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科特勒咨询曹虎:中国企业出海全球需要补齐七大能力
凤凰网财经讯9月23-24日,由凤凰卫视、凤凰网主办的"凤凰湾区财经论坛2025"在广州举行,本届论坛以"新格局·新路径"为主题,汇聚全球政商学界精英, 共同洞察变局脉络、探寻发展新机。 科特勒咨询集团全球合伙人、中国及新加坡CEO曹虎 科特勒咨询集团全球合伙人、中国及新加坡CEO曹虎在23日下午举行的"聚势·共赢:企业出海主题交流"闭门会致辞上,围绕"大重构时代下的国际化"主题发 表演讲。 他在演讲中指出,中国企业出海全球,需要补齐七大能力。这七大能力包括,塑造"价值标准"获取用户的能力,制定技术标准统领产业链的能力,打造品牌 资产获取超额利润的能力,管理复杂流程的规模扩张能力,创造商业模式的盈利增长能力,整合用户价值创新的内涵式增长能力,以及并购和重组外延式增 长的能力。 ...
服贸会客厅|瑞士创新产业园孙科:生命科学、人工智能、高端智能制造是中瑞产业优势交叉点
Sou Hu Cai Jing· 2025-09-25 03:44
"在中瑞经贸往来中,我过去一直致力于协助中国企业到瑞士落地,也协助瑞士企业来华投资与发展。在这个过程中,我曾经为双方企业提供过市场调研、 市场准入、合规咨询以及落地支持等一系列服务,也为他们链接可以提供专业法律和财务方面的专业咨询机构,几乎全程陪伴这些企业完成在瑞士的落地工 作。"孙科说,"这项工作已持续近20年,我也亲身见证了中国企业'走出去'的历程。" 孙科认为,尽管中国企业出海已有多年历史,但不同行业、不同规模的企业进入不同国家时仍会面临各种新的挑战。出海企业的目标各有不同,有些是为了 开拓新市场,有些是为了寻求新的技术合作,也有些是为了降低生产成本。因此,不同类型的企业所面临的挑战也各不相同。 中国商报(记者 赵熠如 文/图)9月23日,瑞士创新产业园首席代表、中国瑞士商会董事(北京)孙科在接受中国商报记者采访时表示,在中瑞经济合作 中,一些新兴产业值得双方共同关注和投资,生命科学、人工智能、高端智能制造是中瑞产业优势交叉点。 据悉,瑞士创新产业园长期致力于为企业打造顶尖研发和科技合作生态系统。2019年,瑞士创新产业园正式开始拓展中国市场,积极探索与中国出海企业在 生命科学、高端智能制造、移动出行和 ...
构筑全链条服务生态!泰达出海基地精准护航企业全球化
Sou Hu Cai Jing· 2025-09-24 15:06
Core Viewpoint - The establishment of a comprehensive overseas service base by China North (Teda) aims to transition enterprises from individual efforts to collaborative strategies for international expansion [1] Service Network Layout - The base has developed a dual-track service network combining "overseas roots and domestic support," with 13 domestic operation centers and 21 overseas service stations in key regions such as Southeast Asia, the Middle East, and Africa [2] Resource Integration Capability - The base focuses on resource aggregation, forming a cross-border alliance led by government, supported by associations and institutions, and driven by enterprises, integrating over 60 national associations and 150 professional service institutions [3] Service Content System - A five-stage service system has been created to cover all aspects of the overseas expansion process, offering 104 detailed services from preparation to repatriation [5][6] International Exchange Activities - The base actively builds international cooperation platforms through high-profile events, enhancing connections with countries along the Belt and Road Initiative and the Shanghai Cooperation Organization [8] Practical Results - The base has provided customized services to over 500 enterprises, facilitating their entry into international markets such as Japan, South Korea, Southeast Asia, and Africa [9] Future Outlook - The base aims to strengthen its global service capabilities and enhance the precision and efficiency of its support for Chinese enterprises, promoting deeper participation in global industrial chains [11]
别再说“走出去”了!瞎出海,同样出局
由凤凰卫视、凤凰网主办的"凤凰湾区财经论坛2025"9月24日在广州举行开幕仪式。本届论坛由中国上市公司协会提供指导支持,广州医药集团有限公司 为战略合作伙伴,华润雪花啤酒超高端品牌"醴"为尊享合作伙伴。 "不出海就出局!"这句话是不是听得耳朵都快起茧了?它道出了国内企业全球化布局的紧迫。 但在"凤凰湾区财经论坛2025"发表演讲时,香港律政司副司长张国钧紧接着泼了一盆"醒脑冷水":"瞎出海也出局!" 这精准戳破了无数企业折戟沉沙的真 相。 在大多数人印象中, "一提起"出海",浮现的是"走出去"。这个词听起来像一场热血远征,但往往容易演变成"瞎子摸象"。 真正的世界级企业,早就不拼谁"走"得远、谁"闯"入的国家多了。 他们拼的是,谁能在一个陌生的地方,深深地、牢牢地"扎下去",直到没人觉得他们是"外来户",而是自己人。 这不再是地理位置的转移,而是一场关于"如何真正成为本地人"的身份革命。 01 "全球化"不会停止奔腾向前的势头 2025年全球经济前景显著恶化,关税上调与贸易政策不确定性对供应链造成压力,推高生产成本,导致企业投资放缓。 在这一背景下,全球经济格局正经历深刻变革,在关税壁垒与多极化趋势并存的 ...
