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两会发言人点赞背后,奇瑞为中国车企打造出海新样本
新浪财经· 2025-03-11 00:59
Core Viewpoint - Chery Automobile has gained significant recognition for its internationalization strategy, particularly through its joint venture with Spain's EBRO, which exemplifies successful Sino-Spanish cooperation in the automotive sector [2][3]. Group 1: Joint Venture and Market Entry - The joint venture with EBRO marks a historic breakthrough as it is the first instance of a Chinese automotive brand producing vehicles in Europe, utilizing a "reverse joint venture" model [7][9]. - The EBRO brand, with a rich history dating back to 1954, was revitalized through this partnership, allowing Chery to leverage local brand recognition and facilitate market entry [8]. - The collaboration not only benefits Chery by enabling localized production but also aids EV Motors in reviving the EBRO brand while introducing advanced technologies and management practices from Chery [8][9]. Group 2: Globalization Strategy - Chery's global strategy is multifaceted, involving a multi-brand approach that adapts to both emerging and mature markets, thus enhancing its competitive edge [12]. - The company emphasizes creating value for local markets rather than merely pursuing sales, aligning with its philosophy of "in China, for the world" [12][13]. - Chery's commitment to sustainability is evident through its ESG initiatives, including a partnership with the International Union for Conservation of Nature (IUCN) [13]. Group 3: Sales and Brand Impact - In 2024, Chery achieved record sales of 2,603,916 vehicles, with exports reaching 1,144,588 units, marking a 21.4% increase and setting a new record for Chinese automotive exports [14]. - The brand's global influence has grown, as evidenced by its recognition as the only Chinese brand to win three awards from J.D. Power in 2024, and its entry into the Fortune Global 500 list, ranking 385th [14]. - Chery's evolution from a brand reliant on foreign technology to one that exports its own innovations signifies a pivotal shift in the Chinese automotive industry [14][15]. Group 4: Industry Implications - The success of Chery's internationalization serves as a model for other Chinese automotive companies, highlighting the importance of a "technology empowerment + local symbiosis" approach in global markets [15]. - The recognition from national leaders during the Two Sessions underscores the strategic direction of China's automotive industry towards a new development paradigm [15].
零跑 C10 欧洲开售,中国车企从引进来到走出去的加速转变
晚点LatePost· 2024-09-30 08:52
零跑轻资产出海首秀,一条反向合资的出海路径。 7 月底,200 多辆由零跑 SUV C10 和 A 级车 T03 组成的电动车队,在上海港排好队型,等着被装上一艘 名叫 Viking Queen 的滚装船,发往欧洲。为 9 月的新车上市做好准备。它们是零跑和欧洲汽车集团 Stellantis 成立的合资公司 —— 零跑国际 —— 首批从中国出口到欧洲的新车。 这是零跑与 Stellantis 合作的最新进展,后者拥有雪铁龙、标志、阿尔法·罗密欧等 14 个品牌。借助利 Stellantis 的分销渠道,今年底零跑将在欧洲有 200 个销售点位、到 2026 年会增加到 500 个。"零跑 C10 和 T03 车辆运往欧洲标志着 Stellantis 与零跑之间合作的一个里程碑时刻,"Stellantis 首席执行官卡洛斯· 塔瓦雷斯 7 月说道。 "中国是全球最大且竞争最激烈的电动车市场,我们的产品因获得本地客户的高度认可而证明了其价值。" 零跑汽车董事长朱江明说,"C10 和 T03 车型自一开始就为满足全球客户的高标准而设计,我们有信心, 零跑与 Stellantis 的合作将为双方公司带来显著的增长。" ...