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首届红果创作者大会在太原举办 共谋短剧行业高质量发展
Jing Ji Wang· 2025-11-27 08:48
Core Insights - The first "Red Fruit Creator Conference" was held in Taiyuan, Shanxi, focusing on the future development of the short drama industry and promoting high-quality growth [1] Group 1: Content Trends - The short drama industry is driven by high-quality content supply, with three major trends identified: the rise of realistic themes, increasing interest in traditional culture, and the rapid application of AIGC technology leading to new growth points in animated dramas [2] - Notable works like "Northeast Love Story" have achieved over 1.5 billion views, reflecting the market's recognition of optimistic and socially relevant narratives [2] - The platform has raised its content review standards three times this year, emphasizing narrative logic, character depth, and story richness, which encourages creators to produce high-quality works [2] Group 2: Service Ecosystem - The Red Fruit short drama platform has established a comprehensive service system addressing talent cultivation, revenue assurance, and efficiency enhancement [3] - Approximately 50% of the platform's dramas are directed by new directors, supported by initiatives to recruit and train new creators [3] - The platform has implemented a revenue-sharing mechanism for writers and actors, with total script revenue exceeding 70 million yuan by October 2025, allowing creators to share in the industry's growth [3] Group 3: Cross-Industry Collaboration - The integration of diverse forces into the short drama industry has fostered innovation, with successful adaptations of quality IPs like "Tomato Novel" leading to an eightfold revenue increase compared to the previous year [4] - The participation of cross-industry creators has enhanced creative thinking, emphasizing professionalism and quality as essential trends for industry development [4] - The conference served as a vital platform for collaboration, with ongoing improvements in creative tools, incentive policies, and exposure channels expected to further enrich the cultural landscape [4]
2025广州国际灯光节吸引市民游客140万人次
Zhong Guo Xin Wen Wang· 2025-11-27 04:10
2025广州国际灯光节吸引市民游客140万人次 中新网广州11月27日电 (记者 许青青)2025年广州国际灯光节26日晚落幕。据广州市住房和城乡建设局 介绍,此次灯光节到花城广场、海心沙主会场游览的市民游客共计140万人次,相关话题网络曝光量突 破2.6亿次。 编辑:郭晋嘉 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 2025年广州国际灯光节于11月16日至26日举行,组委会从全球征集的145组创意方案中,最终精选出36 组优秀作品。这些作品涵盖交互装置、灯光演艺、投影及多媒体艺术等多种形式,特别是广州塔、东 塔、西塔的首次三塔联动,以及融合岭南文化与现代科技的沉浸式光影作品,充分展现了广州的城市活 力与创新魅力。 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 其中,作品"独占鳌头"凭借其独特的文化意蕴与科技融合创新脱颖而出,广受好评,并在全运会开幕式 上大放异彩。其创作灵感源自岭南传统民俗中"鱼化龙"的过渡形态——鳌鱼。作品突破传统灯艺的静态 呈现,通过氦气悬 ...
