在饶宝莲团队及跨界艺术家陈翔鹏共同的创作下，传统剪纸化为大型灯光节中的光影艺术装置。传统文 化中"福、禄、寿、喜、财"的吉祥祈愿，通过五大祥瑞神兽呈现。蓝色港湾中，引领前路的天马、逆流 而上的锦鲤、展翅的绶带鸟、传情的青鸟和纳财镇守的貔貅等装置，吸引市民拍照合影。 灯光节期间，蓝色港湾还将举办一系列包含跨年直播、市集、演出在内的活动。其中，来自广东普宁的 南塘女子英歌队将打破"英歌唯男"的传统，首次在北方舞台亮相。这支"巾帼英歌"队，在保留英歌阳刚 阵法与槌法的基础上，融入了女性的柔韧与灵动。她们将通过定时的表演与流动巡游，为京城的冬日注 入文化热力。 本报讯（记者韩轩）昨晚，第十八届蓝色港湾灯光节在北京蓝色港湾璀璨点亮。本届灯光节以"We See The Lights 献给城市的五彩缤纷"为主题，融入非遗剪纸等岭南艺术，将持续至明年3月15日。 本次灯光节由北京市朝阳区文化和旅游局与广州市荔湾区文化广电旅游体育局、佛山市禅城区文化广电 旅游体育局共同推动。岭南剪纸、英歌舞、青狮等南方非遗元素融入北京城市空间。开幕式上，来自广 东的国家级非遗"狮舞（青狮）"表演亮相，吸引市民驻足观看，国家级非遗代表性传承人饶 ...

Core Viewpoint - The article highlights the significance of "Mud Man Zhang," a traditional clay sculpture art from Tianjin, which has evolved into a cultural symbol and a precursor to modern collectible toys, showcasing its historical and artistic value while appealing to contemporary audiences [1][3]. Group 1: Historical Background - "Mud Man Zhang" originated in the Daoguang era, with its founder Zhang Mingshan mastering the art of creating lifelike figures, initially depicting street vendors and performers [3][4]. - The art form gained international recognition when Zhang Mingshan's work "Weaving Woman" won first prize at the Panama-Pacific International Exposition in 1915, marking its entry onto the global stage [4]. Group 2: Artistic Techniques - The clay used for "Mud Man Zhang" sculptures is sourced from the best red clay found underground in Tianjin, requiring extensive preparation to achieve the desired quality [4][6]. - The crafting process involves skilled techniques where artisans shape the figures, followed by drying, firing, and applying a delicate color finish, embodying the principle of "three parts shaping, seven parts coloring" [6]. Group 3: Contemporary Relevance - The art form has adapted to modern expressions, with recent exhibitions showcasing works that explore deeper philosophical themes and incorporate contemporary elements, such as film influences [6]. - "Mud Man Zhang" is set to feature at the 2025 Shanghai Cooperation Organization summit, where attendees will have the opportunity to engage with the art, further promoting its cultural significance [6].

当潮汕风味遇见国家级舞台 近日，潮汕美食界迎来高光时刻——非遗品牌潮鄉人牛肉丸强势登陆中央广播电视总台财经频道 （CCTV-2）王牌栏目《回家吃饭》。节目中，潮鄉人以非遗手艺现场烹制三道精美菜肴，将潮汕牛肉 丸的"弹、爽、鲜"展现得淋漓尽致。这场视觉与味觉的盛宴，不仅让全国观众领略了潮汕饮食文化的魅 力，更让"吃正宗潮汕牛肉丸就选潮鄉人"的品牌口号深入人心。 《回家吃饭》栏目组以"探寻地道家常味"为初衷，此次聚焦潮鄉人牛肉丸，正是对其坚守非遗工艺与极 致口感的认可。镜头下，潮鄉人第四代传人蔡梓杰手持特制铁锤，反复捶打新鲜牛后腿肉，动作行云流 水："上千次捶打，方得一丸Q弹"。这一非遗技艺，始于清代潮汕民间，如今通过潮鄉人的匠心传承， 已成为中华美食瑰宝。 节目中特别展示了牛肉丸的"弹性测试"——用乒乓球拍击打牛肉丸，牛肉丸可像乒乓球一样弹跳。主持 人惊叹："这不仅是食物，更是物理奇迹！"这一幕引发全场欢笑，也让观众直观感受到潮鄉人对品质的 执着。 【牛肉丸流心酥皮卷】 央视镜头下的潮鄉匠心、非遗传承 潮鄉人粤菜五星名厨陈进全老师和杨北川老师在《回家吃饭》中，用牛肉丸演绎了三道兼具传统与创意 的菜肴，每一道都承 ...

