文 谭志娟 | | d 1 203 11-21 l B 7m // 2025年以来，党中央高度重视内需提振工作，将大力提振消费、全方位扩大内需摆在发展全局的突出位置。 转自：中国经营网 2025年12月10日至11日召开的中央经济工作会议，明确把"坚持内需主导，建设强大国内市场"列为2026年经济工作首要任务，部署"深入实施提振消费专项 行动""释放服务消费潜力"" 推动投资止跌回稳"等多项具体举措，为持续激活超大规模市场潜力、做强国内大循环指明了方向、提供了遵循。 内需已成为拉动经济增长的主动力和稳定锚。中央财办有关负责同志在中央经济工作会议后接受媒体采访时表示，2025年我国内需总体保持稳健，前三季度 内需对经济增长贡献率达到71%。国家发展和改革委员会党组书记、主任郑栅洁在署名文章《坚持扩大内需这个战略基点》中提到，2013—2024年我国经济 保持了年均6.1%的增长，内需对经济增长的平均贡献率达93.1%。 中国国际经济交流中心科研信息部副部长刘向东在接受《中国经营报》记者采访时表示："坚定不移实施扩大内需战略，是我国经济保持持续健康发展的基 本立足点和长期战略方针，这是由我国人口众多、经济体量庞大 ...

Core Viewpoint - The brokerage strategy analysts remain optimistic about the spring market rally, awaiting an effective signal to initiate the movement [1] Group 1: Market Signals and Economic Indicators - Analysts from Xingzheng Strategy highlight that the liquidity expectations are shifting positively due to recent overseas events and a supportive domestic policy environment, indicating a transition from cautious behavior to actively seeking opportunities [1] - Key signals to watch for the potential market rally include the possibility of interest rate cuts and reserve requirement ratio reductions at the end of the year and early next year, with observation windows in early next week and January [1][2] - Important economic indicators such as PPI, PMI, M1, social financing, and annual reports from listed companies are expected to uplift the basic economic outlook [1][2] Group 2: Investment Trends and Sector Focus - The Guangfa Strategy team anticipates that 2026 will resemble an enhanced version of 2025, with continued support from insurance capital and regulation, alongside an acceleration in the migration of deposits from residents, particularly among high-net-worth individuals [1][2] - The trend of high-net-worth residents moving their deposits has already begun to accelerate, with new private equity fund registrations reaching 386 billion yuan from January to October 2025, with monthly registration sizes nearing levels seen in 2021 [1][2] - The Xinda Strategy team emphasizes the increasing elasticity of non-bank financial sectors, suggesting a potential rotation of market focus from banks to non-bank financials, with insurance valuations appearing more attractive [1][3] Group 3: Sectoral Opportunities and Predictions - Analysts suggest that sectors benefiting from policy support, such as AI, advanced manufacturing, and consumer services, are likely to see significant growth, with a projected net profit growth rate exceeding 30% in 2026 [2] - The market is expected to experience structural opportunities driven by policy guidance and industrial momentum, particularly in the context of the upcoming "14th Five-Year Plan" [3] - The spring market rally is anticipated to be influenced by the performance of cyclical sectors, with a focus on commodities and consumer sectors benefiting from increased consumption and fiscal stimulus [3]

Group 1: Global Narrative Shifts - The "narrative inflection points" driving global capital reallocation include changes in overseas economies, AI advancements reshaping US-China dynamics, and a decrease in China's economic tail risks[4]. - The narrative power is expected to persist into 2026, with global monetary policies remaining accommodative and fiscal expansion opportunities greater in non-US countries than in the US[4]. - The "narrative inflection points" encompass three layers: the end of the "American exceptionalism," Europe's awakening, and the decline of tail risks in the Chinese economy[4]. Group 2: Economic Rebalancing in China - The main theme for China's macroeconomic strategy in 2026 is transitioning from capital reallocation to economic rebalancing, as outlined in the "14th Five-Year Plan" draft[4]. - Key shifts in ideology during the "14th Five-Year" period include prioritizing demand-side policies over supply-side policies, emphasizing consumption over investment, and focusing on "investment in people" alongside "investment in goods"[4]. - Fiscal policy is expected to enter a "rigid expansion" phase, maintaining a budget deficit ratio of 4%, with slight increases in special government bonds and local government bonds[4]. Group 3: Economic Growth Projections - The GDP target for 2026 is projected to remain around 5%, with an expected actual completion of 4.9%, indicating a flat "U-shaped" growth trajectory[4]. - Consumer subsidy policies are anticipated to increase by 100-200 billion yuan on top of the 300 billion yuan allocated in 2025 to support service consumption[4]. - The Consumer Price Index (CPI) is expected to rise moderately to 0.4%, while the Producer Price Index (PPI) is projected to decline by 0.9%[4]. Group 4: Industry Opportunities and Risks - From a macro perspective, technology remains a primary investment focus, but consumer investment value is also expected to emerge[5]. - Potential risks for 2026 include the ongoing US-China relationship dynamics, uncertainties in the European economy, and pressures in the domestic real estate market[5].

