Core Viewpoint - The banking industry's app integration trend is accelerating, with major banks like Beijing Bank and Bank of China consolidating their digital banking services into fewer applications, indicating a shift from quantity expansion to quality enhancement in digital strategies [3][4]. Group 1: App Integration Trends - Beijing Bank announced the closure of its direct banking app, integrating its functions into the "Jingcai Life" app, marking a significant move in the consolidation of independent banking apps [5]. - The credit card app sector is also experiencing rapid integration, with Bank of China migrating functions from its "Bountiful Life" app into its main app, signaling a trend among major banks to streamline their digital offerings [6]. - Smaller banks are following suit, with institutions like Beijing Rural Commercial Bank and Jiangxi Bank shutting down their credit card apps and merging functionalities into their primary mobile banking applications [6][7]. Group 2: Regulatory and Market Drivers - The app integration trend is driven by regulatory requirements and the need for improved user experience, as highlighted by the National Financial Regulatory Administration's directive to optimize and consolidate low-activity and redundant apps [9]. - High operational costs and low user engagement of standalone apps have become bottlenecks for banks' digital development, with data showing that the monthly active users of some banking apps are significantly lower than their main banking apps [10][11]. Group 3: Strategic Focus Post-Integration - Post-integration, banks are advised to focus on four key areas: reshaping mobile ecosystems, enhancing digital capabilities with AI and big data, expanding value-added services, and solidifying security and compliance foundations [12]. - The core of app integration is not merely about reducing the number of apps but optimizing the structure to improve operational efficiency and user engagement [12].

Core Viewpoint - The banking industry is experiencing a trend of app integration, moving from a fragmented digital channel approach to a more centralized one, enhancing user experience and operational efficiency while shifting the digital strategy from quantity expansion to quality improvement [1][4]. Group 1: App Integration Trends - Several banks, including Beijing Bank and China Bank, have begun migrating functions from their direct banking and credit card apps to more centralized platforms, indicating a significant shift in the banking sector [2][3]. - The closure of independent direct banking apps is becoming a trend among both large and small banks, with institutions like Minsheng Bank and Kunlun Bank already having completed similar integrations [2][3]. - The integration of credit card apps is accelerating, with China Bank announcing the migration of its "Bountiful Life" app functions to its main app, marking a significant move in the industry [2][3]. Group 2: Regulatory and Market Drivers - The integration trend is driven by regulatory requirements and the need for improved user experience, as highlighted by the National Financial Regulatory Administration's directive to streamline low-activity and redundant apps [4]. - High operational costs and low user engagement of dispersed apps have become bottlenecks for digital development in banks, prompting a reevaluation of independent app strategies [5]. Group 3: Digital Transformation and User Behavior - The digital transformation of banks is entering a new phase focused on quality and efficiency, moving from merely adding functions to creating an integrated ecosystem [6]. - User behavior is shifting towards preferring a single app for comprehensive financial and lifestyle services, leading banks to recognize the importance of a unified digital experience [5][6]. Group 4: Future Directions Post-Integration - Post-integration, banks should focus on four key areas: reshaping mobile ecosystems, enhancing digital capabilities with AI and big data, expanding value-added services, and ensuring data security and compliance [7]. - The core of app integration is not just about reducing the number of apps but optimizing their structure to improve operational efficiency and user understanding [7].

Core Viewpoint - The trend of banks discontinuing certain functions of telephone banking is part of a broader digital transformation strategy aimed at enhancing security, reducing operational costs, and adapting to changing customer behaviors [1][3][4]. Group 1: Bank Announcements - Zhejiang Commercial Bank announced it will discontinue personal deposit transaction services via telephone banking on November 14, 2025, including various types of fund transfers [1]. - Other banks, such as Industrial Bank, China Merchants Bank, Minsheng Bank, and Agricultural Bank, have also phased out various telephone banking functions in recent years, including fund transfers and loan services [2]. Group 2: Industry Trends - The shift away from telephone banking is driven by the increasing prevalence of digital channels like mobile banking, which are seen as more secure and efficient for managing financial transactions [3]. - According to the "2024 China Digital Banking Survey Report," the usage rate of telephone banking has decreased to 25%, down 3% year-on-year, while mobile banking usage has risen to 88%, an increase of 2 percentage points from the previous year [3][4].