前景研判!2026年中国传媒行业市场发展概况分析及投资前景预测(智研咨询)
Sou Hu Cai Jing· 2025-11-27 02:56
Core Insights - The Chinese media industry has experienced rapid growth over the past 20 years, but growth rates have slowed down due to the saturation of internet user demographics and the decline in traditional media advertising revenues [2] - In 2019, the growth rate of the media industry fell below 10% for the first time, primarily due to the impact of US-China trade tensions and overall economic downturn, with total output value reaching 22,625.4 billion yuan and a growth rate of 7.95% [2] - The media industry faced rare negative growth in 2022, attributed to macroeconomic pressures, ongoing pandemic impacts, and regulatory changes in sectors like online gaming [2] - In 2023, the media industry began to recover, with total output value reaching 31,518.23 billion yuan, marking an 8.38% year-on-year increase, driven by offline consumption recovery and new technological concepts [2] - The media industry's total output value is projected to reach approximately 34,157.9 billion yuan in 2024, indicating a positive growth trajectory [2] Industry Overview - The media industry encompasses various forms of information dissemination, categorized into four types of media [4] - The evolution of the media industry has been marked by significant changes in technology, transitioning from traditional media to new media platforms [6] Industry Policies - Recent policies have focused on the transformation and development of the media industry, emphasizing talent integration between traditional and new media [8] - The government has introduced measures to enhance cultural originality and support various creative sectors, including literature, arts, and digital media [8][9] Industry Value Chain - The media industry value chain consists of upstream content creation, midstream operations and distribution, and downstream end-users, with midstream players holding significant market power [10] Online Literature Market - The online literature sector has grown significantly, with market size increasing from 20.17 billion yuan in 2019 to a projected 41.99 billion yuan in 2024, reflecting a compound annual growth rate of 15.79% [12]
六大“政策包”辐射带动 广东文化产业多点突破
Sou Hu Cai Jing· 2025-11-27 01:20
Core Insights - The Guangdong cultural industry has shown strong development momentum, leading the nation for over 20 years and achieving high-quality growth through new productive forces in the last five years [1][11]. Group 1: Industry Performance - In 2024, Guangdong's cultural industry revenue is projected to reach 30,252.10 billion yuan, marking a 9.9% increase from the previous year, outpacing the national growth rate by 2.8 percentage points [2][12]. - Guangdong's cultural industry has maintained its position as the national leader for 22 consecutive years, accounting for approximately one-sixth of the national total [2][13]. - In the first three quarters of 2025, revenue from large-scale cultural enterprises in Guangdong exceeded 20,000 billion yuan, with profits surpassing 2,000 billion yuan [2][13]. Group 2: Investment Advantages - The cultural industry in Guangdong boasts nine significant advantages, including a large industrial scale, leading cultural manufacturing, and a concentration of cultural services [2][13]. - Cultural manufacturing achieved a revenue of 12,639.86 billion yuan in 2024, growing by 11.4% and representing 25.5% of the national cultural manufacturing revenue [2][13]. Group 3: Technological Integration - The integration of technology into the cultural industry has led to innovative applications, such as the use of humanoid robots and AR technology during events [4][14]. - Over the past five years, investment in cultural technology integration has doubled, with AIGC technology driving a 200% increase in digital exhibitions [5][15]. Group 4: Cross-Industry Collaboration - The cultural industry and manufacturing sectors in Guangdong have become deeply intertwined, with cultural elements increasingly integrated into products, raising the proportion from 40% to 60% [6][16]. - The opening of new cultural tourism areas has significantly boosted local economies, exemplified by the Kaiping Diaolou and Overseas Chinese Cultural Tourism Area, which is expected to generate over 6 billion yuan in 2024 [6][16]. Group 5: Policy Impact - Guangdong has introduced six major policy packages aimed at supporting the cultural industry, including 87 policy measures across six sectors [7][17]. - In the first three quarters of 2025, Guangzhou's cultural industry revenue reached 4,776.3 billion yuan, while Shenzhen's reached 10,917.64 billion yuan, reflecting significant growth driven by these policies [7][17][18].
