为什么企业需要SCRM？ 在数字化时代，客户的需求和行为越来越依赖社交平台。传统CRM系统（客户关系管理系统）虽然能记录客户信息，却难以满足"社交互动"和"精准运营"的 需求。于是，SCRM（Social Customer Relationship Management，社交化客户关系管理）应运而生。它像一位"智能管家"，不仅能管理客户数据，还能通过 微信、微博等社交渠道直接触达用户，帮助企业实现从"卖产品"到"经营关系"的转变。 一、SCRM到底是什么？ 简单来说，SCRM是传统CRM的升级版，核心区别在于"社交化"。传统CRM更像一个客户信息数据库，而SCRM则强调与客户的双向互动。例如，当客户在 朋友圈点赞、在社群提问时，SCRM能自动记录这些行为，并分析客户的兴趣偏好，从而制定更精准的营销策略。 它的核心目标有两个： 一是提升客户体验，比如通过自动化的生日祝福、专属优惠提升好感度； 二是利用社交渠道的数据，帮企业低成本触达目标用户。 例如，教育机构可以用SCRM在微信社群推送课程信息，电商品牌能通过客户分享裂变拉新。 对,SCRM更适合B2C，零售行业，面向个人消费者的产品销售，更适合用SCRM软件。 ...

Core Insights - The article highlights the significant impact of technological innovation on transforming traditional agricultural and livestock production methods, leading to the successful inclusion of 80 agricultural and livestock products from Hohhot in the national list of high-quality agricultural products [1][2] Group 1: Technological Innovation and Product Quality - The establishment of a quality evaluation and big data analysis team by the Northern Agricultural and Animal Husbandry Technology Innovation Center has led to the development of a nutritional quality evaluation system that decodes the quality characteristics of agricultural products [1] - The team has successfully identified key nutritional data for products such as the Tuo County chili, which has a vitamin C content 1.4 times the reference value, potassium content exceeding the reference value by 34%, and selenium content at 1.3 times the reference value [1] Group 2: Data-Driven Industry Upgrades - The "Agricultural and Livestock Product Quality Big Data Analysis Platform" has become a central hub for industry upgrades, revealing that Lin sheep meat has 13.2% higher unsaturated fatty acid content and protein content of 19.8g/100g compared to conventional sheep meat [2] - The platform supports the development of standardized pre-prepared dishes by analyzing 27 indicators, including shear force and cholesterol, facilitating quality control from farm to table [2] Group 3: Consumer Demand and Market Regulation - A quality database has been established, containing 32,000 sets of testing data, enabling precise product "identity certification" through a traceability model that reduces market counterfeiting rates of geographical indication products by 62% [2] - The classification and identification evaluation system compares 112 indicators, such as selenium content and amino acid composition, to effectively regulate market order and promote standardization in the industry [2]

Core Concept - The article emphasizes the importance of a Data Product Owner (DPO) in transforming raw data into actionable business value, ensuring that data products are user-centered and results-driven [39][40]. Group 1: Role of Data Product Owner (DPO) - The DPO is responsible for managing the entire data product lifecycle, from defining vision and prioritizing use cases to continuous deployment and optimization [3][39]. - DPOs operate based on a product mindset, utilizing agile practices to iteratively manage data products and gather stakeholder feedback for improvements [6][39]. - DPOs link each data product to clear business outcomes, focusing on features that directly impact revenue, such as performance trends and customer purchasing patterns [7][39]. Group 2: Key Responsibilities of DPO - DPOs ensure that data products are measurable by defining clear, quantifiable results related to business goals, such as improving conversion rates [10][39]. - They maintain comprehensive documentation and intuitive organization to ensure that sales teams can easily find and understand available resources [11][39]. - DPOs ensure that products are built with modularity in mind, allowing components to be reused across different use cases and teams [12][39]. - They are responsible for implementing data quality standards and regulatory compliance, ensuring users can trust the data they see [14][39]. - DPOs coordinate the integration of various platforms (CRM, ERP, etc.) to provide deep insights across functions [17][39]. - They focus on scalability to handle increasing data volumes and evolving business needs without compromising quality [18][39]. Group 3: Skills Required for DPO - Modern DPOs need expertise in product management, agile methodologies, and the ability to prioritize tasks effectively [26][39]. - They must possess technical fluency to communicate effectively with engineering teams and translate business needs into actionable technical outcomes [27][39]. - Strategic thinking is essential for DPOs to convert complex business problems into structured, insight-driven solutions [28][39]. - DPOs should have strong business acumen to focus on initiatives that significantly impact growth, cost, and efficiency [29][39]. - Effective communication and influence are crucial for DPOs to coordinate stakeholders and maintain a clear vision for data products [30][39]. Group 4: Strategic Value of DPO - Investing in a DPO is critical for maximizing data investment returns, ensuring that data initiatives are closely tied to tangible business outcomes [32][39]. - DPOs accelerate innovation by quickly prototyping and delivering data products, allowing organizations to respond to market changes rapidly [33][39]. - They help break down data silos, facilitating communication between technical and business teams to ensure data is effectively utilized across the organization [34][39]. - DPOs play a vital role in fostering a data-driven culture, emphasizing documentation, training, and clarity to enhance organizational data maturity [35][39]. - Ultimately, DPOs transform raw data into actionable insights, creating a competitive advantage for organizations [37][39].

