【文/观察者网 阮佳琪】 在特朗普政府的关税乱拳中，尽管苹果公司一再保持沉默，但深处风暴漩涡中心的这家美国科技巨头，其处境仍备受关注。 英媒《金融时报》（FT）28日发表专题报道，深入剖析iPhone的零部件构成与供应链体系后指出，特朗普试图让iPhone回归 美国本土制造，无异于不切实际的幻想。 上一个"不信邪"，想要打破"美国制造产品成本过高"固有观念的智能手机厂商——摩托罗拉，在得克萨斯州沃思堡建厂仅一 年，便因销售惨淡、成本居高不下而关闭。 如今，特朗普政府又将目光投向美国苹果公司，希望这家科技巨头能将iPhone的生产从中国转移回美国。商务部长卢特尼克 甚至畅想，数百万工人在美国"拧螺丝"组装iPhone的场景。 但FT援引供应链专家的话预测道，特朗普的计划，或将让苹果重蹈摩托罗拉的覆辙。更有专家警告称，若iPhone完全在美国 组装，售价可能飙升至3500美元。 FT指出，苹果难以将生产迁回美国，原因远不止劳动力成本这一因素。经过数十年的发展，苹果在中国构建起了精密复杂 的全球供应链体系，这才是转移生产不易的关键。 圣克拉拉大学利维商学院教授安迪·蔡（Andy Tsay）直言，过去企业选择中国，或 ...

Group 1: Business Performance - In Q1 2025, the apparel business maintained rapid revenue growth, with improved profitability returning to historical normal levels after increased promotional efforts in the previous year [2][3] - Non-apparel business is currently in an adjustment phase, facing significant losses due to market fluctuations, with a focus on reducing losses as a primary goal for 2025 [3][4] Group 2: Cost and Supply Chain Management - The impact of shipping costs on gross margin has decreased since Q4 2024, with a notable reduction in shipping rates expected in the coming quarters [5] - The company has proactively planned for supply chain adjustments in response to trade tensions, establishing a factory in Vietnam to enhance overseas supply chain capabilities [13][14] Group 3: Market Strategy and Expansion - The company aims to deepen its existing product categories while cautiously expanding into new ones, focusing on strong growth areas such as women's and sportswear [7][8] - In 2024, the apparel business achieved a doubling of revenue in the European market, with plans to continue leveraging North American operational strategies in Europe [8] Group 4: Marketing and Pricing Strategies - The marketing strategy for 2025 will focus on optimizing promotional efforts based on previous successes, with an emphasis on data-driven targeting and resource efficiency [11] - A tiered pricing strategy has been implemented in response to increased tariffs, balancing market competitiveness with brand value [12][15] Group 5: Logistics and Operational Efficiency - The logistics business has developed a mature service system, with plans to enhance smart warehousing and expand strategic partnerships with major clients in 2025 [9][10]

Core Viewpoint - The feasibility of Apple moving iPhone production to India is questioned, with analysts suggesting that the supply chain will remain rooted in China for the foreseeable future [1][2]. Group 1: Production and Supply Chain - Apple plans to produce over 60 million iPhones for the U.S. market in India by the end of 2026, but this is deemed unrealistic by analysts [1]. - Currently, China is the largest production base for iPhones, with only 20% of total shipments being produced in India [1]. - Most iPhones manufactured in India are assembled at Foxconn's factory, with Tata Group also playing a significant role as a key supplier [2]. Group 2: Quality and Production Challenges - Reports indicated that the yield rate for iPhones produced in India was only 50%, which raised concerns about production quality [1]. - Foxconn's chairman responded to the yield rate concerns, suggesting that if the rate were indeed that low, the company would have exited the market [1]. - Apple can assemble the entire iPhone series in India, including the more expensive titanium Pro models, but still relies heavily on Chinese suppliers for hundreds of components [2].

