聆讯后资料集显示，截至2025年9月30日的九个月内，鸣鸣很忙实现零售额(GMV)661亿元人民币，同比 增长74.5%，超2024年全年。截至2025年9月30日，公司全国在营门店数达19517家，覆盖全国28个省份 和所有线级城市。2025年9月消息，鸣鸣很忙全国签约门店数破2万。按2024年产品零售额(GMV)计，鸣 鸣很忙已成为中国最大的休闲食品饮料连锁零售商。 1月6日，港交所网站显示，湖南鸣鸣很忙商业连锁股份有限公司(以下简称"鸣鸣很忙")披露聆讯后资料 集，这意味着鸣鸣很忙已通过港交所上市聆讯，即将成为港股"量贩零食第一股"。 财务数据显示，2025年前九个月，公司实现收入463.71亿元，同比增长75.2%；经调整净利润18.10亿 元，同比大幅增长240.8%。同期经营现金流净额达21.90亿元。2022年至2024年，鸣鸣很忙收入从42.86 亿元跃升至393.44亿元，三年复合增速达203%；同期经调整净利润从0.81亿元增长至9.13亿元，三年复 合增速达234.6%。2022年至2025年前九个月，毛利率由7.5%稳步提升至9.7%，经调整净利率由1.9%提 高至3.9%，盈利能力与 ...

导读 低价换规模，利润如纸薄：鸣鸣很忙的增长逻辑正在失效。 12月11日，中国证监会正式通过湖南鸣鸣很忙商业连锁股份有限公司境外发行上市备案。这意味着这家 由"零食很忙"与"赵一鸣零食"合并而成的量贩零食巨头，距离登陆港交所仅剩临门一脚。截至2025年9 月，公司门店总数突破2万家，覆盖全国28个省份、1327个县市，成为国内休闲食品连锁行业当之无愧 的"门店之王"。 然而，在GMV（商品交易总额）从64亿元飙升至555亿元、营收三年增长近九倍的耀眼数据背后，加盟 商闭店潮、低毛利困局、品控风险以及核心股东减持等隐患，正悄然浮出水面。 加盟商承压，密集开店反噬盈利 鸣鸣很忙的崛起堪称零售业的"速度神话"。2022年，公司仅有1902家门店，GMV为64.47亿元；到了 2024年，门店数飙升至14394家，GMV跃升至555亿元。截至2025年9月，其门店总数突破2万家，覆盖 全国28个省份、1327个县市，成为行业首家达成此规模的企业。 这一爆炸式增长几乎完全依赖加盟模式。招股书显示，截至2025年6月，鸣鸣很忙16783家门店中，自营 店仅24家，占比不足0.15%。公司98.9%的收入来自向加盟店销售商 ...

Core Insights - The company Mingming Hen Mang has made significant progress in its preparations for an IPO, with the China Securities Regulatory Commission approving its application for overseas issuance and domestic unlisted shares to be fully circulated [1] - The company plans to issue up to 76.67 million overseas listed ordinary shares and convert 198 million unlisted shares into listed shares on the Hong Kong Stock Exchange [1] - As of June 30, 2025, the company operates 16,783 stores across 28 provinces in China, with approximately 58% located in county towns and rural areas [1][3] Industry Overview - The Chinese snack food and beverage retail industry has shown stable growth, with the market size increasing from 2.9 trillion yuan in 2019 to an expected 3.7 trillion yuan by 2024, reflecting a compound annual growth rate of 5.5% [3] - Mingming Hen Mang's sales have also been on the rise, achieving a GMV of 41.1 billion yuan in the first half of the year, a year-on-year increase of 86.9% [3][5] Financial Performance - The company's revenue for 2022, 2023, and 2024 was 4.286 billion yuan, 10.295 billion yuan, and 39.344 billion yuan respectively, with adjusted net profits showing a clear upward trend [4] - In the first half of the current year, the company's revenue reached 28.124 billion yuan, a year-on-year increase of 86.5%, while adjusted net profit surged by 265.5% to 1.035 billion yuan [5] - The company had cash and cash equivalents of 2.394 billion yuan at the end of the reporting period, reflecting a year-on-year growth of 34.37% [5]

