Core Viewpoint - Beijing Tongrentang Group issued an apology regarding the Antarctic krill oil incident, emphasizing a zero-tolerance policy towards brand management and consumer protection [2][3]. Group 1: Actions Taken by the Company - A special task force has been dispatched to Sichuan to conduct a thorough investigation of the involved products [3]. - The company has ordered the immediate removal of the implicated products from the market and will ensure compensation to consumers as per regulatory requirements [4]. - Legal actions will be pursued against Sichuan Health, Habao Pharmaceutical, and related e-commerce platforms for trademark infringement and misleading consumers [4]. - Accountability measures will be implemented for Sichuan Health and its parent company regarding operational and management issues [4]. Group 2: Brand Protection Initiatives - A comprehensive review of brand usage violations across all subsidiaries will be conducted [5]. - A brand cleanup initiative will be launched to eliminate improper use of the "Tongrentang" name and ensure compliance with brand management standards [6]. - E-commerce platform stores will be required to strictly use the "Tongrentang" double-dragon logo to help consumers identify legitimate purchasing channels [7]. Group 3: Incident Background - A product labeled as "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" was found to falsely claim high phospholipid content, with actual testing revealing a phospholipid content of 0% [7]. - The implicated product was produced by Anhui Habao Pharmaceutical and distributed by Sichuan Tongrentang Health, which is not a direct subsidiary of Beijing Tongrentang [7][10]. - The company clarified that it focuses on the production and sale of traditional Chinese medicine, with over 400 product specifications, and does not outsource production to third parties [10].

Core Viewpoint - Beijing Tongrentang Group has issued an apology regarding the recent controversy surrounding "Antarctic krill oil," acknowledging the damage to consumer rights and emphasizing their commitment to consumer protection and brand integrity [1][3]. Group 1: Company Response - The company has initiated a zero-tolerance brand management action, including a comprehensive investigation into the involved products and the immediate removal of the products from the market [2]. - Legal actions will be pursued against the involved parties, including Sichuan Health and Harbo Pharmaceutical, for trademark infringement and misleading consumers [2][3]. - The company will conduct a thorough review of brand usage across its subsidiaries to eliminate any unauthorized or misleading use of the "Tongrentang" brand [3]. Group 2: Product Controversy - A product labeled as "99% high-purity Antarctic krill oil" was found to have a phospholipid content of 0%, despite claims of 43%, raising concerns of false advertising [10][14]. - The product in question is produced by Anhui Harbo Pharmaceutical and distributed by Beijing Tongrentang (Sichuan) Health Pharmaceutical, which is a subsidiary of Tongrentang Group [14]. - The Shanghai Consumer Protection Committee is taking action to address the alleged fraudulent behavior and protect consumer rights [10][14]. Group 3: Industry Context - Antarctic krill oil is marketed for its health benefits, including brain function improvement and immune enhancement, leading to its popularity in the market [8]. - The production methods of krill oil can vary, affecting phospholipid content, but any discrepancies between advertised and actual content can lead to consumer trust issues [12][13][14]. - The practice of allowing subsidiaries to use the main brand's trademark can reduce costs and increase revenue but may dilute brand value if not managed properly [14].

2025.12. 20 本文字数：782，阅读时长大约1分钟 来源 | 北京同仁堂官微 中国北京同仁堂（集团）有限责任公司12月20日发布声明： 针对近日有关 "南极磷虾油"的舆论关注，北京同仁堂集团高度重视、深感痛心，对因此给消费者造成的权益损害，向广大 消费者和社会各界致以最诚恳的歉意！ 同仁堂集团立即开展零容忍品牌严管专项行动，已采取如下措施： 一、 派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底。 二、责令并监督涉事经销主体四川健康立即下架涉事产品，严格按照监管部门要求依法依规对消费者进行赔偿。 为进一步保护消费者权益，强化品牌保护责任，同仁堂集团同时开展以下工作： 一、 全面排查品牌使用中的违法违规行为，对集团各级企业的品牌使用情况进行拉网式核查。 二、全面开展品牌清理行动，坚决清理 "擦边"使用"同仁堂"字号、商标使用不规范等行为，严格规范品牌管理体系。 三、全面规范电商平台授权店铺标识，严格使用 "同仁堂"双龙图案商标，主动引导消费者准确识别正规购买渠道。 "同仁堂"品牌创立356年来，始终离不开广大消费者的支持和厚爱。我们心怀感恩，诚恳接受社会各界的监督与批评，愿意 与大家一道， ...