Core Insights - The article emphasizes the shift in digital marketing towards a "data-driven" era, where the competition in information flow advertising has transitioned from resource acquisition to deep engagement in data application and refined operations [1][3][9] Industry Challenges - The report highlights that the cost of traffic is rising, making efficiency paramount for advertisers [3] - User decision paths are increasingly fragmented, necessitating cross-platform collaboration [3][4] - Rapid changes in policies and algorithms require dynamic operational capabilities to survive [3][4] New Capabilities for Agencies - Agencies must establish a closed loop of "data collection-analysis-application" to enhance operational efficiency and client value [3] - Key capabilities include: - Integration of all data to eliminate traffic silos [3] - AI-driven creativity to overcome homogenization issues [3] - Smart delivery engines to reduce costs and increase efficiency [3] - Long-term private domain operations to maximize user value [3] Data Insights - The CPM (cost per thousand impressions) for WeChat Moments has increased by 18% year-on-year, while the cost per lead on Douyin has surpassed 200 yuan [4] - Over 70% of user decision paths cross more than three platforms, indicating the need for comprehensive data integration [4] - Frequent platform rule changes render traditional experiences ineffective, necessitating real-time monitoring and adaptation [4] Smart Tools and Strategies - Cross-platform data integration is essential to reconstruct user behavior paths and achieve precise targeting [4] - Multi-Touch Attribution (MTA) models can quantify contributions from various platforms, optimizing budget allocation [4] - AI tools can generate creative content with a 60% increase in originality and an 85% approval rate for compliance [4] - Dynamic Creative Optimization (DCO) can enhance click-through rates by 20%-35% through real-time adjustments [4] Future Trends - The article predicts a widespread adoption of AI and automated delivery systems, potentially replacing 80% of manual operations [7] - The integration of virtual and real marketing scenarios, such as metaverse advertising and AR interactions, is expected to enhance user engagement [8] - Cross-border multi-platform collaboration will support global brand strategies [9] Competitive Advantages - Agencies that focus on data integration, AI support, and industry-specific expertise will be better positioned to achieve sustainable growth [9] - The article outlines various operational models, including full-service management and low-barrier entrepreneurship, to cater to different market needs [7][9]

Core Viewpoint - Xiamen Keta Communications Technology Co., Ltd. (Keta) has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, aiming to capitalize on the growing smart parking space operation industry in China, where it ranks second in revenue by 2024 [1][2]. Financial Performance - Keta's projected revenues for 2022, 2023, and 2024 are RMB 649.23 million, RMB 738.02 million, and RMB 799.51 million, respectively, indicating a growth trajectory [2]. - The company's net profit and total comprehensive income for the same years are projected to be RMB 12.30 million, RMB 87.03 million, and RMB 86.71 million, respectively [1][2]. - The gross profit margins are expected to improve from 43.1% in 2022 to 46.4% in 2023, before slightly declining to 45.9% in 2024 [2]. Business Background - Established in 2006, Keta has evolved into a comprehensive parking industry group, focusing on intelligent solutions, management, and operations [1]. - The company has previously attempted to list on the ChiNext board but faced setbacks due to issues related to incomplete original documents and non-compliance with asset depreciation policies [3][5]. Regulatory Challenges - Keta's IPO applications were rejected twice due to concerns raised by the Shenzhen Stock Exchange regarding the completeness of business documentation and the adequacy of bad debt provisions for accounts receivable [3][6]. - The company has been required to clarify the sufficiency of its bad debt provisions and the risks associated with accounts receivable collections [6].