市工商联(总商会)赴港澳开展招商经贸活动
Sou Hu Cai Jing· 2025-09-24 14:16
Group 1 - The delegation led by Cui Zuo, Vice Chairman of the Municipal Political Consultative Conference, conducted trade and economic promotion activities in Macau and Hong Kong from September 14 to 18 [1] - During the visit, the delegation engaged with 15 organizations and enterprises, including the Hong Kong Trade Development Council and the Hong Kong Science and Technology Parks Corporation, focusing on sectors such as cultural tourism, fintech, and technology transfer [3] - Four cooperation projects were discussed, including a trade agreement with the Hong Kong Productivity Council expected to generate approximately 1 billion RMB in trade over five years [3] Group 2 - The Municipal Federation of Industry and Commerce plans to enhance follow-up services for the projects agreed upon during the visit, aiming to solidify and deepen the outcomes of the trip [5] - The organization will focus on the city's "10+1" innovative industrial system, seeking to attract new business models and financial opportunities [5] - There will be continued efforts to strengthen ties with Hong Kong and Macau business associations, as well as collaboration with universities and research institutions to promote comprehensive integration in technology, finance, culture, and education [5]
从“零经验”到超10个海外市场储备,成都企业出海“破局”突围丨有需必应第一线
Sou Hu Cai Jing· 2025-09-24 08:38
Core Insights - The company, Eva Cloud Intelligence, is making significant strides in its international expansion, with Thailand identified as a potential first overseas market [1] - The company faced initial challenges in its overseas endeavors but has since established connections with multiple international markets, including Singapore, Japan, South Korea, and Finland [3][4] - The support from local government departments has been crucial in overcoming regulatory hurdles and facilitating the company's entry into foreign markets [4][6] Group 1 - The company has developed intelligent emergency equipment, including an all-weather aerial system and energy-efficient lighting systems, which are in demand in emergency and firefighting sectors [3][4] - Initial obstacles included complex export licensing processes and varying international intellectual property protection standards, which hindered the company's overseas plans [3][4] - Following a government-organized matchmaking event, the company received prompt assistance from local authorities, leading to a clearer path for international expansion [3][4] Group 2 - The company has successfully entered the contract finalization stage for its first overseas deal, with ongoing negotiations in Thailand and Nepal [4][6] - The collaboration with various government departments has enabled the company to identify and tap into potential markets across 12 countries [6] - The company has also benefited from domestic partnerships, being included in the sports equipment list for the Chengdu Universiade, which has expanded its market reach [6][7] Group 3 - The local government's proactive approach and supportive business environment have been pivotal in the company's growth and confidence in expanding operations [7] - The company emphasizes the importance of a favorable business climate in Chengdu, which has attracted external investors who appreciate the local development environment [7]
张国钧:“不出海就出局”已成为共识,“瞎出海也出局”是不能忽略的经验
香港律政司副司长张国钧 香港律政司副司长张国钧出席论坛,并在"重构世界经贸新格局"环节发表主旨演讲。张国钧指出,大湾区内有众多优质企业,具备国际化的创新水平和竞争 优势,有能力开拓更多海外市场。企业出海是高水平对外开放的重要战略,"不出海就出局"已经成为国内企业的普遍共识,但"瞎出海也出局"是不能忽略的 经验。 张国钧认为,企业要成功出海,关键是要开辟安全航道,避免由于不熟悉海外法律、文化或市场规则而造成法律纠纷或经济损失。因此,内地企业需要高水 平的涉外专业服务的支持,而香港的国际化专业服务正好可以配合国家所需,协助内地出海企业开拓安全航道,为企业保驾护航。 "就下一步工作而言,我会聚焦建立机制,与内地相关部委、行业组织和企业等持份者紧密联系,积极掌握不同地区、不同产业出海企业的实际需要;推动 整合香港专业服务资源,提供可信赖的、具备国际视野的出海导航香港方案,借助香港平台连接全球,强化出海风险管理。"张国钧称。 凤凰网财经讯 9月23-24日,由凤凰卫视、凤凰网主办的"凤凰湾区财经论坛2025"在广州举行,本届论坛以"新格局·新路径"为主题,汇聚全球政商学界精 英,共同洞察变局脉络、探寻发展新机。 ...
