《实施方案》着重从丰富消费场景方面发力。结合"跟着赛事去旅行""乐享精彩赛事寻味中华美食"等品牌活动，鼓励体育赛事配套举办本地"土特产"展示 展销、乡村美食品鉴等活动，实现消费联动。如此一来，体育赛事的庞大流量能有效转化为农产品消费动力，让消费者在享受赛事激情的同时，也能品尝 到地道的乡村美味，购买到特色农产品。 同时，《实施方案》大力支持办好乡村特色文体活动。支持各地举办村跑、村舞、村BA、村歌等富有乡情乡韵的"村字号"活动，组织美食品鉴、非遗大 集、农事体验，全方位展示乡村美景、文化底蕴，丰富乡村消费场景。 此外，强化财政金融支持是《实施方案》的一大亮点。推动农产品消费与餐饮消费、文旅消费、体育消费、健康消费等消费措施统筹设计，提升融合消费 政策水平。通过政策引导和资金扶持，打破各消费领域之间的壁垒，形成协同发展的良好局面，为农产品消费市场的持续繁荣提供坚实保障，助力乡村经 济蓬勃发展。 日前，农业农村部、国家发展改革委、教育部、体育总局等十部门联合印发《促进农产品消费实施方案》，为农产品消费市场注入新活力。 | 首页 > 政策 > 国务院政策文件库 > 国务院部门文件 | 字号： 默认 大 超大 | 打 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Group 1 - The Ministry of Agriculture and Rural Affairs, along with ten departments, has released an implementation plan to promote agricultural product consumption, focusing on nine key measures [8][10]. - The plan aims to optimize the supply side, innovate the circulation side, and activate the market side to unleash diverse, quality, and differentiated consumption potential, thereby enhancing the supply-demand structure [9][10]. Group 2 - The "Media+" empowerment action plan for the high-quality development of the Qinyuan West Cow Bamboo Shoots industry was launched during the 2025 Qinyuan West Cow Bamboo Shoots tasting season and industry promotion event [11][12][13]. - The Qinyuan West Cow Bamboo Shoots is one of the five major billion-level modern agricultural industries in Qinyuan, serving as a crucial pillar for agricultural efficiency and farmer income [32][34]. Group 3 - The "Bamboo Shoot King" competition was held during the tasting season, showcasing the achievements of the industry and stimulating production enthusiasm among bamboo shoot farmers [22][34]. - The winner of the competition was a bamboo shoot weighing 43.7 kg and measuring 173 cm, highlighting the quality and competitiveness of local agricultural products [22][31].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China is promoting agricultural product consumption through nutrition and health initiatives, focusing on enhancing public services and health education [1] Group 1: Nutritional Health Promotion - The Ministry plans to develop and promote nutritional health recipes, emphasizing the consumption of high-quality proteins and dietary fiber-rich foods [1] - A specific implementation plan targets student groups, aiming to scientifically determine meal plans and optimize nutritional配餐 [1] - The initiative encourages the inclusion of products like soy products and high-quality soy milk in children's welfare institutions and promotes the expansion of milk consumption among students [1] Group 2: Health Consumption Awareness - The Ministry will collaborate with relevant departments to advance health consumption awareness through campaigns on "healthy eating and reasonable diet" [1] - Campaigns will focus on reducing oil intake, increasing bean and milk consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1] - The initiative aims to guide urban and rural residents in adjusting their dietary habits and food structures, ensuring they can make informed and healthy food choices [1]

Core Viewpoint - The release of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance agricultural product consumption through a comprehensive approach involving supply, circulation, and market activation, thereby driving demand structure upgrades and expanding consumption potential [1][2]. Group 1: Key Measures - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating market demand [1]. - It emphasizes the importance of fiscal and financial support, as well as coordinated regulatory measures, to stimulate the agricultural product consumption market [2]. Group 2: Integration of Agriculture, Culture, and Tourism - The plan proposes initiatives to promote the integration of agriculture, culture, and tourism, addressing new consumer demands for experiential and cultural consumption [3]. - Activities such as rural tourism enhancement and local cultural events are designed to create new consumption spaces and meet the high-quality consumption needs of urban residents [3]. Group 3: Quality Product Supply - The plan aims to improve the "Three Products and One Standard" certification system, which serves as an official quality identification for agricultural products, thereby enhancing supply quality [3]. - Development of new processing methods and specialty foods is expected to cater to diverse consumer preferences, further stimulating consumption potential [3]. Group 4: Overall Impact - The plan is anticipated to positively impact overall agricultural product consumption, contributing to economic circulation and addressing the urban-rural consumption gap [4]. - Emphasis on digital and networked consumption models, such as live e-commerce, is expected to upgrade consumption patterns and expand channels [4].

