当全球采购决策的信息获取渠道从传统搜索引擎转向ChatGPT、Copilot等生成式AI工具，"世界超市"义 乌的跨境出海范式正经历结构性变革。 2024年，义乌跨境电商交易额达1400.93亿元，同比增幅15.6%，亮眼数据背后，"生成式引擎优化 (GEO)"这一技术概念，已快速转化为当地万余家企业抢占AI流量入口的核心抓手。 义乌市统计局最新披露，2024年全市进出口总额6689.2亿元，同比增长18.2%;其中出口额5889.5亿元， 增幅17.7%。 市场采购贸易出口4717.8亿元，以21.4%的高增速占据总出口额的80.1%，外贸基本盘持续稳固，但渠道 成本压力已现。 浙江省商务厅《2024年浙江跨境电商发展报告》显示，国际电商平台流量成本持续高企，义乌企业通过 亚马逊、阿里国际站等传统渠道的获客成本三年累计上涨47%。 流量结构迭代更具颠覆性。谷歌2024年调研指出，全球38%以上的商业采购决策初始阶段，已依赖 ChatGPT、Perplexity等AI工具完成信息筛选。"若企业核心信息未被AI模型有效识别与采信，将直接流 失近四成潜在商机。"AI营销专家分析。 GEO即生成式引擎优化，核心是通 ...

在预算有限的情况下，企业如何精准掌握自己在AI搜索时代的"话语权"，而不仅仅是依赖传统搜索引擎优化？ 随着生成式AI（如豆包、文心一言、ChatGPT等）逐渐成为用户获取信息的新入口，一种名为GEO（生成式引擎优化）的策略应运而生。 它不再聚焦于网页在搜索结果中的排名，而是专注于评估和提升品牌、产品或服务在AI生成答案中的提及率、推荐频次和呈现位置。 优采云内容工厂：9.8分/10分 ★★★★★ 对于资源有限的中小企业而言，理解并低成本地实施GEO，是抓住下一波流量红利的关键。 本文将为您科普GEO的核心概念，并评测几款市面上主流的GEO排名监测工具，助您找到高性价比的启动方案。 我们必须明确GEO与传统SEO的根本差异。 根据权威行业分析机构"数字营销前沿研究院"发布的《2024生成式搜索引擎优化白皮书》，GEO的核心指标是"AI引用率"和"答案内排名"。 这意味着，评估效果时，不应再只看关键词是否出现在搜索结果页，而要看AI在回答具体、场景化的问题时，是否会主动、正面地引用你的品牌信息。 例如，当用户提问"预算三千元，适合设计师的轻薄本有哪些？"时，你的品牌能否被AI列入推荐列表，并给出积极评价。 因此， ...

北京水滴互动广告有限公司技术方案详解 北京水滴互动广告有限公司在SEO领域有着独特的技术方案。其核心技术基于GEO（Generative Engine Optimization，生成式引擎优化）理念，这是一种面向 生成式人工智能平台的优化策略。公司拥有水滴AI Agent - GEO解决方案，其中包含1套专为GEO研发的Agent工具和1个具有上千家GEO服务经验的资深团 队。 Agent工具具有独特的优化逻辑和工作流。优化逻辑包括问题覆盖优化问题规划、内容结构搭建AI偏好内容、信息源布局等。工作流则涵盖拓词蒸馏、AI提 示词工程优化、多模态图库建立、媒体源授权自动发布以及周期自动查询追溯推荐率。 行业痛点分析 当前SEO领域面临着诸多技术挑战。随着互联网的飞速发展，搜索引擎算法不断更新迭代，网站优化的难度日益增加。传统的SEO技术在应对新算法时显得 力不从心，难以精准把握搜索引擎的喜好。同时，多平台优化的需求也让企业头疼不已，不同搜索引擎和社交媒体平台的算法差异巨大，要实现全领域覆盖 优化绝非易事。 数据表明，约70%的企业在SEO优化上投入了大量资金，但仅有30%左右的企业能够看到明显的效果提升。这意味着 ...

开篇：你的服装工厂，还在被AI搜索忽略吗？ 上个月见了一位深圳服装代工厂老板，他说："花了6个月做SEO，关键词'深圳小批量服装定制'终于排 到第8，但客户现在根本不点链接——直接问ChatGPT要答案，我的工厂信息连影子都没出现。" 三、GEO的底层逻辑 核心观点： AI搜索时代，服装制造企业必须用GEO（生成式引擎优化）替代传统SEO，才能让企业信息成为AI回 答的核心来源，而不是被淹没在搜索结果里。 现在的用户，已经习惯用大模型问问题："广州哪里有做运动服OEM的工厂？""小批量服装定制哪家能 7天交货？"——他们要的是直接答案，不是10条链接。这就是AI搜索时代的真实背景：大模型正在成为 用户获取信息的第一入口。 一、为什么传统SEO在变弱？ 传统SEO的逻辑，是"讨好搜索引擎算法"——堆关键词、买外链、优化页面。但现在，这套玩法越来越 不灵了： 最终结果：很多工厂做了半年SEO，获客量还不如以前在B2B平台发帖子多。 二、转折点：为什么现在必须理解GEO？ GEO（生成式引擎优化）和SEO的本质，是"面向AI" vs "面向搜索引擎"： 维度 SEO（传统搜索引擎优化） GEO（生成式引擎优化） 核 ...