Investment Rating - The report maintains a "Positive" outlook on the textile and apparel industry [2]. Core Insights - The textile and apparel sector outperformed the market, with the SW textile and apparel index rising by 1.6% from April 14-18, 2025, surpassing the SW All A index by 1.3 percentage points [6]. - Retail sales of clothing and textiles showed steady improvement, with a year-on-year growth of 3.4% in the first quarter of 2025, totaling 386.9 billion yuan [30]. - Textile exports rebounded significantly in March, with a year-on-year increase of 12.9%, driven by accelerated shipments of previously placed orders [10][37]. Summary by Sections Industry Performance - The SW textile and apparel index increased by 1.6%, outperforming the SW All A index by 1.3 percentage points during the specified period [6]. - The SW apparel and home textiles index rose by 1.4%, while the SW textile manufacturing index also increased by 1.6% [6]. Retail Sales - In March, clothing retail sales grew by 3.6% year-on-year, slightly up from 3.3% in January-February [13]. - The total retail sales of clothing, shoes, and textiles for the first three months reached 386.9 billion yuan, reflecting a 3.4% increase year-on-year [30]. Export Data - In the first quarter, China exported textiles and apparel worth 66.3 billion USD, a year-on-year increase of 0.6% [37]. - March saw textile and apparel exports amounting to 23.4 billion USD, marking a 12.9% year-on-year growth [37]. Cotton Prices - As of April 18, 2025, the national cotton price index was reported at 14,252 yuan per ton, with a weekly increase of 0.2% [40]. - The main contract for Zhengzhou cotton was priced at 12,885 yuan per ton, reflecting a 0.6% increase [40]. Market Trends - The report highlights the necessity for domestic demand to improve in 2025, especially in light of changing international trade dynamics [15]. - The focus on new outdoor activities, new business models, and supportive policies is emphasized as key growth areas [15]. Company Performance - 361 Degrees reported a 10-15% year-on-year growth in its main brand for the first quarter of 2025, with e-commerce sales increasing by 35-40% [28]. - Xtep International's main brand sales grew in the mid-single digits, with a significant increase of over 40% for the Saucony brand [28]. - The annual report for Baoshihua indicated a revenue of 5.15 billion yuan, down 1.9% year-on-year, with a net profit decline of 29.1% [28].

以下文章来源于星海情报局 ，作者星海老局 iPhone零部件里，中国大陆厂商主要负责包括电池、摄像头模组、部分显示屏、连接器这些东 西，屏幕则主要靠韩国的三星和LG，还有部分组装是在越南、印度完成。 这次关税一加，直接把苹果的供应链掐了个遍，成本蹭蹭往上蹿， 库克吓得赶紧从印度往美国空 运600吨iPhone，差不多150万个手机，打算赶在关税全面开花前把货囤好，免得价格飞上天。 尽管懂王坚信"美国有能力生产iPhone"，还坚信美国会因此搞出一堆工厂，但业内人士算了一下 账，几乎全都在摇头： 要是iPhone完全在美国本土生产，最终的售价可能将会卖到3500美元（ 25588元人民币），远超现在iPhone Pro 16在美国999美元的起售价。 星海情报局 . 关注国产替代和中国品牌出海，每年写100个中国品牌案例，见证中国产业崛起！ 我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 最近这几天，美国股市被懂王的关税大棒搅得那叫一个"血肉模糊"。 "七朵金花"（科技股七大头部企业）——苹果、微软、 ...

