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地理标志赋能乡村振兴 “粤字号”品牌擦亮大湾区名片
Ren Min Wang· 2025-11-06 03:29
Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].
解锁发展新空间
Jing Ji Ri Bao· 2025-10-31 22:10
Core Insights - Enshi County is transforming from a transit point to a tourist destination, achieving significant growth in tourism and economic development [1] Tourism Growth - In the first eight months of this year, Enshi County received 13.83 million visitors, generating a total tourism revenue of 9.399 billion yuan, representing year-on-year increases of 43.41% and 50.30% respectively [1] - The county is leveraging its cultural heritage and unique resources to drive tourism, despite lacking well-known scenic spots [1][2] Cultural Integration - Enshi County is integrating various ethnic cultural elements into its tourism offerings, creating immersive experiences that attract visitors [2] - The county has developed a 4A-level scenic area that emphasizes ecological protection and transforms historical cultural relics into dynamic experiences [1][2] Agricultural Development - The booming tourism has opened new markets for local agricultural products, with an estimated income of 1.39 billion yuan from agriculture related to tourism in the first eight months [2] - The integration of agriculture and tourism is exemplified by Huangping Village, which has successfully transitioned from single-crop farming to a diversified business model [2][3] E-commerce and Sales - Enshi County is utilizing live-streaming e-commerce to promote its selenium-rich agricultural products, achieving significant sales through online platforms [4] - In September, a promotional event led to over 19.8 million yuan in sales within six hours, showcasing the effectiveness of combining agriculture with internet marketing [4] Employment and Economic Impact - The tourism boom has created over 800 stable jobs through innovative market setups, contributing to an indirect income increase of over 10 million yuan [5] - The local economy is further supported by the popularity of unique culinary offerings, such as grilled fish, which generated over 3 billion yuan in sales last year [6][7] Conclusion - Enshi County exemplifies the "tourism plus" model, effectively transforming cultural heritage into economic value and enhancing local livelihoods through integrated development strategies [7]
奋力谱写农业农村现代化新篇章
Guang Xi Ri Bao· 2025-10-31 02:29
Group 1 - The core focus of the 20th Central Committee's Fourth Plenary Session is to accelerate agricultural modernization and promote comprehensive rural revitalization, providing clear direction for the "three rural" work in the new era [1] - The session emphasizes the need for localized development of new agricultural productivity, urging the agricultural sector to accelerate technological innovation [1] - Guangxi has established 23 key laboratories, 6 national agricultural science parks, and 49 regional agricultural science parks to achieve full coverage of agricultural science and technology innovation platforms [1] Group 2 - The session calls for improving the effectiveness of policies that benefit farmers, indicating a direction for deepening rural property rights system reform [2] - Guangxi is focusing on key areas such as rural land management rights and collective operational assets, aiming to create a unified rural property trading platform to activate dormant assets for income generation [2] - Talent development is highlighted as a core support for agricultural modernization, with educational institutions aligning their programs with the needs of modern agriculture and industry transformation [2] Group 3 - The session requires the promotion of livable and workable beautiful rural construction, balancing ecological protection with livelihood improvement [3] - Specific examples include the development of tourism projects that leverage ecological advantages, such as the establishment of a tourism demonstration belt in Xiangfen Township [3] - The integration of agriculture and tourism is emphasized, with initiatives aimed at ensuring that development benefits all villagers while preserving the ecological environment [3]
多彩秋日让游客“留下来赏秋、住下来体验” 带火多样化文旅消费
Yang Shi Wang· 2025-10-22 06:59
Group 1 - Xinjiang is home to the largest Populus euphratica forest in China, which serves as both an ecological barrier against wind and sand and a unique cultural tourism asset [1] - The Hu Yang forest in Lop County, Hotan region, is currently in its viewing season, attracting numerous tourists who engage in various activities such as boating, camel riding, and camping [1] - In the Bayingolin Mongol Autonomous Prefecture, the natural Populus euphratica forest along the Tarim River is a popular spot for visitors, with golden leaves reflecting beautifully in the water [3] Group 2 - In recent years, Xinjiang has implemented measures such as ecological water replenishment, pest control, and forest nurturing to enhance the protection and restoration of the Populus euphratica forest in the Tarim River basin [5] - The improvement in the growth capacity and health of the Populus euphratica population has contributed to the ongoing enhancement of the regional ecosystem [5] Group 3 - In Jiangxi, the Shibao terraced fields have transformed into a golden landscape, attracting tourists with their scenic beauty [6] - The local tourism strategy combines "terraced fields + culture + experience," encouraging visitors to enjoy the autumn scenery and engage in cultural activities [8] - Over 500 students participated in traditional farming activities, learning about agricultural practices while appreciating the beauty of the terraced fields [10] - Continuous improvements in tourism infrastructure and the development of diverse tourism experiences have led to significant visitor numbers, with over 580,000 tourists visiting various attractions in Chongyi County since October 2025 [12]
