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从“跟随”到“引领” 中国汽车“出海”新范式
Zheng Quan Ri Bao· 2025-09-26 00:06
9月25日,随着清脆的锣声回荡,奇瑞汽车正式登陆港股,完成了向资本市场重要参与者的关键一跃。 奇瑞汽车的崛起,并非个例,而是中国汽车产业全球化浪潮的缩影。《证券日报》记者曾在阿姆斯特丹 的晨光里,看到极氪流线型车身穿梭在运河旁的车流中;也曾在抵达新加坡樟宜机场时,见到三辆比亚 迪汉EV正依次补能。一个个随处可见的鲜活场景,都在展示着中国汽车全球化的新故事。 北方工业大学教授、汽车产业创新研究中心主任纪雪洪在接受《证券日报》记者采访时表示,如今的中 国汽车,正以远超市场预期的速度,打破传统全球汽车产业格局。从最初单纯的产品出口,到如今主动 输出技术标准、供应链体系、创新商业模式,整个中国汽车产业链组成"出海舰队"驶入海外市场,参与 全球供应链,在协作共荣之路上走得扎实而坚定。 中国国际贸易促进委员会汽车行业分会助理会长柴占祥预计,2025年,中国汽车出口量将突破600万 辆,继续保持全球第一。 从"跟随"到"引领" 在多种"出海"模式的助力下,中国汽车出口量从2021年开始突飞猛进,每年都有百万辆的增量。中国汽 车工业协会数据显示,今年1月份至8月份,我国汽车出口总量达429.2万辆,同比增长13.4%。其中, ...
中国汽车“出海”新范式
Zheng Quan Ri Bao· 2025-09-25 17:42
长安汽车欧洲事业部常务副总经理殷刈在接受《证券日报》记者采访时表示:"在新能源、智能化、设 计造型等核心领域,中国车企已掌握主动权,走出一条差异化的竞争之路。" 9月25日,随着清脆的锣声回荡,奇瑞汽车正式登陆港股,完成了向资本市场重要参与者的关键一跃。 奇瑞汽车的崛起,并非个例,而是中国汽车产业全球化浪潮的缩影。《证券日报》记者曾在阿姆斯特丹 的晨光里,看到极氪流线型车身穿梭在运河旁的车流中;也曾在抵达新加坡樟宜机场时,见到三辆比亚 迪汉EV正依次补能。一个个随处可见的鲜活场景,都在展示着中国汽车全球化的新故事。 北方工业大学教授、汽车产业创新研究中心主任纪雪洪在接受《证券日报》记者采访时表示,如今的中 国汽车,正以远超市场预期的速度,打破传统全球汽车产业格局。从最初单纯的产品出口,到如今主动 输出技术标准、供应链体系、创新商业模式,整个中国汽车产业链组成"出海舰队"驶入海外市场,参与 全球供应链,在协作共荣之路上走得扎实而坚定。 中国国际贸易促进委员会汽车行业分会助理会长柴占祥预计,2025年,中国汽车出口量将突破600万 辆,继续保持全球第一。 从"跟随"到"引领" 中国汽车"出海"的叙事要从最初的代工 ...
