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“文博热”靠什么走向长红
Jing Ji Ri Bao· 2025-09-26 21:52
国庆假期将至,故宫博物院等热门文博机构再现"一票难求"景象,"文博热"持续升温。国家文物局最新 数据显示,2025年暑期全国博物馆接待观众3.04亿人次,创历史新高。从河南博物院"菜市场里的博物 馆"走红,到苏州博物馆"园林主题"文创出圈,各地文博机构积极推动资源转化与创新表达,文博消费 成为服务消费领域一道亮丽的风景线。 近日,商务部等9部门发布《关于扩大服务消费的若干政策措施》,明确提出鼓励文博单位延长营业时 间、开放馆藏资源、创新办展方式,为文博资源转化按下"加速键"。我国文博资源丰富,但部分文博场 馆展陈方式相对传统,互动体验不足,文创产品同质化现象严重,文化内涵与实用价值融合不够,服务 机制、开放时间与公众文化消费需求仍有错位。推动文博消费从"有没有"向"优不优"转型升级,关键在 于深化供给侧结构性改革,提升供给质量和效率。 提升文博吸引力,关键在于创新供给、活化资源。文博机构的核心竞争力根植于其独特的文化内涵。应 大力支持文博场馆运用数字化、虚拟现实等科技手段,突破静态陈列局限,打造沉浸式、交互式观展体 验,让厚重的历史可感可知。同时,积极开放馆藏资源,通过授权合作等模式引入社会创意与资本,开 发 ...
北京地坛书市收官,55万人次读者打卡文化盛宴
Xin Jing Bao· 2025-09-22 16:07
Core Insights - The 2025 "I and the Temple of Earth" Beijing Book Fair attracted 550,000 visitors over 11 days, featuring over 100 cultural reading activities and distributing nearly 8.5 million yuan in book vouchers, creating a cultural feast for the public [1][9]. Highlights - The main exhibition area of the book fair expanded to 20,000 square meters, an increase of 2,000 square meters from the previous year, showcasing a high-quality cultural event with 13 themed exhibition areas [2]. - The book fair included a special display for the 80th anniversary of the victory in the Chinese People's Anti-Japanese War, featuring both classic and new publications related to the theme [2][3]. - The "Old Books, New Knowledge" section introduced a "Chinese Ancient Science and Technology Classics Exhibition," displaying 50 rare old documents, and successfully established a cross-regional platform for the sale of old books [4][5]. - The event featured a diverse range of cultural and creative products, including the popular "Literary Package" and "Temple Pigeon" toys, which attracted significant attention from attendees [6][7]. - Over 100 high-quality cultural activities were held, with participation from renowned authors, scholars, and artists, fostering deep cultural exchanges and discussions [8]. - The book fair distributed nearly 8.5 million yuan in book vouchers, significantly boosting book sales and enhancing reader engagement through various discount schemes [9][10].
古井贡酒秋酿仪式,打造文化消费新场景
Xin Lang Cai Jing· 2025-09-21 10:39
Core Viewpoint - The 12th Gujinggongjiu Autumn Brewing Ceremony emphasizes the brand's commitment to traditional brewing techniques while creating a cultural consumption scene that strengthens emotional connections with consumers [2][4]. Cultural Foundation - Gujinggongjiu adheres to seasonal brewing methods, with September marking the optimal brewing period due to the fermentation of the mash [5]. - The Autumn Brewing Ceremony is rooted in deep cultural heritage, featuring traditional rituals such as honoring the wine god Cao Cao and expressing gratitude to employees' parents [5][7]. Breakthroughs - This year's ceremony upgraded from three locations to four, including Gujinggongjiu, Huangheloujiu, Mingguangjiuye, and Jiuyunjiuye, enhancing brand presence and standardizing craftsmanship [8][9]. - The event is integrated with the World Manufacturing Conference, expanding its influence and reinforcing Gujinggongjiu's cultural significance as a representative of high-quality Chinese manufacturing [9]. Emotional Connection - The Autumn Brewing Ceremony transforms a traditional brewing event into an engaging cultural consumption experience, fostering deep emotional ties between consumers and the brand [10]. - New products, such as the 2025 commemorative wine, were launched during the ceremony, enhancing the consumer experience and extending emotional connections through collectible items [10][12]. Daily Engagement - Gujinggongjiu recognizes the need for ongoing emotional connections beyond annual events, launching the "Gujing Light Care Society" to create a new consumption ecosystem focused on health and lifestyle [10][12]. - The introduction of lighter products like "Light Gu 20" caters to evolving consumer preferences, particularly among younger demographics, redefining the role of traditional liquor in modern consumption [12].
