Group 1 - The festive atmosphere in Beijing is rising as supermarkets prepare for the Spring Festival, with significant consumer activity observed in various store formats, including hypermarkets and membership stores [1] - Yonghui Supermarket has launched a dynamic supply system featuring "30 high-quality explosive products," which has led to a structural upgrade in New Year goods consumption, with sales of these products reaching nearly 500 million yuan and same-store sales increasing over 120% year-on-year [1] - The top-selling products at Yonghui include cherries, blueberries, and Hongyan strawberries, with an increase in supply leading to a decrease in cherry prices and a notable rise in the market share of domestic blueberries [2] Group 2 - Wumart Supermarket has introduced time-limited flash sales to meet the increased demand for gift boxes as the Spring Festival approaches, with a focus on fresh and cooked food items [2] - Sam's Club has announced an additional delivery fee during the Spring Festival period to support delivery personnel, reflecting the operational adjustments made by supermarkets for online services [2][3] - The Ministry of Commerce has initiated the "2026 National Online New Year Goods Festival," with a significant increase in search volume for "New Year goods" on platforms like Taobao, indicating a strong consumer interest in festive shopping [3]

2月10日上午，习近平总书记在北京考察调研期间来到隆福寺街区，了解当地丰富节日市场供应、打造城市特色活力片区等情况，看望慰问基 层干部群众。 每逢春节前考察慰问 年货供应、假日消费 一直是总书记牵挂的一个重点 探市场、走街巷 问民生、贺新年 一张张热烈喜庆的照片 记录着总书记对群众的牵挂 对春节市场的关注 2025年1月22日至24日，习近平冒着严寒来到辽宁，看望慰问基层干部群众。这是23日上午，习近平在沈阳大东副食品商场考察时，同店主和 顾客亲切交流。 2024年2月1日至2日，习近平来到天津，看望慰问基层干部群众。这是1日下午，习近平在天津古文化街考察时，同店铺员工和现场群众互动交 流。 2020年1月19日至21日，习近平来到云南，看望慰问各族干部群众，向全国人民致以新春祝福。这是20日下午，习近平在昆明新春购物博览会 年货街，了解春节前市场供应情况。 两位游客在拿着刚购买的糖葫芦自拍。 今年，总书记考察的隆福寺街区 是北京东城文化消费新地标 这里有传统的北京特色糕点 也有时新的原创潮玩周边 人们在这里 既能就着小吃摊大快朵颐 也能驻足听一段京西太平鼓的韵律 百余米的新春市集上 传统消费活力不减 情绪消 ...

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The e-commerce market is experiencing significant growth driven by seasonal events such as the Lunar New Year, with various consumer trends emerging, including regional food preferences and the rise of new Chinese-style clothing orders [3][6][7]. Summary by Sections E-commerce Trends - The search index for New Year goods on Douyin has been steadily increasing since the launch of the New Year Festival on January 16, 2026, indicating a vibrant consumer market [3]. - The consumption trends highlight a significant increase in sales for regional specialty products, with year-end dinner-related transactions up by 92% year-on-year and local specialty goods up by 53% [6][7]. Key Product Categories - Seafood and fresh produce have shown remarkable growth, with seafood gift boxes experiencing a 607% month-on-month increase, driven by family gatherings and gifting during the New Year [9][10]. - New Chinese-style clothing orders surged by 66% year-on-year, reflecting a growing trend towards culturally resonant fashion [7]. Marketing Strategies - The marketing approach for seafood products has centered around live streaming, which accounted for 56.4% of exposure, showcasing the effectiveness of interactive content in driving sales [13][14]. - The report emphasizes the importance of content-driven marketing that aligns with consumer health concerns and gifting occasions, particularly in the traditional health supplement sector [22]. Consumer Demographics - The primary consumer demographic for bagels, a rising product category, is young adults aged 18-23, with a notable preference for health-oriented attributes such as whole grain and no added sugar [34][35]. - In the jewelry sector, individual stores dominate the market, with a significant contribution from potential influencers, indicating a low entry barrier for small businesses [46][48]. Sales Performance - The report notes that the sales heat for traditional health supplements, particularly bird's nest products, has increased by 76.7% month-on-month, with a low brand concentration indicating a fragmented market [18][20]. - The overall sales performance in the e-commerce sector has shown a robust upward trend, with various categories experiencing significant year-on-year growth, particularly in high-end and mid-range products [54][55].