12月20日，中国北京同仁堂（集团）有限责任公司发布声明，针对近日"南极磷虾油"产品造假事件向消费者和社会各界致歉，并宣布启动"零容忍品牌严管 专项行动"。 声明中指出，北京同仁堂将派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底。责令并监督涉事经销主体四川健康立即下架涉事产品，严 格按照监管部门要求依法依规对消费者进行赔偿。 北京同仁堂依法追究四川健康、哈博药业及相关电商平台的商标侵权等责任。对其违法使用"北京同仁堂"字样，误导消费者判断，损害消费者合法权益的行 为追究法律责任。对四川健康及其控股股东健康药业等单位在经营、管理、监督环节存在的问题开展问责，严肃追究相关人员责任。 同时，北京同仁堂全面排查品牌使用中的违法违规行为，对集团各级企业的品牌使用情况进行拉网式核查。全面开展品牌清理行动，坚决清理"擦边"使 用"同仁堂"字号、商标使用不规范等行为，严格规范品牌管理体系。全面规范电商平台授权店铺标识，严格使用"同仁堂"双龙图案商标，主动引导消费者准 确识别正规购买渠道。 近日，上海市消保委发布15款南极磷虾油产品比较检测结果，其中一款标称"北京同仁堂99%高纯南极磷虾油"的产品引发关注。 面对 ...

Core Viewpoint - The incident involving Beijing Tongrentang's Antarctic krill oil product has raised significant concerns about false advertising and quality control in the health supplement industry, leading to the product's removal from major e-commerce platforms [1][2][4]. Group 1: Product and Market Analysis - The product in question, marketed as "99% high purity Antarctic krill oil," was found to contain no actual krill oil, despite claims of 43% phospholipid content [4][7]. - The product was sold at a price of approximately 60 yuan per bottle, while the production cost was only between 3 to 3.7 yuan [7][9]. - The product's packaging prominently featured the "Beijing Tongrentang" name, which misled consumers regarding its authenticity and quality [4][11]. Group 2: Regulatory and Consumer Protection - The Shanghai Consumer Protection Committee conducted an industry evaluation that led to the discovery of the misleading claims and initiated a formal inquiry with the involved parties [4][7]. - The committee questioned the accountability of the distributor, Sichuan Health Pharmaceutical, which denied knowledge of the fraudulent practices, raising concerns about the integrity of the supply chain [7][11]. - The committee emphasized the need for better consumer protection and accountability in the health food sector, particularly regarding the marketing of functional foods [9][11]. Group 3: Brand Reputation and Industry Implications - The incident has put the reputation of the Tongrentang brand at risk, highlighting issues related to brand management and oversight of sub-brands [2][13]. - There is a growing concern about the prevalence of counterfeit and misleading products associated with the Tongrentang name, which could further damage consumer trust [15]. - This is not the first quality crisis for Tongrentang, as previous incidents have also raised questions about the company's quality control and brand management practices [15].