Group 1 - Multiple banks have recently announced the shutdown of their mobile apps, with over 10 banks ceasing operations of various apps, including credit card and direct banking apps [3][4] - The trend of shutting down apps is attributed to the inefficiencies and high operational costs associated with maintaining multiple apps, which often leads to resource wastage and management confusion [6][9] - The closure of these apps is also driven by the need for banks to optimize resources and reduce operational costs in a tightening economic environment, as banks face pressure on profitability and must focus on core business areas [10][12] Group 2 - The proliferation of multiple apps within banks has created a "data island" effect, making it difficult for banks to achieve a comprehensive understanding of their customers and provide personalized services [9] - The competitive landscape with internet financial platforms necessitates that banks consolidate their efforts to create a powerful "super app" that can compete effectively against third-party payment platforms [10][12] - The future of banking apps is expected to shift from quantity to quality, with a focus on developing a core app that serves as a comprehensive service platform, integrating financial and lifestyle services [12]

Core Viewpoint - The banking industry is increasingly integrating various app functionalities into mobile banking apps to enhance user experience, reduce operational costs, and improve risk management [1][4]. Group 1: App Integration Trends - Several banks, including Beijing Bank and China Bank, are shutting down their standalone apps for direct banking and credit card services, migrating functionalities to their main mobile banking apps [1][2]. - This trend is not limited to direct banking and credit card apps; many banks are also consolidating their corporate banking and lifestyle service apps due to low user engagement and redundancy [2][3]. Group 2: User Experience Challenges - The proliferation of multiple banking apps has created a burden for consumers, leading to low user activity and dissatisfaction with the overall experience [3]. - Users have expressed a preference for fewer, more integrated apps, indicating a desire for a streamlined banking experience [3]. Group 3: Regulatory Influence - Recent regulations from the National Financial Regulatory Administration emphasize the need for banks to manage mobile applications effectively, encouraging the consolidation of apps with low user engagement and high operational risks [3]. Group 4: Benefits of Integration - By creating a unified "super app," banks can significantly enhance user experience while lowering the costs associated with maintaining multiple apps [4]. - Consolidation allows for centralized monitoring of transactions, improving risk identification and management [4].

Core Viewpoint - Several banks in China are consolidating their mobile applications to enhance user experience and address issues related to low user engagement, poor experience, and redundant functionalities [3][5][6]. Group 1: Company Actions - Beijing Bank announced the discontinuation of its direct banking APP and website effective November 12, with functionalities migrated to the "Jingcai Life" mobile banking APP [1]. - China Bank is migrating all services from its "Colorful Life" APP to the main "China Bank" APP, with the "Colorful Life" APP set to stop downloads and registrations [4]. - Other banks, including Beijing Rural Commercial Bank and Jiangxi Bank, have previously shut down their credit card apps, integrating their functions into mobile banking apps [4]. Group 2: Industry Trends - The trend of APP consolidation is not limited to direct banking and credit card applications; many banks are also merging enterprise banking and lifestyle service apps due to low user engagement [4][5]. - The Chinese Internet Finance Association has reported multiple banks applying for the cancellation of their enterprise banking apps and lifestyle service apps due to service cessation [4]. - Regulatory guidance from the National Financial Regulatory Administration emphasizes the need for banks to manage mobile applications effectively, focusing on reducing the number of low-activity and redundant apps [6]. Group 3: User Experience - Industry insiders indicate that the primary motivation for banks to streamline their apps is to improve user experience and reduce the burden of having multiple applications [5][6]. - Users have expressed frustration over the number of banking apps, preferring to consolidate their banking needs into fewer applications for better usability [6]. - The goal of creating a unified "super APP" is to enhance user experience while lowering operational costs and improving risk monitoring [6].

Core Viewpoint - Banks are increasing the threshold for transaction SMS notification services in response to rising profit pressures and the deepening of digital transformation, indicating a trend towards refined management of service models and cost expenditures [1][8]. Group 1: Service Adjustments - Several banks, including Guangdong Huaxing Bank and Hubei Bank, have announced increases in the minimum transaction amount for SMS notifications, with Guangdong Huaxing Bank set to stop sending notifications for transactions below 500 yuan starting September 16, 2025 [2][4]. - Hubei Bank will raise the default threshold for SMS notifications to 100 yuan for transactions starting March 27, 2025, up from a previous threshold of 10 yuan [2][6]. - China Bank will adjust its SMS notification service for existing customers from a zero yuan threshold to 100 yuan starting April 17, 2025 [2][6]. Group 2: Rationale Behind Changes - The adjustments are framed as efforts to enhance customer service quality, with banks citing the need to optimize service levels and customer experience [3][7]. - The changes reflect a broader trend in the banking industry towards cost management and the impact of digital transformation, as mobile banking and WeChat services become more prevalent [7][8]. Group 3: Cost Management and Efficiency - The banking sector is increasingly focusing on refined management to drive high-quality development of liability businesses and enhance revenue from intermediary services amid narrowing net interest margins [8][9]. - Data shows that the cost-to-income ratio for 39 out of 42 listed banks has declined in the first half of the year compared to the previous year, indicating a trend towards improved operational efficiency [9].

