三茶统筹

Search documents
以茶为媒 共话未来:从国际茶日看中国茶的全球之路
新华网财经· 2025-05-21 10:00
Group 1: Tea Culture - Tea is a cultural messenger that has traversed time, deeply embedded in Chinese civilization, from ancient practices to modern interpretations [3][4] - The inclusion of "Chinese traditional tea-making techniques and related customs" in the UNESCO Intangible Cultural Heritage list highlights tea's significant cultural impact globally [3] - Tea serves as a cultural bridge in international relations, promoting mutual understanding and respect through its rich traditions [3][4] Group 2: Tea Industry - The tea industry is a new engine for economic development and a key component of rural revitalization in China [5][6] - The "Three Tea" coordinated development approach is guiding the tea industry towards standardization, modernization, and scalability [5] - There is a focus on optimizing the industry structure and cultivating internationally influential regional brands and enterprises [5][6] Group 3: Tea Technology - Tea technology is driving the evolution of the tea industry, integrating traditional practices with modern innovations [7][8] - Smart tea gardens and digital production lines exemplify the technological advancements enhancing tea production efficiency and quality [7] - The development of tea technology aims to provide consumers with high-quality tea products and innovative experiences [7][8] Group 4: Three Tea Coordination - The "Three Tea" coordination promotes cultural exchange and cooperation globally, using tea as a medium for dialogue and understanding [9][10] - The initiative contributes to sustainable agricultural development and economic prosperity, showcasing Chinese wisdom and solutions [9][10] - The company aims to deepen the "Three Tea" practice and enhance international exchanges, ensuring the global presence of Chinese tea culture [9][10]
“活水”润春山 香茗富一方——农行福建南平分行金融助力茶产业发展
Zheng Quan Ri Bao Zhi Sheng· 2025-05-14 08:39
Group 1 - The Agricultural Bank of China (ABC) Nanjing Branch has provided significant financial support to the tea industry in Wuyishan, with a loan balance of 2.572 billion yuan as of the end of March, an increase of 121 million yuan from the previous year [1] - The bank serves 11,000 tea farmers, with a loan balance of 1.658 billion yuan, reflecting an increase of 78.97 million yuan compared to the end of the previous year [1] - The Wuyishan Xiangjiang Cloud Tea Project, a key project for the integration of tea culture and tourism, has a total investment of 380 million yuan and is set to open in March 2025 [1][2] Group 2 - Wuyishan Xiangjiang Tea Company has established a strong partnership with ABC Nanjing Branch since its inception in 2006, receiving a fixed asset loan of 50 million yuan in 2023 to support the new tea tourism and beverage complex [2] - The company has launched a new production line that supplies base tea materials to well-known beverage brands and has developed a series of tea tourism experiences [2] - The company aims to create a brand for tea tourism and education that highlights the unique characteristics of Wuyishan [2] Group 3 - Yongsheng Tea Industry, a provincial leading enterprise, has evolved from a small tea factory established in 1985 and is now led by the first female inheritor of the national intangible cultural heritage "Wuyi Rock Tea (Da Hong Pao) making technique" [3] - The company has received various financial supports from ABC Nanjing Branch, including 5.82 million yuan in 2004 for expansion and 1 million yuan in 2017 for a master credit loan [3] - In 2023, the bank introduced a "talent loan" of 2 million yuan to support the company's green development initiatives [3][5] Group 4 - The "Huinong e-loan" product has been developed to address the seasonal financial needs of tea farmers, allowing them to access loans conveniently through mobile applications [5] - As of the end of March, ABC Nanjing Branch has supported 11,000 tea farmers with a total loan amount of 1.658 billion yuan, enabling them to access efficient financial services without leaving their villages [5]
近两千家中外茶企参展 第十四届四川国际茶业博览会在成都举行
Xin Hua Cai Jing· 2025-05-10 12:01
Group 1: Event Overview - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, featuring six themed pavilions covering nearly 70,000 square meters with participation from nearly 2,000 tea enterprises from over 20 provinces in China and countries like Italy, Nepal, Sri Lanka, and Bhutan [1][2] - The expo showcased over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2: Industry Development - The theme of the expo is "Refined Sichuan Tea, Shared with the World," highlighting the establishment of a strong industrial chain for refined tea processing, with awards given to key enterprises and top counties in Sichuan's tea industry [1][2] - Sichuan is a major tea-producing province, accounting for over 10% of the national tea garden area and production, with significant advancements in quality improvement, brand building, and standardized production [2] Group 3: Innovations and Trends - The expo introduced a chain enterprise pavilion for the first time, featuring major companies like Zhuyeqing, Chuancha Group, and Chuanhong Group, showcasing technological research and product innovation [2] - New beverage brands from traditional enterprises were launched, injecting new vitality into the Sichuan tea industry, while international buyers and cross-border e-commerce representatives showed interest in the exhibits [2] Group 4: Additional Activities - The tea expo will continue until May 12, offering shopping, tea tasting, and over 60 tea-related activities [3]
