文 |《瞭望》新闻周刊记者 吴慧珺 当人工智能走进城市治理的每一个角落，当氢能技术在高速路网落地应用，当量子科技从实验室走向民 生场景……一场以场景创新为核心的变革，正在中国大地上多点开花、纵深推进。 2025年11月，国务院办公厅印发《关于加快场景培育和开放推动新场景大规模应用的实施意见》，首次 在国家层面对场景培育和开放进行系统部署，标志着场景创新正式上升为国家战略，成为打通科技成果 转化"死亡之谷"、培育发展新质生产力的核心抓手。 场景创新既是技术落地的载体，更是整合资源、重构产业、集聚人才、升级治理的系统工程。从北京、 上海、深圳的前沿突破，到合肥、唐山的特色突围，从东部沿海的全域深耕，到中西部地区的差异化探 索——多城竞速的实践描绘出中国创新新图景，为高质量发展注入强劲动能。 在位于北京市的一个现代化商业温室中，智能育种机器人正在进行番茄自动杂交授粉操作（2024 年 11 月 29 日摄） 新华社发 城市场景创新"大比拼" 对企业而言，场景不仅是技术迭代的"试验场"，更是市场拓展的"突破口"。对城市而言，场景创新已成 为撬动能级跃迁的战略支点 作为连接技术与产业、打通研发与市场的关键桥梁，场景从单 ...

Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Sichuan, showcasing the integration of traditional crafts and modern experiences, which contribute to the region's economic vitality and development potential [12][20]. Group 1: Cultural and Tourism Activities - The "万千气象看四川" theme event took place from February 9 to 12, covering 11 cities and 32 locations, emphasizing the region's dynamic cultural landscape [12]. - Various traditional performances and modern attractions, such as the Sichuan Lantern Festival and the "铁水火龙" parade, illustrate the blend of heritage and contemporary entertainment [14][15]. - The transformation of idle urban spaces into vibrant consumer areas, such as the "汉安·慢时光" project, reflects innovative approaches to enhance local tourism and commerce [15][16]. Group 2: Economic Impact and Development - The cultural tourism sector is supported by a robust policy framework, including a "1+10+N" brand system and over 30 million yuan in tourism vouchers, aimed at boosting local consumption [21]. - The "空天幻境·新春飞行" carnival in Suining sold over 80,000 tickets, showcasing the appeal of aerial experiences as a new tourism highlight [22]. - The Sichuan tea industry, particularly in Luzhou, has developed a comprehensive model combining tea production with tourism and processing, achieving an annual output value of 8.9 billion yuan from 315,000 acres of tea gardens [24]. Group 3: Future Potential - The Chengdu Panda Base has seen a surge in visitors since its trial operation, with daily attendance exceeding 10,000 during peak periods, indicating strong growth potential in the tourism sector [23]. - The integration of cultural heritage into modern consumer products, as seen in the Sanxingdui Museum's creative initiatives, has led to significant sales growth, with expectations to exceed 200 million yuan by 2025 [18]. - The ongoing development of infrastructure projects, such as the coal-electricity integration project in Guangyuan, is expected to create substantial employment opportunities and contribute to local economic growth [24].

Core Insights - The article emphasizes the importance of leveraging the newly released 2026 scene opportunities and capabilities list in Shenyang, focusing on "Artificial Intelligence +" and "Low-altitude Economy" to drive technology implementation and industrial upgrades [1][2] - It highlights the need for proactive innovation and dynamic exploration in scene development to avoid homogenization and to effectively transform experimental fields into productive ones [1] Group 1: Scene Opportunities - Shenyang has published its first batch of scene opportunities and capabilities for 2026, concentrating on "Artificial Intelligence +" and "Low-altitude Economy" [1] - The list serves as a starting point, but the industry must actively create new scenes and industries to maximize its potential [1] Group 2: Challenges and Solutions - There is a pressing need to overcome the bottleneck of insufficient effective scene supply, as many technologies struggle to be applied due to a lack of practical scenarios [1] - The article suggests a closed-loop approach of "demand-driven—technology breakthrough—scene validation—industrial application" to facilitate the transition of new technologies and products from the lab to production [1] Group 3: Innovation and Development - Scene innovation should not be a static supply list but rather a dynamic growth ecosystem, requiring proactive efforts to discover and cultivate new scenes [2] - Continuous forward-looking layout, open collaboration, and iterative tolerance are essential for generating new fields, tracks, and business formats, ultimately injecting strong momentum into high-quality development [1][2]

