Core Insights - The article highlights the growing popularity of winter sports in Yulin City, particularly through the development of ski resorts and ice sports facilities, transforming cold resources into a vibrant economy [1][3] Group 1: Development of Ice and Snow Sports - Yulin City has seen a significant increase in winter sports participation, with over 30 ski resorts established and a rise in visitors to the Shenkou Bay Ski Resort, which welcomed 11,000 visitors during the New Year holiday [1][3] - The Yulin Water Sports Center has become a key venue for ice sports, receiving approximately 120,000 visitors since its opening in 2024 and generating over 1.5 million yuan in revenue from six ice sports events [1][3] Group 2: Economic Impact and Integration - Various ice and snow activities have contributed to an economic scale of 500 million yuan, indicating a successful integration of winter sports with cultural tourism [3] - The city is developing unique cultural products that incorporate local heritage elements, such as paper-cutting and folk songs, to enhance the tourism experience and expand sales channels [3] Group 3: Future Prospects and Events - The upcoming first Winter Sports Games in Shaanxi Province, scheduled for February 6, 2026, will further boost Yulin's ice and snow development, with the Shenkou Bay Ski Resort set to host multiple skiing events [4] - Plans are in place to enhance the Yulin Water Sports Center with a "space capsule camp" project, which will provide accommodation and wellness services, thereby improving the capacity for ice tourism [4]

2025年榆林市冰雪嘉年华期间，游客在榆林水上运动中心体验（央广网发 榆林水上运动中心供图） 央广网榆林1月31日消息（记者陈锵）黄土高原的冬日，寒风凛冽，榆林市的冰雪运动却如火如荼。2026年元旦刚过，神木市碧麟湾滑雪场洁白的雪道上， 滑雪爱好者们矫健的身影穿梭不息。 专程从西安赶来的舞蹈老师陈皖悦整理着装备，对这里的雪道赞不绝口："雪道宽、雪质好，特别适合提升技术。"更让她欣喜的是冰雪运动带来的改 变："以前特别畏寒，爱上滑雪后，身体好了，冬天也成了期盼的季节。那种自由驰骋的感觉，让人着迷。" 陕西省榆林市神木市碧麟湾滑雪场，游客正在体验滑雪运动（央广网记者 陈锵 摄） 在榆林市科创新城的水上运动中心，光洁的冰面同样热闹非凡，工作人员正为即将到来的冰雪嘉年华做最后准备。项目负责人张伟介绍，中心自开放以来， 已成为市民和游客体验冰雪乐趣的重要场所。 "我们在保障专业训练的同时，努力把这里打造成一个冰雪乐园，让更多人能参与进来。"张伟说。数据显示，2024年以来，中心累计接待入园约12万人次， 举办冰雪赛事活动6场，实现收入150余万元。 这股涌动的冰雪热潮，是榆林市将"冷资源"转化为"热经济"的生动实践。碧 ...

Core Viewpoint - The upcoming 2026 Winter Olympics is driving the popularity of ice and snow sports in Wuxi, transforming "cold resources" into a "hot economy" and boosting the winter tourism market in the Yangtze River Delta region [1] Group 1: Wuxi's Ice and Snow Economy - Wuxi's Sunac Snow Miracle features comprehensive snow facilities and professional teaching services, attracting ski beginners, families, and sports enthusiasts from surrounding cities [1] - Various skiing courses and activities, such as parent-child skiing and team-building events, are offered to cater to different demographics [1] Group 2: Events and Activities - From February 1 to 8, Wuxi's Sunac Snow Miracle will host a series of activities in conjunction with International Snow Day, including 30 minutes of free basic instruction and immersive snow games for 50 parent-child families [3] - On February 7, the 2026 Jiangsu Province Youth Snowboarding Competition (Wuxi Station) will take place [3] Group 3: Yixing's Ice and Snow Attractions - Yixing's Bamboo Sea Ski Resort, the largest outdoor ski area in southern Jiangsu, has seen a surge in visitors since its opening, with a total area of 37,000 square meters and five ski trails catering to various skill levels [3] - The resort has introduced packages that include tea areas and collaborations with nearby attractions to enhance regional consumption [3] Group 4: Visitor Statistics and Facilities - The Bamboo Sea Ski Resort has expanded its practice area from 3,000 square meters to over 6,000 square meters and has employed 150 certified coaches, receiving approximately 20,000 visitors since its opening [5] - The Yao Lake Town's Bear Kids Fun Snow World focuses on family-friendly activities, having welcomed over 6,500 visitors to its 6,000 square meter indoor snow park since its trial operation [5] Group 5: Diversification of Offerings - Wuxi is diversifying its high-quality ice and snow product offerings, transforming ice and snow "traffic" into consumption "growth," thereby contributing to the booming ice and snow economy in the Jiangnan region [7]

