Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings for the New Year, with a growth rate of 117% as of December 21, 2023, indicating a strong demand for travel experiences during this period [1] - Popular cities for New Year celebrations include Guangzhou, Chengdu, Harbin, Chongqing, Zhengzhou, Xi'an, Wuhan, Beijing, Shanghai, and Changsha, which are ranked as the top 10 destinations for cross-year travel [1] - There has been a notable surge in interest for various New Year activities, with search volumes for events like "New Year fireworks shows," "New Year concerts," and "New Year camping" increasing by over 500% since mid-December [1] Group 2 - Meituan Travel has launched a promotional campaign titled "Enjoy the New Year with 50% Off," covering over 200 cities and offering discounts on thousands of attractions, hotels, flights, and group tours, with some deals going as low as 50% off [2] - The company is also providing additional benefits such as free New Year outings and large coupon packages to enhance the travel experience for consumers [2] - Meituan Travel plans to initiate a service experience guarantee action in key cities, collaborating with hotels, scenic spots, airlines, and travel agencies to ensure a smooth travel experience for consumers during the holiday season [2]

Group 1 - The core viewpoint of the articles highlights the surge in demand for travel experiences related to New Year's celebrations, particularly "chasing light" activities such as fireworks shows, concerts, and camping, with search volumes increasing over 500% since mid-December [1][2] - Popular activities for New Year's Eve include watching fireworks, drone performances, and staying in mountain hotels to witness sunrises, with the top ten cities for these experiences being Guangzhou, Chengdu, Harbin, Chongqing, Zhengzhou, Xi'an, Wuhan, Beijing, Shanghai, and Changsha [1] - Hotel bookings for New Year's celebrations have seen a significant increase, with a 117% growth in travel reservations for the 2026 New Year as of December 21 [1] Group 2 - The search volume for the "Chongqing Changshou Lake New Year's Fireworks Show" has increased by over 600% since mid-December, indicating a strong interest in fireworks events across major cities [2] - The search volume for "New Year's hotels" has risen by 189%, with specific types of accommodations such as villas and mountain hotels experiencing notable increases, including a 397% rise in searches for "Yellow Mountain top accommodation" [2] - The demand for vacation rentals for New Year's gatherings has also surged, with a nearly 145% year-on-year increase in orders for 2026 New Year's rentals during the first week of December [3]

Core Insights - The domestic tourism market is experiencing a consumption peak as the New Year holiday approaches, driven by the "3 days off, 8 days rest" trend, with significant increases in travel bookings and search interest across various platforms [1] Domestic Travel - Short-distance trips dominate the New Year travel trend, with 73.4% of trips lasting 3 days or less, and cities like Shanghai, Beijing, Guangzhou, Chengdu, and Harbin are among the most popular destinations [2] - Theme parks are seeing explosive growth, with Shanghai Disneyland's bookings increasing over 30% year-on-year and ticket reservations surging 5.2 times, driven by events like the New Year fireworks show and character interactions [2] - Ice and snow tourism is experiencing a peak, with Harbin Ice and Snow World seeing a 300% week-on-week increase in popularity, making it a top destination for winter tourism [2] - New Year concerts are becoming a key driver for young travelers, with hotel bookings in cities hosting concerts increasing by 17 times in Nanning and nearly tripling in Guangzhou [3] International Travel - The outbound tourism market is recovering, with a more than 40% year-on-year increase in flight bookings to popular destinations, and prices being 40% lower than during the Spring Festival [4] - Destinations within a four-hour flight radius, such as Hong Kong, Macau, and Southeast Asian countries, remain popular, while South Korea and Vietnam are emerging as top choices, with flight bookings to Seoul increasing 3.3 times [4] - Long-distance travel is also thriving, with destinations like Egypt, Spain, and New Zealand seeing significant increases in flight bookings, particularly among travelers utilizing the "3 days off, 8 days rest" policy [4] - "Self-driving upon arrival" is becoming a new trend in outbound travel, with international car rental bookings increasing over 200% [5] Market Trends - The 2026 New Year tourism market is characterized by a focus on short-distance travel, with long-distance trips as a supplement, and a strong domestic market alongside a recovering outbound market [5] - The combination of experiential consumption, personalized experiences, and high cost-performance options is driving market growth, with diverse cultural and tourism product offerings becoming a core competitive focus for the future [5]

