票根经济
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电影票根基础福利就不基础
Bei Jing Ri Bao Ke Hu Duan· 2025-09-11 12:04
Core Viewpoint - The article discusses the emergence of a "ticket root economy" in Beijing, where movie tickets serve as a "consumption passport" that unlocks various discounts and experiences, promoting a new consumption model and enhancing consumer engagement [1] Group 1: Ticket Root Economy - The ticket root allows consumers to enjoy discounts on dining, gaming, and other activities, transforming a simple movie ticket into a valuable coupon [1] - This initiative is part of a broader strategy to stimulate consumption by linking various sectors such as dining, exhibitions, and cultural activities through the ticket root [1] - The concept of "ticket root economy" is gaining traction in Beijing, with over 60 new films scheduled for release this summer, and collaboration with more than 30 commercial districts [1] Group 2: Consumer Engagement and Economic Impact - The ticket root acts as a catalyst for increased purchase volume and repeat purchases for businesses, leading to significant long-term benefits [1] - The integration of various consumption scenarios, such as events and travel, is expected to unleash a multiplier effect on chain consumption [1] - The government's "Special Action Plan to Boost Consumption" emphasizes the need for innovative and diversified consumption scenarios, supporting the growth of the ticket root economy [1] Group 3: Future Prospects and Urban Development - The development of the ticket root economy presents an opportunity to enhance urban governance and service capabilities, ultimately improving the city's brand and competitiveness [1] - Continuous innovation in collaborative mechanisms and increased policy support are essential for optimizing the ticket root economy ecosystem [1] - The evolution from "ticket root economy" to "trendy economy" and "national trend economy" reflects the dynamic nature of China's consumption landscape and its economic vitality [1]
锐评|看电影票根的七十二变
Bei Jing Ri Bao Ke Hu Duan· 2025-09-11 09:08
Core Insights - The "ticket root economy" is transforming movie tickets from mere cultural experience vouchers into "consumption passports," driving consumer engagement and spending across various sectors in Beijing [3][4] - The integration of ticketing with dining, entertainment, and other services is creating a new consumption model that enhances customer experience and boosts business revenues [3][4] - The government is promoting this model as part of a broader initiative to stimulate consumption and improve urban governance, emphasizing the need for collaboration among businesses and policy support [4][5] Summary by Sections Ticket Root Economy - The ticket root economy is becoming a significant trend in Beijing, allowing consumers to enjoy discounts and experiences across multiple sectors by using movie tickets [3] - This model encourages cross-industry collaboration, linking cinema with dining, exhibitions, and cultural products, thus extending the consumer experience beyond a single transaction [3][4] Consumer Engagement - The initiative has led to increased purchase volumes and repeat rates for businesses, indicating a positive long-term impact on revenue [3] - Consumers view ticket stubs as valuable coupons and guides to explore the city, enhancing their overall experience [3][4] Government and Policy Support - The government’s "Special Action Plan to Boost Consumption" aims to deepen the integration of various consumption sectors, promoting innovative and diverse consumption scenarios [4] - Effective collaboration and coordination among stakeholders are essential for optimizing the ticket root economy, requiring policy support and innovative offerings to enhance consumer value [4][5] Economic Implications - The evolution from "ticket root economy" to "trendy play economy" and "national trend economy" reflects the dynamic nature of China's consumer market, showcasing its vitality and potential for growth [5]
四川推广“票根经济” 串起文旅消费链
Jing Ji Ri Bao· 2025-09-11 02:47
Group 1 - The core concept of "ticket root economy" is being promoted in Sichuan, linking various consumption experiences such as dining, tourism, and entertainment, thereby enhancing overall consumer engagement and spending [1][2] - During the Chengdu International Auto Show, ticket holders experienced a 6% increase in store sales, indicating the positive impact of the ticket root economy on local businesses [1] - The initiative has led to a 10% revenue increase for restaurants in the city of Zigong, showcasing the effectiveness of the ticket root economy in driving foot traffic and sales [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the ticket root economy, creating a dual interaction that boosts both local consumption and cultural tourism development [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, where ticket holders can enjoy discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue [2] - New models such as "cross-city performances" have been introduced, allowing ticket holders to access various discounts across multiple cities, with total benefits exceeding 100 million yuan [2]
四川推广“票根经济”——串起文旅消费链
Jing Ji Ri Bao· 2025-09-10 22:10