Investment Rating - The report maintains a "Positive" outlook on the new consumption industry for 2025 [2] Core Insights - The new consumption sector is gaining significant market attention, with a policy framework aimed at creating three trillion-level consumption areas and ten hundred-billion-level consumption hotspots by 2027 [4][16] - The report identifies three major trends in the new consumption industry: health-oriented consumption, new pragmatism, and emotional consumption, alongside two dimensions: smart consumption and overseas expansion [8] Summary by Sections 1. Income Growth Deceleration Period: Focus on Service Consumption and Price-Quality Ratio - The increase in per capita GDP is expected to drive the share of service consumption to rise, with a projected service consumption share of 46.11% in China by 2024, reflecting a trend similar to the U.S. and Japan during their economic growth phases [5][23] - As disposable income growth slows, consumers are expected to prioritize products with a better price-quality ratio, mirroring trends observed in Japan during its economic slowdown from 1990 to 2000 [5][26] 2. Changes in Consumer Demographics: Health and Emotional Consumption Demand - Aging populations are driving health-oriented consumption, with significant increases in healthcare spending observed in the U.S. and Japan, and similar trends expected in China as it transitions to a moderately aging society [6][46] - Generational shifts in consumer behavior are leading to increased emotional consumption, with younger generations (Y and Z) focusing on personalized and emotional experiences, as seen in Japan's evolving consumption patterns [7][74] 3. Investment Recommendations: From Frenzy to Rationality, Focus on Structural Opportunities - The investment sentiment in the new consumption sector has shifted from exuberance to caution, with a focus on sustainable business models and profitability [8] - Investors are encouraged to explore opportunities aligned with the identified trends of health, pragmatism, and emotional consumption, as well as the dimensions of smart consumption and international market expansion [8]

Consumption - In November, the year-on-year growth of social retail sales was 1.3%, down 1.6 percentage points from the previous month, significantly below the expected 2.9%[1][7] - Retail sales of goods fell sharply, with categories like gold and jewelry down 29.1% to 8.5%, and home appliances down 4.8% to -19.4%[2][8] - Service retail sales showed positive performance, with a cumulative year-on-year increase of 5.4%[2][8] Investment - Fixed asset investment in November recorded a year-on-year decline of 10.1%, but this was an improvement of 2.1 percentage points from October[3][39] - Infrastructure investment improved by 2.9 percentage points to -6.7%, supported by new special bonds and policy financial tools[3][17] - Manufacturing investment rose by 4.3 percentage points to -3.6%, indicating a recovery in certain sectors[3][41] Real Estate - Real estate development investment fell by 15.9% year-on-year, with a significant drop of 6.9 percentage points to -29.9% in November[2][43] - New construction and completion rates remained in negative growth, with new starts down 27.7% and completions down 25.4%[2][43] - Despite falling prices, the sales area of commercial housing increased by 7.7 percentage points to -17.9%[2][43] Production - Industrial added value maintained a growth rate of 4.8% in November, only slightly down by 0.1 percentage points from the previous month[3][26] - The production of food and beverages saw significant recovery, with growth rates of 5.6% and -0.6% respectively[3][26] - The automotive sector experienced a notable decline, with production down 4.9 percentage points to 11.9%[3][26] Policy Implications - The economic structure is increasingly differentiated during the policy transition, with a shift from goods consumption to service consumption[4][31] - The government's focus on "new investment" areas is beginning to show positive effects, with overall investment expected to stabilize in the future[4][31] - Risks remain from external environmental changes and the pace of growth policy implementation may not meet expectations[5][50]

证券研究报告 | 宏观专题报告 2025 年 12 月 15 日 如何提高居民消费率？ 根据消费经济的一般演进路径，随着居民收入不断提高，消费重心会逐渐从日 常消耗品转向耐用商品，并进一步向服务领域扩展。当前，我国人均 GDP 已 跃升至 1.3 万美元以上，居民消费格局呈现出从商品主导向服务主导转变的趋 势。与一般发达国家相比，我国服务消费占比明显偏低，"十五五"时期提升 居民消费率的战略选择就是大力发展服务消费。 ❑ 消费的宏观特征：消费率低，但消费量并不低；政府消费占比较高，居民 消费率偏低；实物消费占比高，而服务型消费占比低。 1）中国整体消费率（最终消费支出/GDP）明显低于一般发达国家，但最 终消费量并不低，剔除价格、汇率等因素，按照购买力平价后的绝对消费 量接近美国，且大于整个欧盟总和；由于中国属于制造业大国，国内商 品、服务价格普遍低于国际平均水平。 2）最终消费结构中，中国居民消费率（居民消费支出/GDP）不仅低于全 球平均水平，而且低于同为发展中国家的印度、巴西等国；中国政府消费 额以及占 GDP 的比重均高于全球水平，亦高于一般发达国家，形成了 "官方消费比民间旺盛"的独特现象。 3）与 ...

