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大众点评迎来对手高德
Jing Ji Guan Cha Wang· 2025-09-11 15:44
Core Viewpoint - The article discusses the launch of the "Gaode Street Ranking" by Gaode Map, which aims to create a more reliable local service evaluation system based on user behavior data and real reviews, directly competing with Meituan's Dazhong Dianping [3][12]. Group 1: Project Development and Launch - In June, a secret team of over 20 members was relocated to Alibaba's headquarters in Hangzhou to develop the Gaode Street Ranking, which was unveiled on September 10, coinciding with Alibaba's 26th anniversary [2][3]. - The Gaode Street Ranking is led by CEO Guo Ning and is based on user behavior data, incorporating the Sesame Credit system to filter out fake reviews, ensuring the ranking's authenticity [3][4]. Group 2: Competitive Landscape - The Gaode Street Ranking directly competes with Meituan's Dazhong Dianping, which has been a dominant player in the local service evaluation market for 22 years [9]. - On the same day as the Gaode Street Ranking's launch, Meituan announced the relaunch of its quality takeaway service, indicating a heightened competitive atmosphere [3][12]. Group 3: Evaluation Mechanism - The Gaode Street Ranking uses navigation behavior data and Sesame Credit scores to create a more dynamic and real-time evaluation system, contrasting with Dazhong Dianping's reliance on user-generated content and static monthly updates [4][5]. - The ranking updates daily based on real-time user behavior, while Dazhong Dianping updates its data monthly and annually [4][5]. Group 4: User Engagement and Market Strategy - Gaode Map aims to transition from being a mere traffic tool to becoming a starting point for consumer spending in local services, leveraging its vast user base of 1.7 billion daily active users [6][9]. - The company has initiated a "Smoke Fire Good Store Support Plan," committing over 1 billion in subsidies to encourage user visits to local businesses, particularly small and medium-sized shops [12][13]. Group 5: Future Outlook and Business Model - Gaode's strategy includes expanding its local service offerings and integrating with partners like Fliggy and Taobao to enhance user experience and drive traffic [19][20]. - The company has achieved profitability for the first time in Q3 2023, indicating a successful pivot towards local services, contrasting with the ongoing losses in its traditional navigation business [19][20].
为什么高德要主动冲锋?
Hu Xiu· 2025-09-11 12:45
杭州西溪C区4号楼实施了超严格的保密措施,发布会前除了知道有发布会这回事,众多媒体没收到一点爆料。 这个比iPhone17捂得还紧的项目,现在终于揭面了,高德宣布推出 "高德扫街榜",目前提供美食、景点和酒店三方面的榜单信息。 可能是前期宣传bar拔得太高了,很多群众觉得没能满足期待。 这中间最大的落差在于,外界想要的是阿里搞个本地生活到店大新闻,用集团层面的资源和饱和式投入,去撼动大众点评的行业地位。 其实不只是阿里想切这块蛋糕,用户对于真实评分也的确有相当程度的痛点。 今年教师节阿里给马老师的献礼预热搞得很足。 打开大众点评上找个高分饭店,然后去了发现是下水道的体验,不少人应该都经历过。 在被评分虚高的网红餐厅欺骗后,部分年轻人甚至搞出了行为艺术,报复性选择投入"3.5分饭店"的怀抱。舌尖导演陈晓卿也曾提到,他发现好吃的饭店很 多都在3.5到4分之间。 所以,高德做的这套基于"行为+信用"的榜单,原理上讲是行得通的。 但互联网这行要想挑战已有的行业格局,只做一个行得通的产品是远远不够的。 一、蒋凡没参与 从二季度开始,阿里在蒋凡领导下对即时零售赛道进行了饱和式打击。 以四月底正式宣布加入外卖大战为节点,阿 ...
