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绽放“她时代”的璀璨光芒 中国妇女在文化繁荣发展中展现风采
Xin Hua Wang· 2025-10-08 09:35
Core Viewpoint - The rise of "her power" among Chinese women is significantly enhancing the cultural landscape, with women actively participating as creators, enablers, and trendsetters in various cultural fields [1] Group 1: Cultural Contribution - Women are increasingly visible in cultural creation, dissemination, research, and preservation, expanding the boundaries of cultural expression and infusing a warm feminine touch into the cultural landscape of the new era [1] - The "New Era China Promoting Women's Comprehensive Development Practices and Achievements" white paper highlights that 45.2% of the national cultural talent project participants are women, and 25% of national intangible cultural heritage representatives are female [1] Group 2: Heritage Preservation - A women's archaeological team in Chongqing has been active since 2012, dedicating over 200 days a year to field archaeology, showcasing unique female strength in the preservation of cultural heritage [2] - Wan Xiaojuan, a representative inheritor of Bian embroidery, is transforming this ancient craft into a dual force for cultural inheritance and women's development, actively engaging in educational initiatives and collaborations with schools and universities [3] Group 3: Cultural Dissemination - Chen Jing, the 58th inheritor of Hua Tuo's Five Animal Play, has been promoting this traditional Chinese exercise internationally, conducting workshops in over 30 countries and creating online teaching videos to reach a broader audience [4] - Female writers in the Chinese online literature scene are telling Chinese stories from a "her perspective," breaking cultural barriers and gaining global readership through works like "Empresses in the Palace" [4][5] Group 4: Social Impact - Ordinary women are contributing positively to society through family values and community service, exemplified by individuals like Huang Yixiang, who balances family responsibilities with community engagement, and Liu Faying, who has raised over 35 million yuan for educational support [6] - These women embody the essence of love and responsibility, illuminating family values and contributing to the collective memory of society [7] Group 5: Future Outlook - The multifaceted influence of Chinese women in cultural preservation, dissemination, and social responsibility is expected to continue shaping the narrative of a culturally prosperous China, with "her power" deeply rooted in tradition while looking towards the future [7]
中国妇女奋斗建功新时代丨绽放“她时代”的璀璨光芒——中国妇女在文化繁荣发展中展现风采
Xin Hua Wang· 2025-10-08 08:40
Core Viewpoint - The rise of "her power" has significantly enhanced the cultural landscape in China, with women actively participating as creators, enablers, and trendsetters in various cultural fields [1][7]. Group 1: Cultural Contribution - Women are increasingly visible in cultural creation, research, and preservation, contributing to a richer cultural expression in contemporary society [1]. - The "New Era China Promoting Women's Comprehensive Development Practice and Achievements" white paper highlights that 45.2% of the national cultural talent project participants are women, and 25% of national intangible cultural heritage representatives are female [1]. Group 2: Heritage Preservation - A women's archaeological team in Chongqing has been active since 2012, dedicating over 200 days a year to fieldwork, showcasing unique female strength in cultural heritage protection [2][3]. - Wan Xiaojuan, a representative inheritor of Bian embroidery, is transforming this ancient craft into a dual force for cultural transmission and women's development, engaging with schools and universities to attract younger generations [3]. Group 3: Cultural Dissemination - Chen Jing, the 58th inheritor of Hua Tuo's Five Animal Play, has been promoting this traditional practice globally, teaching in over 30 countries and creating online teaching resources [4]. - Female writers in the Chinese online literature scene are using their perspectives to tell Chinese stories, breaking cultural barriers and gaining international readership [4][5]. Group 4: Social Impact - Ordinary women are contributing positively to society through family values and community service, exemplified by individuals like Huang Yixiang and Liu Faying, who have dedicated their lives to education and community welfare [6]. - These women embody the spirit of love and responsibility, reinforcing the importance of family and community in societal development [6][7]. Group 5: Future Outlook - The multifaceted influence of Chinese women in cultural and social spheres is expected to continue growing, contributing to the prosperity and development of Chinese culture in the future [7].
当马术走近普通人,昔日贵族运动如何撬动市场?