实现半年盈利、上调全年交付目标,零跑汽车要冲刺千亿市值
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-21 10:52
Core Insights - Leapmotor has reported its strongest half-year results to date, with revenue reaching 24.25 billion yuan, a 174% increase compared to the same period in 2024, marking nearly a twofold growth [1] - The company achieved its first half-year net profit, becoming the second Chinese new energy vehicle manufacturer to do so after Li Auto [1] - Leapmotor's gross margin reached a record high of 14.1%, up from 1.1% in the previous year, an increase of 13 percentage points [1] Sales Performance - In the first half of 2025, Leapmotor delivered 221,664 vehicles, leading the sales among Chinese new energy brands, a 155.7% increase year-on-year [2] - The company achieved a monthly sales record of over 50,000 units in July, maintaining the top position in monthly sales for five consecutive months [2] - Leapmotor plans to adjust its annual delivery target for 2025 to 580,000-650,000 units, aiming for 1 million units by 2026 [3] Product Development - Leapmotor's R&D expenses increased by 54.9% in the first half of the year, focusing on developing advanced driver-assistance systems [3] - The company plans to expand its product matrix with new models, including the B series and high-end D series, set to debut at the Munich Auto Show in September [4] - Leapmotor aims to cover various market segments with its A, B, C, and D series vehicles, targeting a sales volume of 1 million units [4] Market Strategy - Leapmotor has established over 600 sales and service outlets in approximately 30 international markets, with plans for a localized production base in Europe by the end of 2026 [2] - The company emphasizes maintaining a high price-performance ratio across its vehicle offerings, regardless of the price segment [5] - Leapmotor's strategy focuses on penetrating lower-tier cities as the overall penetration of new energy vehicles expands [5] Competitive Positioning - Leapmotor differentiates itself by targeting a younger demographic that appreciates new energy vehicle concepts but has budget constraints [7] - The company has achieved high operational efficiency, with R&D, sales, and administrative expenses accounting for 16.9% of revenue, compared to significantly higher expenses from competitors [7] - Leapmotor's supply chain strategy, inspired by BYD, has led to a 10% cost optimization [7] Leadership and Vision - CEO Zhu Jiangming has maintained a consistent focus on becoming a world-class new energy vehicle manufacturer, prioritizing scale over profit margins [9] - The company has adopted a "reverse joint venture" model for international expansion, partnering with Stellantis to leverage their distribution channels [10] - Leapmotor's management remains vigilant about future challenges, viewing the target of 1 million annual sales as just a starting point [10]
实现半年盈利、上调全年交付目标,零跑汽车要冲刺千亿市值
21世纪经济报道· 2025-08-21 10:40
Core Viewpoint - Leap Motor has achieved remarkable growth in the first half of 2025, with revenue reaching 24.25 billion yuan, a 174% increase compared to the same period in 2024, and has become the second Chinese new energy vehicle company to report a positive net profit for the first half of the year after Li Auto [1][3][5]. Financial Performance - The gross margin for Leap Motor reached a new high of 14.1% in the first half of 2025, up from 1.1% in the same period of 2024, marking a 13 percentage point increase [3]. - The total delivery volume for the first half of 2025 was 22,166 units, a 155.7% increase year-on-year, making Leap Motor the top-selling brand among new energy vehicle companies in China [7]. Market Strategy - Leap Motor has carved out a niche in the highly competitive 80,000-150,000 yuan market, traditionally dominated by BYD and Geely, by adopting a unique approach and focusing on cost control and self-research [3][12]. - The company plans to expand its product matrix, with new models set to debut at the Munich Auto Show in September 2025, and aims to achieve annual deliveries of 580,000 to 650,000 units in 2025, with a target of 1 million units by 2026 [4][9][10]. R&D and Innovation - Leap Motor's R&D expenses increased by 54.9% in the first half of 2025, with a focus on developing advanced driver assistance systems [9]. - The company has successfully launched a city commuting navigation assistance feature based on end-to-end algorithms and aims to be among the top tier in driver assistance technology by the end of 2025 [9]. International Expansion - As of June 30, 2025, Leap Motor has established over 600 sales and service outlets in approximately 30 international markets, including more than 550 in Europe [7]. - The company plans to set up a localized production base in Europe by the end of 2026 to further enhance its global market presence [7]. Cost Management - Leap Motor has demonstrated high efficiency in capital utilization, with total operating expenses for R&D, sales, and administration amounting to 18.9 billion yuan, 14.1 billion yuan, and 7.9 billion yuan respectively, representing 16.9% of revenue [12]. - The company employs a highly integrated supply chain strategy, which has resulted in a 10% cost optimization [12][13]. Leadership and Vision - CEO Zhu Jiangming has maintained a consistent focus on vehicle sales and market expansion, emphasizing the importance of scale over profit margins [15][17]. - Leap Motor's approach to international markets involves a "reverse joint venture" model, partnering with Stellantis to leverage existing sales channels, which has proven beneficial amid changing market conditions [16].