瑞银:阿里推高德扫街榜是进军到店业务第一步
Ge Long Hui A P P· 2025-09-11 11:36
Core Viewpoint - UBS reports that Alibaba's Gaode Map has launched a new feature called Gaode Street Ranking, which utilizes AI-driven sorting based on user behavior rather than traditional user reviews [1] Group 1: Gaode Map's New Feature - Gaode Map's ranking system is based on real user behaviors, including the number of users navigating to a merchant, repurchase rates, willingness to visit, and diversity of visitors [1] - The system integrates personal data and credit ratings from Alipay users to enhance accuracy [1] - The initial rollout covers over 300 cities and provides recommendations for 1.6 million local merchants, including restaurants, hotels, and attractions [1] Group 2: Financial Implications and User Engagement - Gaode will invest 1 billion RMB in platform subsidies to encourage user participation in travel and in-store consumption [1] - UBS estimates that these initiatives will generate an additional 10 million user visits daily for local merchants [1] Group 3: Market Dynamics and Future Outlook - The upgrade reflects the dynamic competitive landscape of local life services, extending from instant retail to in-store business, which is the most profitable segment for Meituan [1] - Looking ahead to Q4, the focus is expected to shift from food delivery to non-food instant retail and in-store business, potentially leveraging traffic during the Golden Week holiday [1]
密谋3个月,阿里甩出了王炸
华尔街见闻· 2025-09-11 09:57
以下文章来源于全天候科技 ,作者全天候科技 全天候科技 . 为优质内容而生,帮助投资者理解科技。 作者周智宇 柴旭晨,编辑张晓玲 在烧掉数百亿资金后,美团和抖音都以为,牌桌上只剩下彼此。然而,牌桌一旁,阿里巴巴一直虎视眈眈。 9月10日,阿里26周年庆。一枚11年前由马云亲手布下的棋子——高德地图,被现任CEO吴泳铭猛然激活。它不再甘于只做沉默的导航工具,而是携超11亿真 金白银的补贴,以及一份号称无法刷单的"扫街榜",直接杀到美团与抖音对峙的前线腹地。 这一刻,距离马云斥资近15亿美元买下高德,顶住外界"看不懂"的压力,已经过去了整整十一年。当初那步着眼于未来的闲棋,如今成了搅动整个战局的胜负 手。 高德要争夺的,不仅仅是交易,更是定义下一代消费场景的权力。它也会和淘宝闪购一起,成为阿里重塑本地生活的重要抓手。 这种从根本上改写游戏规则的意图,宣告了那个以狼性与奇袭著称的阿里,正在重返战场中央。 而这一次,它所讲述的故事也已截然不同。阿里将不再仅仅是那个线上的电商帝国,而是一个左手探索AI的数字未来,右手激活实体商业物理世界的双栖巨 头。它的新价值,既在云端的算力,更在地面上每一条街道的活力。 高德亮剑 华 ...
瑞银:阿里巴巴-W(09988)推出“高德扫街榜” 若成功落实料带来更多变现机会
Zhi Tong Cai Jing· 2025-09-11 08:52
到店业务方面,展现了阿里对本地生活服务野心。阿里继加大对外卖与即时零售的投资后,该行认为高 德的升级是其进军到店业务的第一步,与美团-W(03690)大众点评以本地搜索为主的模式形成对比。据 Quest Mobile数据,高德目前拥有1.7亿日活跃用户,每日处理超过1.2亿次搜索及1,300万次本地商户导 航,而大众点评日活为3,300万(约高德五分之一),不过美团在本地服务的用户心智、累积评价及商户关 系上仍有优势。该行会继续关注高德在本地生活服务的进展,包括即将试点推出的到店团购功能(部分 城市已开始测试)。 外卖方面,瑞银指阿里旗下饿了么的商户拓展有望加速。渠道调查显示,美团外卖覆盖餐厅约560万 间,饿了么则为340万间,两者差距明显(Quest Mobile数据)。基于高德的LBS(定位服务)与用户行为数 据,或有助饿了么更有效拓展中小型商户,特别是在三、四线城市,有望缩小与美团的商户供给差距。 就高德长远变现潜力。虽然初期仍以非变现为主,但若高德措施成功落实,预计用户流量增长将在未来 带来广告、品牌标注等变现机会。现时高德仍归入阿里"其他"板块,截至6月季度仍录得亏损14亿元人 民币。 智通财经A ...
