中经记者 方超 石英婧 上海报道 入境游市场取得显著突破、"首发经济"全年精彩纷呈，上海当下正加快国际消费中心城市培育建设步 伐。 《2025年上海市国民经济运行情况》显示，2025年，上海市场消费稳中有升，线上消费增速较快，其 中，2025年，上海全市实现社会消费品零售总额16600.93亿元，同比增长4.6%，增速比前三季度提高 0.3个百分点。 《中国经营报》记者注意到，当下上海正在持续擦亮国际消费名片，2026年上海市政府工作报告表示， 深入实施提振消费专项行动，加快建设国际消费中心城市。记者从上海市人大代表、复星国际联席CEO 徐晓亮处获悉，其今年带来三份建议，皆与提振消费、助力上海国际消费中心城市有关。 徐晓亮认为，在产业集聚方面，以大豫园为核心的国际珠宝时尚功能区已初具规模，聚集黄金珠宝钻石 企业超400家，店铺232家，2024年合计销售额近400亿元，占上海黄金珠宝销售规模的五分之一，已形 成了老凤祥、老庙等本土龙头品牌集群。 "在文商旅融合方面，2025年举办国际国内体育赛事182项，重大赛事期间体育消费规模同比增长35%， 上海博物馆'古埃及文明大展'带动城市综合消费超350亿元，彰显了 ...

Group 1 - The "Export China" series of events is part of China's proactive approach to expand its autonomous opening-up and increase imports, aiming to create new opportunities for countries worldwide [1] - The event aims to strengthen supply-demand matching and attract high-quality products and services to China, facilitating their entry into e-commerce platforms, supermarkets, and shopping districts [1] - Beijing is positioned as a significant window for foreign trade and import expansion, with the Ministry of Commerce supporting the city in enhancing its role as a new highland for opening up [1] Group 2 - Beijing is committed to deepening its construction as an international consumption center, leveraging its vast market space, efficient circulation system, and open institutional environment to attract international quality goods and services [2] - The city plans to integrate imports with consumption, aiming to become the preferred destination for global quality goods and services entering the Chinese market [2] - Efforts will be made to improve the cross-border logistics system and create a first-class business environment, while also addressing entry barriers and reducing operational costs for businesses [2]

Core Insights - The "Shared Big Market · Export to China" event and the Beijing International Boutique Fair have been launched, marking Beijing's commitment to building a new development pattern and providing a platform for global quality goods to enter the Chinese market [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Commerce and the Beijing Municipal Government, aimed at facilitating the entry of foreign products and services into China [1] - The initiative is designed to create a national-level promotion platform and integrate support systems to connect overseas brands with China's vast market [1] Group 2: Consumer Engagement - The event coincides with the upcoming Spring Festival, which has increased consumer willingness to spend, showcasing products from countries like Thailand, Mexico, Brazil, Mali, Georgia, Iran, and Malaysia [1] - The exhibition features a variety of products, including authentic Thai food, South American specialties, and handmade goods from various countries, alongside selections from Chinese companies [1] Group 3: Immersive Experience - The open exhibition area is described as a "Global Taste Journey," offering a wide range of products including Mediterranean ham, rich cheeses, tropical coffees, and beauty products, with tasting opportunities for consumers [2] - Additional offerings include imported baby formula, handmade carpets, jewelry, and trending digital products, catering to diverse consumer needs and preferences [2] Group 4: Citywide Activities - Following the launch of the Beijing International Boutique Fair, various citywide activities will take place, creating a vibrant consumption landscape for the Spring Festival [2] - Specific events include an "Imported Quality Experience Week" in Shunyi District and an "Eurasian Boutique Promotion Week" in Chaoyang District, aimed at enhancing the festive shopping experience [2]