Core Insights - The snack industry is experiencing intense competition, with companies like Salted Fish and others facing challenges in profitability despite revenue growth [1][3] - Salted Fish has shown resilience, reporting a revenue of 44.27 billion yuan and a net profit of 6.05 billion yuan for the first three quarters of 2025, marking year-on-year growth of 14.67% and 22.63% respectively [1][3] - The company is expanding its market presence by targeting high-end channels and investing in a production base in Thailand [3][19] Financial Performance - For Q3 2025, Salted Fish achieved a revenue of 14.9 billion yuan, a 6.1% increase year-on-year, with a net profit of 2.3 billion yuan, reflecting a significant 33.6% growth [1][3] - The company's gross margin improved by 1.0 percentage points to 31.6%, driven by higher sales of high-margin konjac products and optimization of product structure [3][5] - The first three quarters of 2025 saw a net profit margin of 13.66%, with a cash flow from operating activities of 619 million yuan, indicating a decline of 29.79% [2][8] Market Position and Strategy - Salted Fish has successfully captured market share in the high-end snack segment while also expanding its distribution channels, covering over 40,000 retail outlets [5][15] - The company relies heavily on its konjac products, which accounted for 26.9% of total revenue in the first half of 2025, with a staggering year-on-year growth of 155.10% [10][12] - Despite its successes, Salted Fish faces challenges due to over-reliance on a single product category and the potential for market saturation [12][13] Industry Challenges - The snack industry is shifting from a focus on channel expansion to a need for innovation and efficiency, with many companies struggling to adapt [9][16] - Salted Fish's growth strategy has not addressed fundamental industry issues such as product homogeneity and weak innovation capabilities [9][17] - The competitive landscape is intensifying, with companies needing to enhance supply chain efficiency and product differentiation to maintain market relevance [16][20] Future Outlook - The snack market is projected to exceed 3.8 trillion yuan in 2025, but the underlying challenges of low entry barriers and intense competition remain [20][21] - Salted Fish's current growth model, which capitalizes on health trends and channel advantages, may not be sustainable in the long term without significant innovation and market adaptation [20][21] - The company must transition from being a beneficiary of market trends to a creator of lasting value to avoid potential declines in growth [21]

Investment Rating - The report initiates coverage with a "Buy" rating for Wancheng Group [3][5]. Core Insights - Wancheng Group has transformed from a leading edible mushroom producer to a high-growth player in the snack retail sector, achieving significant revenue growth in its new business line [1][12]. - The company has successfully integrated multiple snack brands and expanded its store network, with a target of 15,365 stores by mid-2025, contributing to a substantial increase in revenue and profit margins [1][13]. - The financial outlook is optimistic, with projected revenue growth rates of 56.0%, 14.9%, and 9.4% for 2025, 2026, and 2027, respectively, alongside a significant increase in net profit [3][4]. Summary by Sections Development History - Established in 2011, Wancheng Group focused on edible mushrooms, becoming a key player in the agricultural sector by 2020, with mushroom revenue reaching 540 million yuan in 2024 [1][12]. - In 2022, the company entered the snack retail market, rapidly expanding through acquisitions and establishing a robust store network [1][13]. Shareholding Structure - The controlling shareholder, Wang Zeneng, holds 34.4% of the company, guiding the expansion of the snack business through strategic acquisitions and incentivizing management with equity plans [2][41]. - The company has been consolidating its snack brands under a unified operational structure to enhance efficiency and profitability [2][44]. Stock Price Trends - Since July 2024, Wancheng Group's stock price has increased over eightfold, driven by improved profit margins and the recovery of minority shareholder interests [3][25]. - The company is expected to continue benefiting from its new store formats and operational efficiencies, which are anticipated to further enhance its market valuation [3][19]. Financial Forecast - Revenue is projected to grow significantly, with estimates of 50.4 billion yuan in 2025, 57.9 billion yuan in 2026, and 63.4 billion yuan in 2027, reflecting a compound annual growth rate (CAGR) of 56.0% [4][5]. - Net profit is expected to rise dramatically, reaching 1.29 billion yuan in 2025, 1.98 billion yuan in 2026, and 2.54 billion yuan in 2027, indicating a strong recovery and growth trajectory [4][5].