春节消费是观察经济脉动的重要窗口。本次采访活动精选了成都、广安、内江、泸州等11个市州共32个 具有代表性的点位。这些点位将作为观察窗口，集中呈现全省各地推动文旅深度融合、激发节日消费潜 力的创新举措与火热场景。 据了解，为营造浓郁节日氛围，四川推出一系列惠民促消费活动。其中在成都、泸州率先落地的全国有 奖发票试点，春节期间投入奖金达7000万元，旨在激发市场热情。全省多地联动，面向返乡人群、年货 采购等需求，推出总价值超亿元的专属消费礼包，并通过发放汽车补贴、餐饮消费券、打造消费新场景 等方式，让消费红利切实惠及千家万户，推动传统年味与现代消费体验深度结合。 与此同时，文旅方面围绕"马上入川· 蜀你好玩"主线，统筹推出近3000场春节文旅活动，涵盖精品演 出、非遗巡展、民俗庙会、文博特展、主题研学等多元场景，着力构建全域联动、全龄适配的文旅消费 矩阵。惠民力度进一步加大，超百家景区发放10万张免费门票，成德眉资84家景区实行门票互抵五折优 惠，并统筹发放超3000万元文旅消费券，联合多家平台开展专项促销，以"真金白银"诚意吸引游客。 2026年"万千气象看四川"大型主题采访活动启动 华西都市报讯（记者 陈彦 ...

Core Viewpoint - The New Year market in Golmud City, Qinghai Province, is experiencing a surge in activity as citizens prepare for the upcoming Lunar New Year, with various promotional activities aimed at boosting consumer spending [2] Group 1: Market Activity - The "Kunlun New Year, Warm Winter Spring" New Year Fair has opened, attracting many citizens to the market and supermarkets [2] - The He Dong Agricultural Market is bustling with customers selecting fresh ingredients, particularly beef and lamb, which are being shipped nationwide [2] Group 2: Product Offerings - In addition to beef and lamb, new year products themed around horses have been introduced, signaling the start of a consumption peak [2] - A variety of flowers, fruits, vegetables, and seafood are being transported to Golmud City via rail, air, and road to meet consumer demand [2] Group 3: Consumer Engagement - Golmud City is implementing a series of promotional activities to stimulate the holiday consumption market, aiming to provide citizens with a festive and affordable New Year experience [2]

Group 1 - The core viewpoint of the articles highlights the vibrant consumer activity and abundant supply in various markets as the Spring Festival approaches, with people actively shopping for traditional goods and festive items [1][3] - In major cities like Beijing, traditional markets are bustling with consumers purchasing a wide range of New Year goods, including cultural products and festive decorations, contributing to a lively shopping atmosphere [1] - Local authorities in places like Shenyang are ensuring food safety by conducting inspections and tests on key food items, which enhances consumer confidence in their purchases [1] Group 2 - Specialty markets are showcasing unique local products, such as seafood and handmade goods in Weihai, and a diverse range of global and local items in Chengdu, reflecting the festive spirit [3] - In Yiwu, innovative products like drones and AI glasses are emerging as new choices for consumers during the New Year shopping season, indicating a trend towards technology integration in traditional festivities [3]

北京作为春节期间热门目的地城市，餐饮消费同样也将迎来新一轮消费热潮。美团数据显示，截至1月 29日，Top5年夜饭预订及用户搜索城市为上海、北京、杭州、广州、南京。北京一些老字号品牌年夜 饭已"一厢难求"。同春园、同和居两家名店除夕午、晚两餐共四个时段的所有包间均已订满，大厅也近 乎满座；马凯餐厅两堂包间更是早早告罄，一桌难求；西四惠丰饺子楼春节年夜饭预订也已全满。 2月2日，商务部等九部门印发《2026"乐购新春"春节特别活动方案》提出，结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴，推 出美食增值服务，如现场表演、免费小吃、幸运抽奖等。 海底捞相关负责人也表示，近期团年聚餐的预订正在快速增加，为了更好承接春节期间的聚餐需求，海 底捞将有超过1000家门店在除夕正常营业，超过1200家门店在大年初一开门迎客；从大年初二起，全国 超过1300家门店将恢复正常营业。与去年相比，海底捞今年除夕和大年初一正常营业的门店数量有所增 加。 苏商银行特约研究员武泽伟表示，节日假期消费不仅直接带动了门店营收的显著增长，更反映出节日背 景下聚集性消费与体验性需 ...