2026.02. 02 "尤其是外国客人来到上海也分为3类：外国的派驻机构（包括外交官和企业代表）、免签的入境游 客、在上海就业创业的新一代年轻的外国人士。针对游客，需要提供外国人在沪消费的新场景；针对 来沪发展的外籍人才，则要在饮食、生活、子女教育等配套服务上给予较好的体验。"童继生说。 数据显示，去年全年上海接待入境游客总量936.02万人次，同比增长39.58%，创历史新高。其中 在入境游客中，外国游客总量为713.87万人次，占比超七成，构成绝对主力；亚洲近邻国家是稳定 增长的"压舱石"，欧美及新兴市场贡献了关键增量。 如何在上海落地更多的、与国际消费场景相匹配的功能板块？民建上海市委界别建议称，一方面，可 以升级改造浦东机场的入境动线，实现入境流程与商业区域无缝衔接，打造好"入境旅游第一站"； 另一方面，升级更多特色消费地，如对 " 南外滩轻纺市场"等场所优化规划布局、开通直达接驳车、 纳入官方宣传矩阵等，将这些传统文化消费地改造成为国际文旅消费者的"打卡地"。 "可以将Tax Free Shanghai作为城市名片，甚至制作成多语种宣传话术，并且固定输出退税地点、 简易步骤、预计到手价（退税率）等 ...

多位上海市政协委员的建言内容聚焦上海如何深化打造"国际消费中心城市"以及相关具体实施路径。 如何更大力度提振消费？激发消费活力应该如何实践？ 2026年上海两会期间，多位上海市政协委员的建言内容聚焦上海如何深化打造"国际消费中心城市"以及 相关具体实施路径。 "我此次关注的重点方向是上海国际消费中心城市建设。"上海市政协常委、东方国际（集团）有限公司 党委书记童继生在接受记者采访时表示，从数据上看，2025年上海社会消费品零售总额已超1.6万亿， 居全国城市第二，但对标纽约等国际一线城市来看，上海的国际消费整体市场还有很大的发展空间。 童继生根据消费人群提出三方面建议：第一，面向常驻上海的本地消费者来进行消费供给层面的转型与 升级，这包括为本地消费者提供创新服务的消费、创新学习的消费、文化鉴赏的消费等。第二，面向外 地客人来重点提升海派消费、时尚消费等领域内容的含量和外延的拓展。第三，面向外国客人提供更多 体验式、新中式和创意式的消费。 "尤其是外国客人来到上海也分为3类：外国的派驻机构（包括外交官和企业代表）、免签的入境游客、 在上海就业创业的新一代年轻的外国人士。针对游客，需要提供外国人在沪消费的新场景； ...

本报讯 市委书记陈吉宁昨天上午在调研文旅商体展联动促消费工作时指出，要深入学习贯彻党的二十 届四中全会和习近平总书记考察上海重要讲话精神，一以贯之做好文旅商体展深度融合的大文章，以春 节等大型节庆活动为重要抓手，更好把握消费趋势、创新消费业态、丰富消费场景、引领消费前沿，持 续放大"上海消费"品牌效应，推动国际消费中心城市建设不断走深走实。 市领导赵嘉鸣、华源、卢山参加调研。 调研期间，陈吉宁分别听取了春节期间全市文旅商体展联动工作安排和春节促消费、以旧换新及上海环 球美食汇等特色主题活动开展情况汇报。陈吉宁指出，文旅商体展深度融合，是激发消费潜力、提升城 市活力的一项重要举措。要不断研究新情况、把握新趋势、了解新变化，推动文旅商体展布局协同、资 源整合、业态融合，更好实现商品消费扩容升级、服务消费优化供给、新型消费培育壮大。要在提升春 节等大型节庆活动国际影响力上持续用力，把传承弘扬中华优秀传统文化同持续打响"上海消费"品牌更 加紧密结合起来，着力孵化培育一批特色鲜明、引领潮流、闻名遐迩的原创大品牌，焕新做精老字号品 牌，培育壮大新锐品牌，不断提升品牌价值。要在优化消费环境上持续用力，用心用情擦亮服务金字招 ...

Core Points - The Beijing Municipal People's Congress successfully concluded its fourth session, passing several important regulations and resolutions related to urban development and social services [1][2] Group 1: Legislative Actions - The Congress approved the "Beijing Urban Sub-center Regulations" and the "Beijing Elderly Care Service Regulations" among other resolutions [1] - A total of 215 proposals were submitted by representatives, with 71 related to education, culture, and health, accounting for nearly 30% of the total [3] Group 2: Key Proposals - Proposals included the development or amendment of local regulations on various issues such as conflict resolution, AI industry development, and consumer rights protection [4] - Suggestions were made for the construction of an international technology innovation center, emphasizing the need for effective implementation and evaluation of related regulations [4] - Recommendations were made to enhance Beijing's status as an international consumption center, focusing on boosting market vitality and consumer capacity [4] Group 3: Social and Environmental Initiatives - Proposals included improving waste management practices through enforcement checks on existing regulations to promote waste reduction and resource recycling [5] - Suggestions aimed at increasing farmers' income through better policy implementation and support for rural industries were also highlighted [6]