新势力第二家!零跑实现半年盈利,明年挑战100万辆
Zhong Guo Qi Che Bao Wang· 2025-08-19 11:53
Core Insights - Leap Motor reported a significant financial performance for the first half of 2025, achieving a revenue of 24.25 billion yuan, a gross margin of 14.1%, and a net profit of 30 million yuan, making it the second Chinese new energy vehicle company to achieve semi-annual profitability after Li Auto [2] - The company raised its annual sales target from 500,000-600,000 units to 580,000-650,000 units and set a goal to challenge 1 million units in 2026 [2][6] Financial Performance - The delivery volume reached 221,664 units, a year-on-year increase of 155.7% - Revenue increased by 174% year-on-year to 24.25 billion yuan - Gross margin rose to 14.1%, marking a historical high for the company in the first half of the year - Operating cash flow and free cash flow were both positive, with cash reserves amounting to 29.58 billion yuan, indicating strong financial health [2][3] Research and Development - R&D expenditure for the first half of the year reached 1.89 billion yuan, a year-on-year increase of 54.9%, with a doubling of the scale and computational resources of the intelligent driving team [3] - The company aims to leverage its strong cash flow and reserves to support future R&D and global expansion [3] Profitability Drivers - Scale effects are fundamental to Leap Motor's profitability, with main models like C10 and C11 achieving significant sales milestones - Over 65% of core components are self-developed, enhancing cost structure and competitive differentiation [5] - The company reported nearly 1.1 billion yuan in revenue from non-automotive sales, contributing to overall revenue growth [5] Sales and Market Strategy - The annual sales target has been adjusted to 580,000-650,000 units, with a goal of reaching 1 million units by 2026 - The product matrix will continue to expand with new models launching in the coming months [6] - The company plans to establish a localized production base in Europe by the end of 2026 [8] International Expansion - Leap Motor is pursuing international growth through a "reverse joint venture" model, aiming to leverage partnerships for faster development in global markets - As of mid-2025, the company has established over 600 outlets in approximately 30 global markets, with Europe contributing 1.85 billion yuan in revenue [8]
德汽车协会:中欧电动车反补贴谈判取得技术进展
3 6 Ke· 2025-06-27 02:00
Group 1 - The core viewpoint of the article emphasizes the potential for a new phase in China-Europe automotive industry cooperation, particularly in technology collaboration and market positioning, as negotiations on the anti-subsidy tariffs for electric vehicles produced in China are nearing completion [1][4]. - The negotiations are seen as crucial for achieving trade balance, with both sides expressing a commitment to work together to prepare for significant economic agendas in 2023 [2][4]. - The article highlights the shift in the competitive landscape, where China, as the largest automotive market and production hub, is increasingly engaging in a "co-opetition" model with German automakers, moving beyond traditional market-for-technology exchanges [2][3]. Group 2 - The technical negotiations regarding the anti-subsidy tariffs have been largely completed, with the next phase focusing on political negotiations, emphasizing the need for open competition rather than tariff-based solutions [4][5]. - The article notes that a price commitment model, previously used in the solar trade dispute, could be a more favorable alternative for Chinese automakers compared to anti-subsidy taxes, allowing them to maintain price margins while adhering to WTO rules [6]. - Data indicates that as of February 2025, only 6.9% of electric vehicles registered in Europe were manufactured by Chinese companies, marking a significant decline since February 2023 [7]. Group 3 - The article discusses the increasing investment between China and the EU, with China's direct investment in the EU reaching €185 billion in 2024, the highest in five years, while EU investment in China remains stable at €184 billion [9][11]. - German automakers are expected to enhance their investment in China, particularly in R&D, to keep pace with the rapid advancements in electric and intelligent vehicle technologies [9]. - The article highlights the emergence of new cooperative models, such as reverse joint ventures, where Chinese companies leverage their technological advantages while collaborating with established European firms to expand their market reach [10]. Group 4 - The article emphasizes the importance of long-term strategies for Chinese automakers entering European markets, advocating for a focus on quality and safety to build brand reputation over time [8]. - It also points out that many Chinese automakers are establishing local production facilities in Europe, with companies like BYD and Chery investing in manufacturing plants to better integrate into the local market [7][10]. - The evolving dynamics of the China-Europe automotive industry are characterized by a deepening interdependence, with both sides recognizing the need for collaboration to enhance technological capabilities and market competitiveness [11][12].
