Core Insights - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [3] - There is a shift in consumer demand from merely filling basic needs to seeking quality and health in dietary choices, prompting initiatives to promote healthy eating habits [3] Group 3: Expanding Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities that enhance consumer experience, such as live-streaming and food tasting events [4] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue in 2024, highlighting its role in tourism and consumer experience innovation [4] Group 4: Improving Infrastructure - The cold chain logistics system for agricultural products is being enhanced, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [6] - The focus is on improving the first-mile logistics, with over 98 million cubic meters of cold storage capacity added to support family farms and cooperatives [6] Group 5: Financial and Policy Support - Future efforts will include strengthening financial policy support and promoting the integration of agriculture with culture, tourism, and education to develop new business models [5]

Group 1 - Xi Jinping emphasized the importance of political responsibility and detailed flood prevention measures to ensure the safety of people's lives and property [2][8] - The total social logistics in China exceeded 170 trillion yuan in the first half of the year, indicating stable growth [11] Group 2 - The Central Organization Department allocated 140 million yuan from party funds to support flood relief efforts in Beijing, Hebei, Jilin, and Shandong [10] - The sixth National Conference to honor outstanding non-public economic figures was held, highlighting the contributions of private sector leaders to socialism [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a means to stabilize the economy and improve the livelihoods of citizens [1]. Group 1: Implementation Plan Overview - The plan includes 23 specific measures across 9 areas, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends [1]. - From 2021 to 2024, over 420 billion yuan worth of agricultural products have been purchased and sold from western regions through east-west cooperation, while 160 billion yuan has been facilitated by central designated assistance units for impoverished areas [1]. Group 2: Future Actions - The Ministry will enhance regional cooperation in production and sales, focusing on selecting high-quality agricultural products and promoting market connections through various methods such as negotiations and exhibitions [2]. - The plan encourages the use of various platforms to promote local specialty products and organize online and offline sales activities, aiming to establish stable production and sales relationships [2]. - The initiative will mobilize social forces, including private enterprises and organizations, to increase agricultural product procurement and sales, particularly through tourism and cultural activities in rural areas [2]. Group 3: Rural Tourism Development - Developing rural leisure tourism is seen as a way to activate resources, broaden income channels for farmers, and enhance cultural life, thus creating new consumption scenarios [3]. - The plan will support financial policies, diversify leisure agricultural activities, and promote the integration of agriculture with culture, tourism, and education [3]. - Emphasis is placed on the need for horizontal and vertical collaboration among departments and social entities to effectively implement the plan [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]

智通财经7月29日电，今天《新闻联播》主要内容有： 7月29日周二《新闻联播》要闻22条 8、中央组织部从代中央管理党费中划拨1.4亿元用于支持北京、河北、吉林、山东等地防汛抢险救灾工 作； 20、巴称以军袭击加沙地带多地 以媒称以军考虑加强围困 联合国秘书长呼吁推动落实"两国方案"实现 巴以和平； 2、习近平向世界青年和平大会致信； 3、赵乐际对匈牙利进行正式友好访问； 4、全国非公有制经济人士优秀中国特色社会主义事业建设者表彰大会在京召开 王沪宁出席并讲话； 5、张国清在北京市慰问受灾群众指导防汛救灾工作； 6、加紧应对强降雨汛情 各地全力以赴抢险救灾； 9、上半年我国社会物流总额超过170万亿元； 10、【铭记历史 缅怀先烈】宁夏盐池：从革命老区到塞上鱼米乡； 11、国务院新闻办举行"新征程上的奋斗者"中外记者见面会； 12、今年上半年以工代赈共吸纳208万名群众就近就业； 13、我国出台23项举措拓展农产品消费新空间； 14、成都世运会中国体育代表团成立； 15、新央企汽车集团今天在重庆挂牌成立； 16、"清朗·整治'自媒体'发布不实信息"专项行动启动； 17、"百名红通人员"梁锦文回国投案； 18、 ...