阿里、美团、京东“三国杀”持续升级
Di Yi Cai Jing· 2025-09-11 03:39
Core Insights - The competition among major internet giants, particularly Alibaba, Meituan, and JD.com, has intensified in the local service sector following Alibaba's launch of the "Gaode Street Ranking" to rival Meituan's "Dazhong Dianping" [2][3][4] - Both Alibaba and Meituan have announced significant subsidies to attract customers, with Alibaba pledging over 1 billion yuan and Meituan offering 25 million vouchers for quality takeaway services [3][4] - Analysts suggest that Alibaba's new initiative may enhance its user growth and create synergies, while Meituan faces immediate challenges in user traffic and merchant resources [3][4][5] Company Strategies - Alibaba's Gaode Street Ranking aims to provide a more objective measure of store popularity through real-time monitoring of foot traffic, potentially giving it a competitive edge over Meituan's user-generated reviews [4] - Meituan is responding by enhancing its quality takeaway services and leveraging AI to filter out non-authentic reviews, indicating a shift towards improving service reliability [2][3] - JD.com, while primarily focused on e-commerce, is also feeling competitive pressure from Alibaba's expanding ecosystem, necessitating a focus on logistics and supply chain management to maintain its market position [5][6] Market Dynamics - The competitive landscape is described as a "three-way battle," with significant implications for financial performance across the sector, as seen in the second-quarter results of Meituan and JD.com [5][6] - Investors are advised to monitor the evolving competitive dynamics and potential profit margin pressures resulting from intensified competition among these platforms [4][5] - The overall sentiment suggests a preference for established companies with unique market positions, as the industry faces challenges from aggressive pricing strategies and competition [5][6]
阿里到店业务新一步,为什么是高德?
3 6 Ke· 2025-09-11 02:35
Core Viewpoint - Alibaba's Gaode Map has launched the "Gaode Street Ranking," the world's first ranking product based on real user behavior, covering food, hotels, and attractions, aiming to enhance local life services and reduce the need for users to switch between different apps [1][2]. Group 1: Product Features - The "Gaode Street Ranking" utilizes navigation data from 5143 million users, analyzing 12 billion navigation trips over 228 billion kilometers to create a ranking based on real user behavior [2][3]. - The ranking combines user navigation, search, visit, and collection behaviors, making it difficult for businesses to manipulate ratings through fake reviews [2][9]. - The ranking includes unique categories such as "Special Trip Ranking" and "Repeat Visitor Ranking," providing a more dynamic and diverse selection for users [14][15]. Group 2: Technological Integration - The underlying technology of the "Gaode Street Ranking" is driven by AI, utilizing Alibaba's Tongyi model to enhance user experience through precise recommendations and demand matching [3][9]. - AI algorithms quantify user behaviors on the app, ensuring the authenticity and quality of reviews, thus filtering out false information [3][9]. Group 3: Market Strategy and Impact - Gaode has invested over 1 billion yuan in the "Smoke Fire Good Store Support Plan," offering 200 million yuan in travel subsidies and 950 million yuan in consumption coupons to encourage users to visit local businesses [16][17]. - The launch of the "Smoke Fire Small Store Ranking" features 2962 small businesses across 61 cities, aiming to boost visibility and support the local economy [17][18]. - The initiative is expected to reshape the local service credit system and enhance the overall dining experience by focusing on genuine user feedback rather than manipulated ratings [18].