宝马发起了大反攻
Hua Er Jie Jian Wen· 2025-06-17 12:43
Group 1 - The core viewpoint of the articles highlights the challenges faced by BMW in the Chinese market, particularly due to price wars and declining brand value, necessitating a strategic shift in leadership and operations [2][6][19] - BMW has appointed Birgit Böhm-Wannenwetsch, a finance expert, as the new CEO of BMW Brilliance, indicating a focus on financial management and operational efficiency in response to market pressures [3][4][19] - The company has experienced a significant decline in sales, with 2022 sales dropping to 714,500 units, marking a downturn from previous years, and a corresponding decrease in revenue and profit [5][6][8] Group 2 - The automotive market in China has undergone substantial changes over the past three decades, with BMW initially benefiting from rapid growth but now facing a more competitive and challenging environment [9][14][33] - The shift in consumer preferences towards electric and smart vehicles poses a challenge for BMW, which has not traditionally excelled in these areas, leading to a need for adaptation and innovation [8][19][22] - The trend of appointing executives with financial and operational backgrounds is evident across the automotive industry, as companies seek to enhance their operational capabilities and adapt to the evolving market landscape [27][29][30] Group 3 - BMW's production capacity in China has expanded significantly, with the Shenyang plant reaching an annual capacity of 830,000 units, making it the largest single production base for BMW globally [12][13] - The company is increasingly leveraging Chinese R&D capabilities, with over 3,000 software engineers in China contributing to both local and global innovations, particularly in AI and electric vehicle technologies [25][24][23] - The automotive industry is witnessing a shift towards collaboration and innovation, with companies like BMW recognizing the importance of integrating local market demands into their global strategies [22][33][34]
小米YU7“冲击波”来了,中高端价格带“凡尔登战役”开启
3 6 Ke· 2025-05-25 02:45
Core Viewpoint - The Chinese electric vehicle (EV) market is undergoing significant changes, with new entrants and established players facing intense competition, particularly in the mid-to-high-end SUV segment, as exemplified by the upcoming launch of the Xiaomi YU7 [1][6]. Group 1: Market Dynamics - In the first four months of 2024, the cumulative delivery of new energy vehicles reached 4.3 million units, marking a year-on-year increase of 46.2% [3]. - The competitive landscape is shifting, with companies like Xiaopeng and Leapmotor gaining traction through cost reduction and scale effects, while traditional leaders like Li Auto and Seres are struggling with stagnant growth [3][5]. - The introduction of multiple new models in July is expected to intensify competition, particularly in the mid-to-high-end SUV market, where Xiaomi YU7 will compete against established models like the Tesla Model Y [6][8]. Group 2: Competitive Strategies - Xiaomi YU7 aims to disrupt the market by offering performance comparable to the Model Y at a slightly lower price, potentially leading to a price war among competitors [6][9]. - Companies are adopting various strategies to maintain market share, such as Li Auto's "more features without price increase" approach and BYD's aggressive pricing strategies [7][10]. - The focus is shifting from "conceptual excitement" to "practical survival," with an emphasis on cost control and safety in the wake of recent incidents affecting consumer trust in smart driving technologies [8][12]. Group 3: Global Expansion - The export of Chinese EVs reached 642,000 units in the first four months of 2024, reflecting a year-on-year growth of 52.6% [16]. - BYD's sales in Europe have surpassed those of Tesla for the first time, indicating a significant shift in the global EV market dynamics [16]. - Chinese automakers are increasingly adopting "reverse joint ventures" to navigate trade barriers and enhance their global presence, focusing on technology licensing and local partnerships [17][19]. Group 4: Future Outlook - The industry is expected to enter a phase where companies must either enhance their technological capabilities or risk being left behind, as the competition becomes more about technical prowess and cost efficiency [14][21]. - The narrative of Chinese EVs is evolving from mere product exports to establishing a comprehensive ecosystem, emphasizing the importance of local R&D and market adaptation [18][20]. - The upcoming launches and strategic moves by companies like Xiaomi and Leapmotor will be critical to watch as they navigate the challenges of both domestic and international markets [21].
