农旅融合

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优葡萄产业,打造 “甜蜜经济” ——重大学子调研武隆高山刺葡萄产业振兴实践
Zhong Guo Shi Pin Wang· 2025-07-24 11:27
Core Insights - The "Yugreen Smart Travel" practice team conducted a comprehensive study on the development of high-altitude prickly grapes in Wulong District, Chongqing, focusing on cultivation knowledge, sales models, and brewing techniques [1][5] Company Overview - The company, Zigu Agricultural Development Co., Ltd., emphasizes organic and healthy grape production, utilizing wild-simulated planting techniques and adhering to organic standards, with products certified as national green food A-level in 2019 [1][4] - The vineyard is the largest grape plantation in Chongqing, specializing in local late-maturing grape varieties known for their thick purple-black skin, rich in anthocyanins and resveratrol, highlighting their nutritional value [1][4] Sales and Marketing Strategy - Sales are primarily conducted through online channels, with effective promotion on platforms like Douyin and WeChat, achieving over 20,000 views for a single video during peak harvest season [4] - The vineyard capitalizes on the National Day holiday by offering a picking experience area, attracting urban visitors and integrating agriculture with tourism [4] Future Development Plans - The company plans to implement greenhouse coverage in grape-growing areas to mitigate rainfall impacts on grape yield and enhance production reliability [5] - The brand recognition will be boosted through the Chongqing regional agricultural public brand "Baiwei Yuzhen," while also extending into deep processing of the wine industry to promote agricultural-tourism integration and support local farmers' prosperity [5]
水果飘香、荷花盛放 特色农业绘“丰”景奏响乡村振兴“新乐章”
Yang Shi Wang· 2025-07-24 08:36
Group 1: Dragon Mountain Peach Industry - The Dragon Mountain area in Chengdu has transformed from abandoned land to a thriving peach orchard, with the first batch of late-ripening flat peaches ready for harvest [1][3] - Nearly 4,000 acres of water peaches have been planted, including various varieties such as "Late Lake View," indicating significant agricultural development since 2021 [3] - An ecological restoration project initiated in 2021 has converted barren hills into green orchards, supported by the construction of 46 water storage facilities to ensure irrigation [5][7] Group 2: Mango Industry in Tian Dong, Guangxi - In Tian Dong, Guangxi, 340,000 acres of mangoes are currently in the harvesting season, with a strong integration of e-commerce and specialty agriculture driving sales [8][12] - A local grower reported having over 60 acres of mango trees, with an estimated yield of 200,000 pounds, of which 30-40% is sold online [10] - The mango industry in Tian Dong has expanded significantly, with sales increasing from 20 million yuan in 2015 to an expected 700 million yuan in 2024, reflecting a 35-fold growth [12] Group 3: Lotus Flower Industry in Nanjing, Jiangsu - The lotus flower cultivation in Nanjing's Pukou District has developed into a significant agricultural and tourism attraction, with over 1,000 acres dedicated to various lotus species [13][15] - The area, previously a low-lying wetland, has undergone ecological restoration since 2013, leading to a thriving ecosystem that supports both flora and fauna [15][19] - The development of fresh-cut flower businesses has allowed local residents to increase their income, creating a closed-loop system that connects ecological protection with economic benefits [17][19]
活力中国调研行丨从这里一窥东北乡村的未来——走进光东村
Xin Hua She· 2025-07-21 00:22
Core Insights - The article highlights the transformation of Guangdong Village in Yanbian Korean Autonomous Prefecture, Jilin Province, showcasing its agricultural and tourism development as a model for rural revitalization in Northeast China [1][8]. Agricultural Development - Guangdong Village has successfully implemented scientific breeding techniques, resulting in a significant increase in rice prices from 2-3 yuan per jin to a minimum of 8 yuan, with premium rice selling for up to 50 yuan per jin [3]. - The village produced over 1,200 tons of organic rice in 2024, marking a six to seven-fold increase in sales compared to a decade ago [3]. Tourism Integration - The village has developed a range of agritourism projects, including a rice field amusement park and a low-altitude cable car, attracting over 400,000 visitors in 2024 [8]. - The collective economic income of the village reached 1.01 million yuan, demonstrating the financial benefits of integrating tourism with agriculture [8]. Community Impact - The development of the rice industry has positively impacted over 400 households in the village, with individual farmers like Zhou Meihua earning at least 40,000 yuan annually from unified farming practices [3]. - The village has also completed significant infrastructure improvements, including the renovation of 210 dry toilets and the upgrade of sewage systems, contributing to overall community well-being [5].
