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推进本土化、给予流量扶持 外贸优品如何成为商超“引流”利器
Bei Jing Shang Bao· 2025-04-29 10:30
Core Insights - The article discusses the trend of foreign trade products being introduced into domestic supermarkets, highlighting the collaboration between supermarkets and foreign trade companies to facilitate this transition [1][9]. Group 1: Market Dynamics - Supermarkets are establishing foreign trade product sections and online channels to introduce quality foreign goods, creating a "green channel" for foreign trade enterprises [1][6]. - The introduction of foreign products is seen as a way for foreign trade companies to clear inventory and for supermarkets to increase customer traffic and sales [1][9]. - The transition from export to domestic sales requires foreign trade companies to adapt their products to local market demands, including packaging and product types [1][7]. Group 2: Product Offerings - Various foreign products, including canned tuna and oral care items, have been launched in Beijing supermarkets, with some stores featuring dedicated foreign product sections [6][9]. - The "foreign trade premium section" at supermarkets includes over a thousand products across multiple categories, with 50% being cross-border sourced and 10% being exclusive custom products [6][9]. - Companies like Ningbo Today Food Co. have quickly adapted their products for the domestic market, changing packaging to include Chinese characters and developing new flavors to cater to local tastes [7][8]. Group 3: Operational Efficiency - Supermarkets have streamlined processes to facilitate the rapid onboarding of foreign products, with some companies reporting product availability within 10 days [7][9]. - The establishment of rapid response centers for foreign trade enterprises has enabled quick product listings, with some products going from entry to sale in as little as three working days [7][9]. - The collaboration between supermarkets and foreign trade companies is crucial for overcoming the challenges of adapting to domestic market conditions [9][10]. Group 4: Challenges and Considerations - Adapting foreign products for the domestic market involves understanding local consumer preferences and navigating the complexities of domestic distribution channels [9][10]. - The traditional trading model in the domestic market differs significantly from export practices, requiring foreign trade companies to adjust their pricing and sales strategies accordingly [10]. - The effectiveness of foreign products in attracting customers to supermarkets remains uncertain, as current consumer interest is more focused on fresh and hot food items rather than canned goods and daily necessities [10].
多渠道合力托举、调产品转内销 外贸商家化解关税暴击
Bei Jing Shang Bao· 2025-04-28 13:43
Core Insights - Foreign trade merchants are adjusting their strategies in response to rising tariffs from the U.S., leading to significant inventory pressures and a shift towards domestic sales channels [1][10] - Companies are collaborating with e-commerce platforms and live-streaming agencies to clear inventory and innovate product offerings to meet domestic consumer demands [1][6] Group 1: Impact of U.S. Tariffs - The surge in U.S. tariffs has led to some American clients canceling orders, resulting in significant inventory accumulation for companies, with one merchant reporting nearly 1 million yuan worth of goods stuck in warehouses [3][9] - Companies that previously relied heavily on U.S. markets are now pivoting to domestic e-commerce, with one company noting a shift in sales ratio from 3:7 (domestic to international) to a more balanced approach [4][6] Group 2: E-commerce Platform Support - Major e-commerce platforms like Taotian, 1688, Pinduoduo, and JD.com are offering support to help foreign trade merchants transition to domestic sales, including incentives such as traffic and commission rewards [6][7] - JD.com's Jingxi has launched a plan to support 10,000 foreign trade factories in shifting to domestic sales, emphasizing the importance of keeping production lines operational to avoid significant losses [6][7] Group 3: Product Adaptation and Innovation - Merchants are adapting their product designs to cater to domestic consumer