小米SU7操盘手,投奔奇瑞
阿尔法工场研究院· 2025-05-22 12:22
Core Viewpoint - The article discusses the strategic shift in the Chinese automotive industry, particularly focusing on the collaboration between Chery and Jaguar Land Rover to revitalize the Freelander brand through a "reverse joint venture" model, emphasizing the transition from "market for technology" to "technology for brand" [4][17]. Group 1: Leadership Changes - Wen Fei, a former executive at Xiaomi Auto, has joined Chery as Vice President and General Manager of the FR brand division, aiming to leverage the "Xiaomi methodology" to activate traditional automakers' technological capabilities [2][12]. - Wen Fei's experience spans luxury, joint venture, and independent automotive brands, providing him with a unique perspective on the evolving market dynamics in China [4][6]. Group 2: Strategic Collaboration - Chery and Jaguar Land Rover signed a strategic cooperation agreement in June 2024 to develop electric vehicles under the Freelander brand, utilizing Chery's electric platform and Jaguar Land Rover's brand equity [13][15]. - The first model is expected to be based on Chery's E0X 3.0 electric platform, which supports advanced features like 800V architecture and OTA upgrades [13]. Group 3: Market Positioning and Future Plans - The collaboration aims to enhance Chery's brand image and increase technology reuse, while also addressing production capacity issues at Jaguar Land Rover's Changshu plant [15]. - By 2026, the Changshu plant will gradually cease production of certain fuel models and transition to manufacturing electric models based on the E0X platform, with plans to expand into larger SUVs and pickup trucks by 2027 [14][15]. Group 4: Implications for the Industry - This partnership signifies a strategic leap for Chinese automakers, moving towards a model where technology ownership reshapes global market dynamics, potentially allowing Chinese companies to define "technology pricing power" in the electric vehicle sector [17]. - The success or failure of the Freelander brand's reintroduction will have broader implications for other Chinese automakers, such as BYD and Geely, in their global expansion efforts [17].
“消失的”品牌,汽车圈的淘汰赛
3 6 Ke· 2025-04-30 08:22
Core Viewpoint - The 2025 Shanghai Auto Show reflects a significant shift in the automotive industry, where traditional competition based on speed and concepts is replaced by a focus on product quality, technology, brand strength, and comprehensive capabilities. The transition to electric and intelligent vehicles is now a consensus, but many companies face survival challenges in an increasingly competitive market [1][27]. Group 1: Absence of Brands - Several notable automotive brands, including Beijing Hyundai, Kia, and luxury brands like Rolls-Royce and Lamborghini, were absent from the 2025 Shanghai Auto Show, indicating strategic decisions or difficulties in surviving a highly competitive market [1][5]. - Neta Auto, once a rising star in the new energy vehicle sector, has faced severe operational challenges, with sales plummeting to just 487 units in January and February 2025, and no data available for March [3][5]. Group 2: Traditional Brands Struggling - Korean brands like Beijing Hyundai and Kia have seen a significant decline in market presence, with their absence from the auto show marking a historic low since entering the Chinese market in 2002. Their slow adaptation to the electric vehicle market has contributed to their decline [5][7]. - French brands under Dongfeng, such as Citroën and Peugeot, are also struggling, with their market share falling behind Korean brands and facing challenges in keeping up with the rapid pace of model updates in the domestic market [7][9]. Group 3: New Forces and Market Dynamics - The automotive market is witnessing a clear divide among leading players, with companies like BYD and Huawei maintaining strong market presence and technological innovation, while some new entrants are facing resource constraints and market exits due to financial difficulties [9][27]. - The trend of "reverse joint ventures" is gaining momentum, with companies like Toyota and BMW shifting decision-making power to their Chinese teams to better align with local market demands [10][12]. Group 4: Technological Competition - The auto show has transformed into a platform for technological competition, with advancements in charging speed, battery technology, and autonomous driving systems becoming critical for market success. L2-level driving assistance systems are becoming standard, with a penetration rate exceeding 65% [18][20]. - The presence of international technology suppliers at the auto show highlights the growing importance of global collaboration in the automotive supply chain, with many foreign companies showing keen interest in Chinese innovations [20][22]. Group 5: Global Expansion - Chinese automotive companies are increasingly focusing on global markets, with Chery and SAIC Motors leading the way in exports. Chery has become the top exporter of Chinese brands, while SAIC plans to launch 17 new models for overseas markets in the next three years [22][24]. - The presence of overseas dealers and media at the auto show indicates that international markets will be a key growth driver for Chinese automotive companies moving forward [26]. Conclusion - The 2025 Shanghai Auto Show signifies a critical juncture for the automotive industry, where the competition is intensifying, and companies must adapt to new technologies and market dynamics to survive. The industry is poised for a significant transformation, with potential for higher quality and performance vehicles for consumers in the future [27].