证券研究报告 | 宏观定期报告 2025 年 12 月 15 日 服务消费是提高居民消费率的主要抓手之一 显微镜下的中国经济（2025 年第 47 期） 频率：每周 当前，释放服务消费潜力对提高居民消费的边际空间更大，地方政府的手段更 多。因此，我们预计未来五年服务消费是提高居民消费率的关键因素。 定期报告 相关报告 1、《央国企动态系列报告之 53 ——央国企整合呈现多元模 式，契合"十五五"盘活主 线》2025-12-15 2、《大国协调下的地缘冲突— ——国际时政周评》2025-12-14 3、《还需一点催化剂——宏观 与大类资产周报》2025-12-14 张一平 S1090513080007 zhangyiping@cmschina.com.cn 张静静 S1090522050003 zhangjingjing@cmschina.com.cn 敬请阅读末页的重要说明 数据显示，2024 年我国居民消费率仅为 39.9%，同年美国居民消费率为 67.9%，韩国居民消费率也比我国高接近 10 个百分点左右，数据为 48.5%。"十五五"规划明确指出要提高居民消费率，这对于构建强大的国 内市场具有决定性的意 ...

2025.12. 15 本文字数：1290，阅读时长大约2分钟 作者 | 第一财经 祝嫣然 国家统计局12月15日发布11月份宏观经济数据。其中，社会消费品零售总额43898亿元，同比增长 1.3%，比10月大幅回落1.6个百分点。消费增速已连续6个月放缓。 国家统计局新闻发言人付凌晖在国新办发布会上对此回应称，近期社会消费品零售总额增速有所回 落，主要是因为去年同期基数较高。从累计增速来看，今年的社会消费品零售总额增长好于去年。从 11月份情况来看，市场销售继续扩大，服务消费增长较快，新型消费继续壮大。 付凌晖表示，我国消费稳步扩大是人均GDP超过1万美元、消费结构升级发展的必然表现，也是促消 费政策持续发力、消费潜能释放的结果，还是新技术新模式广泛渗透、消费新增长点不断涌现的反 映。但也要看到，居民消费能力和信心有待进一步提升，消费增长内生动力仍需增强。 面部署了19项重点任务，明确到2027年，我国将形成3个万亿元级消费领域和10个千亿元级消费热 点。 今年以来，提振消费专项行动深入实施，消费品以旧换新政策发力显效，促进了消费规模扩大，消费 结构升级、消费动能焕新，带动了消费潜能释放。1-11月份，社会 ...

从累计增速来看，今年的社会消费品零售总额增长好于去年。 国家统计局12月15日发布11月份宏观经济数据。其中，社会消费品零售总额43898亿元，同比增长 1.3%，比10月大幅回落1.6个百分点。消费增速已连续6个月放缓。 国家统计局新闻发言人付凌晖在国新办发布会上对此回应称，近期社会消费品零售总额增速有所回落， 主要是因为去年同期基数较高。从累计增速来看，今年的社会消费品零售总额增长好于去年。从11月份 情况来看，市场销售继续扩大，服务消费增长较快，新型消费继续壮大。 付凌晖表示，我国消费稳步扩大是人均GDP超过1万美元、消费结构升级发展的必然表现，也是促消费 政策持续发力、消费潜能释放的结果，还是新技术新模式广泛渗透、消费新增长点不断涌现的反映。但 也要看到，居民消费能力和信心有待进一步提升，消费增长内生动力仍需增强。 日前召开的中央经济工作会议确定了明年经济工作八大重点任务。其中，坚持内需主导、建设强大国内 市场排在首位。会议明确，深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大优质商品和 服务供给。优化"两新"政策实施。清理消费领域不合理限制措施，释放服务消费潜力。 近期，一系列促消费政策密集 ...

"十四五"即将圆满收官、"十五五"正待开启序幕之际，中央经济工作会议于12月10日至11日在 北京举行。会议明确了2026年经济工作中的八大重点任务，包括坚持内需主导，建设强大国内 市场；坚持创新驱动，加紧培育壮大新动能等。 近日，中部地区湖北、河南、湖南、江西、山西等地均召开相关会议，深入学习贯彻中央经济 工作会议精神。梳理来看， 激发内需潜力、推动科技创新和产业创新深度融合、促进城乡融 合和区域协调发展等方面成为重点，中部省份将力争结合因地制宜的谋划布局，形成更多新增 长点。 围绕贯彻落实中央经济工作会议精神，各地的部署中释放出哪些重要信号？ 持续激发内需潜力 记者丨 吴文汐 编辑丨李果 其中，培育服务消费新增长点将成为"十五五"时期的重点，这也与国家层面的导向相契合。 据东方金诚宏观首席分析师王青预计，明年财政促消费资金规模会从今年3000亿上调至5000 亿，支持范围有望从耐用消费品扩大到一般消费品及服务消费，其中服务消费将成为大力提振 消费的重点。 湖北在其"十五五"规划的建议中提出了，扩大服务消费，推动基础型生活服务品质提升，促进 大健康、新文旅、泛娱乐、智能化等改善型生活服务扩量提效；河南提出， ...