七牛智能升5% 公司专注多模态大模型 上半年AI相关收入已达1.84亿元
Zhi Tong Cai Jing· 2025-11-25 03:28
Core Viewpoint - Qiniu Intelligent (02567) has seen a 5% increase in stock price, reaching HKD 0.63, driven by its integrated MPaaS technology and focus on AI capabilities [1] Group 1: Company Strengths - The company possesses key technologies for one-stop scenario-based audio and video solutions, including audio and video technology, low-code platforms, and AI capabilities, due to years of technological accumulation [1] - With the integration of AIGC technology, the company aims to focus on multimodal large models and empower its APaaS business through scenario-based development to meet customer needs [1] Group 2: Financial Performance - In the first half of this year, Qiniu Intelligent's AI-related revenue reached CNY 184 million, accounting for 22.2% of total revenue, primarily from AI inference services and computing resource leasing [1] - By August 2025, the number of developers on the Qiniu Intelligent platform is expected to exceed 1.69 million, with a continuous increase in new registrations [1] Group 3: Market Expansion - The company plans to accelerate its overseas business expansion to enhance its market share in international markets [1] - The demand for AI application development's inference computing power is continuously rising, with the number of AI-related users quickly increasing to 15,000 [1]
港股异动 | 七牛智能(02567)升5% 公司专注多模态大模型 上半年AI相关收入已达1.84亿元
智通财经网· 2025-11-25 02:48
Core Viewpoint - Qiniu Intelligent (02567) has seen a 5% increase in stock price, reaching HKD 0.63, driven by its integrated MPaaS technology and focus on AI capabilities [1] Group 1: Company Strengths - The company possesses key technologies for one-stop scenario-based audio and video solutions, including audio and video technology, low-code platforms, and AI capabilities, due to years of technical accumulation [1] - With the integration of AIGC technology, the company aims to focus on multimodal large models and enhance its APaaS business to meet customer needs [1] Group 2: Financial Performance - In the first half of this year, Qiniu Intelligent's AI-related revenue reached CNY 184 million, accounting for 22.2% of total revenue, primarily from AI inference services and computing resource leasing [1] - By August 2025, the developer community on the Qiniu Intelligent platform is expected to exceed 1.69 million, with a continuous increase in new registrations [1] Group 3: Market Expansion - The company plans to accelerate its overseas business expansion to increase its market share internationally [1] - The demand for AI application development's inference computing power is continuously rising, with AI-related users growing rapidly to 15,000 [1]
微短剧进入“精耕细作”时代(新媒视点)
Ren Min Ri Bao· 2025-11-23 23:25
Core Insights - The rapid development of China's micro-short drama industry has seen production costs rise significantly, with the capacity to produce over a thousand micro-short dramas annually by 2023 [1] - The micro-short drama has become a crucial vehicle for Chinese culture to reach global audiences, with a reported overseas market revenue exceeding $1.525 billion in the first eight months of 2025, marking a 194.9% year-on-year increase [1][2] Industry Development - The rich content supply from China's long-standing online literature market has been a key advantage for the global expansion of micro-short dramas, with a large number of creators continuously producing new stories [2] - The production capacity of micro-short dramas has significantly increased, with monthly outputs rising from 30-50 to 300-500 dramas, and the potential for future monthly outputs to reach 3,000-5,000 dramas due to advancements in AIGC technology [2] Content Strategy - The company has adopted a "Chinese framework, global output" content strategy, retaining the cultural depth of Chinese stories while adapting them to the cognitive logic of overseas audiences [3] - Collaborations with local entities, such as the partnership with Asahi Television in Japan, have led to successful adaptations of Chinese stories, exemplified by the short drama "The Billionaire's Divorced Granddaughter," which generated over $5 million in its first week [3] Future Outlook - The micro-short drama industry is expected to continue expanding, driven by a wealth of cultural content, advanced AI production technologies, and a mature business model [4] - The emergence of AI-generated content, such as "manhua dramas," presents new opportunities for the industry, allowing for lower production costs while maintaining high content quality [3][4]
谢谢大湾区,闭幕式名场面逐个数
21世纪经济报道· 2025-11-22 01:39
11月21日晚 十五运会闭幕式 在深圳前海欢乐剧场举行 一起来看 暖场表演燃动全场 非遗美学焕发新彩 街舞节奏对话粤剧唱腔 粤剧团带来 经典片段《盛世舞霓裳》 展现岭南儿女精神风貌 经典IP破壁 街舞演绎"大圣归来" 在游戏《仙剑奇侠传》的经典旋律中, 展现传统非遗文化香云纱的柔美 与客家凉帽的灵动 一张白纸,破水而出 海天为幕,城市为景 本次闭幕式打破传统框架 创新性选址 海滨实景舞台 激烈角逐画上句号 这场体育盛会的闭幕式 有哪些精彩瞬间 灯光亮起 3790平方米的水上舞台出现 在《遥远的歌谣》节目中 舞台上方15块吊屏显现出 星星点点的萤火虫 随着漫天星辰闪烁 幻化成一只栩栩如生的 深圳市市鸟黑脸琵鹭 鹭鸟缓缓接近纸面舞台 衔起舞台的一角 烂漫、梦幻 展现岭南生活的安宁美好 纸舞台背后有很高的科技含量 整个舞台台面有很多孔眼 可以瞬间渗水或变干 保证演员表演没有负担 水上水下融合演绎 《巅峰时刻》 变换队形、激浪飞花 一场"水中芭蕾"上演 惊艳全场 纸张舞台随着花样游泳运动员的靠近下降 彻底变成最深8米的"水舞台" 将舞台特点淋漓尽致展现 来自塔沟武校的演员进入升降舞台 开始"划龙舟"表演 数百名少年站 ...
