文旅商体展融合

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双节文旅盛宴:数百项活动迎宾朋 申城文旅市场提前开启“假日模式” 文旅商体展融合效应将进一步凸显
Jie Fang Ri Bao· 2025-09-26 01:37
Group 1 - The cultural and tourism market in Shanghai is entering a "holiday mode" ahead of the Mid-Autumn and National Day festivals, featuring hundreds of diverse activities for residents and tourists [1] - The "2025 Autumn Art Season" kicks off with various exhibitions, including the China Oil Painting Society's 30-Year Art Exhibition and the Paris Orsay Exhibition, attracting significant visitor interest [2] - A total of 142 museums in the city will remain open during the holiday, with 9 extending their hours and 12 offering special exhibitions, enhancing the cultural experience for visitors [2] Group 2 - Over 70 unique activities in suburban water towns and rural areas are designed to create an "all-area travel" experience, showcasing local culture and cuisine [3] - Events such as the "Sea Moon Rising" garden party and various nature exploration festivals are set to provide personalized leisure options, leveraging ecological advantages in the outskirts [3] - Attractions like the Shanghai Lego Land Resort and the Snow Sculpture and Ice Culture Market offer diverse entertainment options for visitors without leaving the city [3] Group 3 - The "Cultural Tourism and Commercial Sports Exhibition" during the National Day holiday will highlight cross-industry integration, with the Shanghai International Light and Shadow Festival featuring 177 themed activities [4] - Various districts will host unique activities related to the Light and Shadow Festival, aiming to stimulate consumer spending and enhance the scene economy [4] - Food and accommodation consumption is expected to rise, with international food festivals and hotel promotions encouraging a comprehensive consumption experience [4] Group 4 - Shanghai is prepared to welcome visitors with a variety of integrated cultural tourism activities and diverse consumption scenarios during the upcoming National Day and Mid-Autumn holidays [5]
周同学花车来了,现场直击上海旅游节大巡游都有啥
Di Yi Cai Jing· 2025-09-14 07:08
来自海内外的25辆花车和24支表演团队集中亮相中山东一路,表演团队与花车穿插互动,以大型管乐、风笛、民 俗舞蹈、拉拉队、艺术体操等艺术形式,生动展现友好共融的精彩场景。 花车中,"周同学'周游夏日'"以周同学IP形象、旋转木马、摩天轮等趣味装置诠释欢乐主题,并联动上海博物馆周 同学潮流艺术活动,通过形象首发与主题互动精准触达年轻群体;东方航空、抖音"乐活上海"、老凤祥等主题花 车,都讲述着联动开放、合作共赢的上海故事,这些花车不仅造型绚丽,更融合科技、文化、非遗等元素,加强 文旅商体展资源的有机联动。 本次大巡游活动为本届上海旅游节"经典活动季"丰富的文旅商体展活动打开一个"窗口",并继续通过"沪小游"一 站式智慧文旅平台和"入境通"多语言服务系统全面提升境内外游客体验,深化上海旅游节世界级IP的全景呈现与 国际传播。 (文内图片摄影:任玉明) 现场直击上海旅游节花车大巡游。 2025年第36届上海旅游节大巡游启动仪式于9月13日晚在上海市黄浦区中山东一路举行。 第36届上海旅游节已经全面进入"经典活动季",以"产品全龄友好、消费全业共促、场景全域覆盖、服务全时响 应、传播全网共鸣、节庆全球共办"的崭新姿态, ...