闫建涛建议，中国企业要通过供应链转移、签署长期合同、扩张中国本土产能、寻找替代产品、提升中 国自给率、申请豁免等方式应对挑战；二是成立相关产品战略储备，开发替代原料技术路线，促进关键 依赖品进口多元化，设立重点材料技术攻关专项和完善能源化工品期货对冲工具。 中国出口美国的石化产品以塑料、橡胶、有机化学品为主，"对等关税"导致中国相关化工产品在美国市 场的价格优势大幅削弱。中国橡胶工业协会会长徐文英接受《中国化工报》记者采访时表示，美国增加 关税将极大增加中国橡胶制品出口美国的难度，基本上很难再出口。以轮胎企业为例，不少轮胎企业选 择在东南亚建厂的方式将产品出口至美国，然而东南亚也是此次美国关税政策的重灾区，阻断了中国轮 胎企业的"另辟蹊径"。徐文英认为，要通过刺激国内需求、扩大国内市场，来弥补失去的国外市场。 "面对严峻考验，我国轮胎行业要进一步加大基础研究力度，缩小与世界先进水平的差距；要坚持创新 发展，加强新技术研发，并在全产业链推广应用；要重视AI技术在轮胎研发、生产制造、物流运行和 渠道营销等方面的赋能作用，沿着绿色、稳固、可持续方向发展。"中国橡胶工业协会副秘书长兼轮胎 分会秘书长史一锋说。 中国塑 ...

" 亚马逊的另一只「火箭」：中国供应链转移。 " 作者丨覃倩雯 编辑丨刘伟 2024年的越南很是热闹，成为了跨境电商平台们竞逐的舞台：有的强势攻入又被火速下架，有的正在筹谋 产业链迁移，而有的正在重新调整团队、理清思路。 雷峰网曾报道，今年1月初亚马逊全球开店（AGS）悄悄对东南亚区域团队进行了一场大调整：所有东南 亚团队合并组成东南亚全球销售团队，明确将越南定为亚马逊东南亚的业务中心，由胡瑛（职级L7）出任 AGS东南亚大区的负责人。 知情人士告诉雷峰网，此前亚马逊在东南亚每个国家都有团队，仅越南就有五六十个人的团队。这次调整 之后，亚马逊在越南投入的人力翻了几倍。（欢迎对电商平台、越南市场感兴趣的业者添加微信 qqw_501 交流。） 人力扩充背后，是亚马逊正在迫切寻找下一个市场增量，来应对Temu给它带来的猛烈冲击。 上述知情人士透露，亚马逊全球开店业务在当地都是本地卖家。亚马逊在中国做得很成功，但是受到 Temu崛起后的挤压，亚马逊发现它在中国市场的发展已经到顶了，所以跑到东南亚。 不过东南亚这么大，亚马逊为什么偏偏选中了越南？ 其实不止是亚马逊，过去几年，Shopee、TikTok等跨境电商平台也在 ...

Core Viewpoint - The article discusses how the U.S. tariff issues have prompted Chinese supply chains to shift to Vietnam, with Amazon strategically positioning itself to benefit from this transition [1][2][10]. Group 1: Impact of U.S. Tariffs - Since Trump's second term, U.S. tariff issues have negatively impacted China's cross-border e-commerce platforms, affecting various stakeholders including platforms, major sellers, traders, and logistics providers [4]. - Vietnam has emerged as the preferred location for Chinese companies to mitigate supply chain risks due to its geographical proximity and lower logistics costs [5][7]. - Many financially capable cross-border sellers are relocating core supply chain resources to Vietnam, establishing overseas warehouses or factories to adapt to the changing market [6][8]. Group 2: Amazon's Strategic Moves - Amazon has quietly positioned Vietnam as its Southeast Asia business hub, merging teams and enhancing logistics capabilities in anticipation of U.S. tariff challenges [11][12]. - The appointment of a new leader from AWS to oversee Amazon's Southeast Asia operations indicates a strategic shift towards strengthening its presence in Vietnam [12][13]. - As Chinese supply chains move to Vietnam, Amazon is likely to benefit from an increase in available goods, prompting the need for improved tools to attract local Vietnamese sellers [13][14]. Group 3: Market Dynamics - The article highlights that the logistics flow is adapting to the new supply chain dynamics, with major logistics providers establishing direct routes to facilitate shipments from Vietnam to the U.S. [6][9]. - The experience from previous trade wars has made the industry more resilient, with many companies prepared to adjust pricing strategies to cope with increased logistics costs [9]. - Vietnam's rapid economic growth and e-commerce potential make it an attractive market for Chinese companies looking to expand internationally [7].