近日，上海市消保委称一款标注"安徽哈博药业有限公司生产、北京同仁堂（四川）健康药业有限公司经销"的"99%高纯南极磷虾油"产品，相关成分涉嫌虚 假标注。为此，上海市消保委已约谈生产厂家及产品经销商。 12月15日，北京同仁堂健康药业股份有限公司发布声明称，针对上述情况，公司立即责令四川健康药业停止经销该产品，并对涉事产品开展全流程核查与追 溯。北京同仁堂健康药业还称，这款产品未经授权擅自突出使用"北京同仁堂"字样，涉嫌违法，公司已启动司法程序，对涉事企业进行起诉。 12月15日晚间，第一财经记者在京东平台上搜索"同仁堂磷虾油"，依然发现了这款涉嫌造假的北京同仁堂（四川）健康药业有限公司的"朕皇"商标磷虾油产 品，尚未下架。一瓶售价为21元。 不过，12月15日晚间，第一财经记者在京东平台上搜索"同仁堂磷虾油"，依然发现了这款涉嫌造假的北京同仁堂（四川）健康药业有限公司的"朕皇"商标磷 虾油产品，尚未下架。在宣传网页上仍写着"智利进口原料"、"99%高纯度"，其磷脂标识值为43%。点击购买页面也仍能购买该产品，一瓶售价为21元。 上海大邦律师事务所合伙人游云庭对第一财经记者表示："北京同仁堂对孙公司的起诉，更像 ...

Group 1 - Sichuan Yugu Bang Brand Management Co., Ltd. has been established with a registered capital of 200,000 RMB [1] - The legal representative of the company is Sun Jiancai [1] - The business scope includes food internet sales, food sales, liquor operations, and bar services (excluding performance and entertainment activities) [1] Group 2 - The company is authorized to engage in various projects, subject to approval from relevant authorities [1] - General business activities include brand management, supply chain management services, marketing planning, hotel management, and procurement agency services [1] - Additional services offered include health food sales, delivery services, and sales of commercial and dining equipment [1]

天眼查显示，近日，云麻酱香（贵州）品牌管理有限公司成立，法定代表人为修效金，注册资本200万 人民币，由海南泓缔标投资有限公司全资持股。 序号股东名称持股比例1海南泓缔标投资有限公司100% 企业名称云麻酱香（贵州）品牌管理有限公司法定代表人修效金注册资本200万人民币国标行业制造业 >酒、饮料和精制茶制造业>饮料制造地址贵州省贵安新区马场镇贵安综合保税区外包服务大楼8楼 B812-1企业类型有限责任公司(自然人投资或控股的法人独资)营业期限2025-12-8至无固定期限登记机关 贵州贵安新区行政审批局 来源：市场资讯 经营范围含法律、法规、国务院决定规定禁止的不得经营；法律、法规、国务院决定规定应当许可（审 批）的，经审批机关批准后凭许可（审批）文件经营;法律、法规、国务院决定规定无需许可（审批） 的，市场主体自主选择经营。（品牌管理；企业管理；市场营销策划；专业设计服务；食品互联网销售 （仅销售预包装食品）；食品销售（仅销售预包装食品）。（除依法须经批准的项目外，凭营业执照依 法自主开展经营活动）许可项目：酒类经营；互联网直播技术服务；食品销售；食品互联网销售。（依 法须经批准的项目，经相关部门批准后方可 ...

Group 1 - The establishment of Anhui Chuan Sanjia Brand Management Center (Limited Partnership) has been registered, with a legal representative from Huoshan Huqi Technology Co., Ltd. [1] - The registered capital of the new company is 5 million RMB [1] - The business scope includes brand management, supply chain management services, enterprise management consulting, internet sales (excluding goods requiring permits), import and export agency, sales agency, food import and export, agricultural and sideline product sales, and marketing planning [1]

Core Viewpoint - Changsha Xinrong Food Co., Ltd. has been established with a registered capital of 1 million RMB, focusing on various food-related sales and services [1] Company Overview - The legal representative of Changsha Xinrong Food Co., Ltd. is Yi Wei [1] - The company is engaged in licensed projects including food internet sales, food sales, and alcoholic beverage operations, which require approval from relevant authorities [1] - The general business scope includes internet sales of pre-packaged food, health food sales, wholesale and retail of edible agricultural products, and various advertising and human resource services [1]