第36届上海旅游节大巡游活动拉开帷幕 陈吉宁龚正参加启动活动
Jie Fang Ri Bao· 2025-09-14 02:25
Core Points - The 36th Shanghai Tourism Festival officially commenced with a grand parade featuring 25 floats and 24 performance teams, showcasing diverse cultural themes and promoting tourism resources [1][2] - The festival introduced an innovative "one festival, two seasons" model, combining a summer tourism season with a classic activities season, offering over 200 high-quality events and products [2] Group 1 - The parade highlighted themes such as "Embracing Diversity," "Beautiful Home," and "Shared Prosperity," emphasizing cultural exchange and friendship [1] - The event attracted participation from city leaders, foreign consulate representatives, and various tourism stakeholders, enhancing community engagement [2] Group 2 - The summer tourism season successfully hosted nearly 300 themed activities, while the classic activities season runs from September 1 to October 6, focusing on urban exploration and cultural experiences [2] - The festival aims to strengthen the integration of tourism, commerce, and cultural activities, positioning Shanghai as a leading destination for inbound tourism and cultural tourism [2]
第36届上海旅游节大巡游活动拉开帷幕,陈吉宁龚正出席启动活动
Di Yi Cai Jing· 2025-09-14 00:23
Group 1 - The 2025 Shanghai Tourism Festival officially commenced on September 13, featuring a grand parade with 25 floats and 24 performance teams, showcasing diverse cultural themes such as "Embracing Diversity," "Beautiful Home," and "Shared Future" [1][2] - The festival aims to promote rich and diverse tourism resources, enhance cultural exchanges, and strengthen friendships among participants, with a vibrant atmosphere created by the interaction between citizens, tourists, and performers [1][2] - The festival has introduced an innovative "One Festival, Two Seasons" model, combining a "Summer Tourism Season" with a "Classic Activities Season," featuring over 200 high-quality activities and products across six thematic areas [2] Group 2 - The "Summer Tourism Season" successfully hosted nearly 300 themed activities, while the "Classic Activities Season," which started on September 1, will run until October 6, integrating various sectors such as night economy, arts performances, sports competitions, and commercial consumption [2] - The festival aims to position Shanghai as a leading destination for inbound tourism, urban tourism, and a model for deep integration of culture and tourism [2]
陆铭专栏:Labubu爆火、“情绪价值”与消费新趋势
21世纪经济报道· 2025-09-07 06:05
Core Viewpoint - The article discusses the recent government initiative to boost sports consumption and the overall growth of the sports industry in China, aiming for a total scale exceeding 7 trillion yuan by 2030, reflecting a trend towards integrating culture, tourism, commerce, and sports [2]. Group 1: Trends in Consumption - The service sector's share in consumption is increasing, currently at approximately 46% in China, compared to around 70% in developed countries like the United States [4]. - Service consumption is driving product consumption, as seen in events like the recent Egyptian Civilization Exhibition in Shanghai, which generated over 300 million yuan in ticket sales and over 400 million yuan in cultural product sales [5]. - Quality and diversity are becoming key consumer focuses, with emotional value increasingly influencing purchasing decisions [5]. - The social aspect of consumption is gaining importance, particularly among younger consumers who express individuality through their purchases and social media [5]. - There is a generational shift in consumption patterns, with younger generations (90s and 00s) showing a preference for service-oriented spending, particularly in experiences that offer emotional value [6]. Group 2: Spatial and Economic Dynamics - Population is increasingly concentrating in urban areas, with service consumption gravitating towards high-density regions, reflecting a global trend [6]. - The rise of "instant service industries" is noted, with platforms evolving from product delivery to providing various home services, creating new employment opportunities [8]. - The value of service providers is becoming more personalized in online channels, reducing the emphasis on corporate branding and increasing the importance of individual reputation [9]. Group 3: Online and Offline Interactions - The relationship between online and offline channels is characterized by both complementarity and differentiation, with technology enhancing the capabilities of businesses in urban areas [12]. - As some offline activities transition online, high-density areas continue to generate foot traffic, while lower-density areas may experience declines [13]. - The quality of online and offline traffic is changing, with standardized products often sold online and higher-quality items available in physical stores [13]. Group 4: Implications for Businesses and Policy - Businesses are encouraged to embrace the structural changes in the economy, focusing on the experiential and interactive aspects of service consumption [15]. - Policymakers should recognize the potential social pressures arising from regional disparities and support affected industries and individuals during the transition [15].
