票根经济
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黄金周消费“观”|IP首展、票根经济,双节逛街“雷达”已启动
Sou Hu Cai Jing· 2025-09-30 22:37
Group 1 - The article highlights the vibrant consumer market in Jiangsu during the dual festival period of National Day and Mid-Autumn Festival, showcasing a strong upward trend in consumption [2] - Various promotional activities and themed events are being organized to attract consumers, with a focus on creating engaging atmospheres and experiences [2][6] - The introduction of limited-time pop-up stores featuring popular IPs and unique products is driving foot traffic and enhancing consumer engagement [4][6] Group 2 - The Nanjing Wanxiang Tiandi is leveraging the "first launch economy" and "first store first exhibition" strategies to attract young consumers, featuring high-profile brands and collectible toys [6] - Nanjing Pengxin Water City is offering discounts and services tied to ticket purchases from local attractions, enhancing the overall consumer experience during the holiday [6] - The Nanjing IFC mall is showcasing giant tank models and interactive exhibits to create a unique shopping experience, appealing to both shoppers and military enthusiasts [8] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing over 300 promotional activities during the holiday season to stimulate consumer spending, integrating various resources from shopping districts, scenic spots, and rural areas [8]
安徽将办金秋国庆消费月活动 发展“票根经济”迎客来
Zhong Guo Xin Wen Wang· 2025-09-30 12:28
安徽省文化和旅游厅副厅长邵海卫说,安徽将组织各市推出游历山河、中秋团圆、乐享晒秋等系列优质 产品,打造演唱会、音乐节、非遗展销、国潮市集、游园会等特色活动。 在惠民利民方面,安徽文旅、商务等部门将发展"票根经济",全面启动第十二届文化惠民消费季活动, 政府、金融机构、文旅企业、平台公司叠加发放文旅消费补贴,提升游客出游体验。 据安徽省商务厅副厅长张弘强介绍,今年前8个月,安徽各地组织促消费活动3400余场,拉动消费240多 亿元人民币。 近日,安徽省商务厅已启动实施2025年"徽动消费·金秋购物季"系列活动,计划9月至10月举办系列促消 费活动超1500场,配套发放消费券逾2亿元人民币。(完) 安徽将办金秋国庆消费月活动 发展"票根经济"迎客来 中新网合肥9月30日电 (记者 张强)记者30日从安徽省政府新闻办举行的新闻发布会上获悉,安徽将举办 金秋国庆消费月活动。其间,安徽拟开展"超级皖"美食争霸赛等各类促消费活动3800余场。 9月30日,安徽省政府新闻办举行新闻发布会。中新社记者 张强 摄 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 中新经纬版权所有,未经书面授权,任何单位及个人不得转载 ...
金秋国庆消费月活动来啦→
Sou Hu Cai Jing· 2025-09-30 10:04
Core Viewpoint - The "Golden Autumn National Day Consumption Month" aims to stimulate consumer spending during the extended holiday period, enhancing the cultural and tourism experience in the province [2][6][11]. Group 1: Event Overview - The event is a collaborative effort by the Provincial Culture and Tourism Department and the Provincial Commerce Department, featuring over 3,800 promotional activities across the province [6][11]. - Key activities include the "Super Anhui" food competition, various cultural performances, and themed events in multiple cities [6][11]. Group 2: Consumer Incentives - The government and financial institutions will provide consumer subsidies, including a national version of the "Tourism Card" that connects 22 key scenic spots [7][11]. - Cities like Huangshan and Ma'anshan are implementing various discount programs and promotional activities to encourage tourism and spending [7][11]. Group 3: Focus on Demand and Experience - Cities will create unique cultural and tourism consumption scenarios, such as interactive experiences and themed festivals, to attract visitors [8][12]. - The event will also emphasize safety and service quality, with initiatives to enhance the overall visitor experience [8][12]. Group 4: Specific City Initiatives - Hefei will host a series of cultural performances and food festivals, including the "Super Anhui" food competition, with significant participation and revenue generation [17][18]. - Huangshan will offer diverse travel routes and experiences, focusing on local culture and nature, while promoting a "ticket root economy" to enhance consumer engagement [23][24]. - Fuyang plans to host over 500 events, including music festivals and food competitions, to attract tourists and stimulate local consumption [29][30]. - Wuhu will implement over 400 promotional activities, including food competitions and cultural events, to create a festive atmosphere [34][35].