Core Insights - The offline retail industry is facing significant challenges, with many companies reporting declining revenues and profits, indicating a collective downturn in the sector [1][3] - Only 2 out of 24 listed retail companies achieved both revenue and profit growth in the first three quarters of 2025, highlighting the industry's struggles [3][10] Financial Performance Summary - Among the 24 listed retail companies, 18 experienced a year-on-year decline in revenue, and 19 saw a decrease in profits [3] - Notable companies with revenue and profit growth include: - 万辰集团: Revenue increased by 77.37% and net profit surged by 917.04% [10][11] - 东百集团: Revenue grew by 2.34% and net profit increased by 3.04% [10][13] Industry Trends - The shift towards online retail and new business models is evident, with the instant retail market projected to reach 1.4 trillion yuan by 2025, growing at a compound annual growth rate of 25% [6] - Instant retail sales during the 2025 "Double 11" shopping festival reached 67 billion yuan, a 138.4% increase year-on-year, outpacing traditional e-commerce growth [8] Business Model Innovations - New retail formats, such as membership stores and integrated online-offline experiences, are gaining traction, with companies like 山姆会员店 and 盒马 leading the way [9] - 万辰集团's success is attributed to its focus on the bulk snack market, which aligns with consumer demand for high value and convenience [11][12] Transformation Strategies - Retailers are exploring various transformation strategies, including: - Systematic adjustments to enhance user engagement and operational efficiency, exemplified by the "胖东来" model adopted by several companies [22] - Innovative shopping experiences that blend social, cultural, and entertainment elements to attract consumers [23] - Despite the challenges, successful transformation efforts in select stores indicate a potential path forward for the industry [24]

Core Viewpoint - The article discusses the recent developments surrounding Wancheng Group's application for an IPO on the Hong Kong Stock Exchange, highlighting its transition from a fresh mushroom business to a snack retailing company, and the challenges it faces in maintaining growth and profitability amidst market saturation and governance concerns [1][2][4]. Company Overview - Wancheng Group, formerly known as Wancheng Biological, specializes in the research, cultivation, and sale of edible mushrooms, with a significant shift to the snack retail sector since 2022 [1][2]. - The company has expanded its snack brand "Haoxianglai" through acquisitions, increasing its store count to over 3,800 and achieving a market share of 1 [2]. Financial Performance - In 2022, Wancheng Group's revenue surged from 549 million yuan to 32.328 billion yuan by 2024, with a net profit increase from 67.85 million yuan to 611 million yuan, reflecting compound annual growth rates of 289.0% and 108.0% respectively [2]. - The company reported a 77.4% year-on-year revenue growth for the first nine months of 2025, with net profit increasing by 361.5% compared to the same period in 2024 [4]. Market Dynamics - The snack retail market has seen significant investment, with over 3 billion yuan raised in equity financing from 2022 to 2024, indicating a growing interest in the "bulk snack" concept [1]. - However, the rapid expansion of snack retailing has led to market saturation, with Wancheng Group's average customer transaction value dropping by 33.3% from 53.33 yuan to 35.56 yuan between 2022 and 2024 [8]. Operational Challenges - Despite initial growth, Wancheng Group's revenue growth has slowed significantly, with quarterly growth rates declining from 534.0% in Q1 2024 to 44.2% in Q3 2025 [5]. - The company's gross margin has decreased from 20%-30% to 10%-15% since entering the snack business, with a net margin remaining in single digits [6]. Governance Issues - Wancheng Group is characterized as a family-run business, raising concerns about governance and management practices, especially following the resignation of its chairman amid legal investigations [13][15]. - The company's recent acquisition strategy has drawn scrutiny, particularly regarding the high valuations paid for subsidiaries and the potential conflicts of interest involved in these transactions [16][17].

Core Viewpoint - The leisure snack industry is undergoing significant changes, putting the company, Liangpinpuzi, in a difficult position as it faces declining revenues and profits due to increased competition from low-cost snack models [1][2][4]. Financial Performance - In the first three quarters of 2025, Liangpinpuzi reported revenue of approximately 4.1 billion yuan, a year-on-year decline of about 24%, and a net profit loss of 122 million yuan, marking a significant downturn [4][5]. - The company's revenue and net profit have been consistently declining since 2023, with revenues of 5.999 billion yuan and 5.480 billion yuan in the first three quarters of 2023 and 2024, respectively, reflecting declines of 14.33% and 8.66% [4][5]. - The net profit for 2024 was -46 million yuan, indicating the first annual loss for the company [5][6]. Market Dynamics - The rise of low-cost snack models has created intense competition, significantly impacting traditional high-end snack brands like Liangpinpuzi [2][9]. - The leisure snack market in China is over one trillion yuan, characterized by fragmentation and intense price competition [9]. Strategic Adjustments - Liangpinpuzi has attempted to adapt by reducing prices and entering the low-cost snack market, but these efforts have yielded limited results [3][10]. - The company has optimized its offline store strategy, leading to a reduction in store numbers and a corresponding decrease in sales [6][10]. Future Outlook - The company faces a critical juncture, needing to decide whether to continue its high-end strategy or pivot to compete in the low-cost segment, which could undermine its established brand positioning [11][12].