第33届信阳茶文化节开幕 “茶+”新业态引领新消费
He Nan Ri Bao· 2025-04-30 23:31
Group 1 - The 33rd Xinyang Tea Culture Festival opened on April 28, showcasing various tea types including Xinyang Maojian, Xinyang Red, flower tea, and popular options among young people like fruit tea and milk tea [1] - Xinyang Jiamu Tea Industry Co., Ltd. has collaborated with Xinyang Agricultural and Forestry College to research the unique flavors of Xinyang tea, resulting in the development of 32 specialty tea products [1] - The tea industry in Xinyang is experiencing a transformation, blending traditional and modern elements, leading to the creation of over 30 derivative products from tea tree flowers, including beer and skincare products [2] Group 2 - Xinyang's Shihe District, a core production area for Xinyang Maojian, achieved sales of tea derivatives exceeding 800 million yuan last year [3] - The integration of tea with cultural tourism has significantly increased the economic benefits, with 150,000 tourists generating 2.6 million yuan in revenue during the Qingming holiday [4] - The city of Xinyang is focusing on a comprehensive approach to tea, integrating tea culture with ecological health, modern technology, and cultural tourism to create a full industry chain from tea gardens to tea drinks and cultural products [4]
2025绿茶品牌与产业发展交流会在浉河区召开
Sou Hu Cai Jing· 2025-04-29 14:40
Group 1 - The conference focused on three core areas: brand building experience of representative green tea cities, innovative marketing strategies, and trends in cross-industry upgrades and new tea beverages [1][3] - Representatives from various companies shared insights on "green tea brand and industry development," including topics such as consumer trends and opportunities in deep processing technology innovation for green tea [3] - The conference recognized outstanding contributions in the tea industry, awarding the title of "Most Beautiful Tea Garden" and certificates to notable figures in tea production [5] Group 2 - The Shihe District has a rich history of tea cultivation, with a tea garden area of 635,000 acres and a tea-related output value exceeding 11.7 billion [5] - The district has developed 36 tea tourism integration projects, attracting over 16 million visitors annually, showcasing the potential for tourism in the tea industry [5] - The district is leveraging the "Three Tea Coordination" strategy to promote its tea products internationally, utilizing the China-Europe Railway Express to export its tea [5]
苏州:农文商旅“新”融合 碧螺春里展乾坤
Xin Hua Cai Jing· 2025-03-24 08:04
Core Viewpoint - The integration of agriculture, culture, commerce, and tourism in Suzhou's Dongting Mountain area is enhancing the development of the Biluochun tea industry, showcasing innovation in product offerings and marketing strategies [1][2][3][4] Group 1: Industry Development - Suzhou's Taihu National Tourism Resort is focusing on the integration of tea culture, industry, and technology, promoting Biluochun tea's inclusion in national intangible cultural heritage [2] - The implementation of the "Three-Year Action Plan for the Revitalization of Dongting Mountain Biluochun Tea Industry (2023-2025)" aims to enhance the quality and marketability of Biluochun tea [2] - The total output value of Biluochun tea in Wuzhong District is projected to reach 400 million yuan in 2024, with a 5.5% year-on-year increase in rural residents' disposable income [3] Group 2: Innovation and Entrepreneurship - Young entrepreneurs are exploring new products and business models, such as the development of Biluochun latte, which has gained popularity with an average daily sales exceeding 100 cups [2][3] - Collaborations with institutions for high-yield tea varieties are being pursued to extend production cycles and increase yield per acre [3] - The East Mountain Tea Factory has launched over ten new products annually, achieving total sales of 100 million yuan last year, benefiting local tea farmers with additional income [3] Group 3: Future Initiatives - The 2025 Suzhou Taihu Dongting Mountain Biluochun Tea Brand Conference and Rural Revitalization Partnership Plan was recently launched, emphasizing the development of new business models such as "tea tourism + research" and "tea tourism + health care" [4]