四川理县“四轮驱动”壮大甜樱桃产业
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-18 23:05
Core Viewpoint - The cherry industry in Li County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is experiencing significant growth through scientific research, quality upgrades, technological advancements, and the integration of agriculture and tourism, with a planting area exceeding 5,000 acres and an annual production of over 3,200 tons, generating a production value exceeding 100 million yuan [1][2][3] Group 1: Scientific Innovation and Quality Control - The county has strengthened strategic cooperation with the Sichuan Academy of Agricultural Sciences, focusing on breeding and technology development for early-maturing, crack-resistant, large-fruit, and high-quality cherry varieties [1] - A strict virus-free seedling breeding system and inspection and quarantine system have been established to ensure quality safety, with over 40 batches of special inspections conducted this year [2] - The introduction of high-yield cultivation techniques and the implementation of a quality traceability platform have led to a significant reduction in fruit fly damage by 80% and control of fruit cracking to below 5% [2] Group 2: Technical Support and Training - A three-tier service network consisting of experts, agricultural technicians, and demonstration households has been established to provide training, covering over 300 participants this year [2] - Technical guidance has been provided to over 1,600 individuals during critical production stages, addressing technical challenges faced by farmers [2] Group 3: Agricultural-Tourism Integration and Sales Channels - The county has developed six agricultural-tourism integration demonstration villages and established a cluster of characteristic homestays, promoting tourism alongside cherry picking festivals [3] - A multi-channel sales system has been created, leveraging both online and offline platforms, including participation in various promotional events to expand sales channels and develop e-commerce enterprises [3]
基地已发货!大湾区采购商基地行助力百色芒果(田阳)加速“入湾”
Nan Fang Nong Cun Bao· 2025-07-17 06:33
Core Viewpoint - The article highlights the successful shipment of Baise mangoes from Tianyang to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the collaboration between local producers and businesses to enhance market access and consumer engagement [1][26]. Group 1: Market Opportunities - Baise mangoes are recognized as a national geographical indication product, which enhances their market appeal and potential for growth in the Greater Bay Area [12][13]. - The introduction of unique mango varieties and deep-processed products, such as mango puree and freeze-dried mango, aims to attract younger consumers through creative marketing strategies [18][20]. - The sales of Baise mangoes in the Greater Bay Area have seen a steady price increase of 30% due to the "Zhenpin Certification" and supply base construction [24][26]. Group 2: Economic Impact - The mango processing industry in Tianyang has established four deep-processing enterprises, generating annual sales exceeding 500 million yuan [22]. - The local tourism sector has benefited from the mango industry, with over 100,000 visitors annually to the 200,000 mu agricultural tourism demonstration area [22]. - In 2024, the total value of agricultural products purchased from Guangdong reached 23.632 billion yuan, with Baise mangoes contributing 245 million yuan to the eastern region [25]. Group 3: Collaborative Efforts - The event "Mango Town Gift: Guangdong-Guangxi Cooperation" facilitated procurement activities, strengthening partnerships between local producers and businesses in the Greater Bay Area [6][11]. - The upcoming promotional event in Zhuhai aims to showcase various local products, further enhancing the visibility of Tianyang's agricultural offerings [28][29].