Group 1: Autonomous Driving - Shanghai has issued a new batch of intelligent connected vehicle demonstration operation licenses, with SAIC's Zhiji and Youdao obtaining licenses, making SAIC the only company with both passenger and commercial vehicle licenses [1] - CITIC Securities predicts that the penetration rate of mid-to-high-end intelligent driving in China will double by 2025, creating a market increment of 35 billion [1] - The integration of intelligent connected vehicles, roadside infrastructure, cloud control platforms, and foundational support is expected to drive growth in the industry [1] Group 2: Multi-Modal AI - OpenAI plans to launch the new flagship model GPT-5 in August, which will include mini and nano versions, aiming to create a more powerful system for general artificial intelligence (AGI) [2] - According to Zhongyin Securities, GPT-5 is expected to enhance natural language processing capabilities and achieve deeper integration in multi-modal learning, potentially expanding the application scenarios of generative AI [2] Group 3: Agricultural Products - The Ministry of Agriculture and Rural Affairs has issued a plan to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand [3] - The agricultural consumption market is projected to exceed 8.5 trillion by 2030, with processed products accounting for 38% and cold chain logistics losses reduced to below 8% [3] Group 4: Manganese Industry - Major manganese alloy producers in Inner Mongolia, Ningxia, and Shanxi have reached a consensus to reduce energy consumption and emissions significantly, aiming for a balanced supply-demand situation [4] - The shipping of manganese ore from Ghana has been affected by seasonal rains, leading to a decrease in shipments, which may impact manganese prices positively in the future [4] Group 5: Optical Processors - Researchers at UC Berkeley have developed a hypermultiplexed integrated tensor optical processor (HITOP) capable of processing at speeds of trillions of operations per second, offering significant energy efficiency advantages over traditional electronic computing [5] Group 6: Macro and Industry News - The State Council has deployed measures to gradually promote free preschool education [6] - The People's Bank of China and the State Administration of Foreign Exchange have proposed a unified fund pool policy framework for multinational companies [7] - The Ministry of Finance reported a 19.7% increase in stamp duty revenue for the first half of 2025, with securities transaction stamp duty rising by 54.1% [8]

Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to promote agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [3][11]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the consumption space for local specialties [6]. Group 2: Promoting Circulation - The plan outlines strategies to enhance the connection between production, supply, and sales, including the creation of consumption platforms and the promotion of local specialties through various events [8]. - It highlights the importance of improving infrastructure from production to sales to facilitate the flow of local products [8]. Group 3: Market Activation - The plan stresses the need for health-conscious consumption promotion, including initiatives for nutritional education and the introduction of healthy food options in various institutions [10]. - It encourages the integration of rural tourism with agricultural products to create new consumption channels and experiences [10].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the integration of tourism and shopping in rural areas [1] Group 1: Tourism and Agricultural Integration - The plan aims to enhance rural tourism quality and efficiency through initiatives like "Four Seasons of Beautiful Scenery in the Countryside" and "Shopping in the Countryside" [1] - It includes the introduction of rural tourism product routes, seasonal festivals, and special agricultural products to attract visitors [1] Group 2: Promotion of Leisure Agriculture - The implementation of a leisure agriculture boutique project is highlighted, which involves promoting beautiful rural leisure tourism spots and routes [1] - The initiative aims to drive local agricultural product sales by showcasing these tourism spots [1] Group 3: Improvement of Rural Accommodation Services - The plan encourages the enhancement of service quality in rural homestays and the development of diverse business models [1] - It focuses on expanding sales of agricultural products, cultural experiences, and processing of agricultural by-products [1] Group 4: Cultural Heritage and Local Cuisine - The development of important agricultural cultural heritage sites is promoted to preserve farming techniques and create "Agricultural Heritage Quality Products" [1] - The initiative also aims to establish "Famous Food Villages" and "Famous Food Towns," promoting local ingredients through various experiential projects [1]

Core Viewpoint - The joint implementation plan by ten departments aims to effectively expand agricultural product consumption and enhance the quality and efficiency of online consumption [1] Group 1: E-commerce Platform Initiatives - E-commerce platforms are guided to support a number of distinctive and potential rural areas through public welfare initiatives [1] - The plan encourages e-commerce platforms to conduct themed live streaming activities, such as "rural flavors," to enrich short video content and create influential agricultural product live streaming sections [1] - E-commerce platforms are urged to provide systematic and regular support measures for farmers, including operational guidance and traffic support [1] Group 2: Fresh Agricultural Products Support - Special support will be given to fresh agricultural products that are concentrated in the market [1] - E-commerce platforms are encouraged to optimize algorithm recommendation weights to promote quality and fair pricing, while avoiding unfair competition practices [1]