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文化“破壁”,消费焕新
Shan Xi Ri Bao· 2026-02-22 00:16
消费潜力在持续创新的探索里。传统文化是消费升级的宝贵财富。坚守文化根脉,才能让消费场景 有底蕴、有灵魂;不断探索创新,才能让消费业态有活力、有吸引力。将传统元素与现代审美结合,把 经典IP与潮流玩法融合,既能进一步激发大众的文化情怀,又能契合年轻群体的消费偏好,让传统消费 场景焕发新生机,不断拓展消费新空间。 在浓浓的年味里,消费热潮彰显着经济的蓬勃生机,承载着人们对美好生活的向往。以文化为魂、 体验为核、服务为基,用创新供给激活消费需求,用优质服务凝聚市场人气,让假日经济更红火,内需 动力更强劲。 春节消费市场,是观察经济活力的一个窗口。当传统年味与时代潮流相遇,文化底蕴与创新表达碰 撞,消费便成了兼具情感与体验的美好奔赴。2026年春节假期,大唐不夜城围绕"千灯映长安,午马迎 春来"主题,在延续经典的同时,精心打造新节目,并通过错峰演出、优化时长,为游客带来更舒适、 更尽兴的游览体验。 消费热度在细致周全的保障中。人气汇聚是消费增长的前提,而有序顺畅的体验是留住人气的关 键。合理的动线规划、周到的服务安排、人性化的场景设计,既能提升消费舒适度,又能增强市场吸引 力。当消费环境更舒心、消费体验更顺心,人流就 ...
灯影连山海 万家年味浓(文化中国行·视线)
Ren Min Ri Bao· 2026-02-20 23:09
Core Viewpoint - The Sichuan Zigong Lantern Festival is evolving from merely selling lanterns to creating immersive experiences, integrating traditional craftsmanship with modern technology, and expanding its cultural and economic impact both domestically and internationally [10][11][12]. Group 1: Industry Development - The Zigong lantern industry has transitioned from a focus on selling lanterns to selling experiences, with over 80% of the core lantern groups designed and produced in Zigong [10]. - The integration of traditional craftsmanship and modern technology is evident in projects like the "Nanshan Fantasy Night," which features large-scale lantern displays that combine non-heritage techniques with digital technology [9][10]. - The industry has captured 85% of the domestic market share, indicating a strong position in the cultural tourism sector [13]. Group 2: Innovation and Sustainability - The lantern production process is increasingly incorporating green and sustainable practices, utilizing recycled materials and energy-efficient LED lighting [14]. - The design philosophy is evolving to include contemporary narratives and interactive technologies, appealing to younger audiences and enhancing visitor engagement [16][17]. - The establishment of educational programs in collaboration with local universities aims to ensure the transmission of skills and innovation within the industry [17]. Group 3: International Expansion - Zigong lanterns have been showcased in over 80 countries, capturing 92% of the overseas market share, reflecting a successful international outreach strategy [22]. - Collaborations with local entities in foreign markets, such as the partnership with Aardman Animations for the UK lantern festival, demonstrate a tailored approach to cultural exchange [23]. - The lantern industry is positioned as a cultural ambassador for China, with plans for over 100 overseas exhibitions by 2025, contributing to the narrative of cultural diplomacy [24].
用“笑声”激活城市消费活力
Xin Hua Wang· 2026-02-20 01:10
新华社天津2月20日电 题:用"笑声"激活城市消费活力 新华社记者宋瑞、周润健 春节期间,在现代时尚的天津陆家嘴购物中心,谦祥益相声茶馆密集迎来一波波观众。 舞台上,两位演员一袭长袍,手持折扇,醒木轻拍,妙语连珠地将春节祝福、津城百态、现代趣事等串联;舞台下,观众们喝着茶、嗑着瓜 子,放松惬意。两小时间,台上包袱迭出,台下笑声不断。 相声是一种中国民间说唱曲艺,深受群众欢迎。天津,九河下梢,漕运通衢。五方杂处的特质,让相声等曲艺在此生根发芽,成为"曲艺之 乡"。马三立、侯宝林等相声大师皆从此地扬名。 在中国曲协理事、天津曲协副主席史清元看来,相声这门扎根于民间、源于生活的艺术,正通过系统性的品牌打造与深度的文旅融合,成为 这座城市拉动消费、激活文旅的"黄金IP"。 "现场氛围太棒了,很适合春节来看。"从江苏来津旅游的刘先生说。 2月19日,观众在谦祥益相声茶馆观看相声表演。新华社发 谦祥益自2018年入驻该商场后,在"商业综合体里听相声"的新鲜模式受到欢迎。天津谦祥益相声茶馆经理周玥说,今年春节假期即便加演, 门票依然秒空,日均客流量近千人次。相声茶馆如同一个文化磁场,将文化流量转化为消费能量。"观众听完相声 ...