Group 1 - The Beijing Municipal People's Congress received a total of 215 proposals, with 206 submitted by more than ten representatives, focusing on various sectors including education, urban construction, and agriculture [1] - The proposals are categorized into several areas: 71 related to education and health, 48 to urban construction, 37 to finance and economy, 30 to agriculture and rural affairs, and others [1] - Key areas of focus include the establishment or amendment of local regulations, construction of an international technology innovation center, and management of household waste [2][7] Group 2 - The construction of an international technology innovation center is deemed essential for enhancing Beijing's core competitiveness and high-quality development, with a new regulation expected in 2024 to support this initiative [3] - The management of household waste is highlighted as a critical aspect of urban governance, with recommendations for enforcement checks on existing regulations to improve waste management practices [4] - Increasing farmers' income is identified as a central task for rural development, with suggestions for enhancing agricultural policies and support systems to ensure sustainable income growth [5] Group 3 - Four key proposals related to the international technology innovation center, international consumer center city, waste management, and increasing farmers' income have been included in the 2026 supervisory work plan of the Municipal People's Congress [7] - The Municipal People's Congress will review and supervise the implementation of these proposals through government reports and enforcement checks [7][8] - Specific proposals regarding the promotion of the private economy and consumer rights protection are assigned to relevant committees for further examination [8]

在政协北京市第十四届委员会第四次会议期间，来自经济界的市政协委员、北京祥龙资产经营有限责任 公司专职外部董事办公室刘静在谈及如何擘画"传统与潮流共生、本土与国际交融"的北京消费新图景时 表示，国际消费中心城市培育建设是国家战略的重大转向，从过去的出口拉动、投资驱动，转向如今的 内需主导、消费引领，这一转型在经济数据中已清晰显现。 国家统计局2026年1月19日公布的2025年中国经济运行数据显示，最终消费支出对经济增长的贡献率达 52%，消费已成功跃居中国经济发展的首位驱动力。"十五五"期间，如何完善国际消费中心城市效能建 设，打造兼具传统底蕴与潮流活力、融合本土特色与国际视野的北京消费新生态，成为亟待破解的重大 课题。 结合当下消费市场呈现的新趋势，刘静认为北京具备打造特色国际消费中心城市的天然优势。当前消费 市场的核心力量已呈现年轻化特征，18—35岁群体占比达58%，这一代消费者的消费逻辑呈现出鲜明 的"智性沸腾"状态，对传统文化与国货品牌抱有天然好感，消费决策不再盲从社会标签，而是更注重自 我价值认同与情感共鸣。 对此，就完善北京国际消费中心城市效能建设，刘静称城市消费的魅力在于差异化发展，北京应摒 ...

Core Insights - Beijing is accelerating the development of an international consumption center city, with a notable focus on service consumption [1] Group 1: Consumption Trends - Total market consumption in Beijing increased by 1.6% year-on-year, showing a 1.1 percentage point improvement compared to the first three quarters [1] - Service consumption in Beijing grew by 5% year-on-year, with nearly 60% of residents' per capita consumption expenditure allocated to service-related spending [1] - Retail sales of social consumer goods decreased by 2.9% year-on-year, but the decline narrowed by 2.2 percentage points compared to the previous three quarters [1] Group 2: Sector Performance - Information service consumption, driven by digital technologies such as internet live streaming and gaming, experienced double-digit growth [1] - The cultural and entertainment sectors, including film and performance markets, achieved double-digit growth in box office revenues [1] - The tourism and travel sector remained active, with revenues from travel agencies and related services increasing by over 10% [1] Group 3: Product Categories - Retail sales of gold, silver, and jewelry increased by 39.5%, cosmetics by 12.6%, and grain and oil products by 5.7% year-on-year [1] - The penetration rate of new energy vehicles is rising, with retail sales of these products increasing by 13.2% year-on-year, supported by policies promoting consumption and the popularity of certain new models [1]