点燃消费热情 IP跨界、文创赋能让古籍“生金”又圈粉
Yang Shi Xin Wen· 2025-09-21 04:37
Group 1 - The Ministry of Commerce and other nine departments have jointly issued policies to expand service consumption, focusing on creating new consumption scenarios and encouraging collaboration between cultural institutions and social forces [1] - The book publishing industry is experiencing a surge in popularity, with events like the 2025 Shanghai Book Fair attracting over 382,000 visitors, a year-on-year increase of 28.4%, and the 2025 Yangcheng Book Fair drawing nearly 700,000 attendees [2] - The Beijing Book Market is thriving, featuring over 350 publishing and cultural units showcasing nearly 500,000 publications and cultural products, supported by a total of 5 million yuan in book vouchers distributed to enhance consumer experience [3][4] Group 2 - The National Library's cultural innovation store has opened its first commercial location, transforming ancient texts into consumer-friendly products, leveraging a vast collection of 45 million books and over 3.3 million ancient texts [5] - The design of cultural products, such as the 合卺杯 (Heqin Cup), is inspired by ancient texts, with significant sales figures indicating strong market interest, including 20,000 sets sold at a price of over 600 yuan each [6]
“成渝德眉资”五城联动送福利!2025“来成渝 庆双节”促消费直播开秀
Sou Hu Cai Jing· 2025-09-19 11:57
Core Insights - The event "Come to Chengdu and Chongqing to Celebrate the Double Festival" was held on September 19, 2025, in Chengdu, promoting consumption activities during the National Day and Mid-Autumn Festival [1] - The event featured a live broadcast showcasing diverse consumption scenarios, including new dining experiences and cultural immersion [3] Group 1: Event Highlights - The live broadcast included performances by historical figures Li Bai and Du Fu, creating a cultural resonance through poetry and traditional Mid-Autumn customs [3] - A collaborative segment featured five cities: Chengdu, Chongqing, Deyang, Meishan, and Ziyang, promoting consumption incentives and sharing resources [3][4] - Chengdu will host key activities such as the "Must-Buy Gifts + Chongqing Gift Market," "Panda Food Feast," and "Munich Beer Festival" during the holiday period [4] Group 2: Cultural and Culinary Promotion - The event highlighted Sichuan liquor from four core production areas, emphasizing unique qualities and cultural heritage [5] - The live broadcast showcased new cultural dining experiences, including "Shu Ban" and "Zou Chuan Hotpot," integrating local culture with culinary offerings [7] - The event attracted over 100,000 viewers during a six-hour live stream, utilizing an online-to-offline model to enhance consumer engagement [7]
古驰、巴黎世家等客户数据遭窃取;2025年暑期全国营业性演出票房收入同比增长3.9%
Mei Ri Jing Ji Xin Wen· 2025-09-16 23:17
Group 1: Kering Group Data Breach - Kering Group confirmed a data breach affecting millions of customers from brands like Gucci and Balenciaga, with stolen data including names, email addresses, phone numbers, addresses, and total spending [1] - The company stated that financial information such as credit card details was not compromised and has notified affected customers via email, though the specific number of impacted individuals was not disclosed [1] - This incident is viewed negatively from a financial perspective, as it could undermine consumer trust, potentially leading to customer attrition and a decline in brand value, sales performance, and market share [1] Group 2: ByteDance Employee Departure Posts - ByteDance's Vice President highlighted the emergence of misleading "ByteDance employee departure" posts on social media, which are often fabricated by training institutions to attract attention and sell courses [2] - The company has taken legal action against one particularly aggressive entity, resulting in a court ruling that deemed these actions as misleading advertising and unfair competition [2] - This situation underscores the importance of brand reputation in the capital market, as such false promotions can damage brand value and mislead consumers [2] Group 3: Dairy Industry Regulation - Starting September 16, the production of sterilized milk (long-life milk) is restricted to using only raw milk, prohibiting the use of reconstituted milk [3] - This regulation is expected to benefit the domestic dairy industry by increasing demand for raw milk and enhancing product quality, which could boost consumer confidence and market consumption [3] - The new policy is likely to promote the development of the domestic dairy farming sector and foster a positive cycle within the dairy industry [3] Group 4: Performing Arts Industry Growth - The summer of 2025 saw a 3.9% year-on-year increase in box office revenue for commercial performances in China, with total revenue reaching 15.135 billion yuan [4] - The number of performance sessions and audience attendance also experienced growth, indicating strong cultural consumption demand driven by rising incomes and consumption upgrades [4] - This growth is expected to attract more capital into the performing arts industry, enhancing the industry chain and contributing to economic growth through cultural vitality [4]
古驰、巴黎世家等客户数据遭窃取;2025年暑期全国营业性演出票房收入同比增长3.9%丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-09-16 23:15