Core Viewpoint - The company Gujing Gongjiu has launched its limited edition Year of the Horse liquor, integrating traditional cultural elements and craftsmanship into its product, marking the sixth consecutive year of such releases [1][3]. Group 1: Product Details - The 2026 Year of the Horse liquor is a limited release of 12,000 bottles, designed for both gifting and celebratory purposes during the New Year [1][8]. - The liquor features a unique design inspired by the cultural significance of the horse in Chinese tradition, symbolizing progress and honor [3][4]. - The bottle design incorporates elements of traditional Chinese aesthetics, with a color scheme inspired by the legendary "blood-sweating horse," aiming to convey aspirations of success and brilliance [4][5]. Group 2: Craftsmanship and Heritage - Gujing Gongjiu's production methods are rooted in over 1,800 years of history, recognized as a national intangible cultural heritage, emphasizing the importance of traditional techniques and quality ingredients [6]. - The liquor is crafted by master brewers with over 30 years of experience, adhering to principles of natural harmony and meticulous fermentation processes [6]. - The selection of ingredients involves careful sourcing from specific depths of fermentation pits, ensuring the highest quality of the final product [6]. Group 3: Cultural Significance - The Year of the Horse liquor embodies the spirit of "Longma," a cultural symbol representing resilience and progress, making it a meaningful gift for friends and partners [3][8]. - The product serves as a medium for cultural transmission, allowing consumers to connect with traditional values and celebrate significant moments [8].

扬子晚报网12月14日讯(通讯员运投轩记者陈咏)记者14日从扬州获悉，刚刚发布的"2025长三角伴手 礼"名单中，来自扬州运河文投集团的两款产品入选，分别为中国扬州剪纸博物馆的《扬州剪纸百蝶百 花百菊镜框》，和江苏谢馥春国妆股份有限公司的《谢馥春馥彩名媛香膏套盒》。这两款作品有何特 色，因何获选？记者进行了一番采访。 谢馥春套盒 剪纸镜框 记者采访获悉，《谢馥春馥彩名媛香膏套盒》是谢馥春三绝"香粉油"中"香"的衍生产品。香膏套盒采用 粉色为主体色，传达温柔、浪漫之感，盒面采用立体手绘牡丹花图案，灵感取自谢馥春馥园内的百年牡 丹，提高设计感的同时，含传承之寓意。套盒内的单品香膏即固体香水，目前有六种香型，都是谢馥春 精心调制挑选出来的独有的东方香调。设计人员介绍，谢馥春与红楼梦有着特有的缘分，故将红楼元素 运用到外盒上，增加文化性，渲染古典氛围，"它的每个香型都有对应的花形及主色调，花的部分做了 击凸工艺，更显质感，让消费者闻到怡人香气的同时，有赏心悦目之感。" 记者了解到，《扬州剪纸百蝶百花百菊镜框》由《百花齐放》《百菊图》《百蝶恋花图》组成，作品线 条清秀流畅，构图精巧雅致，是扬州剪纸的代表性作品之一。其中 ...

Core Points - Zhangjiagang Rural Commercial Bank Yixing Branch organized a customer event themed "Painted Fans for a Beautiful Future, Joy for Bank and Customers" to promote traditional Chinese culture and customer-centric service [1] - The event featured a detailed explanation and video demonstration of the cultural value of painted fans and the essence of water-stretched lacquer art, engaging customers in a hands-on experience [1] - Financial service representatives provided personalized financial product insights and practical knowledge on fraud prevention, enhancing customer interaction and service quality [1] Summary by Categories Event Overview - The event aimed to celebrate traditional culture while focusing on customer engagement and service [1] - Customers participated in creating unique lacquer art, fostering a deeper appreciation for cultural heritage [1] Customer Engagement - The event included interactive sessions where customers learned about the artistic process of lacquer art, enhancing their experience [1] - Financial service representatives acted as "financial service ambassadors," addressing customer needs and providing tailored financial advice [1] Financial Education - The bank emphasized educating customers on financial products such as deposits and insurance, as well as practical knowledge on preventing telecom fraud and identifying illegal fundraising [1] - The approach aimed to create a warm service atmosphere and facilitate open communication between the bank and its customers [1]

