编辑部： 近期，记者在调研时发现VR设备、数字人等前沿技术正成为各地文旅景点的"标配"。然而，有些项目 存在噱头大于内容、技术流于表面等情况，比如，一些景区虽然推出了"VR体验馆""虚拟沉浸体验 区"，但从实际情况看，存在内容清晰度低、可选影片少、完成度不够等问题，从而导致设备使用率 低、游客体验不佳。 近年来，5G通信、人工智能、VR/AR、物联网等智能技术快速发展，文旅产业则为这些新技术提供了 规模化落地的"首秀舞台"，推动技术迭代与商业模式重构。同时，科技作为文旅产业高质量发展的重要 引擎，从旅游治理的精准化、旅游服务的便捷化，到旅游营销的智能化、旅游体验的沉浸化，重塑着旅 游业的运行逻辑。 随着人工智能技术不断发展，智慧文旅的热度在不断攀升。但有些地方智慧文旅项目仍停留在"重规 模、轻实效"的阶段。智慧文旅不是简单的硬件堆砌，而是系统性工程。唯有转变发展思路，系统发 力，才能让智慧文旅真正落地生根，从"盆景"变成"风景"，释放出赋能产业升级与消费升级的强大动 能。 推动数据融合深挖数据价值。文旅行业涉及多部门、多业务系，数据分散，容易形成信息孤岛。要提升 数据归集能力，深化传统旅游数据监测与大数据、区 ...

Core Insights - The article highlights the transformation of the Luquan District in Shijiazhuang into a year-round tourism destination, emphasizing its unique climate and innovative attractions [1][2][3] Tourism Development - Luquan is positioned as a "West Garden" of Shijiazhuang, offering a unique climate with 85% vegetation coverage, making it a popular summer retreat [2] - The district features the first four-season ski resort in Hebei, attracting 180,000 ski enthusiasts in 2024 [3] - The "Little Sanya" project, featuring a constant temperature pool and tropical plants, is set to enhance the area's appeal by integrating winter sports with tropical relaxation [4] Cultural and Sports Events - Luquan has developed a vibrant sports culture, hosting over 60 events in recent years that attracted more than 20 million participants, showcasing its natural beauty and cultural heritage [7] - The district's night hiking and sports events provide dynamic experiences, contrasting with the tranquil offerings of wellness and relaxation [5][6] Industrial Growth - Luquan is the heart of Shijiazhuang's electronic information industry, achieving significant milestones with over 1,000 enterprises and a 36% annual growth rate in main business income over the past three years [8] - The district is also advancing in green energy, with 262,600 kW of installed photovoltaic capacity and a green hydrogen ecosystem under development [9] Technological Integration - The establishment of a drone testing base signifies Luquan's commitment to integrating technology into tourism, enhancing service delivery and visitor experience [10]

Core Insights - July is a key month for summer tourism, with a significant peak expected in early July 2025, primarily driven by student travelers and family visitors, who are projected to account for 35% of air travel during this period [1] - The Chinese government has introduced policies aimed at promoting high-quality service consumption, including the integration of business, tourism, culture, and sports, as well as expanding visa-free countries and optimizing the consumption environment [1] - The Ministry of Culture and Tourism will host the 2025 National Summer Cultural and Tourism Consumption Season from July to August, featuring over 4,300 events and approximately 39,000 cultural and tourism activities [2] Industry Trends - The summer tourism sector is experiencing a comprehensive uptick, with a focus on summer retreats and family travel, highlighting the value of off-peak travel [2] - In 2024, domestic travel reached 5.615 billion trips with total spending of 5.75 trillion yuan, indicating a dual growth in both travel volume and spending [3] - In the first quarter of 2025, travel volume increased by 26.4% year-on-year, while spending grew by 18.6%, showcasing the ongoing recovery and the emergence of a new growth cycle in the industry [3] Future Outlook - The tourism industry is expected to face increased competition from local service platforms and online travel agencies, which will enhance their hotel and travel services [5] - The trend towards smart tourism will drive digital transformation across various segments of the industry, from scenic area operations to marketing decisions, leading to a comprehensive upgrade of the tourism sector [5]