Core Viewpoint - The Northeast ice and snow tourism is experiencing significant growth, transforming cold resources into economic benefits through improved transportation and diverse tourism offerings [1]. Group 1: Transportation Network - The Northeast ice and snow tourism has gained popularity, with key locations like Shenyang, Tonghua, and Changbai Mountain attracting more visitors. Previously, these areas were isolated due to transportation limitations [2]. - The opening of the Shenyang-Baihe High-Speed Railway in September 2025 will enhance travel options for tourists seeking winter activities [2]. - Jilin Province has added multiple direct flight routes and increased flight frequencies from major source cities, creating an "ice and snow air corridor" to facilitate tourist travel [2]. Group 2: Diverse Consumption Scenarios - In Jilin, the giant snow sculpture "Cloud Top Palace" has been unveiled, and various ice and snow light shows are being held, enriching the visitor experience [3]. - The Wanfeng Tonghua Ski Resort has upgraded its ski trails and introduced pet parks and snow entertainment areas to cater to visitors of all ages [3]. - In Liaoning Shenyang, local hot spring resorts are combining ice and snow activities with hot spring experiences, offering a unique "hot and cold collision" experience for tourists [3]. Group 3: Vibrant Ice and Snow Tourism - The integration of the Shenyang-Baihe High-Speed Railway and the air corridor has revitalized the previously isolated ice and snow resources, showcasing a dynamic tourism landscape that attracts increasing numbers of visitors [4].

从常年恒温的室内雪场到自由畅玩的户外雪道与亲子乐园，无锡正通过多元化、高品质的冰雪产品供给， 将冰雪"流量"转化为消费"增量"，书写江南地区冰雪经济的火热篇章。（来源：无锡广电美好无锡工作 转自：无锡博报 "每个星期从扬州来一次，无锡的滑雪场挺好的，能让我们南方的孩子也体验一下滑雪的乐趣。"一位游客 说道。2月1日至8日，无锡热雪奇迹即将结合国际雪日开展系列活动，每日提供30分钟免费基础教学、2月 1日及2月8日当天，为50组亲子家庭开展初上雪深度体验及沉浸式雪地游戏；2月7日当天开展2026年江苏 省青少年单板滑雪联赛（无锡站）。与此同时，宜兴的冰雪经济同样火爆，形成了特色鲜明的室外与亲子 冰雪体验格局。坐落于湖 镇竹海村的宜兴竹海滑雪场，自元旦开板以来客流爆棚。作为苏南地区规模最大 的室外滑雪场，37000平方米的场地内，5条雪道错落分布，满足不同水平游客的需求。该雪场还通过设置 围炉煮茶区、联动周边景区与住宿，推出多种套餐，有效带动了区域消费。 宜兴竹海滑雪场项目负责人秦莺表示，2026年宜兴竹海滑雪场为了更好地服务广大游客，练习区从原来的 3000平方米，拓展到6000多平方米，聘请的150名教练都是 ...

滑雪板划过雪面溅起雪雾，冰上乐园里欢笑声不断，室内雪场人流穿梭……从冰雪运动到休闲体验，从 旅游出行到城市消费，冰雪正以多种形态融入大众生活。这个雪季，冰雪不再只是北方的"冬日限定"， 而是以更丰富的方式走进城市生活，带动冰雪消费持续升温。 《中国冰雪经济发展报告（2025）》显示，2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800 亿元，年均增幅达到21.09%，预计2025年将突破万亿元大关。冰雪经济已逐步成为多地扩大内需、刺 激消费的重要增长点。 "当前，我国冰雪旅游和冰雪经济正处于快速发展与提质升级的关键阶段。"吉林财经大学吉林省冰雪经 济研究院院长邢楠在接受记者采访时表示，在各种因素的持续推动下，冰雪经济已从季节性、区域性活 动，逐步扩展为全季节、全地域、多元融合的消费新业态，冰雪旅游从小众走向大众，从北方延伸到南 方，形成"冰雪+"融合发展模式。 近期，冰雪相关消费在多地持续升温，冰雪经济的带动效应日益显现。 在湖北武汉，黄陂甘露山文创城依托室内雪场资源，持续丰富冰雪旅游产品供给。度假区内，专业滑雪 雪道与戏雪娱乐项目同步开放，吸引不少市民和家庭前来体验；在配套商业和休闲空间，餐 ...

Core Viewpoint - The article highlights the transformation of winter sports and activities into a comprehensive industry chain, where "cold resources" are being converted into a "hot economy," showcasing the high-quality development of the ice and snow economy [1]. Group 1: Industry Growth and Development - The ice and snow economy is evolving into a complete industry chain that integrates sports, culture, equipment, and tourism [1]. - The 2025-2026 snow season will see the transformation of the Taiwu Ski Resort in Zhangjiakou into an immersive stage for a large-scale ethnic dance performance, attracting numerous skiing enthusiasts [6]. - The 2025-2026 Dalian Ice and Snow Season will feature 19 events, including skiing, ice fishing, and other activities, with a total investment of 2 million yuan in ice and snow consumption coupons to stimulate local economic growth [23]. Group 2: Consumer Engagement and Participation - The popularity of ice and snow activities is evident, with families and children actively participating in various winter sports across multiple locations, such as Harbin and Shenzhen [3][4]. - In Shanghai, the ice rink has seen a surge in consumer demand, with approximately 30% of adult participants being born after 1995, indicating a growing interest among younger generations [16]. - During the New Year holiday, over 70,000 visitors flocked to the Xima Ice and Snow Kingdom in Xiong'an, showcasing the appeal of winter activities beyond just being a seasonal attraction [30]. Group 3: Cultural Integration - Ice and snow activities are becoming cultural experiences, with visitors engaging in activities that blend traditional culture with modern entertainment, such as the ice sculptures in Changchun [7]. - The ice and snow landscape is being marketed as a unique cultural experience, attracting tourists to various scenic spots like the ice waterfall in Henan and the ice sculptures in Jilin [18][21]. Group 4: Regional Highlights - The winter season has brought significant snowfall to regions like Jilin and Harbin, leading to increased tourist activity in ski resorts and ice parks [4][13]. - The ice and snow tourism in regions like Guizhou is being promoted as a leading destination, integrating sports, vacation, culture, and educational experiences [27].