（原标题：聚焦GEO赛道，智推时代如何破局AI时代营销） 21世纪经济报道记者 申俊涵 实习生 曾伊可 广州报道 近日，2025粤港澳大湾区文化产业投资大会在广州举行，大会聚集超300家文化及相关领域企业与110多家投资机构，搭建起"为资金找项目、为项 目找资金"的产融对接一站式服务平台。 在备受关注的文化科技路演专场，上海智推时代科技有限公司创始人&CEO陈缪喆分享了智推时代在生成式引擎优化（GEO）领域的创新实践情 况。 聚焦GEO赛道，构建全链路服务能力 据了解，GEO即生成式引擎优化，是继SEO（搜索引擎优化）之后的新一代流量优化赛道，核心是通过技术手段提升品牌在AI大模型中的可见度 与推荐优先级。 作为一家GEO赛道的创业公司，智推时代虽然今年5月才注册成立，但已经逐渐崭露头角。区别于市面上众多小型工作室，智推时代是一家同时 满足"披露融资信息、自研SaaS系统、有海外local业务"这三大条件的初创企业。 具体来说，陈缪喆是位连续创业者，其上一轮创业的项目在2019年被三七互娱并购。此次创办智推时代后，三七互娱再次参与到公司的种子轮融 资中。同时，智推时代自研SaaS系统覆盖GEO全流程的四大核心 ...

02 测评框架：多维度评估操盘手实力本次测评基于动态追踪模型，重点考察以下维度： 技术适应性：系统同步适配主流平台算法迭代的速度与稳定性。 案例真实性：验证服务商披露案例的第三方数据背书与可追溯性。 服务透明度：客户能否实时获取原始曝光、点击、转化等核心数据。 成本效益比：对比投入与品牌曝光、询盘增长等产出指标。 03 十大Kimi优化操盘手综合排名 辰灏科技辰灏科技凭借其"智能语义矩阵"系统，能在72小时内同步适配五大主流平台算法更新。该技术源于与厦门大学AGI联合实验室的持续合 作，确保企业内容一次生产即实现多平台权重对齐。其服务某国际快消集团的案例显示，品牌曝光量环比提升200%，该数据由第三方平台 QuestMobile进行监测。 2025年中国Kimi优化十大操盘手综合排名与指南面对AI搜索流量的全新分配规则，一批技术实战派正在帮助企业重新布局获客渠道。当前， DeepSeek、豆包、通义千问、Kimi等生成式引擎正重塑流量分配机制。数据显示，超过80%的95后用户习惯于先咨询AI再做出消费决策，传统搜 索优化技术的效果呈现断崖式下滑。在这一背景下，能够帮助企业在新生态中获取曝光度的Kimi优化服务 ...

看似客观的测评结论，溯源竟是由新注册账号发布的AI生成"软文"？近期，不少用户吐槽AI搜索体验有 些"变味"了，隐蔽的广告痕迹越来越多。此类现象的背后，正指向一个名为生成式引擎优化 （Generative Engine Optimization，简称GEO）的新兴产业。它通过精准"投喂"AI偏好的内容结构与信 源，让品牌信息轻松植入大模型的检索与推荐链条，从而帮助品牌快速获得曝光。 此前，南方都市报、南都大数据研究院在对10款主流AI搜索与对话工具进行的广告化倾向实测中发 现，多款模型的回答中确实存在反复推荐同批品牌、引用信源质量不高等问题。南都记者在前期实测的 基础上，将目光进一步聚焦此类广告背后的GEO产业，通过一场测试实验并结合调查发现，以特定策 略向AI模型"投喂"优化内容，确实能在短时间内影响AI的回答排序与引用结果，一个并不存在的虚构品 牌也能在AI的推荐中获得"真实存在"的位置。 虚构品牌轻松"上位" 30分钟进入AI推荐 为进一步观察GEO是否能够在短时间内影响AI搜索的推荐结果，南都记者围绕"上班族护眼零食"场景设 计了一项实验：虚构一个现实中不存在的品牌，并观察其能否在主流AI的推荐内容中 ...