据港交所4月29日披露，厦门科拓通讯技术股份有限公司(以下简称：科拓股份)递表港交所主板，中金公司、 民银资本为其联席保荐人。 据招股书，科拓股份是中国智慧停车空间运营行业的领导者及先行者。以人工智能和数据驱动为锚点，深度 参与推动城市停车数智化转型。自2006年成立以来，已发展成为集数智化解决方案、数智化管理及数智化经 营为一体的综合性停车产业集团，根据灼识咨询报告，该公司是中国智慧停车空间运营行业最早一批实现硬 件—算法—平台—生态全栈式自主可控的企业。根据同一份报告，按2024年的收入计算，该公司在中国智慧 停车空间运营行业亦是第二名。 该公司专注于结合智能化技术，连接城市停车三要素(即人、车和场)。为此，旨在助力城市停车提升管理能 力、提高运营效率、增强服务质量，一方面为了广大停车场资产方及运营商，另一方面为了车主和驾驶员提 供极具吸引力的价值主张。 该公司凭借近20年的行业经验，已累计为超过68,000个停车场以及3亿辆车提供支持，覆盖全球超过60个国家 和地区的超过1,300万停车位。于往绩记录期间，所服务的停车场数目超过34,000个，2024年的临时停车订单 及交易额分别达日均210万笔及人民 ...

一、技术路径分化下的多维竞争力 理想汽车通过"端到端+VLM双系统架构"实现技术突破，其自研的MindVLA模型融合空间智能（3D高 斯建模）、语言逻辑与行为推理，支持无地图自主泊车与动态路线调整，高速NOA接管率低至0.5次/百 公里。小鹏汽车则以云端大模型+XNet+XPlanner+XBrain架构为核心，端到端模型覆盖50+城市复杂路 况，AI天玑系统通过720亿参数云端大模型实现"车位到车位"全场景智驾，算力利用率高达98%，成本 较传统方案降低70%。特斯拉凭借纯视觉Occupancy Network与全球最大影子模式数据闭环（日均训练 里程4000万公里），FSD V12端到端模型在北美实现"类L4级"体验，模型泛化能力行业领先。 二、数据驱动与迭代效率的碾压优势 理想汽车依托29.3亿公里智驾总里程与8.1EFLOPS算力集群，以"每周双版本迭代"速度优化算法，2025 年目标实现L3级有监督自动驾驶。小鹏通过10EFLOPS算力集群与2亿clips训练数据，实现"每2天一迭 代"，2024年城区智驾体验逼近人类司机水平。特斯拉则依靠全球超1亿公里真实数据与HW4.0芯片（双 芯算力720TO ...

Core Viewpoint - The article highlights the significant growth and strategic positioning of Hai Chen Energy in the global energy storage market, emphasizing its recent IPO application and impressive performance metrics in 2024 [1][3]. Group 1: Performance Metrics - In 2024, Hai Chen Energy achieved a lithium-ion battery shipment volume of 35.1 GWh, capturing an 11% share of the global market, ranking third behind CATL and EVE Energy [1][5]. - The company reported a total revenue of 12.917 billion yuan, with the energy storage battery segment contributing 7.96 billion yuan, accounting for 61.6% of total revenue [1][11]. - The net profit reached 287.6 million yuan, marking a net profit margin of 2.2%, indicating the company's first profitable year [1][5]. Group 2: Strategic Growth - Hai Chen Energy's design capacity surged from 5.4 GWh in 2022 to 62 GWh in 2024, achieving a tenfold increase in just three years [5]. - The company’s shipment volume of 35.1 GWh in 2024 represents a 10.6-fold increase compared to 2022, with a compound annual growth rate of 167%, significantly outpacing the industry average [5]. - The gross profit margin improved from 11.3% in 2022 to 17.9% in 2024, surpassing the average gross profit margin of 16.57% among five listed energy storage battery companies in 2023 [5]. Group 3: Global Expansion - Hai Chen Energy is the only GWh-level player focused solely on the energy storage sector, with successful market entries in China, the US, and Europe, while also exploring emerging markets in the Middle East, Africa, Oceania, and South America [6]. - In 2024, overseas revenue accounted for 28.6% (3.7 billion yuan) of total revenue, breaking the traditional path of "Chinese battery overseas assembly" [6]. Group 4: Business Model - The company employs a differentiated strategy, selling energy storage batteries to system integrators domestically while focusing on energy storage systems and solutions in overseas markets, effectively avoiding domestic competition [7]. - The dual business model of "domestic battery + overseas systems" allows Hai Chen Energy to target high-margin markets in Europe and the US [7]. Group 5: Product Innovations - Hai Chen Energy has made significant advancements in energy storage battery products, including the introduction of a 280Ah battery for large storage projects and a 314Ah battery for overseas applications [11][12]. - The company launched the world's first sodium-ion battery with a cycle life exceeding 20,000 cycles, suitable for extreme conditions [12]. - In the energy storage systems segment, the company delivered a 5MWh liquid-cooled storage system and plans to mass-produce a 6.25MWh long-duration storage system by the second half of 2025 [15].