旅游节下周六外滩开启花车大巡游 暑期上海全要素旅游消费交易总额1524亿元 同比增长27%
Jie Fang Ri Bao· 2025-09-06 01:33
Core Insights - The 36th Shanghai Tourism Festival has successfully launched the "Happy Summer" themed weeks, resulting in a total tourism consumption of 152.4 billion yuan from July to August, a 27% year-on-year increase [1] - The "Classic Activity Season" of the festival will run from September 1 to October 6, featuring six major themed activities to enhance Shanghai's cultural and tourism influence [1] Group 1: Festival Activities - The Shanghai Tourism Festival parade will take place on September 13, showcasing 25 floats and 24 performance teams from 15 countries, emphasizing cultural exchange and inclusivity [2] - From September 14 to 28, the floats will tour 10 districts, inviting both domestic and international tourists to experience the city's charm [2] - The festival will conclude with an immersive night event on October 6 at the Pudong Expo Park, blending traditional and modern cultural elements [2] Group 2: Thematic Focus - The "Classic Activity Season" will feature six themes: urban exploration, shopping tourism, cultural and artistic experiences, national style tourism, online smart tourism, and rural leisure activities, with over 200 high-quality events planned [3][4] - A half-price ticket promotion for popular attractions will run from September 13 to 19, covering over 60 tourist sites [3] Group 3: Integration and Collaboration - The festival will integrate with other major events like the Shanghai International Light Festival and the Shanghai International Arts Festival, creating a synergistic effect to enhance cultural tourism [5][6] - The festival will also introduce travel products linked to sports events, expanding the tourism market [6] - Five sub-venues will be established in various regions to showcase local cultural tourism resources and activities [6]
第36届上海旅游节进入“经典活动季”
Guo Ji Jin Rong Bao· 2025-09-05 12:17
Group 1 - The core viewpoint of the articles highlights the successful launch of the "Happy Summer in Shanghai" initiative, which significantly boosted tourism consumption in Shanghai during the summer season, with a total transaction amount of 152.4 billion yuan, representing a 27% year-on-year increase [1] - The 36th Shanghai Tourism Festival will take place from July 5 to October 6, 2025, featuring a long-duration event model that integrates summer tourism and classic activities, aiming to enhance Shanghai's position as a leading destination for inbound tourism and cultural tourism [3][4] - The festival will include a grand parade with 25 floats and performances from 24 teams from 15 countries, emphasizing the international influence of the event and promoting cultural exchange [4] Group 2 - The "Classic Activity Season" of the festival will run until October 6, featuring over 200 high-quality activities across six thematic areas, including urban exploration, cultural experiences, and online tourism, aimed at enhancing visitor engagement [5][6] - Special promotions such as half-price tickets for over 60 tourist attractions will be offered to boost participation and enhance the overall tourism experience [5] - The festival will also integrate various sectors, including night economy, arts, sports, and technology, to create a comprehensive consumption ecosystem, enhancing the synergy between tourism and other industries [7] Group 3 - The Yangtze River Delta Sports Festival is concurrently taking place, featuring 28 events across competitive, exhibition, and activity categories, further enriching the tourism offerings during the festival period [8][10] - The sports festival includes 16 events during the tourism festival, promoting tourism through sports-related activities and creating travel routes linked to sporting events [10]
一场全国青少年篮球赛在鄂尔多斯落幕,草原不只留下篮球回忆
Xin Lang Cai Jing· 2025-08-19 01:37
Core Viewpoint - The NYBO Youth Basketball Championship concluded in Ordos, Inner Mongolia, showcasing the spirit of teamwork and resilience among young athletes, while also highlighting the event's growing significance in promoting basketball in China [2][4]. Group 1: Event Overview - The championship featured 350 teams and 3,200 young athletes from 32 provinces and special administrative regions, competing in 1,809 matches to determine the champions across various age groups [2]. - The event was held in a large sports venue for the first time, with a professional sports floor covering 10,000 square meters, adhering to international standards to ensure athlete safety and event quality [4][6]. Group 2: Participant Experience - Young players expressed their enjoyment and learning experiences from competing against peers from across the country, emphasizing the value of exposure to different playing styles and skills [4]. - The event included opportunities for players to interact with basketball icons, such as Yao Ming, enhancing their experience and motivation [6]. Group 3: Cultural Integration - The championship aimed to blend sports with cultural experiences, allowing participants to explore the unique grassland culture of Ordos, thus enriching their overall experience beyond just competition [8][9]. - The event promoted a new model of cultural tourism, effectively integrating local culture, sports, and tourism, and providing a platform for young athletes to engage with their surroundings [9]. Group 4: Development Initiatives - The organizing committee implemented various initiatives, including coach training and scouting programs, to enhance the quality of coaching and player development [6]. - The event also provided financial support for local tourism, including subsidies for dining and free access to popular attractions, fostering a welcoming environment for participants [8][9].
