展会上，福州茉莉花茶以其"全球重要农业文化遗产"和"人类非物质文化遗产"双重身份成为关注焦点。闽榕茶 业、春伦集团、东来茶业、鼎寿茶业等品牌企业设置沉浸式品鉴专区，通过非遗技艺展示和现冲现品，让客商深 度体验福州茉莉花茶的独特魅力，展位前客流络绎不绝。 9月15日至17日，2025全国名特优新农产品产销对接活动在厦门国际会展中心成功举办。福州市以"有福之州·绿色 臻品"为主题，组织多家农业品牌企业参展，通过文化展示、现场品鉴和产业对接等多形式，全方位推介福州特色 农产品，取得显著成效。 值得一提的是，福州展团共有18项产品荣获本届展会"最受欢迎产品奖"，包括春伦、闽榕、鼎寿、东来、麒麟山 等多款茉莉花茶产品，以及卢峰绿茶、大世界橄榄饮料、文华与杉村鲜鸡蛋、顺煌秀珍菇等特色农产品，充分展 示了福州名特优新农产品的多样性和高品质。 除茉莉花茶外，福州特色食品展区也吸引大量采购商驻足。亿达食品的海蜇皮和海带、海文铭的即食佛跳墙、仙 芝楼的灵芝系列健康产品以及金苗种业的鲜食玉米等，通过现场试吃赢得广泛好评。 展会期间，福州企业积极参与多场产销对接活动，与来自全国的采购商、供应链企业开展精准洽谈，现场零售额 亮眼，并达 ...

9月12日，第十九届北京国际茶业及茶艺博览会（秋季）（简称"京港北京茶博会"）在全国农业展览馆 启幕，为秋日北京带来浓郁茶香。 本届茶博会规模亮眼，展览面积超2万平方米，设置1300余个标准展位，吸引700余家海内外茶企及十余 个核心产区政府展团参展。展会以"原产地直供+多元品牌矩阵"为核心，汇聚全国十余个产区的茶品， 涵盖绿茶、红茶、乌龙茶等六大茶类，以及茶具、茶服等全产业链产品，打造集"购茶、品茶、赏文 化"于一体的沉浸式茶产业交流平台，既为京津冀消费者提供一站式购茶便利，更通过多地品牌推介、 金融赋能等举措，为巩固脱贫攻坚成果、推动乡村振兴注入新动能。 机器人 茶艺师可以按照程序泡制多款茶，受到茶客们的关注。 展会上，各地特色茶品竞相出彩。福州茉莉花茶以"窨次足、香气浓、滋味醇"获重点推介；安徽六安瓜 片展团带来核心产区特级茶品，其形似瓜子、汤色碧绿、兰香馥郁；紫阳富硒茶展团主打"天然富硒"， 吸引众多养生爱好者；中国台湾展团则以东方美人茶、冻顶乌龙茶搭配手工茶具，展现宝岛茶文化魅 力。此外，冰岛印象、利川红茶、奖丰老白茶等700余家优质茶企齐聚，提供多元选择。 个性 茶点，多种样式，茶客们纷纷上前赏鉴 ...

Group 1: Industry Overview - The eel farming industry is becoming a new growth engine for Tianma Technology, which has expanded its operations from feed production to a comprehensive modern aquaculture group, including health food, safe feed, smart farming, quality seed sources, and international trade [3] - Tianma Technology has established a strategic positioning centered on the eel industry, with a focus on food as a new blue ocean and feed as a foundational pillar, operating large-scale industrial bases in Fujian and Guangdong [3] - The company has developed domestically produced eel feed, breaking the foreign technology monopoly previously held by Japan [3] Group 2: Financial Support and Growth - Agricultural Bank of China (ABC) has increased its credit support for Tianma Technology, signing a strategic cooperation agreement for a credit line of 1 billion yuan in 2024, with a total credit of 417 million yuan currently provided [4] - The financial support aims to promote the company's strategic layout, which includes the core eel industry and four strategic sectors: special aquatic products, livestock, integrated industries, and food [4] - Spring Lun Group, a tea industry player, has also received tailored financial support from Guangfa Bank, which provided a "technology loan" of 10 million yuan to facilitate its transformation and modernization efforts [6] Group 3: Technological Innovation - Spring Lun Group is leveraging technology and digital transformation to modernize the traditional jasmine tea industry, establishing a national tea processing technology research center and holding 12 national patents [5] - The company has implemented automated production lines and IoT technologies to enhance production efficiency, achieving over a 30% increase in capacity through optimized fertilization and irrigation [5] - Spring Lun Group is also developing a comprehensive project integrating research, e-commerce, and cultural tourism, with an expected annual increase in output value of 1.5 billion yuan by 2025 [6]

