to diseases [33][34]. Group 5: Industry Structure and Economic Impact - Fresh corn is a crucial economic crop for restructuring and transforming the corn industry, significantly contributing to farmers' income and local economies [40]. - Guangdong is a major production area for fresh corn, with over 2 million acres planted annually, and it plays a vital role in supplying markets in major cities [41][42]. Group 6: Processing and Supply Chain - Despite the large planting area and good profitability of winter fresh corn in Guangdong, the processing segment remains a weak point, with a lack of deep processing products [49][50]. - There is a high loss rate and reduced marketability due to inadequate preservation and processing technologies for sweet corn, indicating a need for further strengthening in this area [51].
宁夏固原:“百美村庄”靓丽答卷 绘就乡村振兴新图景
Zhong Guo Xin Wen Wang· 2025-09-15 23:35
"百美村庄"项目由中国乡村发展基金会于2013年启动,通过整体规划、民居改造、生态整治,以乡村旅 游促进三产融合,目标打造"产业强、生态美、文化兴、机制活、百姓富"的乡村振兴示范村。从传统村 落蜕变而成"百美村庄"的薛庄村2024年9月开村,如今已成为游客沉浸式体验乡村诗意、触摸乡土温度 的地方。这家手工醋坊,也焕发了新的生机。 这家醋坊名为池淋老土醋,据醋坊员工赵苗苗介绍,醋坊主理人有超过60年酿醋经验,已将手工醋的酿 造技艺传授给年轻一代。凭借地道的手工酿造工艺,池淋老土醋带着独特的醇厚风味,成了村民餐桌上 的常客和游客争相购买的伴手礼。"这醋吃着有小时候的味道,每天的销量超过200斤,年销售额超过了 19万元。"赵苗苗说,老手艺成了"金疙瘩",在乡村书写着属于自己的精彩故事。 中新网银川9月15日电 (李佩珊 鲁治平)9月15日,在宁夏固原市原州区官厅镇副镇长朱丽娇带领下,记 者走进宁夏首个"百美村庄"——薛庄村,一股醋香味便直冲鼻腔,醇厚的香气逐渐弥漫开来,带着粮食 发酵后的特有气息。寻香而去,发现这股香气源自村里的一家手工醋坊,这也勾起了记者对这个村子的 好奇。 数据显示,自薛庄村开村至今,已累计接 ...
农产品新消费观察丨小小绿植缘何成网红
Ren Min Ri Bao· 2025-09-12 07:57
Core Insights - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional aspects [1][2][3] Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, which is expected to grow by approximately 12% [3] - The shift in consumer behavior is evident as the demand for plants as emotional and aesthetic elements increases, moving from ceremonial purchases to everyday self-care consumption [3][4] - E-commerce is becoming a dominant force in the floral market, accounting for about 54.5% of the total retail market, with a projected value of 120 billion yuan in 2024 [5] Group 2: Consumer Preferences - Modern consumers prioritize high aesthetic appeal and ease of care when selecting plants, indicating a shift towards emotional value in purchasing decisions [2][4] - The rise of creative agricultural products, such as "forbidden banana green," showcases how innovative marketing can drive sales and connect with consumer emotions [3][4] Group 3: Industry Innovation - New farmers are leveraging technology and creativity to reshape the horticultural landscape, focusing on storytelling and emotional engagement with consumers [6][7] - The integration of tourism and cultural experiences with plant sales is emerging as a new business model, enhancing the value of plants beyond traditional sales [8][9] Group 4: Business Models - Companies are transitioning from one-time sales to long-term service models, providing ongoing care and maintenance for plants, which increases product value [10] - The blending of traditional agriculture with creative industries is leading to a holistic approach to business, where plants serve as both products and experiences [10]
小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article highlights the transformation of the flower and plant industry in China, driven by innovative business models and changing consumer preferences towards emotional and aesthetic values [3][4][5]. Industry Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the market for ornamental and foliage plants, which is expected to reach approximately 135 billion yuan, reflecting a year-on-year growth of about 12% [4]. - The shift from ceremonial to daily consumption of flowers and plants indicates a growing trend where consumers view these products as emotional regulators and elements of spatial aesthetics [4][5]. Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a demand for products that offer emotional value and sustainable companionship [3][5]. - The rise of creative agricultural products, such as "禁止蕉绿" (Banana Green), demonstrates how innovative marketing strategies can significantly boost sales, with one entrepreneur selling nearly 100,000 jin of bananas daily during peak periods [5]. E-commerce Impact - E-commerce is becoming a major growth engine for the flower retail market, with an estimated 1.2 trillion yuan in sales expected in 2024, accounting for 54.5% of the total market [6]. - The number of retail personnel in the flower industry is increasing, reflecting the growing importance of the retail sector in the overall market dynamics [6]. New Agricultural Practices - A new generation of "new farmers" is emerging, leveraging technology and market knowledge to reshape horticultural production, focusing on creative and innovative approaches to meet consumer demands [6][8]. - The integration of traditional agriculture with tourism and cultural experiences is creating new business models, as seen in regions like Jiangsu and Chengdu, where flower cultivation is combined with experiential services [9][10]. Business Model Innovations - Companies are shifting from one-time sales to long-term service models, enhancing product value through ongoing care and maintenance services [11]. - The development of unique branding and customer engagement strategies, such as offering guarantees and educational content, is becoming essential for success in the competitive flower market [10][11].
2024年全国花卉零售市场总规模近2200亿元 热带植物和个性特色绿植的消费占比持续攀升 小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 21:59
Core Viewpoint - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional attributes [1][3][10]. Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, particularly foliage plants, which is expected to grow by approximately 12% [3]. - The shift from ceremonial to daily self-indulgent consumption is evident, with non-festival sales increasing, as consumers view plants as emotional regulators and aesthetic elements [3][4]. - E-commerce is becoming a major growth engine, accounting for about 1.2 billion yuan in flower sales, representing 54.5% of the total retail market [5]. Group 2: Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a shift towards emotional value in their buying decisions [2][4]. - The rise of creative agricultural products, such as "bananas with stems" marketed as "bananas to relieve anxiety," showcases how innovative branding can drive sales and consumer interest [4][5]. Group 3: Industry Dynamics - The flower industry is witnessing a generational shift, with new farmers leveraging technology and creativity to reshape horticultural production and marketing [6][7]. - The integration of cultural and experiential elements into the floral business is creating new revenue streams, as seen in the development of tourism and educational experiences around plant cultivation [8][9]. Group 4: Business Models - Successful businesses are focusing on brand building, service enhancement, and customer experience, such as offering guarantees on plant survival and creating engaging content for social media [9]. - The blending of traditional agriculture with cultural and creative industries is exemplified by regions like Jiangsu, where flower cultivation is combined with tourism and experiential services [9].