Core Points - The 2025 Guangdong International Tourism Industry Expo (referred to as "Tourism Expo") is organized to enhance tourism cooperation and promote economic growth in Guangdong province [1][4][6] - The Expo will feature a "Travel Agency Joint Exhibition" to support small and micro travel agencies, providing them with low-cost and high-exposure opportunities [4][6] - The event aims to expand partnerships with emerging tourist destinations in the Middle East, Africa, South America, and Oceania, with over 30% increase in participating travel agencies compared to last year [6][10] Group 1 - The Expo will take place from September 12 to 14 at the Guangzhou Canton Fair Exhibition Hall, covering an exhibition area of 40,000 square meters, with participation from nearly 40 countries and regions [6][10] - A "Smart Cultural Tourism Quality Improvement Action" will be launched, featuring a themed exhibition area and resource matching activities to connect core buyers with participating technology companies [9][10] - The event will also focus on all-age consumer markets, introducing initiatives for both the elderly and the younger generation to enhance engagement and market reach [10][12] Group 2 - The Expo will showcase innovative cultural and tourism products, including a "Cultural and Creative Action" aimed at integrating Guangdong's unique cultural elements with modern design [10][12] - The Hengqin Guangdong-Macao Deep Cooperation Zone aims to leverage the Expo to showcase its rich cultural tourism resources and enhance its visibility in the domestic and international tourism markets [14][15] - Travel agencies will present new product systems and upgraded services, including multi-destination tours and customized travel experiences [15][17]

Group 1 - The core viewpoint emphasizes the commitment of Shandong Mobile to enhance network quality and provide seamless digital services for tourists during the peak travel season, thereby improving the overall travel experience and promoting the integration of digital economy with the cultural tourism industry [1][6] Group 2 - Shandong Mobile has launched a "signal upgrade" initiative focusing on network quality improvement, conducting comprehensive testing at 67 scenic spots and 3 transportation hubs, and monitoring 327 base stations to ensure seamless network coverage [1][3] - The company has implemented a macro-micro collaborative network solution to enhance network capacity in high-traffic areas, ensuring tourists can enjoy uninterrupted connectivity while visiting popular destinations [3][5] Group 3 - The deployment of new communication technologies, including the installation of 5 new 4/5G base stations and 12.8 kilometers of communication optical cables at the Moon Bay scenic area, aims to facilitate video sharing and enhance the overall visitor experience [3][5] - Shandong Mobile is leveraging cloud computing and integrated information technology to create an intelligent ecosystem at the Dream Peach Blossom Source scenic area, enhancing operational efficiency and safety [5][6]

Core Viewpoint - Shandong Mobile leverages technology to enhance safety, order, and quality in the tourism sector during the peak summer travel season, utilizing "smart supervision" and "AI travel" solutions to support the cultural tourism market in Shandong province [1][9]. Group 1: Smart Supervision and AI Travel - Shandong Mobile employs big data, AI video analysis, and cultural tourism models to create a smart supervision platform, enabling precise management and proactive risk mitigation for tourism authorities [1]. - The "AI Travel Assistant" service offers real-time information retrieval and personalized travel planning, enhancing the overall travel experience for visitors [3]. Group 2: Innovative Cultural Applications - The "Cloud Museum" initiative allows visitors to experience museums virtually through high-precision 3D modeling and VR technology, providing an immersive viewing experience [5]. - Utilizing "5G + culture" applications, Shandong Mobile creates digital models of valuable artifacts, enabling interactive displays that bring ancient history to life for visitors [7]. Group 3: Transformation of Tourism Management - The smart cultural tourism solutions developed by Shandong Mobile are significantly transforming traditional tourism management and service models, enriching the travel experience in Shandong [9].

Core Insights - The 2025 Beijing International Cultural and Tourism Consumption Expo was held from June 20 to 22, showcasing over 500 exhibitors across eight thematic exhibition areas, with a total exhibition area of approximately 30,000 square meters [1][5] - The event attracted 103,000 visitors over three days, generating a transaction volume of 211 million yuan [1] Group 1: Event Highlights - The expo featured various innovative cultural products and services, including the debut of the "Twelve Flower Gods" stamp set, which drew significant interest from attendees [3] - Interactive experiences included performances by robots and food production demonstrations, enhancing visitor engagement [3][5] - International participation was notable, with over 39 foreign exhibitors from more than 20 countries, doubling the number of international exhibitors compared to the previous year [5] Group 2: Strategic Initiatives - The event served as a platform for promoting cultural exchange and international cooperation, with activities aimed at enhancing the visibility of Chinese cultural tourism brands globally [5][7] - Key projects and initiatives were announced, including the launch of major performance projects and promotional activities to support cultural tourism consumption [7] - The Beijing Cultural and Tourism Bureau emphasized the importance of integrating cultural tourism with various industries to unlock consumer potential [7]