视频丨熊猫玩偶也换上马年新衣 这个春节消费市场“新”意十足
春节假期里,浓郁的文化气息与年味交织在一起,成为各地城市商圈的亮点,从体验文创IP制作到感受民俗氛围,文化正成为促进消费提质升级的新动能。 这个春节假期,在四川省成都市春熙路商圈,新开的多家文创店生意格外火爆,以国宝大熊猫为原型推出的一系列产品最受青睐。 成都市熊猫邮局负责人 唐晓:我们的这个IP"悠悠"也是换上了马年的新衣,我们这推出了40多款马年新品。 与传统文化深度融合,蜀绣、漆器等传统技艺也更多出现在今年的文创产品中。 这个春节,"到村里"去赶集成为一种消费新时尚。与传统年货大集不同,假期里,各式各样的文化大集给乡村的消费市场带来更多新体验。 总台央视记者 李超:走在乡村特色大集,最大的感受就是文化气息特别浓郁,像用道明竹编技艺制作的芙蓉花,以及竹编纹样都出现在了水杯上。像这样 的文创产品,目前已经超过百款。 文创产品不仅是表达情绪的商品,更成为吸引客流、激活消费的新载体。 成都市锦江区商务局商贸流通科科长 杨瑞:整个春熙路商圈打造了一个"春熙六宝"IP,作为一个大家可以打卡、拍照的场景。每天来拍照、打卡的人数应 该是上万人次。 客群的聚集变化也让春熙路这条历史悠久的商业老街业态发生新的变化。刚提升改 ...
熊猫玩偶也换上马年新衣 这个春节消费市场“新”意十足
春节假期里,浓郁的文化气息与年味交织在一起,成为各地城市商圈的亮点,从体验文创IP制作到感受民俗氛围,文化正成为促进消费提质升级的新动能。 这个春节假期,在四川省成都市春熙路商圈,新开的多家文创店生意格外火爆,以国宝大熊猫为原型推出的一系列产品最受青睐。 成都市熊猫邮局负责人唐晓:我们的这个IP"悠悠"也是换上了马年的新衣,我们这推出了40多款马年新品。 与传统文化深度融合,蜀绣、漆器等传统技艺也更多出现在今年的文创产品中。 文创产品不仅是表达情绪的商品,更成为吸引客流、激活消费的新载体。 成都市锦江区商务局商贸流通科科长杨瑞:整个春熙路商圈打造了一个"春熙六宝"IP,作为一个大家可以打卡、拍照的场景。每天来拍照、打卡的人数应该 是上万人次。 好看,好吃,好逛,乡村文化大集,正变身成一个汇聚非遗、产业与多元文化的活力秀场,不仅可供观赏,更可以参与和体验。集市旁,文创产品新春首秀 正在举行。模特们手持或佩戴着最新的设计作品,从时尚箱包到马年饰品,传统技艺焕发出全新活力。一旁的手工体验区,大家在传承人的指导下亲手尝试 编织,感受经纬间的匠心与乐趣。 客群的聚集变化也让春熙路这条历史悠久的商业老街业态发生新的变化。 ...