Core Insights - Wancheng Group, a leading and fastest-growing snack and beverage retail company in China, has officially submitted its main board listing application to the Hong Kong Stock Exchange, marking a new chapter in its capital market journey [1][6] - The company's flagship brand "Haoxianglai" has achieved remarkable performance, becoming the top snack and beverage retail brand in China by gross merchandise volume (GMV) in 2024, and the first in the country to exceed 10,000 stores [3] Company Performance - As of June 30, 2025, Wancheng Group operates over 15,000 stores across 29 provinces in China, establishing a comprehensive store network with deep penetration in key markets such as the Yangtze River Delta and densely populated regions [3] - The company has a robust membership system with over 150 million registered members, including more than 110 million active members, which supports data-driven decision-making for product introductions and category optimization [3] Financial Growth - Wancheng Group's total revenue surged from 9.3 billion RMB in 2023 to 32.33 billion RMB in 2024, representing a year-on-year increase of 247.9%, with a GMV of 42.6 billion RMB in 2024, up 282% from 2023 [4] - By June 30, 2025, the company's revenue reached 22.58 billion RMB, a year-on-year growth of 106.9%, with an adjusted net profit of 920 million RMB [4] Future Plans - The funds raised from the IPO will be used for expanding and upgrading the store network, enriching the product portfolio, enhancing logistics efficiency, and upgrading digital infrastructure [6] - Wancheng Group aims to leverage its experience to empower the industry and inject new vitality into the standardized and scaled development of the snack retail sector [6]

Core Viewpoint - The company, Fujian Wancheng Biotechnology Group Co., Ltd., is applying for an IPO on the Hong Kong Stock Exchange to raise funds for expanding its store network, enhancing product offerings, improving logistics efficiency, and upgrading digital infrastructure, aiming to solidify its leadership in the Chinese snack retail industry and potentially become the first "bulk snack stock" in Hong Kong [1][7]. Group 1: Company Background and Development - Founded in 2011, the company initially focused on mushroom supply and became a key supplier for Walmart, establishing a strong reputation in the industry [2]. - In 2021, the company successfully went public on the A-share market as the "first stock of edible fungi," marking a significant milestone in its development [2]. - Recognizing market trends, the company shifted its focus to the bulk snack industry, capitalizing on its growth potential and broad market space [2][3]. Group 2: Financial Performance - In 2024, the company achieved a remarkable revenue of 32.3 billion, representing a 248% increase from the previous year, with the bulk snack business contributing 98% of this revenue [4]. - The half-year report for 2025 showed a revenue of 22.58 billion, a year-on-year growth of 106.89%, and a net profit of 472 million, reflecting a staggering increase of 50,358.8% [4]. - The rapid growth in the bulk snack sector has positioned the company as the largest listed company in this market segment, earning it the title of "China's Snack King" [4]. Group 3: Expansion and Market Strategy - The company has rapidly expanded its store network from fewer than 100 stores in 2022 to over 10,000 stores by 2024, becoming the first bulk snack brand in China to surpass this milestone [5]. - As of June 30, 2025, the company operates over 15,000 stores across 29 provinces, with more than 10,000 under the "Good to Come" brand, showcasing its extensive market coverage [6]. Group 4: Future Prospects and Challenges - The IPO in Hong Kong is expected to enhance the company's brand recognition internationally and facilitate its global expansion strategy [7]. - Funds raised will be used for overseas store network expansion, product development tailored to regional tastes, and supply chain improvements [7]. - The company faces intense competition in the bulk snack market and must navigate challenges in brand differentiation and governance structure as it transitions to a publicly listed entity [8].