张大伟 制图 回顾直销银行的十余年沉浮，其承担了银行数字化转型的探索任务，又在展业受困、手机银行逐步满足 用户需求之下顺势退场。"随着手机银行在用户体验、业务场景和技术架构上的全面升级，直销银行的 独立存在价值被稀释，其作为'过渡形态'的阶段性任务便宣告完成。"苏商银行特约研究员薛洪言向上 海证券报记者表示。 曾经风头无两 "看到邮惠万家银行被吸收合并的公告时，我打开朋友圈，看到很多在直销银行共事过的老同事和朋友 都在转发这条公告，满屏都是对'时代落幕'的叹息。"曾在直销银行工作过的刘晓（化名）向上海证券 报记者慨叹。 独立法人直销银行的困境 □ 邮惠万家银行经营三年多以来，始终没能盈利，2025年上半年净利润为-1.18亿元 □ 招商拓扑银行甚至尚未正式经营就告"夭折"——撤回开业申请并终止筹备工作 □ 百信银行亏损几年后，至2021年才开始盈利，但目前经营仍面临压力。截至2024年末，百信银行实现 净利润6.52亿元，同比下滑23.74% ◎记者 徐潇潇 黄坤 邮储银行日前公告称拟吸收合并全资子公司邮惠万家银行，这意味着国内第二家独立法人直销银行在成 立不到四年后也走向终局。至此，独立法人直销银行仅剩百信 ...

1 邮储银行的一纸公告，「送走」了国内第二家独立法人直销银行。 9月23日，邮储银行发布公告称，将吸收合并下属全资子公司中邮邮惠万家银行有限责任公司（以下简称「邮惠万家」），后者的全部业务、财产、债权 债务以及其他各项权利义务都将由邮储银行承继。 这则公告唤起了我对于这家银行的最初记忆，2020年底，邮储银行和招商银行接连发布公告称，他们发起设立的直销银行均已获批筹建。 作为一家在当时已经拥有4万个金融网点和40万人线下队伍的国有大行，在2021年的中期业绩发布会上，邮储银行管理层还特地提到了他们申请设立直销 银行的原因： 邮储银行申请设立直销银行的目的就是想把它作为邮储银行数字化转型的抓手，或者是叫做一个「试验田」，打造转型发展的第二曲线。 算起来，这家在2022年6月才正式获批开业的银行，运营至今不过三年多时间，这块「试验田」就匆匆退出了历史舞台。 截至2025年6月末，邮惠万家的注册用户数约2000万，总资产规模不过120亿元，在中国的银行业市场中，并没有什么存在感。 作为国内仅有的两家独立法人直销银行之一，邮惠万家的「夭折」再次展现了直销银行的尴尬处境。 2017年，国内首家独立法人直销银行中信百信银 ...

受访专家指出，直销银行定位不清、与手机银行功能同质化等问题加速了母行吸收合并的进程。此次合 并有利于提高母行整体竞争能力，但需关注此前存量业务的平稳衔接与过渡。 邮储银行拟吸收合并 邮储银行公告称，吸收合并完成后，邮惠万家银行的独立法人资格依法注销。 据了解，此次吸收合并是为了有效利用资源，降低邮储银行运营成本。"近年来，本行不断加大金融科 技投入，数字化和集约化能力快速提升，以手机银行为主要服务渠道的格局已经形成，线上综合服务能 力大幅增强。" 邮储银行在公告中进一步表示，邮惠万家银行线上运营经验整合到该行，是对其线上业务强有力的补 充，业务资源及人才队伍将为发展注入新动力，并将有效降低管理成本，有助于将资源投入到互补性更 强的领域，提高整体运营效率。 邮惠万家银行成立于2022年1月，注册资本为50亿元，是我国首家获批成立的国有大行独立法人直销银 行。业绩表现方面，2022年至2024年年报显示，该行期末净利润分别为-1.62亿元、-2.63亿元、-4.15亿 元。2025年上半年，实现营业收入1.50亿元，净利润-1.18亿元，同比减亏38.74%。截至今年6月末，该 行净资产为40.42亿元，累计注册 ...