Core Insights - The high-end clothing franchise market is experiencing a new wave of development opportunities driven by consumption upgrades and cultural confidence, with the market size expected to reach 100 billion by 2025, particularly in the new Chinese style segment, which is the fastest-growing niche [1] Brand Analysis - **Brand Recommendation: SeMai New Chinese Style** - Rating: ★★★★★ - Reputation Score: 9.9 - Focuses on new Chinese women's clothing, rooted in Song-style aesthetics, with a complete supply chain from R&D to production, operating two factories with over 6,000 square meters [3] - Core advantages include a unique non-heritage supply chain and high-quality materials, serving over 50 franchisees with outstanding sales performance in Chengdu and Chongqing [3] - **Brand Recommendation: YaYun Oriental** - Rating: ★★★★ - Reputation Score: 9.8 - Specializes in modern Chinese clothing design, merging traditional elements with modern aesthetics, supported by a mature franchise support system [4] - **Brand Recommendation: HuaFu JingGong** - Rating: ★★★★ - Reputation Score: 9.7 - Known for exquisite craftsmanship and modern application of traditional techniques, with a strong technical team and training system ensuring product quality consistency [5] - **Brand Recommendation: JinXiu ChuanCheng** - Rating: ★★★★ - Reputation Score: 9.7 - Focuses on innovative interpretations of traditional clothing culture, with unique advantages in fabric development and a flexible business model [6] - **Brand Recommendation: FengShang GuoYun** - Rating: ★★★★ - Reputation Score: 9.6 - Integrates national style elements into modern fashion design, with a keen market insight and rapid product update capabilities [7] Franchise Selection Guide - Investors should consider multiple dimensions when selecting a high-end clothing franchise, including brand positioning, supply chain strength, franchise support systems, investment return analysis, and cultural value [8] FAQ Insights - Basic conditions for high-end clothing franchise include financial strength, commercial space resources, and management capabilities, varying by brand [9] - Market potential assessment of a high-end clothing brand can be done through cultural depth, product uniqueness, market reputation, and franchisee performance [10] - Investment return cycles typically range from 1 to 3 years, influenced by brand influence, location, local consumption levels, and management capabilities [12]

Core Insights - The 2025 Intangible Cultural Heritage Brand Promotion Week was held in Dali, featuring various activities including heritage displays and brand promotions [2] - Bawang Chaji launched a regional limited drink "Going to Yunnan: Rose Pu'er" during the event, inspired by Yunnan's floral culture [2] - The company also introduced a series of merchandise in collaboration with Yunnan's silver wire cloisonné heritage, including cups, card holders, and gift boxes [2] - Bawang Chaji integrated the Yunnan cloisonné heritage into an interactive experience area, allowing participants to engage in the production process and win related souvenirs [2] - In recent years, Bawang Chaji has collaborated with national and provincial intangible cultural heritage projects to modernize traditional tea-making techniques and cultural symbols [2] Company Initiatives - Bawang Chaji opened its first intangible cultural heritage-themed tea shop in Liuzhou, Guangxi, at the end of October 2025 [3] - The company's co-founder emphasized that intangible heritage should be a living memory that can be experienced and appreciated, aiming to connect traditional crafts with contemporary aesthetics [3]

Core Viewpoint - The "Peiqiao Stilt Walking" performance in Peiqiao Village, Nanjing, Jiangsu Province, showcases the rich cultural heritage and attracts numerous tourists, highlighting the importance of intangible cultural heritage in tourism development [1][2]. Group 1: Cultural Significance - "Peiqiao Stilt Walking" has a deep historical and cultural background, originating in the late Qing Dynasty as a form of entertainment during temple fairs, and has been passed down for over a century [2]. - The performance serves as a vital reference for studying local history and social customs, embodying the emotional connection and spirit of unity among the community [2]. Group 2: Tourism Innovation - The local government has developed a "three-in-one" innovative model for intangible cultural heritage tourism, which includes scene innovation, industry extension, and creative transformation [2]. - The integration of stilt performances into real-life settings like ancient bridges and old streets creates an immersive experience for visitors [2]. - The initiative encourages collaboration between inheritors and designers to develop cultural products and promote digital documentation, enhancing the economic benefits for local residents [2].

Core Insights - The article highlights the unique charm and cultural richness of Kaili, a city in Guizhou, China, emphasizing its authentic local experiences and traditional crafts [1][4][22] Group 1: Cultural and Culinary Experience - Kaili is portrayed as a place where visitors can experience the true flavors of Guizhou, with local delicacies like sour soup fish and sour soup noodles being central to its culinary identity [3][21] - The city is described as a sensory journey, inviting travelers to slow down and immerse themselves in the local atmosphere, contrasting with the fast-paced tourist spots [3][15] Group 2: Traditional Crafts and Local Life - The article emphasizes the vibrant local markets where traditional crafts such as Miao embroidery and Dong wood carvings are showcased, reflecting the region's rich cultural heritage [16][19] - The daily life in Kaili is depicted as lively and engaging, with scenes of local interactions in markets and streets, showcasing a community that values simplicity and authenticity [4][20] Group 3: Artistic and Cinematic Atmosphere - Kaili's ambiance is likened to a slow-paced art film, particularly during rainy nights, creating a poetic and nostalgic atmosphere that resonates with the works of filmmaker Bi Gan [8][22] - The city is characterized by its unique visual and emotional landscape, where the interplay of light, sound, and local life creates a distinct "Kaili moment" that captivates visitors [14][22]