新创意、新技术为传统佳节增添“新”年味 文化添彩赋能消费“涌”新潮
Yang Shi Wang· 2026-02-18 04:02
央视网消息:春节假期里,浓郁的文化气息与年味交织在一起,成为各地城市商圈的亮点,从体验文创IP制作到感受民俗氛围,文化正成 为促进消费提质升级的新动能。 这个春节假期,在四川省成都市春熙路商圈,新开的多家文创店生意格外火爆,以国宝大熊猫为原型推出的一系列产品最受青睐。 与传统文化深度融合,蜀绣、漆器等传统技艺也更多出现在今年的文创产品中。 文创产品不仅是表达情绪的商品,更成为吸引客流、激活消费的新载体。 在贵州黔西南州兴义市,盘兴高铁首个开通后的假期吸引了不少游客前来体验独特的少数民族民俗风情。在万峰林景区周边,以彩色集装 箱为载体、融入布依族文化元素的蜂巢集市成为年轻游客打卡地;春节期间,峰林布依景区每日推出70场演出,涵盖主题剧、布依歌舞、傩戏 等文化样态,营造出浓浓年味。 客群的聚集变化也让春熙路这条历史悠久的商业老街业态发生新的变化。这家刚提升改造后的商场,4楼和5楼的位置已经由之前的餐饮业 态转变成沉浸式体验馆等新空间。 不仅是成都,这个春节期间,各地都依托本土文化拓展新的消费场景。上海各大商圈推出超2000项活动,仅假期第一天,全市共接待游客 256.12万人次,同比增长38.97%;湖南永州依托 ...
老铺黄金,如何赢得了奢侈品之战?
吴晓波频道· 2026-02-15 00:29
Core Viewpoint - The article emphasizes that Laopu Gold's success is not solely due to rising gold prices but is deeply rooted in its unique cultural narrative and product value, which resonate with consumers in a way that traditional luxury brands cannot replicate [4][5][6]. Group 1: Market Performance - Laopu Gold has seen a significant increase in consumer interest, with long queues at stores across major cities like Beijing, Shanghai, and Guangzhou, indicating its status as a central consumer hub [3][9]. - In October of the previous year, Laopu Gold raised its prices by 25%, yet contrary to expectations, the demand surged, highlighting its strong market position [4]. - The international gold price recently surpassed $5,000 per ounce, contributing to the brand's visibility and sales performance [4]. Group 2: Cultural and Aesthetic Value - Laopu Gold differentiates itself from traditional luxury brands through its deep cultural roots and unique storytelling, which cannot be easily imitated [6][7]. - The brand integrates both Chinese and global classic cultures into its product themes, creating a strong cultural identity that resonates with high-net-worth individuals [8][11]. - Laopu Gold's commitment to original design and traditional craftsmanship enhances its product value, making it a leader in the luxury market [12][15]. Group 3: Competitive Positioning - Laopu Gold's consumer overlap with top international luxury brands is as high as 80%, indicating a significant shift in high-end consumer preferences towards the brand [17]. - The founder's direct involvement in product development and quality control ensures high standards and market validation for each product [22]. - The brand's unique combination of classic culture and the monetary value of gold breaks traditional luxury market ceilings, establishing a new value consumption era [24]. Group 4: Customer Experience and Brand Strategy - Laopu Gold has implemented a "big store" strategy to enhance its retail presence and customer experience, focusing on creating a pleasant shopping environment [27]. - The brand's customer service philosophy, which positions sales staff as cultural and aesthetic interpreters rather than traditional salespeople, enhances the overall consumer experience [27]. - Laopu Gold aims to balance social and commercial values, positioning itself as a leading global brand in the gold jewelry sector [28].
