从发布会透露的信息来看，新车不仅在全球品质基础上再度进阶，更实现智能体验的跨越突破：首搭由中国团队自主研发的智能座舱；升级TSS4.0智驾辅 助系统，达到L2+级智能驾驶辅助水平；以高度本土化的智能体验，媲美新势力，重塑合资品牌智能标杆。 在9月23日举办的广汽丰田2026款全球车发布会上，广汽丰田执行副总经理文大力宣布，品牌即将推出一款全新换代中型SUV。该车型将首次搭载专为中 国开发的新一代智能座舱，以及全新迭代的TSS4.0智能驾驶系统。 结合工信部8月8日公布的新车申报信息，其中已出现新款威兰达的申报内容。从车型定位来看，广汽丰田此次所指的"全新换代中型SUV"基本可确定为新 一代威兰达，预计将于年底正式上市。 在行业竞逐新能源的浪潮中，广汽丰田始终坚持"油电同强"的战略方向，稳健推进双线布局。新一代威兰达的推出，意味着广汽丰田正以更懂中国用户的 智能配置，回应传统燃油车用户在智能系统、驾控体验与油耗方面的核心痛点。 全新威兰达不仅是一款全球战略车型，更是一台深度融合本土需求的"中国式智能丰田"。其背后也体现出广汽丰田以中国用户需求反向赋能全球车型的战 略决心。#换代威兰达即将上市#广汽丰田2026款 ...

Core Viewpoint - GAC Toyota's launch of the 2026 global vehicle lineup emphasizes its commitment to both electric and gasoline vehicles, showcasing a significant upgrade in technology and user experience while maintaining competitive pricing [1][3][8]. Product Upgrades - The 2026 global vehicle lineup includes the Sienna, Highlander, Camry, and Crown, all featuring enhanced smart technology and high-value attributes, with many upgrades available as standard across all models [1][3]. - All models are equipped with upgraded chips, specifically the Qualcomm 8155, which increases computing power by four times, and features large screens, marking the transition into the "big screen era" [3][6]. - The vehicles come with comprehensive smart driving configurations, including Toyota's TSS intelligent driving assistance, covering various driving scenarios [6][8]. Market Positioning - GAC Toyota aims to maximize entry-level value while keeping a competitive pricing structure, ensuring that high-end features are not exclusive to top-tier models [8][9]. - The company recognizes that nearly half of the market still prefers gasoline vehicles, with a reported 51% penetration rate for new energy vehicles, indicating strong ongoing demand for gasoline cars [8][9]. Customer Assurance - GAC Toyota introduces a "dual responsibility" policy for manufacturers, covering battery fire incidents and smart parking accidents, applicable to both new and existing customers without warranty period limitations [8][9]. - All gasoline vehicle users will benefit from a "lifetime warranty" on the powertrain for the 2026 global vehicle lineup [8][9]. Strategic Collaboration - The partnership with Huawei for car connectivity and smart features is highlighted, showcasing advancements in intelligent voice interaction and comprehensive vehicle-home connectivity [9][11]. - The upcoming launch of a new mid-size SUV with a next-generation intelligent cockpit and TSS 4.0 intelligent driving assistance signifies GAC Toyota's commitment to delivering the "smartest Toyota vehicles" in China [11].

Core Insights - GAC Toyota aims to signal its capability and willingness to produce high-quality electric vehicles while also enhancing the experience for traditional gasoline vehicle users [1][9] - The company emphasizes a dual approach of promoting both hybrid and electric vehicles, aligning with the growing market penetration of new energy vehicles [7] Group 1: New Vehicle Launch - GAC Toyota held a global vehicle launch event on September 23, introducing four updated models: Sienna, Highlander, Camry, and Crown [1] - The new models focus on significantly enhancing entry-level value by incorporating essential features into the base versions rather than just high-end models [3] Group 2: Technological Upgrades - All new models are equipped with upgraded Qualcomm 8155 chips and larger screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display [3] - The vehicles support multiple smartphone connectivity options, including Carlink, HiCar 5.0, and CarPlay, and come with Toyota's TSS intelligent driving assistance across all models [3] Group 3: Value Proposition - The Sienna starts at 269,800 yuan, featuring luxury elements like first-class seating and electronic four-wheel drive [5] - The Highlander starts at 219,800 yuan, with standard features including a leather steering wheel and high-power wireless charging [5] - The Crown, as a mid-cycle update, offers a comprehensive smart experience at a starting price of 102,800 yuan, while the Camry introduces a new sport version starting at 158,800 yuan [5] Group 4: Hybrid Technology - GAC Toyota's new models feature intelligent hybrid technology that provides electric vehicle-like quietness and smoothness without the need for charging [7] - The company positions hybrid technology as a standard feature across all models, rather than a high-end option, reinforcing its commitment to both hybrid and electric vehicles [7] Group 5: After-Sales Service - GAC Toyota announced a unique after-sales service for electric vehicle users, including compensation for battery-related incidents and coverage for both new and existing customers without warranty limitations [9] - Gasoline vehicle users will benefit from a lifetime warranty on the powertrain for the 2026 global vehicles [9]

撰 文 / 牛跟尚 设 计 / 琚 佳 与前两年的"油电同价"、"油比电贵"不同，主流传统车企正在主打"油电同智"、"油电同进""油电同 强"，并出现最新可喜的苗头。 3月11日，中国汽车工业协会公布的2025年2月产销数据显示：2月汽车国内销量达168.8万辆，环比 下降13.6%，同比增长39.9%。其中，传统燃料汽车国内销量为92.7万辆，虽然环比下降20.1%，但 同比增长14.3%。 具体到传统燃料乘用车，国内销量72.6万辆，虽然环比下降26%，但同比增加8万辆，同比增长 12.4%。 再看1-2月，传统燃料乘用车销量国内销量170.8万辆，虽然同比减少8.4万辆，但同比减幅收窄，只 有4.7%。 乘联分会秘书长崔东树表示，政策支持、技术进步和消费升级将是推动市场发展的关键因素，在中 国品牌走向全球的大背景下，减少对燃油车歧视性政策，实现"油电同强"，对稳定国内外车市销售 和供应链稳步升级都将有更好的推动作用。 汽车商业评论盘点发现，十大车企集团前两个月销量，只有长城、广汽、东风3家出现销量下滑。 集团销量排名第十名的长城汽车2月销量为77883辆，同比增长9.65%。其中，长城方盒子销量2937 ...