AI营销新前沿:AI直播脚本如何重塑万亿直播电商场
Sou Hu Cai Jing· 2025-11-21 08:50
深夜十二点,某新锐美妆品牌的直播运营负责人李诚,正对着电脑屏幕上三份大同小异的直播脚本叹气。 为了迎接即将到来的"618"大促,他的团队已经连续两周"三班倒",但产出的脚本依旧面临"爆款难复刻,创意已枯竭"的窘境。 点击、转化、停留时长,这些冰冷的数据指标像一座座大山,压得整个内容团队喘不过气。当晚,他第一次在团队工作群里抛出了那个在业内流传已久、却 又充满争议的问题:"AI写直播脚本,到底靠不靠谱?" 这个问题背后,是2025年直播电商行业即将面临的深刻矛盾。 据《2025中国直播电商生态白皮书》预测,届时中国直播电商市场规模将突破5万亿元大关,日均开播场次预计超过1000万场(蓝皮书·P12)。 然而,与之相对的是,内容生产的"人力作坊"模式已然触顶。海啸般的流量需求与小舢板式的内容产能之间的巨大鸿沟,正迫使整个行业寻找新的生产力引 擎。 即便如此,一个标准(3-4小时)直播脚本的平均生产周期仍在2-3天左右。面对瞬息万变的市场热点和用户反馈,这种迭代速度无异于"刻舟求剑"。 这不仅是对AI工具的疑问,更是对AI营销未来形态的探索。人工智能,尤其是以多智能体(Multi-Agents)为代表的AIGC技术 ...
万兴科技集团副总裁张铮:AI推动“创意平权”时代到来
Chang Sha Wan Bao· 2025-11-20 23:40
张铮表示,传统数字软件碰上AI以后,能量会得到进一步放大。举例来说,当需要一个脚本创作一个 视频,只需要直接用语言告诉AI,AI就可以帮助创造一个脚本,生成一个视频。目前,AI已广泛应用 在万兴科技上百款软件里,为用户提供创意赋能。 作为"湘商回归"的代表企业,万兴科技自2018年回湘发展以来,公司已在长沙建成全球运营总部暨创意 软件全球研发中心,并通过AIGC技术深度参与本地数字化建设,连续两年赋能岳麓大会,推出大会首 个AI数字人"小麓"和预热短片《AI湘江畅想》,以科技创新推动文化传播。 长沙晚报11月20日讯(全媒体记者 刘军)"AIGC技术的快速发展正在重塑视频内容生产流程,大模型 技术正加速改变创作生态……"20日,2025世界计算大会在长沙开幕。万兴科技副总裁张铮在接受记者 采访时表示,从创意构思到成品输出,AI不仅显著提高了生产效率,更重要的是打破了专业技术壁 垒,让更多人能够参与高质量内容创作,推动"创意平权"时代的到来。 当前,中国人工智能产业规模突破9000亿元,国产大模型持续创新,推动音视频领域加速变革。数据显 示,中国AI视频行业市场规模预计到2030年达5800亿元。同时,湖南正紧 ...