“花灯+非遗”“邮轮+京剧”……节日消费掀热潮 传统文化以年轻化姿态 “圈粉”
Yang Shi Wang· 2025-09-30 09:40
Group 1: Tourism and Cultural Activities - Huangshan city is gearing up for the upcoming National Day and Mid-Autumn Festival, with activities focusing on food culture and ticket-based economy to boost the tourism market [1] - A vibrant cultural event is taking place along the Tunxi River, featuring food and music, with popular non-heritage food experiences attracting families [3] - Tourists can enjoy discounts on dining, shopping, and entertainment by presenting their travel tickets on the "Huangshan Xiaozhu" platform, promoting a comprehensive tourism consumption experience [5] Group 2: Festival Products and Consumer Trends - In Yiwu, the sales of festive products are surging as the Mid-Autumn Festival approaches, with traditional items like lanterns and mooncake gift boxes gaining popularity [6][11] - Unique products such as hand-held lotus lanterns and bamboo-crafted rabbit lanterns are particularly in demand, reflecting a trend towards integrating non-heritage elements into festive goods [8][14] - The shift in purchasing behavior shows that buyers are now ordering national trend products months in advance, indicating a longer consumption cycle and increased resilience in the supply chain [14] Group 3: Cruise Tourism - The cruise tourism market is experiencing a boom, with three cruise ships operating out of Shanghai during the National Day holiday, indicating a growing preference for sea travel among tourists [15][19] - The "Aida Magic City" cruise ship is set to host nearly 5,000 guests, showcasing the popularity of cruise vacations during the holiday period [15] - A special themed cruise featuring Peking opera performances and cultural lectures is being launched to enhance the onboard experience for travelers [17]
“小票根”撬动文旅“大消费”,多地激发赛事经济新动能
Zhong Guo Zheng Quan Bao· 2025-09-30 08:23
Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to boost consumer spending through sports events, with the 2025 China Open Tennis Tournament leveraging a "ticket root economy" to drive consumption in various commercial districts [1][2] - The integration of sports events with local businesses is creating a multi-dimensional consumption experience, transforming event tickets into keys for discounts and promotions across numerous sectors [2][4] Group 1: Ticket Root Economy - The "ticket root economy" is facilitating the conversion of sports event attendance into broader consumer spending, as seen in various regions across China [4] - In Beijing, the 2025 China Open is expected to attract approximately 300,000 attendees, generating over 80 million yuan in ticket sales and driving an additional 25 million yuan in overall consumption [2][4] - The model is being replicated in other cities, such as Hubei and Inner Mongolia, where local events are also offering discounts and promotions linked to event tickets [4][5] Group 2: Consumer Behavior Trends - Consumer preferences are shifting from functional to personalized and experiential spending, with the ticket root economy catering to both emotional and rational consumer needs [5] - The emotional aspect of ticket ownership enhances social sharing and community engagement, while the rational aspect provides tangible discounts and benefits [5] - The integration of sports events into urban life is fostering a more diverse and layered consumption structure, moving beyond traditional travel and accommodation to include entertainment and leisure [4][5]
无锡梁溪区加快推进生活性服务业发展 多措并举激发消费活力
Xin Hua Ri Bao· 2025-09-29 21:27
Core Insights - Liangxi District has effectively implemented national and provincial policies to promote consumption, focusing on key areas such as emerging economies and large-scale consumption, resulting in a steady growth in the consumption market with a retail sales total of 632.07 billion yuan from January to August, marking a 4.9% year-on-year increase and maintaining the top position in the city [1] Group 1: Quality Supply Meets New Consumer Demands - The district is enhancing the quality of consumption supply to meet the personalized, experiential, and quality-oriented demands of current consumer groups, with 25 new provincial-level flagship stores established this year, including