Di Yi Cai Jing· 2025-10-08 01:46
Core Insights - The Shanghai Jiushi International Equestrian Center is becoming a new urban landmark, hosting the Shanghai International Horse Culture Week during the Mid-Autumn Festival and National Day holidays, featuring various events that allow citizens and tourists to experience the charm of equestrian sports [1] - The equestrian industry in China is transitioning from an elite sport to a more accessible activity for the general public, presenting new development opportunities [3] - The 2025 China Equestrian Tour (Shanghai Station) attracted 382 horse-rider combinations from approximately 40 equestrian clubs across 14 countries and regions, highlighting the growing interest in equestrian events [1] Industry Development Opportunities - The equestrian industry is experiencing new growth opportunities, supported by government policies and increasing market demand. The Shanghai Municipal Equestrian Development Plan aims for the industry to exceed a total value of 5 billion yuan by 2032 [4] - Various verticals within the equestrian industry, such as horse breeding, professional equipment manufacturing, and veterinary services, present significant market potential and innovation space [4] - The establishment of a horse supply station during the event exemplifies the creation of a comprehensive service system for horses, akin to a "4S shop" model [4] Social Value and Community Engagement - Equestrian sports create unique scenarios for deep emotional connections between humans and animals, offering social value that is irreplaceable. Examples include therapeutic horseback riding for children with autism and tourism experiences that promote cultural heritage [6] - The upcoming 2028 Olympics is expected to showcase the maturity of China's equestrian talent development system, with young riders demonstrating professional skills and international perspectives [6] Empowerment of Women in Equestrian Sports - Equestrian sports, being gender-neutral, provide an excellent platform for women to showcase their sensitivity and empathy, which are crucial in handling horses [7] - The "SHE POWER × Equestrian Strength" initiative aims to connect female leaders across various industries to promote cross-sector development in the equestrian industry [9] - The increasing influence of women in business and their ability to contribute resources to the equestrian sector is seen as a way to drive industry progress and personal value realization [10]
外滩大会彭翼捷分享:相信女性在科技时代有更好的发展
Huan Qiu Wang· 2025-09-13 02:43
Core Viewpoint - The conference emphasizes the importance of empowering women in the digital age, highlighting their critical role in driving high-quality development and advocating for increased digital literacy and training for women [3][5][10]. Group 1: Women's Empowerment and Digital Literacy - The former vice-chair of the All-China Women's Federation, Wu Haiying, stresses that women are playing an unprecedented role in China's modernization, particularly in technology and digital transformation [3]. - The need for society to collectively enhance women's digital literacy and training is highlighted, aiming to make women beneficiaries and creators of digital technology [3][5]. - Ant Group's senior vice president, Peng Yijie, discusses the "Three Powers" necessary for empowering women: personal belief and social consensus, digital skills and literacy, and societal action [5]. Group 2: Social Initiatives and Impact - Ant Group's "Digital Mulan" initiative has provided 5.59 million public welfare insurance policies and helped 21,000 rural women achieve digital employment [5]. - The initiative also collaborates with over 100 partners to offer part-time cloud jobs to more than 50,000 women, creating tangible employment opportunities while benefiting businesses [5]. - The conference features various forums and showcases women's achievements in technology, including a team led by a female graduate student that won a prize in an AI innovation competition [9]. Group 3: Gender Equality and Economic Growth - The World Bank estimates that closing gender gaps in employment and entrepreneurship could increase global GDP by 20% [10]. - The importance of technology and innovation as key drivers for gender equality is emphasized, with a shift from physical labor to intellectual capabilities benefiting women's rights [10]. - The event concludes with the launch of a storytelling initiative to highlight inspiring stories of women in the digital age [12].