preferences, with one company modifying umbrella designs to appeal to local tastes [4][5] - Companies are also innovating their product lines, such as introducing new types of garbage bags to attract overseas consumers, demonstrating a focus on product differentiation [5][7] Group 4: Challenges in Domestic Market - Despite efforts to enter domestic markets, certain product categories face challenges due to differing consumer preferences, particularly in outdoor goods that may not resonate with local buyers [9][10] - Some merchants are resorting to deep discounts to clear excess inventory, indicating difficulties in transitioning to domestic sales effectively [9][10] Group 5: Future Outlook - Companies are closely monitoring policy changes regarding tariffs, with some expressing a willingness to shift focus back to international markets if tariffs are reduced [8][10] - The impending changes to U.S. customs policies, including increased tariffs on low-value packages, are causing uncertainty and prompting merchants to reconsider their strategies [10]
从入驻到开售最快3天 物美千款商品上线多点“外贸优品”专区
Bei Jing Shang Bao· 2025-04-27 12:35
同时,物美依托全国多区域仓、城市仓、门店仓三级物流体系,支持小批量、多批次订单,降低企业库 存风险;并基于多点APP 千万会员的消费数据,反向指导外贸企业开发符合国内市场需求的功能性产 品。 北京商报记者看到,物美在其首家学习胖东来自主调改店学清路店对上架的"外贸优品"进行了展示,吸 引不少消费者选购。物美方面表示,截至目前,已接洽120多个企业,洽谈1000多品,后续还将持续推 动数千种外贸优质商品进入物美线上线下销售体系。 值得关注的是,物美此次推出的外贸优品专区,并非简单承接出口转内销商品,而是通过全链路数字化 能力重构跨境供应链。外贸企业提交资质后,通过"在线提交- 智能预审- 绿通上线"三级加速,最快3个 工作日即可完成从入驻到开售的全流程。 北京商报讯(记者 胡静蓉)4月27日,物美集团宣布在多点云超上线 "外贸优品专区",首批上千款外贸 商品同步上架线上渠道。据物美相关负责人透露,专区商品涵盖家居厨房用品、日用品、一次性用品等 多个品类,其中50%为跨境同源商品,10%为独家定制商品(自有品牌),其中包括专供美国沃尔玛、 COSTO、山姆的商品。 据了解,物美于4月12日开启"外贸转内销"极速绿 ...
南都电源再签储能合作
起点锂电· 2025-04-26 11:38
日前,南都电源与浙江物产环保能源股份有限公司(简称"物产环能")正式签署战略合作协议,双方将在储能技术研发、产品应用、市场推广 及项目开发等领域开展全方位合作。 在当前全球经济环境不断变化的背景下,国家积极推动企业开拓国内市场、推进内外贸一体化。 通过此次战略合作,双方将充分发挥各自在储能领域的技术优势和市场资源,携手应对全球经济变化带来的挑战,在对外投资和国际化布局的同 时,不断推动技术创新和产品本土化的落地。 (来源:南都电源官微) 01 | 习近平主席:中国建成了全球最大、最完整的新能源产 业链 02 | 又有锂电项目落地马来西亚! 往 期 回 顾 此次合作不仅是两家企业技术优势与市场资源的深度融合,也是响应国家"外贸转内销"战略、推动国内储能产业升级的重要举措。 作为中国能源与环保产业的领军企业,物产环能在新能源、储能及智能电网领域拥有丰富的技术积累和项目经验。南都电源则在储能系统研发、 制造与应用方面占据行业领先地位。本次战略合作主要在三方面展开: 1.市场合作层面,双方将共同开拓国内外储能市场,合作推广储能产品及解决方案,同时联合参与行业展会、论坛等活动,提升品牌影响力。 2.技术合作层面,双方将 ...
广交会架“转化桥” 推动优质外贸产品转向国内市场
Group 1 - The 137th Canton Fair has attracted over 148,000 foreign buyers from 216 countries and regions, marking a 20.2% increase compared to the 135th session [1] - Guangdong is enhancing the risk resistance of foreign trade enterprises by organizing events like "Guangdong Quality Products Going Global" to stimulate domestic consumption and promote quality foreign trade products to the domestic market [1] - Over 300 foreign trade companies showcased products such as electronics and automotive parts, with 360 domestic retailers and e-commerce platforms participating, resulting in over 680 million yuan in intended transactions [1] Group 2 - Online platforms are crucial for foreign trade companies to enter the domestic market, with e-commerce firms offering subsidy policies to lower entry barriers [6] - The sales of products transitioned from export to domestic markets have reached 10 million yuan daily, with 200 million exposures for these products [6] - Guangdong's business departments are implementing policies to facilitate the transition of foreign trade to domestic sales, creating convenient channels and matching market demands [8] Group 3 - The Guangzhou Municipal Bureau of Commerce has introduced 18 measures to promote the integration of domestic and foreign trade, including a 24-hour "green channel" for domestic sales and a rapid 15-day product listing process [9] - More than 400 foreign trade enterprises have successfully expanded into the domestic market through these initiatives [9]
政企拓内销 让外贸订单继续“滚”起来
盐城艾瑞服饰有限公司业务负责人 孙青:前年开始,我们给美国客人第一张订单做了2000件,今年一下子翻到17万件,我原本第一批交期是4月5日,现在 已经过了交期有半个月了,有4个集装箱的货在家里。 90%的产品出口,大部分对美销售,在手订单400万件,有一半处在积压状态,一些订单被要求降价50%才能收货,这是当前孙青的工厂要面对的经营现 状。 盐城艾瑞服饰有限公司业务负责人 孙青:过去两个星期里面,真的是彻夜难眠,这么多衣服压在里面,200万件,销售额大概超过六七百万美金。 这两天,商务部外贸优品中华行江苏站活动在南京举行,巡回采购团在活动现场进行了首场采购。面对当前外贸产品出口困难,如何拓内销,让订单继续滚 起来,是现场人员的更大诉求。 一家大型外贸企业带来的这款全新研磨冲泡一体咖啡杯,一亮相便成为展会上的热销款。 苏美达股份有限公司总经理 王健:按照国内市场消费者的需求,开发出这么的一款产品。 记者在现场发现,有的企业为了拓展国内市场,已经开始研发新品,有些外贸企业则是带着原本出口美国的商品来参展。 高鑫零售M会员店百货部采购经理 黄玲:他们在设计生产制造的能力上面都非常强,下周我们就准备签约,跟他们做采购 ...