腊月时节，齐鲁大地年味渐浓。 一场覆盖全域、贯穿城乡的迎新春消费季活动正在山东16市全面铺开。这场充满浓厚年味的消费热潮， 将政策红利转化为百姓触手可及的实惠，彰显出山东促消费、稳市场、惠民生的务实举措。 全域发力，点燃新春消费热情 "这个新春消费季太给力了，不仅能买到实惠年货，还有这么多好玩的文旅活动！"在聊城东昌府区新东 方广场，市民王女士手提年货，脸上洋溢着喜悦。50个展销展位前人潮涌动，熏鸡、酱菜等老字号产品 飘香四溢。"购在中国·2026聊城迎新春消费季"在此拉开序幕，整合商贸企业、商业街区、特色景区等 市场主体，为市民打造一站式、多层次的消费体验。 此外，东昌府区联动超万家商户同步发力，香江市场年货大集推出"一件也是批发价"的折扣，柳园商圈 13家商业综合体超2000家商户集中推出满减折扣，让利实惠直达消费者。 与此同时，聊城各县域也协同跟进，打造各具特色的主题活动共同点燃新春消费热潮——茌平区举办 的"2026惠购山东生活节"设有非遗展演等七大板块；冠县"家电家具消费季"采取"通用券+专属券"模 式，助力大宗商品消费；东阿县鱼山曹植风景区举办冰瀑节…… 惠民补贴，75亿元提振新春消费 多元场景， ...

万店潮、价格战、疯狂内卷后，餐饮市场迈入"正规军"时代。 冯敏也说，价格竞争还会持续，甚至更加激烈。但她指出，单纯"杀价"的有效性正在下降。这一逻辑不难理解，孙嘉伟表示，价格战一定会延续，因为降 价是最简单的事情，简单的事情一定会有人做。罗清作了更具体的补充，找准了新经营策略的品牌会逐渐脱离价格战，而那些还没找到答案的品牌，只能 继续卷价格。 即便市场如此多变、内卷，但仍有品牌找到机会，在裂隙中长出生意机会。大龙燚火锅爆改门店，民谣酒馆店、旷野风店生意红火。黑手制面开一家火一 家，黑手制面联合创始人仇姜帆认为，西餐是一个有溢价优势、竞争不充分的品类，做意面有机会。抓住性价比、漂亮饭、日式风味和健康饮食的机会， 米仓食堂开店速度几乎翻倍。 没有太多秘密。在这些取得成绩的品牌创始人看来，餐饮市场正在从单一维度的口味竞争，转向多维度的综合能力竞争，提升组织专业能力、深耕顾客需 求并为其创造价值，是餐饮品牌拿到下一个周期入场券的不二之选。 2025年的餐饮市场也许称不上最难，但一定足够多变。蛙来哒创始人罗清说，消费者的预期、需求、外出消费的频次、消费的预算都发生了很大的变化， 餐饮经营的底层逻辑也发生了巨大的变化。 ...

依托75公里长江深水岸线优势，镇江加速打造"2+N"产业港，硫磺、钾肥进口量分别占全国50%和 13.5%，铁矿石吞吐量居长江港口首位。全年进出口总额1075.5亿元，跨境电商综试区备案企业达237 家。 随着孟家港、二重码头相继开放，全市开放码头达23座，货物吞吐量历史性突破3亿吨、居全省第二。 口岸"直装直提"模式为企业节省费用约3000万元，进口煤炭智慧监管等创新做法入选省级典型案例。 步入"十五五"开局之年，今年镇江商务工作将从推动项目招引稳量优质、加力接续提振居民消费、加速 培育外贸增长新动能、打造吸引外资新优势、推进全面对外开放、筑牢商务领域安全底线等六个方面精 准发力。 本报讯(记者薛诚)刚刚收官的2025年，镇江商务在复杂外部环境中交出亮眼成绩单：社会消费品零售总 额增幅居全省第五，进口增幅冲至全省第三，实际使用外资增幅高居全省第二，知识密集型服务进出口 额位列全省第三。 全市以场景创新激活"流量"变"增量"：首创外籍船员"一站式商文旅专线"，将港口年均2万余人次靠泊 流量转化为消费动能；"票根+"联动模式带动赛事期间异地消费占比超两成；"银发+票根"服务产品入选 中央财办典型案例。全年新增首 ...

供给场景清单整合光谷优质创新资源，发布半导体检测、机器人交互系统等270项场景能力，向社会广 泛推介"光谷优秀方案"，为创新技术落地、产业升级提速提供坚实支撑。清单汇聚了光谷高校、科研院 所、龙头企业的核心创新成果，彰显了光谷在高端制造、数字技术等领域的硬实力，助力企业快速对接 优质创新资源，加速技术成果转化应用。 闭环推进场景创新落地 此次光谷出台的场景创新专项支持政策，聚焦场景对接与创新转化中的痛点、难点、堵点问题，推出8 项具体举措，以真金白银强化政策激励，为场景创新保驾护航。据悉，光谷每年将安排近2亿元专项资 金，重点用于引导企业攻关前沿技术、开放内部场景、加速成果转化，同时建立标杆场景遴选机制，对 验证成功并向全国市场推广场景解决方案的企业予以额外奖励，充分激发市场主体参与场景创新的积极 性。 为创新提供"应用土壤"，日前，武汉市东湖高新（600133）区(中国光谷)正式发布《关于进一步完善东 湖高新区场景创新工作体系的实施方案》与《东湖高新区支持打造场景创新示范区的若干措施》，同步 发布首批400项光谷2026年创新应用场景清单。 首批场景清单紧扣"新领域新赛道、产业转型升级、行业领域深度应用、创 ...