Core Insights - The article highlights the increasing popularity of skiing activities in Zhangjiakou, particularly among students, as winter vacation approaches, with a focus on ice and snow education programs [5][10] - The establishment of the Youth Ski Training Center aims to provide a friendly environment for young skiers, featuring various skill-level slopes and comprehensive facilities [7][8] Group 1: Youth Ski Training Center - The Youth Ski Training Center is set to open in November 2025 and is designed specifically for youth training and winter camps, catering to competitive training needs [6][7] - The center features three types of slopes (beginner, intermediate, and advanced) with widths exceeding 40 meters, promoting safety and comfort for skiers [7] - The center spans 3,000 square meters and includes diverse facilities such as a self-service dining area, coffee shop, and classrooms, ensuring a holistic training and learning experience [8] Group 2: Ice and Snow Education Programs - The "Public Ice and Snow Education Season" was launched on January 18, coinciding with the start of winter camps, attracting numerous young participants [6][10] - The program aims to engage a wide demographic, including children, parents, and adults, with 20 sessions planned to benefit approximately 4,000 participants [10] - Activities include professional skiing instruction, cultural sharing related to the Winter Olympics, and hands-on experiences, fostering growth and enjoyment in the ice and snow environment [10] Group 3: Broader Impact on Ice and Snow Economy - The article notes a growing interest in the ice and snow economy in China, with an increasing number of participants transitioning from occasional to regular engagement in winter sports [10] - The involvement of various training teams and educational institutions indicates a collaborative effort to enhance the ice and snow sports ecosystem in the region [8][10] - The shift in public perception of ice and snow activities from seasonal to year-round participation reflects a significant cultural change influenced by the Winter Olympics [10]

Group 1 - The core focus for 2026 is on high-level events, outdoor events, youth events, and mass participation events, aiming to attract over 30 million participants and spectators throughout the year [1][2] - In 2025, the province hosted 10,485 sports events, a year-on-year increase of 120.27%, attracting 25.89 million participants and spectators, which is a 137.26% increase, and generating consumption exceeding 48.878 billion yuan, up 201.72% [1][2] - The outdoor sports sector is thriving, with the "Outdoor in Hebei" brand being promoted and five major outdoor recreational scenarios introduced, leading to three cities being recognized as national "high-quality outdoor sports destinations" [1][2] Group 2 - The strategy includes enhancing the event economy, outdoor economy, and ice and snow economy, with a focus on creating diverse sports-related business scenarios [2] - The development of outdoor sports brands such as "Sports Together" and "Great Outdoor Places" is emphasized, along with support for cities to accelerate the establishment of national outdoor sports destinations [2] - The promotion of ice and snow sports is aimed at invigorating the ice and snow economy, with initiatives to integrate ice and snow activities into schools and a cumulative total of over 3.8 million people receiving skiing (ice) certification [2]

2026年米兰冬奥会开幕在即，全球冰雪运动热潮再度席卷，中国消费者对滑雪装备的需求也呈现增长态 势。数据显示，2025—2026冰雪季首月，全国滑雪场累计接待客流量为3500万人次，同比增长10%；消 费额达363.5亿元，同比增长6%。其中，折扣滑雪服因高性价比成为市场焦点，折射出冰雪经济从"赛 事驱动"向"大众消费"的可持续转型。 米兰冬奥会进入倒计时，各大雪场开始爆满，而性价比也成为年轻消费者走上雪道时重要的考虑因素， 央视网报道，在崇礼，今年一个明显的变化是游客选择到雪场租赁滑雪装备。目前，崇礼雪具租赁店超 100家，可租赁雪具超7万件。其中，拥有自主品牌的"国潮"雪具的崛起更让租赁模式性价比凸显，成为 滑雪爱好者的新偏好。 同样，折扣滑雪服也受到消费者的偏爱，家住北京朝阳的郑超准备在春节假期前往张家口滑雪，他选择 在折扣平台上购买滑雪服："即使HALTI的雪服，折扣下来，也不超过1000元"。而据特卖电商唯品会相 关负责人介绍，平台上，"折扣滑雪服"已成热搜词，在1月30日早10点开启的滑雪今日大牌活动中，低 至4折的哥伦比亚儿童滑雪服、原价近4000元到手价仅750元左右的HALTI滑雪服等尤其受 ...