一天卖出1.56吨!大润发“外贸生姜”火了
Sou Hu Cai Jing· 2025-04-17 22:09
Core Viewpoint - Domestic supermarkets are actively promoting the sale of foreign trade products to support foreign trade enterprises amid international market challenges, with Dazhonghua Supermarket launching its first "foreign trade ginger" as part of a special support plan [1][8]. Group 1: Sales Performance - On the first day of sales, the ginger's volume in the North China region increased sixfold compared to the average daily sales, reaching 1.2 tons, and sales rose to 1.56 tons the following day, indicating strong consumer demand for foreign trade products [1][5]. - The ginger is priced at 4.98 yuan per 500g, and the product has been well-received by consumers, with many actively inquiring about and purchasing it [5][9]. Group 2: Supply Chain and Product Sourcing - The ginger is sourced from Qingdao Litai Agricultural Products Co., Ltd., which specializes in ginger exports primarily to the US and Southeast Asia, currently facing inventory challenges with approximately 1,000 tons valued at over 8 million yuan [8][12]. - Dazhonghua completed the qualification review, product quality control, and supply chain communication within 48 hours, signing an initial order of about 6.6 tons of ginger for distribution in 52 stores across cities like Beijing, Tianjin, and Jinan [8][12]. Group 3: Strategic Initiatives - The "Foreign Trade Quality Products China Tour" initiative aims to introduce high-quality international standard products to consumers while alleviating challenges faced by foreign trade enterprises, with 77 companies already registered across various categories [12][13]. - Dazhonghua emphasizes that the introduction of foreign trade products will not negatively impact existing suppliers but will foster healthy competition and enhance supply chain diversity [12][13]. Group 4: Future Plans - The initiative is not merely about price reductions but focuses on "quality at a reasonable price," benefiting consumers with international quality products while providing foreign enterprises with market access [13]. - Dazhonghua plans to continue expanding this initiative, with additional foreign trade products, such as cod fillets, expected to be launched soon [13].
多家平台扶持外贸转内销,人民币中间价创新低 | 财经日日评
吴晓波频道· 2025-04-14 15:39
Group 1: Financial Data and Trends - In March, China's social financing scale increased by 5.89 trillion yuan, significantly higher than the previous value of 2.23 trillion yuan, indicating a recovery in credit demand and increased government bond issuance [1] - The total amount of RMB loans in the first quarter reached 9.78 trillion yuan, with March alone contributing 3.64 trillion yuan [1] - The broad money (M2) balance reached 326.06 trillion yuan, growing by 7% year-on-year, while the narrow money (M1) balance increased by 1.6% [1] Group 2: Trade and Export Performance - In March, China's exports grew by 12.4% year-on-year in USD terms, while imports decreased by 4.3% [3] - The first quarter saw a total trade volume of 10.3 trillion yuan, with exports amounting to 6.13 trillion yuan, reflecting a growth of 6.9% [3] - High-end manufacturing and green energy products, such as wind turbines and lithium batteries, showed strong export growth, with increases of 43.2% and 18.8% respectively [3] Group 3: Currency and Exchange Rates - The RMB/USD central parity rate fell to 7.2110, the lowest