如何打动“中女”?价值认同才是留住中女的理由
3 6 Ke· 2025-08-19 11:29
Core Insights - The "emotional economy" in China is on the rise, with a market size projected to reach 2.3 trillion yuan in 2024 and exceed 4.5 trillion yuan by 2029 [1][3] - The primary consumer group driving this trend consists of middle-aged women, particularly those aged 30-65, who are well-educated, financially stable, and willing to pay a premium for brands that align with their values [5][11] - The concept of "middle-aged women" (referred to as "中女") transcends age and wealth, representing women with maturity, self-awareness, and independence, who are redefining consumption based on personal values rather than societal expectations [6][9] Consumer Demographics - The largest demographic group in China is currently aged 30-65, with a rising median age expected to reach 40.1 years by 2025, significantly higher than the global average [3][5] - The millennial generation is increasingly focused on experiential consumption, with health and wellness becoming popular categories, while the "middle-aged women" group emerges as a key consumer force [5][11] Brand Engagement Strategies - Brands targeting middle-aged women must avoid stereotypical marketing strategies and instead engage in equal and understanding communication, reflecting the consumers' aspirations and identities [14][25] - Successful brands are those that resonate with the values and experiences of middle-aged women, using relatable figures and narratives to foster emotional connections [20][24] Market Trends - The trend of emotional consumption indicates that consumers are looking for brands that understand and reflect their identities, rather than just selling products [25][26] - Brands that focus on meaningful narratives and authentic representation are likely to build long-term loyalty among middle-aged women consumers [26][27]
TCL正式官宣谷爱凌为全球品牌代言人,共赴不凡征程
WitsView睿智显示· 2025-08-19 07:41
Core Viewpoint - TCL has appointed freestyle skier Eileen Gu as its global brand ambassador, aligning with the company's innovative spirit and commitment to excellence [1][3]. Group 1: Brand Representation - Eileen Gu embodies the spirit of the Z generation, representing a multi-faceted identity as a professional athlete, Stanford student, and fashion model, which resonates with TCL's brand philosophy of youthfulness and diversity [3][5]. - Gu's involvement with TCL includes her role in the "Team TCL" initiative, promoting the message of courage and excellence in the lead-up to the 2026 Milan Winter Olympics [3][11]. Group 2: Corporate Social Responsibility - TCL emphasizes its commitment to women's empowerment through its "TCLforHer" initiative, which aims to support women's development and achievements, aligning with Gu's advocacy for social causes [5]. - The TCL公益基金会 has supported 3,800 rural teachers and benefited 300,000 students, showcasing the company's dedication to education and community support [5]. Group 3: Business Operations - TCL operates through two main industrial groups, focusing on smart terminals, semiconductor displays, and renewable energy, with a global presence in over 160 countries [6][8]. - TCL华星, a key part of TCL's technology group, leads the semiconductor display sector and has established 11 panel production lines and 7 manufacturing and R&D bases [8]. Group 4: Future Outlook - TCL aims to leverage its partnership with the Olympics and Eileen Gu's athletic prowess to inspire resilience and excellence across various sectors [11].
奥林匹克全球合作伙伴TCL宣布:谷爱凌出任全球品牌代言人
Huan Qiu Wang· 2025-08-18 03:48
Group 1 - TCL has officially announced freestyle skier Gu Ailing as its global brand ambassador and a member of "Team TCL" for the upcoming 2026 Milan-Cortina Winter Olympics [1][3] - Gu Ailing embodies the spirit of the brand with her exceptional performance and qualities, aligning with TCL's innovation in smart terminals, AI, and display technology [3][5] - As the first "post-00s" global brand ambassador for TCL, Gu Ailing represents the new generation's multi-faceted development, reflecting TCL's youth-oriented brand philosophy "TCLYoung" [3][5] Group 2 - Gu Ailing is recognized as a global representative of Chinese athletes, exemplifying the "her power" of the new era, which emphasizes self-overcoming and social responsibility [5] - TCL has a strong commitment to corporate social responsibility, having supported 3,800 rural teachers and benefiting 300,000 students through its philanthropic initiatives [5][6] - The company has established a global presence with 46 R&D centers and 38 manufacturing bases, covering over 160 countries and regions, focusing on smart terminals, semiconductor displays, and renewable energy [6][9] Group 3 - TCL signed a partnership with the Olympics in February 2025, providing comprehensive technical and product support for Olympic events, enhancing the viewing experience with innovative display technology [6][9] - Both TCL and Gu Ailing aim to inspire resilience and excellence in society through their collaboration, particularly in the context of the upcoming Olympic events [9]
玛丽艳品牌溯源暨琉光变色唇膏新品发布会圆满举行
Zhong Guo Xin Wen Wang· 2025-08-08 02:00
