沉浸式文旅
Search documents
影视赋能科技加持助推“新文旅”
Qi Lu Wan Bao· 2025-05-06 05:54
Core Insights - The "May Day" holiday in Shandong province saw a vibrant cultural tourism market, with significant events like the 2025 Shandong Cultural Tourism Industry High-Quality Development Conference and the Huabiao Awards contributing to increased visitor engagement and new consumption experiences [1][2] Group 1: Visitor Statistics and Trends - During the first four days of the "May Day" holiday, 2,216.5 million visitors were received at 200 key monitored tourist attractions, marking an 8.0% year-on-year increase, while revenue reached 1.09 billion yuan, up 8.2% [1] - Popular cities such as Jinan, Qingdao, and Weifang saw high hotel booking rates, indicating strong tourist interest [1] Group 2: New Tourism Experiences - The launch of the "Good Guest Shandong Qilu No. 1" tourist train and themed activities like "Theatrical Travel" and "Film Tourism" enriched the cultural tourism landscape, attracting many visitors to filming locations [2] - New interactive projects, such as the immersive experience at the Dezhou Lelung Film City, drew significant crowds, showcasing the appeal of film-related tourism [2][3] Group 3: Cultural and Rural Tourism - Rural tourism gained popularity, with outdoor activities like picnics and fruit picking being favored by visitors, and various local events enhancing the appeal of rural destinations [4] - Cultural tourism products were also highlighted, with museums and cultural venues extending their hours and offering special exhibitions to meet visitor demand [5] Group 4: Impact of Events on Tourism - The cultural tourism conference in Dezhou significantly boosted local tourism, with various attractions and events experiencing high visitor numbers during the holiday [6][7] - The integration of cultural and tourism elements, such as the immersive performance "The Great River Up and Down," showcased the potential for innovative tourism experiences [6]
打卡专属路线、沉浸式旅拍……文旅消费频“上新” 激活假日经济新引擎
Yang Shi Wang· 2025-05-02 07:33
Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]
中新天津生态城:“白+黑”开启多维沉浸式文旅狂欢
Zhong Guo Xin Wen Wang· 2025-04-30 01:31
Core Insights - The article highlights the upcoming "May Day" holiday events in the China-Singapore Tianjin Eco-City, focusing on immersive cultural and tourism experiences [1][2] Group 1: Event Highlights - The National Ocean Museum will feature 12 permanent exhibitions and three temporary exhibitions, including "Chang'an 30,000 Miles - Essence of Tang Dynasty Artifacts" [1] - The Tianjin Teda Aircraft Carrier Theme Park will introduce a new park model combining national defense education and cultural experiences [1] - The Tianjin Jinxing Wildlife Park will launch Tianjin's first outdoor "Fat Animal Park" with large inflatable animals and wildlife [1] Group 2: Special Performances - A highlight of the events will be the fireworks shows, including the "Night at Tianjin - Fireworks Encounter with the Aircraft Carrier" and the "Extended Fireworks Show" at the Teda Aircraft Carrier Theme Park [1] - The shows will feature thousands of fireworks and nearly a thousand drones, creating stunning visual displays [1] Group 3: Extended Operating Hours - The National Ocean Museum will extend its hours to 21:00 and offer a "Museum Night" experience [2] - The Fantawild Theme Park will also have extended night hours for various indoor and outdoor attractions [2] - The Teda Aircraft Carrier Theme Park will operate until 22:00 from May 1 to May 4, while the Tianjin Jinxing Wildlife Park will have a continuous 10-hour operation during the holiday [2] Group 4: Consumer Experience Enhancements - The National Ocean Museum has updated several dining spaces to enhance visitor experience [2] - The China-Singapore Friendship Library will host themed markets to provide diverse and personalized outing experiences [2]