high-profile brands [2] - New consumption formats are being developed, such as the introduction of over 20 brands in the "二次元" economy and the establishment of a nationwide first "pet-friendly" street, enhancing the interactive experience for consumers [2] - Luxury brands like Louis Vuitton, Hermes, Dior, and Gucci have opened double-decker flagship stores in the district, highlighting the increasing consumption capacity and influence [2] Group 2: Cultural and Tourism Integration - Liangxi District is leveraging cultural IP to stimulate consumer flow, with projects like the "今夜梁宵" immersive night tour attracting 4.965 million visitors since its opening in April, showcasing the successful integration of culture and tourism [3] - The district has created unique cultural experiences, such as the "阿炳映月里" project, which combines traditional music with modern art installations, appealing to younger demographics [3] Group 3: Sports Events Driving Consumption Growth - The district has successfully hosted the "奇妙夜梁溪" event, attracting over 3,500 participants and generating an average daily consumption of over 3 million yuan, with 43% of attendees being from outside the area [4] - Initiatives like the "苏超有礼" series of promotional activities are designed to enhance consumer engagement through immersive experiences in various commercial areas [4] Group 4: Space Renewal and New Consumption Scenarios - The district is expanding consumption spaces through the renovation of an 8.5-kilometer slow-moving system along the ancient canal, connecting 19 cultural landmarks and creating new consumption scenarios [5] - The "运河汇街区" has been developed as a new cultural and tourism landmark, attracting over 2.3 million visitors in its first year after transformation [6] Group 5: Policy Support for Consumption Potential - Liangxi District is implementing policies to stimulate large-scale consumption in sectors like automobiles and home appliances, resulting in a retail sales increase of 28.52 billion yuan across four major categories [7] - The district aims to enhance service quality and brand value while diversifying the development of the service industry to meet the evolving consumer demands [7]
影院变身城市文化客厅:“电影+”消费新业态激活经济新动能
Yang Shi Wang· 2025-09-29 03:45
Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with "traveling to a city for a movie" becoming a new trend in cultural tourism [1] - National policies are continuously being introduced to support the innovation of "film+" business models, integrating film with tourism and other sectors to stimulate consumption and economic growth [1] Group 1: Policy and Economic Impact - The State Council has issued opinions to promote high-quality service consumption, emphasizing the importance of film-related consumption [3] - A series of policy measures from multiple ministries aim to leverage online traffic from quality performances, animations, and films to drive offline scene innovation [3] Group 2: Local Initiatives and Consumer Engagement - In Jiangsu, cinemas are launching activities like "film + traditional music performances" and "film + intangible cultural heritage cuisine," creating a win-win situation for cinemas, cultural heritage, and audiences [3] - The "Film Ticket Exchange for Scenic Area Discounts" initiative in Zhejiang allows movie ticket stubs to provide discounts at various restaurants, enhancing consumer engagement and driving foot traffic [7] - The summer consumption season in Zhejiang has introduced a movie consumption voucher program worth 36.8 million yuan, covering tourism spots, shopping districts, hotels, and restaurants, exploring a multi-scenario consumption model [5]
晶采观察丨活力拉满!节前促消费热度提前升温
Yang Guang Wang· 2025-09-29 01:49
当国庆假期遇上中秋节,长达八天的"超级黄金周",相信大家已经非常期待了!最近,我看到很多网友 不仅晒出"拼假"、旅行计划的朋友圈,还分享了很多要给家人带回去的礼物。这几天我去了很多大型商 超、农贸市场,货品丰富、供应充足,看着很眼馋也很安心,当然还有不少促消费系列活动,这些都让 这股提前到来的消费热潮"烟火气"十足。 例如,继"苏超"爆火后,各地纷纷推出本地"草根赛事"吸引客流。四川将推出"跟着'川超'游四川"活 动,发放总价值超5000万元的"赛事门票+景区门票+住宿优惠"系列"大礼包",同时开设主题旅游巴士与 旅游专线,实现"一场比赛、多城联动"的无缝衔接;湖北推出省级常态化票根综合服务小程序,游客上 传高铁票、演出票、景区门票等票据即可兑换酒店优惠、文创礼品等;上海更是将"票根经济"写入《上 海市提振消费专项行动方案》。 无论是降低出行成本,还是提升游玩体验,最终目的都是为了让大家度过一个充实又快乐的假期。这一 目标的实现,离不开多部门协同发力——唯有通过精准补位、智慧赋能与细节优化,构建起全链条、高 品质的服务体系,才能切实保障大家安心回家、开心度假。 晶采观察,下期见! 编审:伍刚 统筹:王薇 赵净 ...