本地生活服务市场再迎“团战”
Bei Jing Ri Bao Ke Hu Duan· 2025-09-11 02:14
Core Insights - The local life service market is experiencing renewed competition as Alibaba and Meituan both make significant moves, with Meituan restarting its "Quality Takeout" service and Alibaba launching the "Gaode Street Ranking" [1][2] Group 1: Gaode's New Initiatives - Gaode Map has introduced the "Gaode Street Ranking," the world's first ranking based on user behavior, aiming to create a new offline service credit system to support dining and service consumption [2] - The "Street Ranking" features various categories such as "Tire Wear Ranking" and "Repeat Customer Ranking," updated daily based on dynamic data [2] - The initiative aims to address industry pain points like low thresholds for negative reviews and high costs for positive ones by integrating user behavior with the Alipay Sesame Credit system [2][3] Group 2: Meituan's Strategy - Meituan has relaunched its "Quality Takeout" service, utilizing self-developed AI models to analyze user needs and filter out non-authentic reviews [4] - The "Quality Takeout" service now covers various high-quality dining options, including must-try lists and high-star hotels, enhancing user decision-making [4] Group 3: Market Dynamics - Gaode's transition from a navigation tool to a proactive life service platform is supported by its extensive user base and data, with over 700 million restaurant points covered and 1.2 billion life service-related searches daily [5] - The competition between Alibaba and Meituan is expected to intensify, with both companies needing to differentiate themselves to attract users [6][7] - The local life service sector is projected to become a primary competitive field for major companies over the next five years, potentially revitalizing traditional offline business districts [7]
京东外卖、七鲜小厨、七鲜美食MALL、京东旅行、京东家政集体亮相2025服贸会
Zhong Jin Zai Xian· 2025-09-11 01:53
Core Insights - The 2025 China International Service Trade Fair was held in Beijing from September 10 to September 14, showcasing JD's local life services including JD Takeout, Seven Fresh Kitchen, and JD Home Services [1] - JD's home services aim to address traditional industry pain points and enhance the at-home service market [1] JD Takeout - Launched in March 2025, JD Takeout focuses on "quality takeout" and operates in 350 cities with daily orders exceeding 25 million [3] - The platform has signed contracts with over 1.5 million quality dining establishments, with nearly 200 brands achieving sales over 1 million [3] - JD is the first platform to provide full social insurance for its delivery riders, with over 150,000 full-time riders [3] Seven Fresh Kitchen - Officially launched in July 2025, Seven Fresh Kitchen is a "cooperative quality dining production platform" that addresses challenges in the traditional restaurant industry [3] - It features a "freshly cooked and transparent kitchen" model and aims to combat issues like "ghost takeout" [3] - The platform has introduced a "dish partner" model, investing 1 billion yuan to recruit chefs and offering a guaranteed minimum share of 1 million yuan per dish [3] Seven Fresh Food MALL - Seven Fresh Food MALL is JD's first restaurant infrastructure brand, complementing its takeout services [4] - The first store opened on June 18, 2025, featuring live kitchen broadcasts and a unique "cross-store selection" takeout service [4] - It has become a popular landmark in Harbin, collaborating with several well-known dining brands [4] JD Travel - JD Travel leverages JD's supply chain and digital technology to offer services in transportation, hotel accommodations, and vacation packages [4] - The hotel segment covers nearly 400,000 domestic hotels and over 1 million international hotels, while the flight service includes thousands of routes [4] JD Home Services - Since its launch in 2021, JD Home Services has expanded its offerings to include various cleaning and specialized services [5] - The business currently operates in over 70 cities, with plans to expand to over 100 cities by the end of 2025 [6]
掏出10个亿打榜,阿里高层发起新攻势
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-11 01:28
Core Insights - Alibaba is intensifying its focus on local services by launching the "Street Ranking" initiative through its Gaode Map, aiming to establish a new offline service credit system and encourage in-store consumption with over 1 billion in subsidies [2][16] - This move is seen as a direct competition to Dazhong Dianping, especially after Alibaba's recent entry into the food delivery market with Taobao Flash Purchase, which has achieved an average daily order volume of 80 million [2][7] Group 1: Strategic Moves - The "Street Ranking" project has been in the works for several months, with a dedicated team led by Gaode's CEO, indicating a well-planned offensive strategy [6][15] - Gaode Map has a significant user base, with 170 million daily active users and 120 million daily searches related to life services, making it a strong platform for promoting in-store services [11][12] - The initiative aims to drive foot traffic to offline merchants, with a goal of bringing in 10 million customers daily through subsidies and increased visibility [16] Group 2: Competitive Landscape - Dazhong Dianping has also announced a revival of its quality takeout service, indicating a competitive response to Alibaba's moves in the local services market [18] - Gaode's previous attempts to integrate in-store services have faced challenges, as users typically prefer to use other platforms for restaurant decisions before navigating to them [19][22] - The "Street Ranking" will leverage user behavior and credit scores to create a more authentic ranking system, differentiating it from competitors [22][25] Group 3: Future Prospects - Alibaba's strategy to enhance in-store services is seen as a critical step in completing its local lifestyle ecosystem, with potential for higher customer engagement and profitability compared to delivery services [27][28][29] - The integration of Gaode with Alibaba's broader ecosystem, including Taobao and Alipay, suggests a coordinated effort to maximize resource allocation and operational efficiency [31] - The success of the "Street Ranking" initiative could significantly impact Alibaba's local service strategy, although replicating past successes remains uncertain [33]