智启十五五 十家智库给四川的十个建议4 □川观智库研究员 黄爱林 我省"十五五"规划建议明确提出"推动新技术新产品新场景应用示范"，以推动科技创新与产业创 新深度融合。当前，"场景"已不仅是技术应用的载体，更成为驱动创新、催化产业的关键引擎。 对四川而言，"十五五"期间能否深刻理解、高效运用"场景"这一关键抓手，直接关系到能否将科 技潜力转化为实实在在的发展优势，在激烈的区域竞争中突围。为此，川观智库深度对话长城企 业战略研究所咨询总监周涛，深度解码四川场景创新的未来路径。 01 判断 场景的价值升维：从创新资源到关键生产要素 川观智库："场景"大多被定义为创新资源，但近期你们提出一个新判断——"场景"正在从一种"资 源"，升级为与技术、数据、资本、人才并列的关键生产要素。这一判断的核心依据是什么？ 周涛：判断依据主要来自两个层面。从理论层面看，国务院办公厅相关文件对"场景"作出新界 定：场景是用于系统性验证新技术、新产品、新业态产业化应用，以及配套基础设施、商业模 式、制度政策的具体情境，是连接技术和产业、打通研发和市场的桥梁，是推动科技创新和产业 创新融合发展的重要载体。从这一解释可以看出，场景不仅是新技 ...

Group 1 - The core viewpoint of the news is the launch of the Zhongchuang Innovation Power Battery and Energy Storage Battery project in Zigong, which is designated as the "No. 1 Project" for 2026 and is expected to be completed and put into production within the year [2] - Zigong's GDP is projected to exceed 200 billion yuan in 2025, marking a 6.9% increase from the previous year, indicating a strong start to industrial development in the region [2] Group 2 - Zigong is exploring a new "investment first, equity later" model in its technology investment strategy, aimed at supporting early-stage hard technology projects that align with future industrial directions [3][4] - The "investment first, equity later" mechanism allows the government to provide initial funding without early valuation of technology, converting investments into equity based on future company valuations [4] - The city is focusing on advanced fields such as aerospace, advanced nuclear energy, sixth-generation mobile communication, and biomanufacturing, actively engaging with technology innovation companies [5] Group 3 - The Sichuan humanoid robot multimodal data collection testing center has been established in Zigong, serving as a training ground for robots before they enter production lines [6] - Zigong aims to create benchmark application scenarios in artificial intelligence by 2026, including smart factories and fully automated systems, with ongoing collaborations for data collection projects [6] - The city is also developing public pilot bases for various technologies, including fluorosilicon carbon materials and hydrogen energy, to support both leading enterprises and the broader industry [7] Group 4 - Talent is identified as a crucial factor for industrial and platform development, with Zigong prioritizing the attraction and retention of high-quality talent alongside investment and project acquisition [8] - The city plans to establish a technology innovation talent pool across 17 sub-industries, providing policy support for key enterprises and innovation teams [8]

8 it 逛超市顺带撸萌宠，这样的惬意体验，如今在郑州已成现实。 在禹文龙看来，该项目把充满生机与互动感的自然场景"嵌入"城市脉络，让"诗与远方"成为触手可及的生活 实景。同时，中大门MOMOPARK与购物公园内多家商铺深度联动，丰富了商贸购物、文旅休闲、亲子互 动、情感消费等多元场景，为传统商圈注入新活力，推动其向沉浸式、体验型消费空间升级。 商业与自然的奇妙碰撞，正为郑州消费市场注入全新活力。 无独有偶，本土新兴商超品牌农夫刘先生另辟蹊径，在门店核心动线打造流水绿植景观区，观赏鱼与鸭子在 水中自在游弋，树木上悬挂的"我们造的不是景，是治愈生活的良方，爱生活爱自己"暖心标语，让"逛超市如 逛公园"成为现实，有效延长了顾客停留时间，以体验感撬动流量增长。 鲜风生活、淘小胖、华豫百佳……越来越多本土商超品牌走出"单纯卖货"的传统框架，在优化产品与服务的 基础上，深耕场景创新，以情感价值为纽带，持续刷新消费者体验，推动消费市场从"物质满足"向"精神愉 悦"升级。 "消费升级的本质是需求升级，郑州正通过场景创新主动回应这种深刻变化。"业内人士分析指出，这类项目 的核心价值，不仅在于联动商铺丰富消费场景、激活传统商圈 ...