Core Insights - Fuzhou, the birthplace of jasmine tea, has faced significant challenges in the market, leading to a drastic decline in jasmine flower cultivation and tea production [1][2] - The local government has initiated a revival campaign for jasmine tea, implementing protective measures and financial support to boost the industry [2][4] - Fuzhou jasmine tea has been recognized for its quality and has gained geographical indication status, enhancing its brand value and market reach [3][4] Group 1: Industry Challenges - The area dedicated to jasmine flower cultivation has decreased from over 6,600 hectares to less than 3,400 hectares, and the number of tea enterprises has plummeted from over 1,000 to just over 20 [1][2] - Urban expansion and low profitability have led to a decline in farmers' interest in jasmine cultivation, compounded by fierce competition from other tea varieties and international brands [2] Group 2: Government Initiatives - The Fuzhou government has invested over 80 million yuan to support the development of the jasmine flower and tea industry [2] - Protective regulations have been established, categorizing cultivation areas into different protection levels, with key regions receiving top-tier protection [2] Group 3: Brand Development - Fuzhou has developed local standards and industry norms for jasmine tea, contributing to its high-quality development and preserving traditional craftsmanship [3] - The brand value of Fuzhou jasmine tea reached 4.684 billion yuan, and it has been included in the first batch of geographical indication products under the China-EU agreement [4] Group 4: Market Expansion - Fuzhou jasmine tea is increasingly popular in new tea beverage markets, with over 30% of new tea products using jasmine tea as a base [5] - The tea has gained international recognition, with products exported to Southeast Asia, Europe, and the United States, particularly in countries like France and Japan [4] Group 5: Culinary Innovations - Fuzhou jasmine tea is being incorporated into innovative culinary creations, including dishes served in Michelin-starred restaurants in France [6] - The local government has launched "landmark banquets" that combine traditional Fujian cuisine with geographical indication products, enhancing the cultural appeal of jasmine tea [7]

Group 1: Industry Overview - Fujian Tianma Technology Group is a leading player in the eel industry, with an annual production capacity exceeding 15,000 tons in Fuzhou, China, which is known as the "hometown of eel" [1][4] - The eel industry in Fuzhou has expanded from farming to processing and sales, forming a complete industrial chain that is gaining popularity in Southeast Asia, Europe, and the United States [1][4] - The global consumption of eel is approximately 200,000 tons annually, with 80% of the eel consumed in Japan being produced in China, indicating a strong international market for Chinese eel products [5] Group 2: Company Development - Tianma Technology Group was established in 2001 and has rapidly become a leading enterprise in the special aquatic feed industry, breaking technological monopolies held by Japan and South Korea [4][8] - The company has developed a comprehensive industrial chain that includes seedling, farming, feed, and food production, positioning itself as the world's largest eel industry player [4][5] - The company has implemented advanced technologies in eel farming, such as geothermal pumps and digital management, enhancing risk resistance and survival rates compared to traditional farming methods [5] Group 3: Financial Support and Innovation - Financial institutions play a crucial role in supporting the industrial upgrade of agriculture and aquaculture, with Tianma Technology Group receiving strategic cooperation agreements from Agricultural Bank of China to enhance its development [4][8] - The bank provides flexible funding solutions to farmers, addressing the challenges of collateral and credit history in the aquaculture sector [8] - Similarly, Fujian Chunlun Group, a long-established tea company, has also benefited from tailored financial products that support its modernization and diversification efforts [9][15] Group 4: Technological Advancements - Chunlun Group is leveraging technology to drive industry upgrades, including the establishment of a data platform and the introduction of automated production lines [9][13] - The company has developed a comprehensive ecosystem for tea production, including ecological tourism and cultural heritage initiatives, attracting over 500,000 visitors annually [11][13] - The tea industry is also experiencing a shift towards modernized production methods, with Chunlun Group adapting to market trends by offering a variety of tea products, including new beverage options [11][13]

Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].