从天价借展费到猫咪狂欢夜,上博古埃及大展是怎样炼成的
Di Yi Cai Jing· 2025-08-18 07:19
Core Insights - The "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum achieved remarkable success, generating a total revenue of 760 million yuan and attracting 2.77 million visitors, setting world records for museum exhibitions [1][7][10] - The exhibition not only showcased 788 artifacts but also created a significant economic impact, driving over 35 billion yuan in city-wide consumption [1][7] Exhibition Overview - The exhibition ran for 13 months and included 788 artifacts, with a borrowing fee of 5 million USD and a total attendance of 2.77 million [1][3] - It was noted for its extensive online exposure, reaching 30 billion views across various platforms [1] Financial Performance - Total revenue from the exhibition exceeded 760 million yuan, with ticket sales contributing over 320 million yuan and cultural products generating more than 440 million yuan [7][8] - The exhibition's success led to a 65% increase in Chinese tourists visiting Egypt, highlighting its influence on international tourism [7] Cultural Products Development - The Shanghai Museum launched over 1,200 cultural products related to the exhibition, achieving sales of over 300 million items and generating 4.4 billion yuan in revenue, surpassing ticket sales [8][10] - The museum's cultural product strategy involved extensive market research and collaboration with local designers, resulting in a diverse range of products that appealed to modern consumers [10][11] Innovative Engagement Strategies - The museum introduced unique events such as the "Museum Cat Night," allowing visitors to bring their pets, which received overwhelming public interest and sold out quickly [14][15] - Additional themed events, including a New Year's celebration, were organized to enhance visitor engagement and integrate the museum into the community [17] Negotiation and Cost Management - The Shanghai Museum engaged directly with the Egyptian government for artifact borrowing, negotiating a borrowing fee of 6 million USD, which was significantly lower than initial quotes from intermediaries [3][5] - The total cost of organizing the exhibition reached 80 million yuan, representing a substantial investment from the museum [5]
上海书展首次落户浙江乌镇 桨声光影与书香交汇中——阅读:大城小镇共同的风景
Jie Fang Ri Bao· 2025-08-16 02:05
Core Insights - The first Wuzhen Reading Festival, themed "Big City, Small Town, Joyful Reading," is being held from August 13 to 19, 2023, as a sub-event of the Shanghai Book Fair, marking the first time the fair has been hosted in Wuzhen, Zhejiang [1] Group 1: Event Overview - The Wuzhen Reading Festival transforms the ancient town into an open-air library, featuring reading points and themed activities throughout the area [2][4] - The festival includes various literary activities such as author talks, book signings, and themed salons, enhancing the cultural experience for visitors [5] Group 2: Cultural Integration - The event represents a significant attempt to integrate cultural and tourism sectors, promoting a "cultural + tourism" model that enhances the synergy between literature and travel [3][4] - Over 70 reading spots have been created throughout Wuzhen, allowing visitors to engage with literature in various scenic locations [4][5] Group 3: Visitor Experience - The festival features a diverse selection of over 4,000 books across genres, including literature, art, and children's books, providing immersive reading experiences [5] - Visitors can borrow books directly from their hotel rooms via a QR code system, ensuring a seamless reading experience during their stay [5]