Core Insights - Shanghai LEGO Park is in the final countdown to its official opening, with trial operations starting during the Dragon Boat Festival to ensure a high standard of visitor experience [1] - Shanghai Mobile plays a crucial role by establishing a digital ecological management system that enhances operational management through advanced technologies like 5G and AI [1][2] - The park's management platform integrates various data sources to create a comprehensive monitoring and response system, improving safety and operational efficiency [2] Group 1 - The park has implemented a "1+3+8+N" management system, which includes one command platform, three terminal applications, eight management scenarios, and numerous expansion functions [2] - A 5G-A integrated sensing base station has been deployed near the park's commercial area, extending monitoring capabilities to low-altitude dimensions for drone management [2] - The platform has integrated over 20 data sources, including weather information and urban management data, to enhance overall regulatory and operational capabilities [2] Group 2 - The introduction of AI and visual internet technology allows for efficient search operations in the park area, significantly improving the ability to locate individuals [3] - The platform will later integrate with the "Citizen Cloud" service, enabling visitors to access park information and provide feedback easily [3] - The official opening of Shanghai LEGO Park on July 5 marks a significant addition to Shanghai's cultural tourism landscape, showcasing the city's commitment to becoming a world-renowned tourist destination [3]

Core Insights - Shanghai is leveraging 5G, 5G-A, gigabit optical networks, AI, and big data to enhance smart cultural tourism development, with the Shanghai LEGO Park set to officially open this summer [1][3] - The Shanghai LEGO Park Resort Command Platform has been launched, integrating a digital ecosystem for real-time management of the park and surrounding areas [1][3] Group 1: Smart Management and Technology Integration - The command platform monitors various operational aspects such as park conditions, traffic, and emergency management, utilizing over 20 data sources including weather and urban management [3][5] - AI technology is employed for real-time video analysis to issue traffic alerts and manage visitor flow during peak times [5][7] Group 2: Visitor Experience and Services - The platform includes an "AI search" feature to assist in locating lost children by analyzing video footage based on physical characteristics [7] - The integration of ticket booking data and services from platforms like Meituan will enhance visitor experience by providing information on park services and traffic [7][8] Group 3: Infrastructure and Future Plans - Shanghai is developing a layered communication network to support smart tourism and urban governance, ensuring high-speed connectivity for visitors [7][8] - The city is accelerating the application of 5G technology in various cultural tourism scenarios, aiming to create benchmark projects in digital culture [8]

Core Viewpoint - The implementation of 5G technology in Jinan's scenic spots enhances network capacity and user experience, demonstrating a successful model for smart tourism in China [3][5][6]. Group 1: 5G Network Implementation - Jinan Unicom has added two 5G sectors that can handle over 2000 information uploads per second, achieving six times the throughput of traditional 4G networks [1]. - The new 5G sectors are integrated into existing lamp post systems, making them nearly invisible to visitors while significantly improving user download speeds to 1.4 Gbps [3]. - The design of each antenna's orientation was meticulously planned to maintain aesthetic appeal while allowing real-time sharing of scenic views by tourists [3]. Group 2: Network Capacity and User Experience - The network upgrade specifically addressed peak traffic moments, increasing network capacity by three times through load balancing technology [5]. - Tour guides and streamers have reported excellent signal quality, enabling uninterrupted 4K live streaming during peak times [5]. - The upgraded network will support advanced services such as 8K ultra-high-definition live streaming and AR interactive experiences during the upcoming Dragon Boat Festival [7]. Group 3: Future Expansion and Vision - The "Superb Tower Model" will be extended to other scenic areas like Baotu Spring and the Old Commercial Port, aiming to create a nationwide first for 5G-A tri-carrier aggregation technology in historical and cultural districts [7]. - The integration of technology and culture is highlighted as a key aspect of Jinan's tourism development, showcasing a harmonious blend of modernity and heritage [7].