Summary of MarketAxess Conference Call Company Overview - **Company**: MarketAxess - **Participants**: Chris Concannon (CEO), Ilene Bieler (CFO), Alex Kramm (Managing Director - Equity Research) Key Industry Insights - **Market Focus**: The company is focused on regaining market share in the U.S. credit business, with significant investments in technology made in 2024 aimed at execution in 2025 [5][7] - **Trading Channels**: MarketAxess operates through three main channels: client to dealer, portfolio trading, and dealer to dealer [8][12] - **Market Trends**: Electronic trading is increasing turnover in the market, with portfolio trading contributing significantly to this growth [13][43] Core Business Strategies - **Investment in Technology**: The company has made substantial investments in technology to enhance trading tools and analytics, which are expected to yield results in 2025 [7][10] - **Client to Dealer Channel**: MarketAxess has a dominant RFQ platform for corporate bonds in the U.S., with a focus on improving liquidity for clients [8][9] - **Portfolio Trading**: The company is targeting the block trading market, which represents a significant growth opportunity, as it is largely still conducted via phone and chat [19][20][45] - **Dealer to Dealer Solutions**: A new mid-market solution is expected to launch in Q2, aimed at providing dealers with efficient liquidity options [17][18][32] Financial Performance and Market Share - **Market Share Goals**: The company aims to capture a larger share of the block trading market, which is estimated to be 50% of the total market [19][20] - **Performance Metrics**: The portfolio trading tool has seen over $1 billion in bond blocks traded, indicating strong performance [16] - **Fee Structure**: The company is not currently facing significant price competition in its core offerings, focusing instead on enhancing features and functionality [77][80] Macro Market Conditions - **Market Environment**: The current low volatility and tight spreads are challenging for the business, but the company is well-positioned to benefit from increased volatility and wider spreads [60][61] - **Electronic Trading Growth**: The macro environment is favorable for electronic trading, with attractive yields and a growing fixed income market [41][42] Emerging Markets - **Growth in EM**: MarketAxess is a leading player in the emerging markets (EM) space, with a focus on converting manual trading to electronic trading [54][58] - **Market Share in EM**: The company is experiencing growth in market share in EM, with electronic adoption still under 5% of the total market [59] Automation and Future Outlook - **Automation Trends**: The company is investing in automation, with expectations that 2025 will see significant advancements in this area [48][51] - **Long-term Vision**: The CEO expressed optimism about the future of electronic trading, predicting that as traders become accustomed to electronic platforms, adoption will continue to grow [46][47] Expense Management - **Investment Strategy**: The company has maintained a disciplined approach to investment, focusing on targeted areas that will yield the highest returns [88][89] - **CapEx Plans**: MarketAxess plans to invest $65 million to $70 million in capital expenditures, primarily for software and development [86][91] Conclusion - MarketAxess is strategically positioned to capitalize on growth opportunities in electronic trading, particularly in the block trading and emerging markets. The company is focused on enhancing its technology and trading solutions while managing expenses effectively to drive future growth.

晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 "最难的选择是不改变最初的选择。" 以下文章来源于晚点Auto ，作者晚点团队 文丨程曼祺 编辑丨黄俊杰 宋玮 到 2024 年上半年结束，中国的道路上有接近 10 万辆车使用 Momenta 的自动驾驶软件。在设置好目的地后，这些车在高速路和大部分城区路段都可以自行换 道、超车、过路口，避让电动车和行人；它们来自上汽、比亚迪、广汽……都装着英伟达的自动驾驶芯片。 接下来，还有包括通用、丰田、奔驰在内的十多个品牌的数十款车型也会搭载 Momenta 的软件，这让它成为目前拿到最多高阶智能驾驶订单的公司。已交付 过类似高阶方案的供应商现在只有华为和 Momenta，自研智驾的车企中，则只有蔚小理。 不久前有报道称，Momenta 正计划赴美上市，如成功，它会成为中国自动驾驶第一股。 Momenta 曾经历起落：2018 年，它成为中国第一个自动驾驶独角兽；但在 2019-2020 年的中国自动驾驶融资黄金时期，小马智行、文远知行等公司连续融 资，Momenta 却没有发布任何融资进展，它的研发总监还离职去了蔚来。 进入 20 ...