Core Insights - The search interest for "New Year travel destinations" has increased by 150% week-on-week according to data from Mafengwo [1] - Short trips of three days or less account for 73.4% of travel plans, with local and nearby cities being the primary choices for New Year outings [1] - Theme parks remain popular among young people for New Year celebrations, with Shanghai Disneyland seeing a 160% increase in interest, driven by the release of "Zootopia 2" [1] Group 1 - The top ten popular destinations for New Year travel include Shanghai Disneyland, Weizhou Island, Nanao Island, Laojun Mountain, Chimelong Safari Park, Harbin Ice and Snow World, Xishuangbanna Tropical Botanical Garden, Universal Beijing Resort, Shamian Island, and Zhuhai Chimelong Ocean Kingdom, with theme parks making up half of the list [1] - Zhuhai Chimelong Ocean Kingdom plans to host three themed fireworks shows on New Year's Eve, accompanied by a star-studded concert to welcome the arrival of 2026 [1] Group 2 - Embracing nature is an important way for young people to create a sense of ritual for the New Year, with warm islands being ideal for "warm winter New Year" celebrations [1] - Weizhou Island, Nanao Island, and Shamian Island are among the favored destinations, with Weizhou Island experiencing a 156% increase in interest, as it is the best season for whale watching [1]

Group 1 - The core viewpoint of the articles highlights the significant increase in travel demand and ticket prices for the upcoming New Year holiday, with a notable rise in searches for travel options [1][2][3] - According to the report by Tongcheng Travel, the search interest for keywords related to "New Year" and "cross-year" has surged over 280% in the past month, indicating a strong interest in winter travel, particularly in "ice and snow tourism" and "escaping the cold" [1] - Flight prices from Hangzhou have seen dramatic increases, with tickets to northern cities like Changchun and Harbin rising by over 100% and 300% respectively compared to mid-December, while southern destinations like Guangzhou and Sanya have also experienced similar price hikes [2] Group 2 - The report notes that travelers can maximize their holiday by taking three days off from December 29 to December 31, resulting in an eight-day vacation, which has led to a 30% increase in bookings for outbound travel products [3] - Popular destinations for outbound travel include Malaysia, Singapore, Vietnam, South Korea, Thailand, Indonesia, and Kazakhstan, with significant price advantages for early bookings compared to last-minute travel [3] - The railway sector has also prepared for the holiday rush, with train tickets for the New Year holiday available for purchase starting December 17, and travelers are advised to be aware of different ticket sale times at various stations [4]

Core Insights - The travel industry is experiencing a significant surge in demand during the New Year holiday, with hotel bookings in popular cities increasing by over three times year-on-year from January 1 to January 3, 2026 [2][3] - The trend shows a preference for warmer destinations, with a notable increase in flight bookings to cities in the Greater Bay Area [2][6] - Young travelers aged 20-29 are becoming the main demographic for New Year travel, emphasizing social experiences and flexible travel options [2][3] Hotel Bookings - Hotel bookings in the top ten cities, including Guangzhou, Nanning, and Shanghai, have seen substantial growth, with some high-star hotels experiencing a fivefold increase in orders [2][4] - The demand for hotels around concert venues has surged, with some areas seeing hotel bookings increase by up to 13 times during New Year events [3][4] Concerts and Events - New Year concerts are driving travel and hotel bookings, with cities like Nanning and Guangzhou experiencing significant increases in hotel reservations due to high-profile performances [3][4] - The trend of "flying in" for concerts is evident, with domestic flight bookings to concert locations increasing by 1.4 times [3] Theme Parks and Attractions - Theme parks and ice-snow tourism are key attractions for New Year travel, with Shanghai Disneyland's ticket bookings increasing by 5.2 times compared to the previous year [4][5] - Other popular attractions include Beijing Universal Resort and various ice-snow destinations, which have also seen significant growth in ticket sales [4] County and Outbound Travel - There is a notable increase in hotel bookings in surrounding counties, with some areas experiencing growth of over five times, driven by travelers from major cities [6][7] - Outbound travel is also on the rise, with popular destinations including South Korea and Vietnam, showing substantial increases in flight bookings [7]