Group 1 - The core concept of the "ticket root economy" is to enhance consumer experience by linking various sectors such as dining, tourism, and entertainment, thereby transforming consumption from a "single purchase" to a "chain experience" [1][2] - Chengdu's initiative to include car show tickets in the "ticket root economy" has led to a 6% increase in store sales during the event, indicating a positive impact on local businesses [1] - The "ticket root economy" has been effectively implemented in various cities, with initiatives like "free enjoyment with ticket roots" in Zigong, resulting in a 10% increase in restaurant revenue despite expected downturns due to museum closures [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the "ticket root economy," which has become a new engine for urban consumption development, particularly through events like music festivals and film locations [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, promoting tourism with ticket root discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue, totaling 39.8 billion yuan [2] - The "cross-city performance" model introduced by Sichuan integrates various tourism and cultural sectors, offering discounts on multiple products, with a total benefit exceeding 100 million yuan across five cities [2]
一张票玩转一座城 “票根经济”点燃消费新引擎
Zheng Quan Ri Bao· 2025-09-07 23:11
本报记者 刘 萌 2025年中国国际服务贸易交易会(以下简称"服贸会")召开在即,为推动服贸会与消费融合联动,北京 市将配套推出多项精品消费活动以及多重优惠活动。比如,组织"票根"主题活动,针对服贸会、WTT 大满贯等,整合"票根"消费资源包,定期更新商圈票根优惠活动,实现多种票根共享优惠。目前,已汇 集喜隆多、大悦城等6大商圈,约200个商户的优惠活动。 商务部研究院副研究员洪勇在接受《证券日报》记者采访时表示,"票根经济"是一种新的经济模式,通 过整合各类消费活动(如赛事、演出、展会等)的门票凭证,与商圈、餐饮、住宿等商户联动,推出跨 场景优惠。这种模式能有效提振消费,其核心是利用票根作为流量入口,将单次消费转化为多场景消 费,激发消费者二次或多次消费。 今年3月份,中共中央办公厅、国务院办公厅印发的《提振消费专项行动方案》提出"深化线上线下、商 旅文体健多业态消费融合,创新多元化消费场景"。 国研新经济研究院创始院长朱克力在接受《证券日报》记者采访时表示,各地积极发展"票根经济",正 是深化商旅文体健多业态消费融合的生动实践。未来,各地要关注资源整合的深度与广度,深入挖掘不 同场景间的互补性,找到活动与 ...
一张票玩转一座城“票根经济”点燃消费新引擎
Zheng Quan Ri Bao· 2025-09-07 16:26
Group 1 - The core idea of the articles revolves around the promotion of the "ticket economy" in China, particularly in relation to the upcoming 2025 China International Service Trade Fair, which aims to integrate consumption activities with various events and services [1][2] - The "ticket economy" is described as a new economic model that links ticket vouchers from events like sports, performances, and exhibitions with discounts from merchants in shopping districts, restaurants, and accommodations, thereby encouraging multiple consumption scenarios [1][2] - Various cities, including Jinan and Chengdu, are actively exploring the potential of the "ticket economy" by implementing initiatives that offer discounts and enhance consumer experiences through integrated ticketing and promotional activities [2][3] Group 2 - Experts suggest that to effectively stimulate consumption through the "ticket economy," efforts should focus on deepening the integration of consumption scenarios, expanding the applicability of ticket vouchers across more industries, and creating a seamless consumer experience [3] - There is a call for stronger policy and financial support, including increased investment in consumption vouchers and subsidies, as well as encouraging financial institutions to offer low-interest consumer loans to lower barriers to spending [3] - The use of digital technologies, such as blockchain for cross-platform ticket verification and big data for optimizing promotional strategies, is emphasized as a means to enhance the effectiveness of the "ticket economy" [3]
服贸会联动票根经济助力金九银十
Bei Jing Ri Bao Ke Hu Duan· 2025-09-05 20:52
Group 1 - The 2025 China International Service Trade Fair will be held from September 10 to 14 at Shougang Park, featuring over 20 premium consumer activities to meet diverse consumer needs [1] - A total of 3 million yuan in welcome consumption vouchers will be distributed starting from 10 AM yesterday, applicable to the accommodation and catering sectors, valid until October 17 [1] - During the fair, 13 premium consumer activities will take place at Shougang Park, with an additional 12 activities in the surrounding areas of Beijing West, including events at Shijingshan Amusement Park and Beijing Garden Expo Park [1][2] Group 2 - Various activities during the fair will provide a multi-dimensional experience for citizens and tourists, including the "Foreign Trade Quality Products" event and the Beijing Coffee Market, along with sports events like the Beijing Youth Parkour Elite Competition [2] - The fair will coincide with Beijing Fashion Week and China International Fashion Week, promoting a blend of cultural tourism and commercial landmarks, featuring fashion launches and showcases [2] Group 3 - Consumers can access consumption vouchers through the Douyin app, with a maximum of 7 vouchers worth a total of 585 yuan available per user [3] - The dining vouchers are valid for 7 days, while accommodation vouchers are valid for 14 days, with specific issuance schedules for each type [3]
山东创新“票根经济”:凭周杰伦演唱会门票可享景区酒店折扣
Qi Lu Wan Bao· 2025-09-05 08:26