活力中国调研行丨沿着东江走出深山,老区农业如何撬开湾区市场?
Xin Hua She· 2025-07-13 11:54
Group 1 - The article highlights the successful integration of agricultural products from Jiangxi Province's Ganzhou City into the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the transportation of fresh produce like honey tangerines and peaches to urban markets [1] - Ganzhou has established 90 "vegetable basket" production bases and 31 "Zhenpin" brand agricultural enterprises, enhancing the market presence of local agricultural products [1] - The region faced challenges such as low wholesale prices, reliance on intermediaries, and poor sales channels, prompting a shift towards agricultural industrialization and upgrading [1] Group 2 - Companies like Shenjia Food Technology have set up centralized processing bases in Xunwu County, attracted by low rental costs, which facilitates transportation to the Greater Bay Area [1] - Shenjia Food has built a cold storage facility capable of holding 600 tons of produce, utilizing advanced processing techniques to enhance product value, resulting in an annual output exceeding 200 million yuan [1] - Technological innovations in companies like Qiaogengrenjia and Yangjiaoyuan have led to significant revenue increases, with Qiaogengrenjia tripling its income and Yangjiaoyuan boosting output value by 150% [2] Group 3 - The local government is implementing policies to support agricultural brand creation, offering rewards for quality certifications and encouraging direct market connections with the Greater Bay Area [2] - The establishment of processing experience parks and research centers in Shenzhen is fostering talent exchange and creating a supply chain that benefits both the Bay Area and the local agricultural sector [2]
三地三代科研人接力种出新滋味
Bei Jing Wan Bao· 2025-07-11 05:51
Core Viewpoint - The article highlights the transformation of agricultural practices in Hebei's Guyuan region, showcasing the integration of technology and traditional farming to enhance vegetable production, particularly lettuce, which is now a significant supplier for fast-food chains like KFC and McDonald's [1][3]. Group 1: Historical Development - The introduction of lettuce cultivation in the Guyuan region began in the 1990s, initiated by a company from Shunyi, which aimed to diversify local agriculture beyond potatoes [1][2]. - By 2000, lettuce cultivation had stabilized, and the demand from fast-food chains led to the establishment of multiple growing bases across Hebei and Tianjin [3][5]. Group 2: Technological Integration - Since 2014, collaboration between agricultural experts and local companies has led to the establishment of weather observation stations and the use of big data to optimize irrigation and fertilization practices [5][6]. - By 2020, comprehensive weather data collection allowed for precise water and fertilizer management, significantly improving crop yields [6]. Group 3: New Product Development - In 2023, a fresh-cut vegetable factory was established in Guyuan, producing ready-to-eat meal options that cater to urban consumers, particularly young professionals [6][7]. - The region has seen a shift from being a poverty-stricken area to a vibrant agricultural hub, with high-value crops and processed products contributing to local economic growth [6][7]. Group 4: Educational Initiatives - The establishment of "Vegetable Technology Small Courtyards" has facilitated knowledge transfer between academic institutions and local farmers, enhancing agricultural practices through innovative solutions [7][8]. - Young researchers are actively engaging with local communities, using social media to disseminate agricultural knowledge and promote modern farming techniques [8][9].