多家老字号还同步推出"到家版"年夜饭礼盒。同春园前厅经理杨飞介绍，"江南年味礼盒"包含清炖蟹粉狮子头、松鼠鳜鱼预制装、豆沙包等经典菜品，上线 两周预订即超200份；马凯餐厅"湘味团圆礼盒"含东安鸡、剁椒鱼头、腊味合蒸等，支持冷链配送；同和居"鲁韵家宴礼盒"则精选葱烧海参、九转大肠、㸆 2月2日，商务部等9部门印发《2026"乐购新春"春节特别活动方案》（以下简称"方案"）。其中，"好吃·马上尝鲜品年味"活动要求，结合开展中华美食荟、 老字号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴，推出美食增值服务，如现场表演、免费小吃、幸运 抽奖等。鼓励各地发布美食地图，结合本地实际在步行街、公园、社区等设置年味美食市集，举办美食大赛、厨艺比拼、晒晒我家的团圆饭等活动，结合各 类美食活动推广节日热销商品，吸引更多群众一起"寻味中国年"。 北京作为春节期间热门目的地城市，餐饮消费同样也将迎来新一轮消费热潮。美团数据显示，截至1月29日，Top5年夜饭预订及用户搜索城市为上海、北 京、杭州、广州、南京。北京一些老字号品牌年夜饭已"一厢难求"。同春园、同和居两家名店除夕午、晚两餐共四个时 ...

来自南京 的厨师将制作好的美食摆放整齐。中新网记者 泱波 摄 "我们要让每一道菜，都成为邀请大家来南京的理由。"参与活动的南京城市队相关负责人坦言，就是希 望能够以美食为媒，吸引八方来客，从而激活春节前夕的消费市场，让"南京味道"香飘更远。 中新网南京2月2日电(记者 泱波)春节临近，1月31日-2月1日，"我是厨神"美食嘉年华在江苏南京举行。 该活动主题被定为"不止苏超，还有苏味"，标志着其不仅是一场"舌尖上的大比拼"，更是一场融合了城 市文化与节日消费的盛宴。 最终，金陵年味素什锦、金陵明月炖生敲2道菜品入选江苏省"厨神·新春团圆宴"，琥珀酥骨龙池鲫鱼 冻、金陵盐水鸭、瑞鳞呈祥沁云耳、荠笋迎春全家福、秦淮八绝则上榜"百县千味·春飨榜"，入选总数 位列江苏全省第一。 专业厨神比拼精彩，民间高手也毫不逊色。在"民间厨神PK"专区，来自江苏各地的烹饪爱好者们也在 现场系上围裙，就地开火，展示各家餐桌上的"绝技"。 "我就是爱做饭，听说有这个活动，马上就在抖音上报名了！"参赛选手陈阿姨一边麻利地处理食材，一 边笑着说，"能不能赢不重要，图个热闹、喜庆！"现场，像陈阿姨这样的参赛者超过30名，他们五人一 组，在40 ...

"老板，给我来一盒手工蛋饺！"上午十点的苏州葑门横街，一家手工蛋饺铺前人气颇旺，金黄饱满的蛋饺在盒中堆叠如金元宝。随着春节临近，老苏州年 夜饭的"标配"手工蛋饺迎来了一年一度的销售高峰。扬子晚报/紫牛新闻记者走访市场发现，蛋饺销量较平日普遍翻倍，价格也从平时的每盒18元逐步涨 至23-25元。此外，今年市场上还推出了马蹄肉馅、荠菜肉馅等新口味，吸引了不少"尝鲜族"前来采购。 价格上涨背后，是节日性成本的上扬。"平常一天销量只有100盒左右，现在高峰期翻了好几倍，每天能卖出去四五百盒，不请帮手根本忙不过来。"周老 板坦言，春节期间人工费几乎翻倍，加上菜价略有上浮，每盒涨个三五元也属无奈。娄门农贸市场的张老板也补充说："过年是销售旺季，菜价小幅上 涨，人工费用更是翻倍，蛋饺每斤价格会上涨1-2元。" 尽管价格微涨，市民的购买热情却丝毫不减。刚付完钱的顾客季女士笑着说："过年图个气氛和好彩头，蛋饺是必备的。盒装也方便携带和储存，每盒12 个刚好够一顿吃。新口味还没试过，正好多买点尝尝。"像她一样，不少"新苏州人"也选择将这份传统年味端上自家餐桌，感受苏式新春的仪式感。 目前，苏州市场上蛋饺供应充足，但商家预计，越靠 ...