湖北文旅商体消费市场蓬勃发展 超千场活动打造缤纷“双节”假期
Chang Jiang Shang Bao· 2025-09-28 23:07
Core Insights - The dual celebration of National Day and Mid-Autumn Festival in 2025 creates an 8-day "super long golden week," presenting significant opportunities to boost consumption and expand domestic demand [1] Group 1: Economic Impact - In the first eight months of 2025, Hubei received 662 million tourists, generating a total tourism revenue of 692.86 billion yuan, reflecting year-on-year growth of 14.26% and 15.85% respectively [1] - The total retail sales of consumer goods in Hubei reached 1.724 trillion yuan, growing by 5.7%, which is 1.1 percentage points higher than the national average [1] - Retail sales of sports and entertainment products in Hubei increased by 63.8% to 8.267 billion yuan, surpassing the national growth rate of 43.2% [1] Group 2: Cultural and Tourism Activities - Hubei's cultural tourism system has launched a series of diverse cultural tourism activities under the theme "Meet Autumn in Hubei," including over 600 high-quality performances and 50 themed art exhibitions during the dual festival [2] - The province's museums plan to host 416 exhibitions and 223 themed activities for the National Day and Mid-Autumn Festival [2] - A promotional campaign titled "Let's Go to Hubei" will feature 100 must-visit spots and various travel routes, including moon-viewing and rural tourism [2] Group 3: Night Economy and Ticket Promotions - Hubei will host over 260 events in 11 national-level cultural tourism night consumption clusters, expecting a footfall of over 12.5 million [3] - The "Ticket Economy" initiative allows visitors to exchange tickets for various benefits, enhancing the overall experience [3] - The province will offer over 50 packages for concerts and music festivals, promoting a vibrant night economy [3] Group 4: Sports and Fitness Initiatives - Hubei's sports system will enhance the supply of sports events, including the 2025 Wuhan Tennis Open and the Hubei Digital Sports Games, with upgraded event tickets serving as "city experience passes" [4] - New business models such as sports consumption seasons and night sports consumption will be promoted, integrating online and offline experiences [4] - The province plans to organize 29 sports events and 2 consumption season activities, focusing on community engagement and public sports service [5]
上市公司掘金“票根经济”
Zheng Quan Ri Bao· 2025-09-28 16:12
Group 1 - The "ticket root economy" is rapidly emerging across China, connecting various consumption scenarios and creating a new consumption model that benefits both businesses and consumers [1][2] - The model allows consumers to use tickets from transportation, sports, and cultural events to receive discounts, points, or vouchers for subsequent purchases, promoting a chain experience rather than a single purchase [2][3] - Various cities are actively promoting the "ticket root economy" in anticipation of the upcoming Golden Week, with initiatives that offer exclusive benefits to consumers based on their event tickets [2] Group 2 - A number of listed companies are seizing opportunities within the "ticket root economy," including those in the outdoor sports, retail, and technology sectors [3] - Beijing Sanfu Outdoor Products Co., Ltd. is leveraging its brand experience to offer discounts to consumers holding tickets from events, even without direct sponsorship [3] - Shanghai New World Co., Ltd. is exploring "thematic marketing" strategies and creating packages that integrate travel, consumption, and accommodation, aiming to build a diverse cultural and tourism consumption ecosystem [3]