Group 1 - The domestic tourism market is experiencing a significant increase in activity as the New Year holiday approaches, with new ways of celebrating becoming mainstream [1][2] - Search interest for keywords like "New Year" and "cross-year" has surged, with a more than 280% month-on-month increase in searches [2] - Overall booking heat for flights, hotels, and homestays during the New Year holiday has risen nearly 30% compared to the same period last year [2] Group 2 - Hotel bookings for the New Year period have seen a threefold increase year-on-year in major cities, with the top ten cities for hotel bookings including Guangzhou, Nanning, and Shanghai [2] - High-star hotels in popular cities are showing a fivefold increase in bookings, indicating a growing preference for quality accommodations [2] - Homestay bookings are also booming, with a 164% year-on-year increase in orders for New Year's Day, and the "post-00s" demographic accounting for 60% of these bookings [2] Group 3 - Flight bookings to warmer destinations are particularly popular, with cities in the Greater Bay Area seeing ticket volumes increase significantly, with Jieyang leading at a 2.2 times increase [3] - Theme parks are becoming a preferred choice for New Year celebrations, with many cities hosting concerts and events that drive hotel bookings and ticket sales [4] - The search volume for tickets to domestic scenic spots has increased 1.8 times year-on-year, with Shanghai Disneyland and Beijing Universal Resort being top attractions [4] Group 4 - The New Year holiday provides a concentrated demand release window for the domestic tourism market, leading to an overall increase in travel product bookings [5] - The rise of diverse travel experiences and local cultural events is driving the evolution of tourism methods, moving away from traditional sightseeing to more personalized experiences [6]

Group 1 - The core viewpoint of the article highlights a significant increase in hotel bookings during the New Year holiday period, with some popular domestic cities experiencing over a 300% year-on-year growth in orders [1] - Young people are increasingly choosing to attend concerts as a way to celebrate the New Year, with hotel bookings in Nanning for concerts surging by 17 times, surpassing major cities like Beijing and Shanghai [4] - The demand for theme parks is rising, driven by recent popular films like "Zootopia 2," which has boosted attendance at Shanghai Disneyland [4] Group 2 - The travel data indicates that approximately half of the travelers flying to celebrate the New Year are aged between 19 and 30, with Guangzhou being the most popular destination among this demographic [4] - There is a notable increase in search volume for domestic scenic spot tickets, which has grown by 1.8 times year-on-year for the New Year holiday, with theme parks, ice and snow attractions, and traditional scenic spots being the top choices [4] - Shanghai Disneyland remains the top attraction for ticket sales during the New Year period, while Beijing Universal Resort is also gaining popularity among teenagers aged 13 to 18 [4]

受"狐兔CP"、跨年烟花秀等热点带动，上海迪士尼度假区元旦期间门票量稳坐热门景区TOP1，同比 2025年增长5.2倍。北京环球度假区热度高涨，同比增近3倍，也是13—18岁青少年的首选景区。主题公 园并非孩子专属，香港迪士尼乐园也俘获了不少老年游客的芳心，是60岁以上年龄段旅客最喜爱的景区 之一。 北京商报讯（记者 吴其芸）12月11日，去哪儿旅行大数据显示，2026年1月1日—3日元旦假期期间，国 内多个热门城市酒店订单量同比增3倍以上。除了北上赏雪、南下避寒的经典选择，游客迎接新年的出 行方式愈发多元，在音乐、乐园、山水中，解锁了迎接新年的N种仪式感。 跨城追一场演唱会，成为不少年轻人跨年的选择。胡夏、华晨宇演唱会举办地南宁，酒店预订猛增17 倍，热度超过北京、上海；更多来自北京、上海、广州、深圳、成都的游客则选择逃离喧嚣、亲近自 然，去周边小城看雪、看山、看海。 从机票方面看，游客更喜欢飞到温暖的地方去跨年。飞到大湾区多个城市的机票量同比大幅增长。其 中，揭阳以2.2倍票量增幅居首，广州、深圳、珠海、佛山也均实现翻倍票量增长，整体增幅领跑全 国。分年龄段来看，2026年元旦假期坐飞机去跨年的人群中，约 ...