《实施方案》着重从丰富消费场景方面发力。结合"跟着赛事去旅行""乐享精彩赛事寻味中华美食"等品牌活动，鼓励体育赛事配套举办本地"土特产"展示 展销、乡村美食品鉴等活动，实现消费联动。如此一来，体育赛事的庞大流量能有效转化为农产品消费动力，让消费者在享受赛事激情的同时，也能品尝 到地道的乡村美味，购买到特色农产品。 同时，《实施方案》大力支持办好乡村特色文体活动。支持各地举办村跑、村舞、村BA、村歌等富有乡情乡韵的"村字号"活动，组织美食品鉴、非遗大 集、农事体验，全方位展示乡村美景、文化底蕴，丰富乡村消费场景。 此外，强化财政金融支持是《实施方案》的一大亮点。推动农产品消费与餐饮消费、文旅消费、体育消费、健康消费等消费措施统筹设计，提升融合消费 政策水平。通过政策引导和资金扶持，打破各消费领域之间的壁垒，形成协同发展的良好局面，为农产品消费市场的持续繁荣提供坚实保障，助力乡村经 济蓬勃发展。 日前，农业农村部、国家发展改革委、教育部、体育总局等十部门联合印发《促进农产品消费实施方案》，为农产品消费市场注入新活力。 | 首页 > 政策 > 国务院政策文件库 > 国务院部门文件 | 字号： 默认 大 超大 | 打 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Group 1 - The Ministry of Agriculture and Rural Affairs, along with ten departments, has released an implementation plan to promote agricultural product consumption, focusing on nine key measures [8][10]. - The plan aims to optimize the supply side, innovate the circulation side, and activate the market side to unleash diverse, quality, and differentiated consumption potential, thereby enhancing the supply-demand structure [9][10]. Group 2 - The "Media+" empowerment action plan for the high-quality development of the Qinyuan West Cow Bamboo Shoots industry was launched during the 2025 Qinyuan West Cow Bamboo Shoots tasting season and industry promotion event [11][12][13]. - The Qinyuan West Cow Bamboo Shoots is one of the five major billion-level modern agricultural industries in Qinyuan, serving as a crucial pillar for agricultural efficiency and farmer income [32][34]. Group 3 - The "Bamboo Shoot King" competition was held during the tasting season, showcasing the achievements of the industry and stimulating production enthusiasm among bamboo shoot farmers [22][34]. - The winner of the competition was a bamboo shoot weighing 43.7 kg and measuring 173 cm, highlighting the quality and competitiveness of local agricultural products [22][31].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China is promoting agricultural product consumption through nutrition and health initiatives, focusing on enhancing public services and health education [1] Group 1: Nutritional Health Promotion - The Ministry plans to develop and promote nutritional health recipes, emphasizing the consumption of high-quality proteins and dietary fiber-rich foods [1] - A specific implementation plan targets student groups, aiming to scientifically determine meal plans and optimize nutritional配餐 [1] - The initiative encourages the inclusion of products like soy products and high-quality soy milk in children's welfare institutions and promotes the expansion of milk consumption among students [1] Group 2: Health Consumption Awareness - The Ministry will collaborate with relevant departments to advance health consumption awareness through campaigns on "healthy eating and reasonable diet" [1] - Campaigns will focus on reducing oil intake, increasing bean and milk consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1] - The initiative aims to guide urban and rural residents in adjusting their dietary habits and food structures, ensuring they can make informed and healthy food choices [1]

Core Viewpoint - The release of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance agricultural product consumption through a comprehensive approach involving supply, circulation, and market activation, thereby driving demand structure upgrades and expanding consumption potential [1][2]. Group 1: Key Measures - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating market demand [1]. - It emphasizes the importance of fiscal and financial support, as well as coordinated regulatory measures, to stimulate the agricultural product consumption market [2]. Group 2: Integration of Agriculture, Culture, and Tourism - The plan proposes initiatives to promote the integration of agriculture, culture, and tourism, addressing new consumer demands for experiential and cultural consumption [3]. - Activities such as rural tourism enhancement and local cultural events are designed to create new consumption spaces and meet the high-quality consumption needs of urban residents [3]. Group 3: Quality Product Supply - The plan aims to improve the "Three Products and One Standard" certification system, which serves as an official quality identification for agricultural products, thereby enhancing supply quality [3]. - Development of new processing methods and specialty foods is expected to cater to diverse consumer preferences, further stimulating consumption potential [3]. Group 4: Overall Impact - The plan is anticipated to positively impact overall agricultural product consumption, contributing to economic circulation and addressing the urban-rural consumption gap [4]. - Emphasis on digital and networked consumption models, such as live e-commerce, is expected to upgrade consumption patterns and expand channels [4].