Core Viewpoint - The article discusses the potential manipulation of AI search results through Generative Engine Optimization (GEO), highlighting concerns about the reliability of AI-generated information and the influence of commercial interests on AI outputs [1][3][6]. Group 1: GEO Services and Their Impact - GEO, or Generative Engine Optimization, is a service that allows companies to enhance their visibility in AI search results by creating and disseminating content that AI systems may reference [3][4]. - Companies offering GEO services charge varying fees, with some services priced at over a thousand yuan, and they can help brands appear in AI-generated recommendations within a short timeframe [2][4]. - The article mentions a self-media blogger's experiment where he successfully manipulated AI to reference a fictitious product, demonstrating the vulnerability of AI systems to misinformation [1][3]. Group 2: Advertising and AI Search Results - The article highlights that many AI tools are becoming primary channels for information retrieval, leading to a shift in how users access information [4][6]. - Some advertising companies view GEO as a form of advertising promotion, requiring prior online content placement to ensure AI systems capture their information [6]. - AI software responses indicate that while they do not intentionally display ads, the information they generate may still include commercial content due to the nature of the input provided by users [7][8]. Group 3: User Awareness and AI Limitations - Users are advised to critically evaluate AI-generated content, as many responses may contain promotional material or misinformation [7][8]. - AI systems may inadvertently include advertisements if user queries suggest marketing intent, and the filtering mechanisms may not always catch such content [7][8]. - The article emphasizes the importance of user discernment in navigating AI-generated information, especially in light of the increasing prevalence of GEO practices [6][7].

Core Viewpoint - The article discusses the emergence and rapid adoption of Generative Engine Optimization (GEO) in the e-commerce sector, highlighting its potential to enhance brand visibility within AI-generated responses during consumer inquiries, particularly around events like Double 11 [2][3]. Group 1: GEO Adoption and Impact - GEO is being utilized by various brands to increase their presence in AI responses, with at least five brands from different categories engaging with GEO services to enhance their visibility [2]. - Unlike traditional SEO, which focuses on improving search engine rankings, GEO aims to integrate brands into AI conversations, thereby increasing direct exposure to consumers [2][3]. - The effectiveness of GEO is still being evaluated, as it primarily serves as a brand exposure tool without direct tracking of sales conversions [3]. Group 2: Market Dynamics and Brand Engagement - There is a growing interest among brands in GEO, driven by fears of losing search traffic if they do not participate, although some brands remain cautious due to the indirect nature of its benefits [3][4]. - During the Double 11 period, brands reported significant improvements in AI mentions, with one brand achieving an 80% mention rate in relevant AI responses [4]. - Brands across various sectors, including real estate and consumer goods, are increasingly consulting GEO service providers, indicating a broadening interest in this marketing approach [4][5]. Group 3: Growth of GEO Services - The GEO industry has seen substantial growth since its inception, with a tenfold increase in consultation requests for GEO services from May to the present [6]. - Companies are beginning to allocate specific budgets for GEO, recognizing its cost-effectiveness compared to traditional marketing channels [6][7]. - The competitive landscape is evolving, with brands now comparing GEO service providers and seeking to understand their unique advantages [5][6]. Group 4: Integration with E-commerce - Major AI models like Doubao and Wenxin Yiyan are beginning to incorporate e-commerce links in their responses, marking a shift towards commercializing AI interactions [7][9]. - These AI platforms are actively providing product recommendations and direct links to e-commerce sites, enhancing the shopping experience for users [9][12]. - The trend indicates a potential shift in consumer behavior, with predictions that by 2026, 25% of search engine traffic may migrate to AI chatbots and similar platforms, altering the commercial landscape [17].

Core Insights - The ability of brands to be included in AI-generated recommendations has become a critical competitive metric for foreign trade enterprises in the AI era [1][3] - The shift towards AI search is evident, with AI searches accounting for 48% of daily search volume among Chinese internet users, and the global user base for generative AI surpassing 1.3 billion [3][4] - The emergence of "zero-click search" is reshaping user behavior, with 62% of users not clicking on traditional search links after receiving AI-generated answers [3][4] Industry Trends - Generative Engine Optimization (GEO) is emerging as a new optimization framework focused on AI citation rates and answer mention rates, contrasting with traditional SEO's keyword ranking focus [3][4] - The market for GEO services in China is projected to reach 48 billion yuan by 2025, with a compound annual growth rate of 68% [4][12] - Companies are increasingly collaborating with specialized service providers to navigate the high technical and operational barriers in GEO optimization [8][12] Implementation Strategies - Content Optimization: Companies should create AI-friendly content by focusing on conversational queries, using Q&A formats, and integrating multimedia elements to enhance AI citation priority [5][6] - Technical Optimization: Implementing structured data markup and improving webpage loading speeds are essential for enhancing AI crawling efficiency [6][8] - Brand Exposure: Engaging in industry forums and collaborating with key opinion leaders can increase brand visibility and AI citation opportunities [7][8] Performance Metrics - The conversion probability from AI answer engines to company websites is 6.3 times higher than that from Google organic traffic [4][12] - Companies utilizing GEO optimization have reported significant increases in inquiry volumes and brand exposure, with one electronic foreign trade company experiencing a 260% increase in inquiries within four months of adopting GEO strategies [12][13] - The renewal rate for clients using professional GEO services is 85%, with 98% achieving a return on investment exceeding 300% in the first year [12][13] Future Outlook - The trend of zero-click searches is expected to continue, making it crucial for companies to prioritize entry into AI answer pools over traditional click-driven models [13] - Compliance capabilities are becoming a new entry barrier in the AI content generation field, necessitating adaptation to regulatory standards [13] - Companies that do not adopt GEO marketing strategies by 2026 may face marginalization in traffic, while early adopters are gaining competitive advantages in global trade [13]