(乡村行·看振兴)福建永安:千亩桃园迎丰收
Zhong Guo Xin Wen Wang· 2025-07-09 03:33
Core Viewpoint - The peach industry in Longgong Village, Yong'an City, Fujian Province, is thriving due to high-quality varieties, organic farming practices, and innovative sales strategies, leading to significant economic benefits for local farmers [3][4]. Group 1: Peach Cultivation - Longgong Village has over 1,300 acres of peach orchards, with an expected output value of 28 million yuan [3]. - The region's altitude of over 800 meters and large temperature differences between day and night create ideal conditions for peach growth [3]. - High-value and stable-yield peach varieties such as Jinxiu Huangtao and Meixi Xiangtao have been introduced [3]. Group 2: Sales and Marketing Strategies - The local government has developed a comprehensive sales matrix combining "internet celebrity live streaming + online e-commerce + offline interaction" to enhance market reach [3]. - Participation in the Shanghai Pudong Agricultural Expo has significantly increased the visibility of the peaches [3]. - Long-term purchase agreements with educational institutions support the peach industry through consumer assistance and educational collaboration [3]. Group 3: Economic Impact and Tourism - Farmers report improved peach quality and increased sales prices due to expert guidance and e-commerce platforms [4]. - The integration of peach cultivation with rural tourism has attracted many visitors, enhancing local income significantly [4]. - Events like "Peach Blossom Viewing Week" and "Honey Peach Picking Festival" have successfully combined agriculture with tourism, promoting the local economy [4].
浙江:高山杨梅迎丰收 “云上杨梅”铺就共富路
Huan Qiu Wang· 2025-07-07 02:54
Core Viewpoint - The article highlights the successful development of the high-altitude Yangmei industry in Fushan Township, Taizhou, Zhejiang Province, which has become a significant contributor to local economic growth and rural revitalization, achieving an output value of nearly 300 million yuan [1]. Group 1: Industry Overview - Fushan Township has approximately 4,500 acres of high-altitude Yangmei, with the harvest season starting in July, making it the latest Yangmei production area in China [1][3]. - The unique climatic conditions at an average altitude of about 600 meters allow for a later harvest compared to plain regions, filling a market gap and resulting in higher sugar content and fruit quality [3][5]. - The market price of Fushan Yangmei is about 30% higher than that of ordinary Yangmei due to its superior quality [3]. Group 2: Technological Advancements - The introduction of the "Romain" cultivation technique, which involves covering trees with insect-proof nets, has significantly reduced pest damage and increased the quality of the fruit [3][5]. - Over 80% of the Yangmei in Fushan Township is cultivated using this technology, leading to a higher yield of premium fruits [3]. Group 3: Economic Impact - The Yangmei industry has created nearly 1,000 jobs in the region, with elderly workers earning an average daily income of 150-200 yuan from picking [7]. - The cooperative model has helped over 30 low-income families double their annual income [7]. - The logistics improvements, including partnerships with express delivery services, have increased the volume of Yangmei shipped, with a 40% rise in shipments compared to the previous year [5]. Group 4: Future Plans - The local government plans to apply for geographical indication status for "Fushan High-altitude Yangmei" and is looking to establish deep processing enterprises to enhance product value [7].
行进中国|念好文旅经 乡村正振兴
Ren Min Wang· 2025-07-05 02:03
Core Insights - The article highlights the transformation of Maona Village in Hainan Province, showcasing its shift from poverty to a thriving tourism and tea production hub following a visit from President Xi Jinping in 2022 [2][5][10] Economic Development - In 2021, the average disposable income in Maona Village was only 15,000 yuan, with over half of the population being impoverished [2] - By 2024, the average disposable income of villagers increased to 23,600 yuan, indicating significant economic growth [10] - The village's tourism revenue surpassed 6.47 million yuan in 2024, with a total of 129,500 tourists received since the beginning of the year, reflecting a shift from day trips to overnight stays [9] Agricultural and Tourism Integration - The area under tea cultivation expanded from over 500 acres in 2021 to more than 2,630 acres, with high-quality "large leaf tea" becoming a key income source for villagers, contributing to an average income increase of about 20,000 yuan per household [9] - The village has developed a multi-income structure through the integration of tea planting, cultural tourism experiences, and photovoltaic power generation [9] Community Impact - The cooperative model has facilitated local employment for 29 villagers and helped 86 impoverished households achieve stable income growth through the extended industrial chain [9] - The village has received multiple accolades, including "National Key Village for Rural Tourism" and "Hainan Province Ethnic Minority Characteristic Village," highlighting its successful development in tourism and community engagement [10]