Core Viewpoint - The Shandong provincial government is implementing a comprehensive policy package to stabilize the economy, focusing on expanding cultural and tourism consumption as a key driver for economic growth [1][3] Group 1: Policy Measures - The "Work Plan" includes 20 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at leveraging the multiplier effect of cultural and tourism consumption [1][3] - The initiative involves collaboration from 22 departments, emphasizing deep integration and innovative breakthroughs in "cultural tourism+" sectors, particularly in digital tourism, night economy, and ticket-root economy [3] Group 2: New Business Opportunities - Shandong plans to introduce new business formats such as low-altitude flight tourism and boutique performances, enhancing the festive pull and accelerating the cultivation of new growth points in inbound tourism [3] - The focus is on developing three major scenarios: night cultural tourism, digital empowerment, and Qilu cuisine, promoting immersive experiences and digital upgrades, including the construction of digital cultural tourism complexes [3] Group 3: Economic Incentives - The province is innovating the "ticket-root economy" model, offering discounts on attractions and hotels with concert tickets, exemplified by the September Jay Chou concert, and launching dedicated concert trains [3] - Measures include financial incentives, regional cooperation, and the "Bring Customers to Shandong" reward policy to optimize the consumption environment and ensure effective policy implementation [3]
服贸会联动票根经济 北京将发放300万元消费券
Xin Hua She· 2025-09-05 06:08
Group 1 - The 2025 China International Service Trade Fair will be held from September 10 to 14 at Shougang Park in Beijing [1] - Beijing plans to issue a total of 3 million yuan in themed consumption vouchers to promote the integration of the service trade fair with consumer activities, focusing on the accommodation and catering sectors [1] - Over 300 catering enterprises and more than 20 hotels are expected to participate in the themed consumption voucher activities [1] Group 2 - The "Ticket Root" themed activities will target exhibitors and guests of the service trade fair and WTT Grand Slam, integrating various ticket root consumption resources and regularly updating promotional activities [1] - Six major business districts, including Xilongduo and Joy City, have gathered around 200 merchants' promotional activities [1] - During the service trade fair, Beijing Fashion Week and China International Fashion Week will be held simultaneously, creating a fashion consumption hotspot [1] Group 3 - Beijing Fashion Week will feature a trend exhibition at the National Conference Center, focusing on the integration of commercial resources and cultural technology innovation [1] - The "Beijing Fashion Week Shougang Park Flash Show" will take place at various locations, including the Shougang Three High Furnace Viewing Platform [1] - China International Fashion Week will host nearly 100 offline special activities for fashion brands and four brand release events at the Beijing Exhibition Hall [1]
1+3!山东出台加力稳经济一揽子政策措施
Da Zhong Ri Bao· 2025-09-05 00:59
Group 1 - Shandong Province has introduced a comprehensive set of policies to stabilize the economy, including a third batch of policy measures focusing on service, construction, and cultural tourism sectors [2][3] - An additional 1 billion yuan will be allocated to support the development of the service industry, building on the existing 2 billion yuan provincial service industry development guidance fund [2][3] - The third batch of policy measures includes 16 initiatives aimed at enhancing service industry support, ensuring project construction, and providing assistance to enterprises facing difficulties [2][3] Group 2 - The service industry plays a crucial role in the overall economic growth of Shandong, prompting the government to develop targeted measures for high-quality service industry development, including 42 specific initiatives [3] - Key sectors such as wholesale and retail, transportation, finance, and real estate will receive focused strategies to unlock service consumption potential and improve the quality of service industry development [3] - The government aims to enhance the structure and efficiency of the service industry by promoting high-end productive services like industrial internet and technology services [3] Group 3 - The "Work Plan for Promoting High-Quality Development of the Construction Industry" includes 13 specific measures addressing issues like clearing overdue payments and supporting private construction enterprises [4] - The plan emphasizes the importance of ensuring timely payment of debts to construction companies and facilitating their participation in new urban infrastructure projects [4] - Regular project opportunity lists will be published to provide transparency regarding investment scales and qualification requirements for private construction enterprises [4] Group 4 - The "Work Plan for Expanding Cultural and Tourism Consumption" outlines 20 measures focusing on digital tourism, performance arts, inbound tourism, and night economy [5] - New cultural and tourism products and experiences will be introduced, such as the "Good Guest Shandong" tourism credit card and upgraded digital services [5] - Innovative models like the "ticket root economy" will be strengthened, offering discounts on tourism services linked to event tickets, enhancing the overall consumer experience [5]