张国钧:上半年香港市场新股融资额大增近7倍至141亿美元,全球居首
香港律政司副司长张国钧 凤凰网财经讯 9月23-24日,由凤凰卫视、凤凰网主办的"凤凰湾区财经论坛2025"在广州举行,本届论坛以"新格局·新路径"为主题,汇聚全球政商学界精 英,共同洞察变局脉络、探寻发展新机。 香港律政司副司长张国钧出席论坛,并在"重构世界经贸新格局"环节发表主旨演讲。他指出,今年上半年,香港市场新股融资额达到 141 亿美元,与去年同 期相比增长接近7倍,新股融资额全球居首。各类专业人才的汇集以及特区政府人才友善的政策,令香港在国际管理发展学院发布的《2025年世界人才排 名》中,名列全球第四,亚洲第一。 张国钧认为,出海企业不但需要法律服务,金融、税务、会计和智慧财产权等方面的服务也必不可少,为更全面地发挥香港国际化营商环境与人才队伍的优 势,我们需要更有系统地统筹与推广企业出海所需的各项专业服务,形成出海服务工具包,为企业出海保驾护航。 "就下一步工作而言,我会聚焦建立机制,与内地相关部委、行业组织和企业等持份者紧密联系,积极掌握不同地区、不同产业出海企业的实际需要;推动 整合香港专业服务资源,提供可信赖的、具备国际视野的出海导航香港方案,借助香港平台连接全球,强化出海风险管理。"张 ...
蔡冠深:品牌强国,企业出海,中国还有相当长的路要走
Core Viewpoint - The "Phoenix Bay Area Finance Forum 2025" held in Guangzhou focuses on exploring new paths and insights into changing dynamics in the global economy [1] Group 1: International Brand Center Development - Cai Guanshen, a prominent figure in Hong Kong's business community, outlined a three-pronged approach to establish Hong Kong as an international brand center [3] - The first step involves applying to UNESCO for Hong Kong to become the permanent host of "World Brand Day," accompanied by various celebrations, seminars, and exhibitions [3] - The second step includes collaboration with international brand academies and various associations to host an annual "World Brand and Intellectual Property Trade Fair" in Hong Kong, promoting global brand dissemination and cooperation [3] - The third step focuses on creating a world-class brand testing, certification system, and intellectual property protection mechanism, along with publishing industry-specific rankings under the Hong Kong brand [3] Group 2: Strengthening China's Global Brand Presence - Cai emphasized the need for China to strengthen its global brand presence and the importance of Hong Kong as a facilitator for Chinese companies to expand internationally [4] - The goal is to transform Hong Kong into a powerful booster for Chinese brands entering global markets and vice versa, serving as a dual gateway for international brands to enter China [4] - The initiative aims to position Hong Kong as a broad stage for global standards and brand norms, leading trends in the international market [4]
湖州银行多措并举精准破解企业“出海”难题
Zheng Quan Ri Bao Wang· 2025-09-23 10:44
Group 1 - The core viewpoint of the articles highlights the challenges faced by domestic companies in cross-border operations, particularly in financing and payment issues, and how Huzhou Bank is addressing these challenges through innovative financial products and services [1][2] Group 2 - Huzhou Bank has launched a "Cross-Border Supply Chain Financing" comprehensive service plan to support cross-border e-commerce, providing flexible credit to main enterprises and their small and micro clients based on real trade backgrounds and platform data [1] - The bank has developed products such as overseas warehouse financing and small credit loans for e-commerce to meet the needs of enterprises throughout the production and inventory process, exemplified by a credit issuance of 1.29 billion yuan to a technology company in Anji [1] - The bank's initiatives have resulted in significant improvements in inventory turnover rates and capital turnover efficiency for supported enterprises, contributing to the high-quality development of cross-border e-commerce [1] Group 3 - Huzhou Bank has implemented a series of cost-reduction policies, including subsidies for cross-border remittance fees and interest rate discounts for foreign trade enterprises affected by external shocks, saving over 1.05 million yuan in cross-border remittance costs and 300,000 yuan in financing costs for enterprises this year [2] - The bank emphasizes a customer-centric service approach and aims to continue financial innovation to assist more foreign trade enterprises in their global expansion efforts [2]