Core Insights - The event held on August 4th in France marked the launch of the new Mary Kay brand product, highlighting the brand's evolution and its significance in bridging Eastern aesthetics with global technology [2][4] - The brand value of Mary Kay has surpassed 8.4 billion, establishing it as a benchmark in the beauty industry and a symbol of empowerment for many consumers [2][4] Group 1: Company Vision and Strategy - The company aims to create a beautiful ecosystem that supports consumers, innovators, and entrepreneurs, emphasizing a commitment to quality and innovation [4] - The company is focused on long-termism and technological innovation to become a leading provider of health and beauty services globally [4][6] Group 2: Industry Trends - Key trends in the beauty industry include the rise of multifunctional skincare products, age-specific anti-aging strategies, the advancement of oil-based skincare, and the integration of makeup and skincare [6] - Recommendations for industry transformation include shifting from traffic-driven models to a dual-engine approach of "technology + Eastern wisdom" and developing products based on a "problem-component-scene" matrix [6] Group 3: Brand Development and Product Launch - The Mary Kay brand emphasizes a long-term commitment to healthy skin, combining French elegance with Asian skin needs, and offers targeted care solutions through six major product lines [7] - The newly launched Mary Kay Color Changing Lipstick features a core concept of "makeup and skincare in one," utilizing advanced technology for a personalized experience [7] Group 4: Social Responsibility and Community Engagement - The company engages in social responsibility initiatives, such as the "Mother Water Cellar" and "Her Power" projects, expanding its impact from product empowerment to women's growth [7][9] - The company aims to showcase Chinese beauty technology and cultural charm while continuing to deliver confidence and beauty to consumers [7]
又见“85后”升任副行长!上市银行女副行长扩容
券商中国· 2025-07-08 23:25
Core Viewpoint - Jiangyin Bank has appointed Yu Xiaoyun as the new vice president, pending regulatory approval, highlighting the increasing presence of women in leadership roles within the bank [1][6][8]. Group 1: Appointment and Background - Yu Xiaoyun, born in 1985, is currently the general manager of the asset management department at Jiangyin Bank [2]. - She has a career history that includes roles at Agricultural Bank of China and various leadership positions within Jiangyin Bank since 2011 [6]. - The appointment follows the resignation of the previous vice president, Wang Kai, due to a job transfer [5][6]. Group 2: Gender Representation in Leadership - Among A-share listed banks, there are at least 24 female vice presidents, predominantly from the "70s" generation, with "85s" being relatively rare [3][12]. - Jiangyin Bank's leadership team includes a female chairperson and two female vice presidents, indicating a significant representation of women in its executive ranks [7][8]. - The trend of female leadership is noted across various banking institutions, although female "heads" remain scarce [9][10]. Group 3: Broader Context of Female Executives - Female executives are notably present in roles such as vice president, board secretary, and heads of finance, risk, and compliance departments [10][11][13]. - The role of board secretary is particularly concentrated with female executives, primarily from the "70s" generation [13]. - In rural commercial banks, there is a younger demographic of female executives, with many being from the "80s" generation [14][17].
“她力量”向上生长
Group 1: Women's National Teams Overview - The Chinese women's national teams in volleyball, basketball, and football are entering a competitive phase as they prepare for upcoming Asian events and the Olympic cycle, showcasing a blend of new talent and experienced players [6] - The teams are focusing on technical innovation and the spirit of perseverance, aiming to rebuild their glory on the international stage [6] Group 2: Women's Volleyball Team - The Chinese women's volleyball team finished the Hong Kong leg of the 2025 World Volleyball League with a record of 3 wins and 1 loss, including a notable victory against Japan [7][8] - Under new head coach Zhao Yong, the team is undergoing a transition with the introduction of young players like Zhang Zixuan and Chen Houyu, who have shown promising performances [8] - Team captain Gong Xiangyu announced her intention to join the American women's volleyball league after the National Games, aiming to enhance her skills and experience [8] Group 3: Women's Basketball Team - The Chinese women's basketball team is preparing for the Asian Cup starting July 13, having recently achieved a 93-61 victory over Japan in a warm-up match, marking their fourth consecutive win [9][10] - The team has implemented a rigorous training program, including a "10,000 shots plan" during high-altitude training to improve shooting accuracy [9] - Young center Zhang Ziyu, at 2.26 meters tall and only 18 years old, has emerged as a key player, demonstrating strong performance alongside teammate Han Xu [9][10] Group 4: Women's Football Team - The Chinese women's football team is in training for the East Asian Cup, with a squad of 25 players, including several newcomers [11][12] - Under the leadership of coach Milicic, the team has engaged in multiple training camps and matches against high-level teams, gaining valuable experience despite facing tough competition [12] - The upcoming East Asian Cup will serve as a critical test for the team's training effectiveness, as they prepare to face strong opponents like South Korea and Japan [13]