首届中国·怀来海棠文化节启幕 打造金秋文旅新体验
Zhong Guo Xin Wen Wang· 2025-10-13 00:54
Core Points - The first China Huailai Hawthorn Culture Festival has been grandly opened in Huailai County, Hebei Province, themed "Hawthorn Town, Golden Autumn Festival," integrating natural ecology and agricultural culture to provide a unique cultural tourism experience for visitors from the Beijing-Tianjin-Hebei region [1][2] - Huailai County is renowned as "the hometown of Chinese eight-sided hawthorn," with over a thousand years of cultivation history, making it the largest and highest quality cultivation base for eight-sided hawthorn in the country [1] - The festival is hosted by Hebei Yutangyuan Ecological Agriculture Co., Ltd., which has been deeply involved in the hawthorn industry for nearly thirty years, establishing a full industry chain model from planting, processing to brand marketing and tourism integration [1] Event Highlights - The festival features various interactive experience activities, with hawthorn picking being particularly popular among visitors, who left with baskets full of fruits [1] - The free hawthorn cultural museum provides a systematic introduction to the history and culture of Huailai hawthorn through images and physical displays [1] - A full-course check-in game enhances the knowledge and fun of the visit, allowing participants to receive exquisite Huailai landmark cultural stamps [1] Food Experience - The food experience area is also very popular, where visitors can taste hawthorn juice, dried fruits, mooncakes, and other specialty products, receiving enthusiastic feedback [2] - A visitor expressed satisfaction with both fresh and processed hawthorn products, purchasing several boxes to gift to friends and family [2] Family Activities - The festival includes DIY painting and a blessing activity for the century-old hawthorn trees, where children can create freely amidst the fragrance of fruits, and the trees are adorned with red blessing ribbons from visitors [2] - A parent remarked that such activities are meaningful and provide children with a rare opportunity to connect with nature [2]
白沙新高峰村:依托绿水青山推进农旅融合
Hai Nan Ri Bao· 2025-10-12 00:00
Core Points - The article highlights the development of the "Baisha Courtyard" agricultural and cultural tourism integration demonstration project in Xinfeng Village, Yacha Town, Baisha Li Autonomous County [2] - The project aims to create a tourism station that combines rainforest vacation, Li ethnic culture, and tea tourism experiences, leveraging the surrounding tourism highway [2] - The initiative is designed to increase income for local villagers through a cooperation mechanism involving enterprises, village collectives, and farmers [2]
韶关农产品闯世界:国际认证引路,“媒体+”擦亮农业金字招牌
Core Insights - Shaoguan's agricultural sector is making significant strides with the recent international certifications for its poultry industry, marking a notable achievement in food safety management and opening doors to international markets [2][3] - The city has successfully exported agricultural products to 22 countries and regions, with a 37.5% year-on-year increase in export value in the first half of 2025 [2] - Shaoguan is enhancing its agricultural branding and marketing strategies, aiming to create 50 nationally influential agricultural brands by 2026 [4] Agricultural Development - Shaoguan has established a robust agricultural foundation with 1 national and 25 provincial modern agricultural industrial parks, leading the province in the number of provincial parks [3] - The city is leveraging media to connect industries, markets, and consumers, enhancing the visibility of local agricultural brands [3][4] Export and Market Expansion - The recent certifications for the poultry company signify a leap in Shaoguan's food safety standards, facilitating access to the EU and other international markets [2] - The successful export of unique products like the "Lechang Sweet Potato Pork Balls" marks a breakthrough in Shaoguan's export capabilities [6] Brand Building and Marketing - Shaoguan has developed 217 "Yue" branded agricultural products, ranking third in the province, and aims to deepen brand development further [4] - The city is innovating its marketing strategies, with a focus on e-commerce, resulting in a projected online retail sales growth of 66.4% in 2024 [4] Tourism and Agricultural Integration - The integration of agricultural and tourism resources is a key focus, with initiatives to promote rural tourism and enhance consumer engagement [7] - During the recent holiday period, Shaoguan saw a significant increase in tourist numbers and revenue, showcasing the vitality of its agricultural-tourism integration [7]