Group 1 - The core issue of data breach involving customer information from luxury brands such as Gucci and Balenciaga has been confirmed by Kering Group, which may negatively impact consumer trust and brand value [1] - Kering Group has reported that financial information like credit card details was not compromised, but the breach of personal data could lead to customer attrition and increased operational costs [1] - The incident highlights the importance of data security in maintaining brand reputation and could affect Kering's sales performance and market share in the luxury sector [1] Group 2 - The emergence of a "ByteDance departure track" on social media has been linked to misleading posts by training institutions, which have been sued by Douyin Group for false advertising [2] - The court ruling in favor of Douyin Group emphasizes the need for companies to protect their brand image from misleading information that can disrupt market order [2] - This situation serves as a reminder for investors to be cautious of market anomalies and the potential impact of brand reputation on company value [2] Group 3 - A new regulation from the Ministry of Agriculture and Rural Affairs prohibits the use of reconstituted milk in the production of sterilized milk, mandating the exclusive use of raw milk [3] - This policy is expected to benefit the domestic dairy industry by increasing demand for raw milk and enhancing product quality, which could boost consumer confidence [3] - The regulation may stimulate the development of the domestic dairy farming sector and promote a positive cycle within the dairy industry [3] Group 4 - The national box office revenue for commercial performances during the summer of 2025 has shown a year-on-year increase of 3.9%, indicating strong cultural consumption demand [4] - The number of performances and audience attendance also experienced growth, reflecting an upward trend in cultural and entertainment spending among consumers [4] - This growth in the performance market is likely to attract more capital into the industry, fostering collaboration across the value chain and contributing to economic growth [4]
菜百股份杨娜:聚焦消费创新破题 菜百双向激活文化消费动能
Bei Jing Shang Bao· 2025-09-14 09:50
Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture, thereby leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] - Policies related to the construction of a museum city, cultural confidence enhancement, and consumption promotion in Beijing are highlighted, focusing on how time-honored brand museums can contribute to urban cultural development and consumption innovation [1] Group 2 - During the roundtable discussion, Yang Na, Deputy General Manager of Caibai Co., emphasized the "museum-store integration" model that combines culture and commerce, achieving dual empowerment through multidimensional innovation [2] - The Caibai Golden Jewelry Museum, established under the museum city construction policy, has expanded with a new branch in April, creating a "main museum + branch museum" linkage [2] - The "2+N" offline layout strategy leverages over 70 chain stores in Beijing and more than 100 direct sales points in regions like Tianjin and Xi'an, while online efforts include e-commerce and live streaming to enhance consumer engagement [2] Group 3 - Beijing is actively working to create a new consumption landmark that integrates culture, commerce, tourism, and sports, with the Caibai Golden Jewelry Museum providing a viable path for time-honored brand museums to empower culture through commerce and vice versa [3]
2025服贸会|菜百股份杨娜:聚焦消费创新破题 菜百双向激活文化消费动能
Bei Jing Shang Bao· 2025-09-14 09:40
Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while innovating to achieve brand rejuvenation, fashionability, and internationalization [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - Policies related to the construction of a museum city, cultural confidence enhancement, and consumption promotion in Beijing were highlighted as key topics [1] Group 2: Innovation in Consumption - During the roundtable discussion, Yang Na, Deputy General Manager of Caibai Co., emphasized the "museum-store integration" model that combines culture and commerce for mutual empowerment [3] - The Caibai Gold and Jewelry Museum, established under the museum city construction policy, has expanded with a new branch in Shunyi, creating a "main museum + branch museum" linkage [3] - The "museum-store integration" model allows consumers to experience jewelry culture while engaging in a seamless shopping experience [3] Group 3: Business and Cultural Synergy - The current efforts in Beijing aim to create a new landmark for the integration of culture, commerce, tourism, and sports, with the Caibai Gold and Jewelry Museum providing a viable path for cultural empowerment of commerce and vice versa [4]
东方审美觉醒,香水走向价值共鸣式消费,五大机会点来了
Sou Hu Cai Jing· 2025-09-06 05:55
Group 1 - The launch of the variety show "Flowers and Youth 7" has sparked interest in traditional Chinese incense, highlighting the cultural significance of incense in China [2] - The fragrance industry is evolving from "scent trading" to "value resonance consumption," where consumers express emotions and cultural identity through scents [4][5] - The report by Ying Tong Group and Deloitte indicates that the fragrance market in China is expected to grow significantly, with a projected market size exceeding 33.9 billion yuan by 2028, reflecting a compound annual growth rate of 8% [6][10] Group 2 - The fragrance market in China is showing resilience compared to other beauty segments, with a continuous growth rate of 3.7% in offline sales since 2025 [8] - The report identifies five major opportunities in the fragrance market, including the growth potential in second-tier cities and the increasing demand for men's fragrances [15] - The rise of domestic brands is shifting the focus from mere cultural symbols to deeper cultural connections, as brands seek to resonate with modern consumers [17][18] Group 3 - The report emphasizes the importance of multi-sensory experiences in fragrance consumption, with trends indicating a shift towards integrating scents into various lifestyle scenarios [20][23] - The boundaries between fragrance categories are becoming blurred, with a growing trend of niche brands entering the mainstream market [24][26] - Ying Tong Group's operational strategy involves a brand matrix approach, ensuring that over 70 brands are effectively managed and marketed across different channels [28]