焦点访谈丨透过年货清单,见证中国消费市场的蓬勃活力
Yang Shi Wang· 2026-02-14 13:30
Core Viewpoint - The article highlights the evolving nature of Chinese New Year shopping, showcasing a blend of traditional and modern consumer behaviors, with an emphasis on cultural significance and economic implications. Group 1: Traditional and Modern Shopping Trends - Traditional markets are experiencing a resurgence, with local specialties and festive foods being popular among consumers [3][5] - The integration of online platforms with traditional markets is enhancing the shopping experience, allowing farmers to promote their products through live streaming [5] - Consumers are increasingly purchasing a mix of local and international products, reflecting a globalized shopping trend during the New Year [7] Group 2: Travel and Experience as New Year Goods - Travel has become a significant category of New Year goods, with an increase in average travel days during the holiday, reaching 5.9 days, up by 1.1 days from the previous year [9] - Various promotional activities, including the distribution of over 3.6 billion yuan in consumer vouchers, are encouraging travel and cultural experiences during the holiday [9] Group 3: Technological and Cultural Products - The demand for upgraded electronic products, such as energy-efficient appliances and smart devices, has surged, with sales exceeding 590 billion yuan in January alone [13] - Cultural products, particularly those related to zodiac themes and traditional crafts, are gaining popularity, with unique items like the "crying horse" toy becoming bestsellers [17] Group 4: Cultural Significance and Global Influence - The inclusion of the Spring Festival in the UNESCO list of intangible cultural heritage has expanded its global influence, attracting foreign consumers to participate in the New Year shopping [19] - The blending of consumption and cultural expression reflects a growing cultural confidence in China, as consumers increasingly seek products that embody cultural symbols [21]
汇聚六百年烟火气!隆福寺新春市集,“马不停蹄”逛起来→
近日,以"马不停蹄,隆福潮集"为主题的2026隆福寺新春市集在隆福寺商圈正式开集。这场在东城区 委、区政府指导支持下举办的文化盛宴,以"福"文化为核心脉络,将传统节气民俗与现代新春美学创造 性融合,为市民与游客打造出一场兼具历史温度与时代活力的沉浸式文化消费体验,让这个见证北京城 市变迁的商圈,在马年新春即将到来之际焕发出全新光彩。 福潮涌动 老城商圈焕发新春生机 作为北京老城复兴的标杆之作,隆福寺新春市集的盛大启幕,为马年新春注入了强劲的消费活力,成为 东城新春消费地图中极具特色的组成部分。本次隆福寺新春市集以"福"文化为核心主线,设置2个演出 空间和53个摊位,联动57个品牌打造多元消费场景,全方位覆盖市民新春采购、体验、游玩等多样需 求。 本次新春市集的精心设计,让老城烟火气愈发浓郁。街区入口的"隆福马"雕塑呼应马年新春主题,成为 市集标志性打卡点;核心入口的百盏祈福灯高悬天幕,红绸摇曳间,"跃马扬鞭、万马奔腾、马不停 蹄"等马年新春祝福与"福"字纹样交相辉映,打造"步步见福"的沉浸式逛游体验。摊位以"喜气洋洋新中 式"为主基调,传统红色标准展位、"福"灯主题新中式展位、仿古特陈展位错落穿插,与祈福树、 ...
汉仪股份发布2025年业绩预告,净利润预增超36%
Jing Ji Guan Cha Wang· 2026-02-14 02:07
Core Viewpoint - The company Han Yi Co., Ltd. (301270) has announced a profit forecast for 2025, expecting a net profit increase of 36.23% to 70.29%, while also completing a share reduction plan by its controlling shareholder, accelerating its transformation towards cultural consumption and AI sectors [1][2][3][4]. Financial Performance - The company forecasts a net profit attributable to shareholders of 12 million to 15 million yuan for 2025, representing a year-on-year growth of 36.23% to 70.29%. The net profit after deducting non-recurring gains and losses is expected to be 7.5 million to 10 million yuan, with a significant year-on-year increase of 159.60% to 246.13% [2]. - The performance improvement is primarily attributed to enhanced business efficiency, savings on leasing costs, and a reduction in share-based payment expenses [2]. Shareholder Activity - The share reduction plan by the controlling shareholder and concerted parties was completed on January 9, 2026, with a total of 2.94% of the total share capital (2.94 million shares) being sold through centralized bidding and block trading at prices ranging from 34.20 yuan to 39.24 yuan per share [3]. Strategic Development - The company is accelerating its transformation into the cultural consumption sector, having acquired a 39% stake in Shanghai Pi Dong Cultural Media Co., Ltd. for 102 million yuan in 2025, and is strategically investing in multiple AI projects (such as WorkMagic and ARKIE) to expand its IP business and AI technology applications [4]. Institutional Holdings Analysis - As of September 30, 2025, Huaxia Industry Prosperity Mixed A has entered the top ten circulating shareholders, holding 2.1103 million shares, which accounts for 2.23% of the circulating shares. The stock has shown active performance, closing at 42.07 yuan per share on February 12, 2026, with a net inflow of 2.3505 million yuan from main funds [5]. Recent Stock Performance - Since February 2026, the stock price has shown an upward trend, with a cumulative increase of 12.55% year-to-date as of February 12, 2026. However, it has experienced a 5.03% decline over the past 20 days, indicating fluctuations in market sentiment [6].