三亚举办第三届乡村美食节
Hai Nan Ri Bao· 2025-10-10 01:29
Core Insights - The Sanya Rural Food Festival aims to integrate food with culture and tourism, creating a new cultural tourism brand for Sanya [1][2] - The festival features various activities and performances, enhancing the festive atmosphere and promoting local traditions [2][3] Summary by Sections Event Overview - The festival, themed "Taste of the Countryside, Full Moon in Sanya," took place in Liupan Village, Sanya, during the National Day and Mid-Autumn Festival holiday [1] - The opening ceremony included traditional performances such as bamboo pole dancing and ethnic song and dance, showcasing the rich food culture of the Li ethnic group [1][2] Activities and Themes - Seven themed days were planned, each offering unique activities, including a National Day theme with red song performances and a Mid-Autumn theme focusing on family-oriented games [2] - A new "VillageWalk" interactive activity was introduced, allowing visitors to engage with the festival through tasks that lead to food and cultural rewards [2] Economic and Cultural Impact - The festival is part of Sanya's strategy to promote rural revitalization and deepen the integration of agriculture and tourism [2][3] - It aims to enhance the tourist experience, stimulate rural consumption, and showcase local culinary specialties [2][3]
双节假期济南30家景区待客403.47万人次,文旅多点开花
Qi Lu Wan Bao Wang· 2025-10-09 02:47
Core Insights - Jinan's cultural and tourism sector has seen significant visitor engagement during the National Day and Mid-Autumn Festival, with 4.03 million visitors and revenue of 132.94 million yuan reported [1] - The city has organized over 200 cultural and tourism activities under the theme "泉声秋韵 双节同庆" to cater to diverse tourist needs [1] Group 1: Tourist Attractions and Activities - The "泉颂华章" event at the famous springs features immersive experiences, including performances and night tours, enhancing nighttime tourism [2] - Various scenic spots like 千佛山 and 明水古城 have introduced unique events, such as interactive exhibitions and themed markets, to attract visitors [2] - The 25th Red Leaf Festival at 红叶谷 showcases over 4,000 acres of autumn foliage, contributing to the festive atmosphere [2] Group 2: Cultural Heritage and Arts - Jinan's cultural venues have implemented innovative programs to engage visitors, including dance flash mobs and traditional craft workshops [4] - The city has hosted various performances, including symphonies and local operas, enriching the cultural experience for tourists [7] - The "2025 Mid-Autumn Poetry Meeting" broadcasted by CCTV has positively impacted Jinan's city branding and cultural outreach [8] Group 3: Rural Tourism and Community Engagement - Local districts have launched unique rural tourism initiatives, promoting 10 premium routes and 148 distinctive villages to enhance community engagement [6] - Activities such as farm-to-table experiences and cultural tours have attracted significant visitor interest, with high occupancy rates reported in local accommodations [6] Group 4: Economic Impact - The tourism sector's performance during the holiday period indicates a robust recovery and growth potential, with substantial visitor numbers and revenue generation [1][6] - The integration of cultural events and rural tourism is expected to further stimulate local economies and enhance the overall tourism experience [6]
石头缝种出“摇钱树”
Jing Ji Ri Bao· 2025-10-03 01:57
Core Insights - The article highlights the successful transformation of Zhuangzitian Village in Yunnan Province, which has shifted from severe stoniness and poverty to a thriving community through the cultivation of cactus as a primary industry [1][2] Group 1: Economic Development - Zhuangzitian Village has a history of over 200 years in cactus cultivation, which has been revitalized under the leadership of Lu Chunhong, who returned to the village in 2021 [1] - The cactus cultivation model involves a cooperative structure that integrates party leadership, cooperatives, and individual farmers, allowing villagers to invest land into the cooperative [1] - In 2022, the cooperative established a company to provide comprehensive services for extending the cactus industry chain [2] Group 2: Financial Performance - The cactus planting area in Zhuangzitian Village has reached 5,000 acres, generating a total output value of over 17 million yuan in the previous year, with an average income increase of over 100,000 yuan per household [1] - A local farmer reported selling over 20,000 jin of cactus fruit at an average price of 5 yuan per jin, indicating strong market demand [1] Group 3: Product Diversification and Tourism - The village has built a standard factory for sorting, drying, and cold storage, collaborating with research institutions to develop over 10 products, including cactus powder and cactus beer [2] - The village has initiated cultural tourism projects, such as the "Cactus Feast," and recently held its first cultural tourism festival, attracting visitors [2] Group 4: Future Plans - Zhuangzitian Village aims to enhance the entire cactus supply chain, focusing on standardization, branding, product development, and sales to ensure continued income growth for villagers [2]