level in 19 months, with a cumulative decline of 335 basis points since April [4] - The CFETS RMB exchange rate index dropped to 97.35, marking a new low since September 2023 [4] - The depreciation of the RMB is attributed to the impact of US tariff policies, which have created significant uncertainty in the global financial market [4][5] Group 4: Oil Market Outlook - Goldman Sachs predicts a slight decline in Brent and WTI crude oil prices, estimating average prices of $63 and $59 per barrel respectively for the remainder of 2025 [6] - Global oil supply is expected to exceed demand by 800,000 barrels per day in 2025, leading to downward pressure on oil prices [6] - The ongoing uncertainty in international trade and economic slowdown are contributing factors to the anticipated decline in oil prices [7] Group 5: Domestic Consumption and Economic Policies - Hainan Province has introduced a three-year action plan to boost consumption, allocating over 100 billion yuan in fiscal support [10][11] - The plan includes measures such as interest subsidies for personal consumption loans and structural tax reductions to stimulate consumer spending [11] - Internet companies like Meituan and JD.com are launching initiatives to support the transition of foreign trade to domestic sales, addressing challenges posed by US tariffs [8][9] Group 6: Real Estate Market Dynamics - Mainland buyers are becoming a significant force in Hong Kong's real estate market, with substantial transactions recorded in the luxury segment [12][13] - The average transaction amount for properties has surged, reflecting the demand from mainland buyers seeking asset preservation amid economic uncertainties [13] - Despite the activity in the luxury market, overall inventory levels in Hong Kong's real estate sector remain high, indicating potential price pressures [13] Group 7: Stock Market Trends - The stock market experienced a rebound, with the Shanghai Composite Index rising by 0.76% amid increased trading volume [14][15] - Consumer-related sectors saw significant gains, driven by expectations of domestic demand recovery and government support [15] - The market remains cautious regarding the fluctuating US tariff policies, which continue to influence investor sentiment [15]
汉口北国际贸易城八大举措支持外贸转内销
Sou Hu Cai Jing· 2025-04-14 09:09
企业与市场网讯:4月11日,汉口北集团联合32个行业商会举办专项座谈会,聚焦外贸企业国内市场拓展需求,围绕产品升级、渠道创新、服务赋能等方面 展开深度交流,形成多维度内销促进方案。 参加座谈会的商协会代表一致表示,中国超大规模的市场潜力巨大,持续看好中国经济,将通过三大路径助力外贸企业转型,一是推动产品体系优化升级, 通过提升商品附加值,提升企业核心竞争力;二是深化产业协同创新,建立跨行业选品机制,形成特色产业集群优势;三是构建数字化营销体系,不断拓展 新销售场景,培育本土消费新增长点。 2 F 作为全国建筑规模最大、交易额第二的现代商贸物流平台和供应链管理中心,汉口北集团将发挥自身优势,全链条深度参与,为出口企业启动"外贸转内销 赋能计划",通过打通数字化线上渠道、激活线下实体动能、提供全要素服务生态等三个方面八大举措,助力外贸企业拓展内销市场。 打通数字化线上渠道 直播电商矩阵:配备汉口北30万㎡直播基地,集结200多专业直播团队、250名带货主播,设立"外贸优品直播间"; 智慧云仓体系:汉口北线上平台开通"外贸专区",联动18万㎡智能云仓,实现"直播下单—就近分仓—极速配送"; 通关数字化:共享汉口北国 ...
平台零售商出手助力外贸企业出口转内销
Guang Zhou Ri Bao· 2025-04-13 19:23
广州日报讯 (全媒体记者文静、许晓芳、曾繁莹、张露、邓莉)为助力外贸企业拓展国内市场,连日 来,包括永辉超市、华润万家、京东、滴滴、美团、叮咚买菜、东方甄选、鸣鸣很忙、盒马等10多家不 同类型的零售企业和电商平台相继出台外贸转内销扶持计划。 "肯定能缓解外贸企业部分压力。"广东白云学院应用经济学院院长王先庆接受记者采访时表示,像京 东、美团等自身就有强大的渠道体系,线上线下融合,只要这一批平台企业和零售企业发力,消化部分 外贸企业的出口订单肯定没问题,还能有效地帮助外贸企业转型,促使外贸企业更好地融入国内大市 场。 出行平台助力制造业"走出去" 记者注意到,除了线下零售、电商行业,出行平台滴滴近日也宣布将追加投入20亿元专项资金,聚 焦"稳就业促消费"以及助力制造业"走出去"。滴滴计划于2030年前在墨西哥市场引入10万辆国产电动 车;同时依托滴滴巴西旗下"99出行",协同建设1万个国产公共充电桩,助力中国新能源产业走向全 球。 (文章来源:广州日报) 截至目前,据不完全统计,盒马、京东、美团、东方甄选、叮咚买菜等5家电商平台公布了扶持计划, 鼓励优质的外贸企业进驻到平台,为此不仅加速商家的进驻流程审批,并且 ...